Exide

Assignment on Exide Batteries
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INDUS BUSINESS ACADEMY

BANGALORE
CONSUMER RELATED INFORMATION
ON
Submitted To: Prof Kiran Bindu
For Academic Purpose Only

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Contents
DISTRIBUTION CHANNELS.................................................................................3
CARS COMMERCIAL VEHICLES USING EXIDE BATTERIES........................7
INDUSTRY REPORT ON BATTERIES................................................................12
HISTORY ON EXIDE BATTERIES...................................................................14
SWOT ON INDUSTRY..........................................................................................21
SWOT ON EXIDE..................................................................................................24
EMPLOYEE BASE.................................................................................................28
Management - Exide Industries........................................................................28
ACCREDITED MANUFACTURING UNITS.......................................................34
AWARDS.................................................................................................................37
PATENTS................................................................................................................40
RESEARCH & DEVELOPMENT FACILITIES....................................................45

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1. DISTRIBUTION CHANNELS
Some facts of Exide batteries:
Our Bodies

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STRONG AND DEDICATED DISTRIBUTION NETWORK
Exide Batteries Facts
6+
No.1
+
5,000
+
35,000
2.5Ah to
20,000Ah
100+
DECADES OF INDUSTRY
PRESENCE
TOTAL RETAIL NETWORK
STORAGE BATTERY
COMPANY IN INDIA
EMPLOYEE STRENGTH
OEM PARTNERS
BATTERY STORAGE
RANGE
40+
COUNTRY PRESENCE
12
REGIONAL OFFICES IN INDIA
227
SALES AND SERVICE OFFICES IN INDIA

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2. CARS, COMMERCIAL VEHICLES USING EXIDE

BATTERIES
Exide Industries Ltd. is the manufacturer of widest spectrum of storage batteries
in the world from 2.5 Ah to 20,400 Ah capacities, which helps them cover broadest
spectrum of applications. Exide is the world leader in batteries and is known for
highest level of quality and after sales service.
We have Exide car batteries for all car makes and models like Maruti Suzuki,
Hyundai, Fiat, Ford, Skoda, Honda, Toyota, Tata, Mahindra, Chevrolet, Audi,
BMW, Volvo and many more. We offer free home delivery and installation of
Exide car battery within 24 hours of the order.
LIST OF COMMERCIAL AND CAR COMPANIES USING EXIDE

BATTERIES:
Audi cars
FORCE MOTORS
HYUNDAI
BMW INDIA LTD
FORD
ICML
CHEVROLET
HINDUSTHAN MOTORS MAHINDRA

LTD
FIAT
HONDA
MERCEDES BENZ
RENAULT INDIA
NISSAN MOTOR INDIA PREMIER

PVT LTD
SKODA
TATA MOTORS
TOYOTA
VOLKS WAGEN
MARUTHI SUZUKI
VOLVO AUTO INDIA
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FUTURE BATTERIES FOR CARS

Exide is introducing the next generation of car batteries with major gains in
efficiency and performance. Many ideas found in the new range were first
developed in our original equipment business, where we design batteries for the
leading carmakers.
The pioneering new range features the latest Start-Stop batteries, Exide Premium
with the unique Carbon Boost technology and advanced components such as the
proven 3DX grid. It is designed to support modern cars and the latest fuel saving
functions.
This means powerful performance today and readiness for the future
Exide launched the first Start-Stop AGM battery back in 2004. Our technology has
evolved rapidly ever since, with each new generation making large gains in
efficiency and performance. Exide is able to meet the stringent requirements of
carmakers, giving the aftermarket confidence in the quality of our products.
Exides Start-Stop AGM battery uses high-performance components and materials.
It is ideally suited to cars with Start-Stop and/or regenerative braking systems. This
new- generation AGM battery also supports sailing as well as other intelligent fuelsaving features
Exide invented the first EFB battery in 2008, helping European car manufacturers
to reduce fuel consumption and emissions for small to mid-sized cars. Our
technology is now considered the most advanced in the industry. The latestgeneration EFB battery offers significantly improved charge acceptance and cycle
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life, a result of key breakthroughs in lead alloys and unique carbon additives that
came from our R&D efforts. Exides Start-Stop EFB batteries enable Start-Stop,
regenerative braking and other powerful fuel-saving features.
Exide is launching the Start-Stop Auxiliary range on the aftermarket, building on

experience gained through our original equipment business. Auxiliary batteries
power the electrical equipment in certain cars, as a complement to the main starter
battery
The new Premium Carbon Boost battery recharges up to 1.5 times faster due to
Exides proprietary application of carbon additives on the negative plates. This
technique was discovered during the development of our AGM and EFB ranges,
leading to improved charge acceptance and a significant reduction in charging
times. The Premium Carbon Boost battery is designed to withstand extreme
temperature, power-hungry electrical equipment and intensive urban driving.
The proven Exide Excell battery is an all-rounder for most modern vehicles,
standard equipment and everyday driving. As every Exide battery, the Excell
battery also features the robust 3DX grid technology for better electrical
performance and longer lifespan
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Dieselization trend to benefit over FY15-16E, with higher realizations:

Share of diesel vehicles increased over FY12-13: While the overall auto
volumes remained muted over FY12-13, the share of diesel vehicles
increased significantly due to wide differential between petrol and diesel
price.
Diesel batteries have higher realizations: Diesel cars require higher cranking
power and have higher ampere batteries, thereby leading to higher
realizations (~1.5x higher) for battery companies. Increase in dieselization
trend would enable the battery industry to benefit from robust replacement
demand for diesel batteries over FY15-16E.
Key R&D Achievements

EXIDES high efficiency and superior quality batteries suit India's industrial and
automotive applications. With strong back-up from our R&D centre, we are
consistently innovating new products, as well as bettering our existing products to
meet the customer aspirations. Our achievements include:
Advanced Ca-Ca products for car segment, with very low water loss and
self-discharge rate
Introduced Dual Lid for DIN batteries
Patented side-vented Omega Lid design; leak resistant under extensive

application regime
Launched the 'Powersafe Plus' range in the 12V VLRA segment to enhance
performance and add value to the product range
Upgraded our manufacturing facility at Hosur, through introduction of grid

planishing, orifice pasting, followed by COS assembly
Introduced the Tubular Gel range of batteries in the market for both home
and institutional segments
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COMMERCIAL VEHICLE BATTERIES:

NEW BATTERIE TECHNOLOGY:
To help dealers and vendors who work with batteries, EXIDE continuously
transfers to its customers all the benefits from its advanced battery developments,
as soon as they are proven in collaboration with leading vehicle manufacturers.
The renewed EXIDE HEAVY offer provides new fitment advantages and saves on
labor through newly developed features such as HVR (high vibration resistance)
and Maintenance Free technology.
Selecting the right EXIDE HEAVY battery for each commercial vehicle means
much simpler handling and extended shelf and service life. These benefits increase
everyones value for money distributors, installers and end-users.
KEY FACTS CREATING EXIDE HEAVYSOLID AS A ROCK:
Joint development with vehicle manufacturers
High vibration resistant technology
Maintenance free technology
Powerful choice for vehicles produced after the year 2000, or for any older
vehicles under intensive use
Flexible and robust choice for any type of road, agricultural or construction vehicle
under regular use.
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Great value for classic parc vehicles under regular use
CARAVAN BATTERIES/LONG JOURNEY BATTERIES:

On motor-homes and caravans, safety and comfort depend on the electrical supply
to all equipment. As efficient energy storage is crucial to keep the vehicle moving,
Exide has developed a complete multifit battery offer, able to cover all the energy
needs of both professional installers and private users. By choosing the right
multifit battery, the electrical supply will last longer, ensuring enhanced trip
duration and comfort.
Exide Dual AGM battery is designed for boats or special vehicles (caravan,
ambulance, agricultural machine...) equipped with a single battery. Its technology
provide both energy requirement for starting engine and the proper energy for on
board equipment functioning. This battery is maintenance free.
Exide Dual Battery is suitable for dual power supplies offers the necessary power
and endurance to cover all the power needs of the boat or vehicle.
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Exide Equipment Gel battery is designed for vessels with a separate electrical
circuit for supplying the on board equipment. Its Gel technology offers more safety
and an easier use, its small size allows saving around 30% of space compared to a
conventional one. This battery is maintenance free.
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3. INDUSTRY REPORT ON BATTERIES

The global battery market size was USD 62.00 billion in 2014 on account of high
demand from the automotive application. The automotive application includes
rechargeable batteries used in electric vehicles and non-rechargeable batteries.
Rising popularity of consumer electronics on a global level is expected to result in
high lithium ion batteries over the forecast period. High demand for portable
electronics including smart phones, LCD displays, tablets and wearable devices
such as fitness bands propel battery market growth. The market is expected to
witness significant growth on account of technological advancements in terms of
product innovation, enhanced efficiency, and cost-effectiveness.
In 2015, electric vehicle batteries from Tesla and Nissan saw a price cut reaching
USD 300 per KWH, hinting a cost parity with conventional vehicles. Stringent
emission norms by governments of developed nations including the U.S. and the
UK coupled with rising focus towards fuel efficiency is expected to propel market
demand. Depleting fossil fuel reserves along with high CO2 emissions and
favorable government initiatives are expected to drive battery market in the next
eight years. Primary non-rechargeable batteries are widely used in light beacons,
childrens toys, remote controls, electronic keys, and watches. These are expected
to witness a loss of share to rechargeable secondary batteries on account of
enhanced lifespan and efficiency of the later. Emerging markets of Asia Pacific and
Africa are expected to propel battery demand in electric bicycles and storage
applications. Storage applications include load leveling in renewable energy
sources including solar and the wind. Increasing automobile and aircraft
production in emerging economies of Asia Pacific including India and China is
expected to provide immense potential for market growth.
North America battery market revenue by product, 2013 - 2024 (USD Million)
North America battery market
Product Insights
Lead acid battery accounts for a significant share of over 50% in 2015 on account
of rising application in automotive, UPS, telecommunication, electric bikes and
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transport vehicles. High use of UPS devices in healthcare, chemical and oil & gas
sector for continuous power supply will propel lead acid market demand. These
batteries are used in critical applications on account of high reliability and low
cost. However, lithium-ion batteries are expected to capture a significant portion of
the lead acid battery over the forecast period on account of low energy density and
high lead content.
Lithium-ion batteries are expected to penetrate lead acid battery applications
including electric vehicles, plug-in electric vehicles, storage and automobiles thus,
gaining a majority market share by 2024.
Application Insights
Automotive was the largest application on account of rising demand from electric
vehicles, hybrid vehicles, and plug-in hybrid vehicles. SLI application in the
automotive sector has contributed to high battery demand for starting, lighting and
ignition of the vehicle. Industrial applications include forklifts and other material
handling equipment; telecom, UPS, energy storage, emergency lighting, security,
road signs, control & switchgear and medical. Rising population of the abovementioned applications will directly result in high battery demand over the forecast
period. Portable applications include high demand consumer electronics which are
expected to result in significantly driving the market. This segment is projected to
witness significant growth in terms of shipments, however, with small size and low
revenues it does not contribute to a major portion of the market.
Regional Insights
Asia Pacific is a major consumer of batteries on account of rising automobile
production coupled with rapid industrialization generating high demand. China and
India are key manufacturing countries in the consumer electronics segment owing
to the availability of skilled labor and low production and setup costs. North
America and Europe are expected to witness significant growth on account of
rising electric vehicle production. Nissan Leaf and Chevrolet Volt accounted for
over 50% percent of the electric vehicles sold in the U.S. in 2014.
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Ford Fusion and C-Max Energi along with Toyota Prius are leading plug-in hybrid
electric vehicles in the U.S. Electric Vehicle Initiative encourages the adoption of
electric vehicles on a global scale. It was launched in 2010 under the Clean Energy
Ministerial with participating countries including UK, France, Spain, Portugal,
U.S. South Africa, Denmark, Netherlands, Sweden, Finland, Germany, Italy,
China, India, and Japan.
Competitive Insights
Lead acid battery market involves key players including Johnson Controls, Exide,
GS Yuasa, Panasonic Corp and EnerSys. Johnson Controls is engaged in the
manufacturing of lead acid batteries for various applications including automotive,
aerospace, marine and industrial. The company also caters to application specific
markets in different countries. It has established a number of brands such as
Optima, MAC, Heliar, LTH and Varta in specific regions as per the specifications
and requirements.
HISTORY ON EXIDE BATTERIES

1959
1,35,000 shares issued without payment in cash.
1960
The Company was incorporated on 4th January, at Calcutta. The Company
Manufacture lead and electric storage batteries, Exide motor vehicle
batteries, Dagenite batteries and other batteries for railway coaches under
the name Exide Ironclad and Shednought, heavy duty traction batteries,
special batteries, for aircraft duties and for radio and signal equipment; and
also stationary accumulators as required by power stations, telephone
exchanges and other electrical installations.
6,80,000 shares issued (Prem. Rs 5 per share): 2,00,000 shares to Chloride
Overseas, Ltd. and 4,80,000 shares to the public.
1965
2,36,000 Bonus Equity shares issued in the proportion 1:5.
1967
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1968
The Company was granted a letter of intent to double the production to
2,40,000 batteries per annum and also to establish a container plant to make
it self-sufficient. The polypropylene molding plant was also commissioned.
1973
With effect from 2nd August, the name of the Company was changed from
Associated Battery Makers (Eastern) Ltd., to Chloride India, Ltd. Effective
from 12th October, 1988, the name was again changed to Chloride
Industries, Ltd.
18,88,000 Bonus Equity shares issued in the prop. 8:9.
1976
A letter of intent was received in December for setting up of a 100% export
oriented it for the manufacture of special types of storage batteries at
Haldia, a notified backward area in Midnapore district of West Bengal.
15,04,500 Bonus shares issued in prop. 3:8.
1977
The Company proposed to set up a new unit for the manufacture of various
types of industrial batteries at Haldia on a land adjacent to the 100% export
unit.
1978
9,38,100 shares issued at a premium of Rs 10 per share. 7,43,340 shares as
rights to resident Indian shareholders in prop. 1:3; 1,00,000 shares to LIC,
UTI, ICICI, GIC and its subsidiaries and 94,760 shares to the Company's
employees and Indian directors. These shares were allotted in October,
1978.
1980
The project for the special grade microporous battery separators was
commissioned in June. The 100% export unit was commissioned in March.
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1982
The Industrial battery factory and container manufacturing plant were
commissioned on 24th August.
1983
1986
77,45,520 Bonus equity shares issued in prop. 3:5.
1987
Application were made for license to manufacture uninterrupted power
supply systems.
1989
A letter of intent was received for the manufacture of uninterrupted power
supply systems. Steps were taken to develop Solar operated energy
systems. Prototype cells for batteries used in underwater propulsion were
developed.
The Company issued non-convertible debentures for about Rs 5 crores on
private placement basis to financial institutions to partly meet the cost of its
modernization program. These debentures are redeemable at a premium of
5% in 1996.
1990
The Company considered entering into areas of battery related items such as
Uninterrupted Power Supply Systems, Non-conventional solar energy
systems, etc. The Company's overall sales improved by 17% to Rs.204
crores mainly due to increase in volume of batteries sold and normal
increase in prices.
1991
The Haldia Unit was presented with an award for achieving a high increase
in productivity by confederation of Indian Industry. New products namely
`Exide Freedom and Exide Trucking were introduced.
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5,00,000 - 14% non-convertible debentures of Rs 100 each were issued.

These debentures are redeemable at a premium of 5% in 3 equal annual
instalments from 1988 to 2000.
Due to difficulties experienced in the erstwhile Soviet markets, the
Company entered the markets of UAE, Sri Lanka, Bangladesh, Paraguay
and Ghana.
1993
There was a drop in export mainly due to severe crash of prices in Middle
East as well as Carbon re-exports from Middle East Market Centers. Some
of new products launched were E88 battery for heaps and tractors, the Exide
lite batteries for emergency lighting and inverter system, the Exide solar
battery for solar lanterns.
The Company undertook to set up a factory in or near Haryana to cater to all
OE manufacturers. It was also proposed to expand and modernize the
existing factories at Shamnagar, Chinchwad and Haldia with Shin-Kobe
technology with a view to increasing the automotive capacity by 60% and
motorcycle capacity by 160%.
The Company along with its nominees hold the entire issued capital viz.,
1,50,000 No. of equity shares of Rs 10 each of Chloride and Exide Batteries
(Eastern) Ltd. The name of this subsidiary was changed to Exide Products
Ltd., with effect from 2nd April, 1982. Mine Safety Appliances Ltd., is an
associated company of the Company.
Chloride Overseas, Ltd., the holding company holds along with its
nominees 1,04,72,000 No. of equity shares of the Company.
1994
Some of the new products introduced during the year, were the freedom
battery range with a two year warranty for Maruti, range of Motorcycle
batteries expanded from 7 types to 21 types.
The Company entered into a technical collaboration agreement with ShinKobe for manufacture of valve regulated lead acid storage (maintenance
free) batteries to cater to the telecommunication power and UPS markets.
Another agreement was entered into with `Varta' Germany for transfer of
technology relating to most sophisticated submarine and industrial batteries.
1995
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The Company introduced the first truly maintenance free batteries in line
with international specification.
During November/December, the Company issued 41,30,944 rights equity
shares of Rs 10 each at a premium of Rs 40 per share (in proportion 1:5)
along with a warrant exercisable at any time between 12 to 18 months after
each issue at the discretion of Board of Directors. The warrant entities the
holder to apply for one equity share at a premium of Rs 60 per share. All
were accepted.
Effective 25th August, the name of the Company was changed from
Chloride Industries Ltd., to Exide Industries Limited.
1996
The Company introduced a range of new batteries for four-wheelers, twowheelers and the industrial segment.
The number of shares held by the holding company were 104,72,000.
40,48,152 No. of equity shares allotted against detachable tradeable warrants
issued with Rights shares.
1997
The Rajan Raheja-controlled Exide Industries, the country's largest
automotive battery manufacturer, is exploring the acquisition route for
stepping up production capacities.
Hitachi has a technical collaboration with Exide.
Exide has already entered into agreements with many of the newlyestablished automobile projects like Telco's Mercedes Benz, Daewoo's Cielo
and Opel Astra.
Exide Industries Ltd, the country's largest storage battery company, has
inaugurated a state-of-the-art factory at Hosur factory.
Exide Industries Ltd, the country's largest storage battery company, has set a
turnover target of Rs.1,000 crore for itself to be achieved by the turn of the
century.
Exide recently set up a new plant at Hosur in Tamil Nadu to manufacture
state-of-the-art range of maintenance-free industrial batteries Power safe in
technical collaboration with Shin-Kobe Electric Machinery Co Ltd of Japan,
the makers of Hitachi batteries, to complement the production of VRLA
batteries at its pilot plant at Haldia which commenced production in
November 1996.
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The 50th year of India's independence also marks 50 years for Exide. The
50th year of Indias independence also marks 50 years for Exide.
The credit rating for the fixed deposit program of Exide Industries has been
upgraded from MAA+ to MAA by the Investment Information and Credit
rating Agency (ICRA). In MAAA rating has also been assigned to Rs.15
crores, 18-month NCD program. The Rs.30 crore CP program was assigned
an A1+ rating. All the above ratings indicate highest safety.
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1998
The company has introduced a new battery, named Invaking, for inverters
and `TV Queen' for television viewing. The company is in the process of
signing a fresh agreement for technical assistance with Shin Kobe of Japan
for auto batteries in the current year.
The company manufactures products under brand names like Exide, Dynex
and Index. Of these, Exide is the largest selling brand.
The company had set up a green field facility at Hosur in collaboration with
Shin-Kobe of Japan.
The company occupies the top slot in terms of market share in the
automotive storage battery industry.
Exide is currently in the process of signing a fresh agreement with Shin
Kobe of Japan, Hitachi's manufacturing arm, for technical assistance for auto
batteries.
The Company introduced several new products for different ranges of
vehicles and started producing Submarine batteries for the Russian range
along with the German HDW type.
The Company signed a technical collaboration agreement with Oldham
Crompton Batteries of UK in an effort to introduce newer products for the
Miner's Cap Lamp Batteries.
71,67,454 shares of Rs.10 (prem. Rs.90 per share) issued on rights basis in
the ratio of 1:4.
1999
Exide Industries Ltd (EIL), the largest manufacturer of lead acid storage
batteries in the country.
2000
Exide Industries Ltd, has forged a strategic alliance with its Japanese
technical collaborator Shin-Kobe Electric Machinery, part of the Hitachi
group for pooling in their expertise and become a global sourcing base for
new automotive giants.
The company is now the largest VRLA battery manufacturer in the country
and is the global supplier to American Power conversion, the largest
uninterrupted power supplier manufacturer in the world.
The Company has launched its emergency service BAT-Mobile at Calcutta.
The Company has ruled out the possibility of entering into a joint venture
with Austrian firm Jungfer GmBH for manufacturing battery inputs.
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The Company proposes to amend its articles of association to make a

provision for buyback of shares.
The Company proposes to acquire share-holding in two lead acid storage
battery companies, which are currently operating out of Singapore and Sri
Lanka.
Icra has assigned a MAAA rating to the Rs 100 crore medium term
debenture program of Exide Industries Ltd.
2001
Standard Furukawa, a brand owned by the company has unveiled the sonic
range of maintenance-free automotive batteries based on the hybrid alloy
plate technology.
Exide Industries is super-charging its batteries that drive automobiles. It has
tied up with automobile major Mahindra & Mahindra to become the OEM
supplier of electric batteries for its EVs electric vehicles.
2003
Exide Industries, ITC Ltd, Indian Aluminum and Tata Iron and Steel are
four companies which are elected to category 'B' of CII national council
from eastern region.
Exide Industries comes up with a new strategy of combining the advantages
of cost and technology, aiming at differentiating its products from others in
the market.
Exide signs a sourcing agreement with companies like UK, Netherlands and
Australia.
2004
Associated Battery Manufacturers (Ceylon) Limited, Sri Lanka became a
subsidiary consequent to acquiring further 12.50% Equity holding.
Exide to enter Afghanistan through wind, solar energy route
Exide Industries to provide CRM exercise to resolve battery problems
2005
Exide launches new GenX batteries
Investment in 50% shareholding of ING Vysya Life Insurance Company
Limited.
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2006
Launch of SAP-CRM in Industrial SBU.
Exide picks up 12.5 pc stake in Lanka bank arm
Exide Industries India, the leading storage battery manufacturer in the
country is joining hands with Exide Pakistan Ltd for jointly promoting
Exide brand in Pakistan
Exide poised for massive Haldia unit expansion
2007
Launch of SAP-BW in Industrial SBU.
Caldyne Automatics Ltd becomes 100% subsidiary consequent to acquiring
the balance 49% shareholding.
Investment with 26% shareholding.in CEIL Motive Power Pty Ltd. A Joint
Venture in Australia
Acquired 100% stake in Tandon Metals Ltd.
The company has issued rights in the ratio of 1:15 at a premium of Rs 29/Per Share.
Company has splits its Face value of Shares from Rs 10 to Re 1
Exide Industries Ltd Issues Rights in the Ratio of 1:15
2008
Acquired 51% stake in Lead Age Alloys India Ltd
Exide takes over 51pc stake in lead smelting co
2009
Exide wins CFO of the year award in automotive and auto-ancillary category
from CNBC-TV18
Exide Haldia had a rich haul at the CII awards ceremony in Kolkata for 0809 winning five awards in different categories.
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2009
Exide Industries Ltd. has approved the payment of interim dividend @40%
2010
Exide Industries Ltd has entered into an agreement for acquisition of equity
shares of Leadage Alloys India Ltd.
The company has approved the payment of an interim dividend @ 90% i.e.
Re. 0.90 per equity share of Re. 1/- each.
Exide Industries Limited awarded the Frost & Sullivan 2010 Market
Leadership Award in the Industrial Battery Segment
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2011
Mr. Nadeem Kazim has been appointed as Additional Director of the
Company.
2012
Exide Industries gains over 2% after winning trademark spat against Exide
Technologies.
Messrs S. R. B. C. & Co., Chartered Accountants has been appointed as
Auditors of the Company.
2013
Board recommended a Final Dividend of Rs. 160%.
2014
2015
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4. SWOT ON INDUSTRY
"Electricity storage is widely regarded to be the single most important
technological breakthrough likely to happen over the period to 2030 and a
complete 'game changer' in the way that the power system operates". So says a
recent report by Energy UK, Pathways for the GB Electricity Sector to 2030.
The ability to store energy at scale will revolutionize how the electricity grid
works. Instead of relying on base load power, which can be ramped up at times of
peak demand, there is a move to power being generated closer to where it is used,
and stored when not needed. The evolution of storage technologies, including
battery storage, is expected to take off in the next few years and is now on the
verge of being able to compete with traditional power stations for some of the
services they provide. We look at the strengths, weaknesses, opportunities and
threats that this involves.
STRENGTHS
The main strengths of battery storage are in the range of services it can offer to the
electricity network as a whole:
Avoids network reinforcement: Using battery storage in conjunction with
generation means that at times when generation outstrips demand, instead of
the excess energy flowing along the distribution or transmission network, it
can be captured and stored, to be released when needed. As more
"embedded generation" (generators connected to the distribution, rather than
the transmission, network) comes online, some distribution networks cannot
cope with the extra demand placed on them and storage can help avoid or at
least delay the need for expensive network reinforcement.
Alleviates constraints: At times when supply outstrips demand, such as on
windy nights, wind turbine operators are paid to shut down. The ability to
store excess energy reduces the need for such constraint payments.
Helps balance the system: Battery storage in particular can absorb from or
discharge electricity to the network at a fraction of a second's notice.
Complements intermittent renewables: With the addition of energy
storage, solar and wind power become more akin to traditional fossil fuelbased "base load" generators, making total decarburization of energy a more
realistic prospect.
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Variety of technologies/uses: There are many different types of battery

storage technologies in development and the UK government is keen to
support research into new technologies.
Range of potential sources of revenue: Battery storage can participate in a
number of ancillary services for National Grid such as Enhanced Frequency
Response, Firm Frequency Response (for larger systems) or reserve services
such as STOR or the Capacity Market.
Costs reducing rapidly: The cost of battery storage is predicted to fall
below $100 per kWh by some point in the 2020s, at which point it will be
competitive with more traditional sources of power and able to be rolled out
on a commercial scale.
WEAKNESSES
The main weaknesses of storage are how it is regulated and what markets there are
for the services it can provide:
Regulation: Because storage is so new, the system of regulating it, based on
the Electricity Act 1989, has not caught up. The 1989 Act did not
contemplate storage and so it has had to be classed as a form of generation
and/or an end user.
As a form of generation, a battery storage facility will need to be licensed and
therefore comply with the various Grid Codes an administrative headache
unless it is small enough to fall within an exemption. It also means that, because of
EU "unbundling" rules, DNOs and electricity suppliers cannot own storage assets,
which is hindering the development of "smart grids". If it is classed as an end user,
the owner of a storage asset is charged the Climate Change Levy (CCL) on the
electricity going into and coming out of the battery so is double-charged. HMRC
would need to assess each project on a case-by-case basis to decide if it is classed
as an end user or not.
Cost: Battery storage is still expensive compared to other power
generation/grid balancing services at the moment, and it is also very capitalextensive, requiring a large up-front cost that may put investors off.
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Overlapping/complicated range of revenue sources: Although one of the

strengths of storage is the range of potential sources of revenue open to it,
this is also one of its weaknesses as those revenue streams are not easily
aligned. For instance, the tender dates and technical specifications for the
various response services and reserve services are all different, making it
difficult to access a number of them at the same time.
Current markets do not match benefits that storage can offer: Although
(as mentioned in Strengths) storage can help to avoid or delay investments in
distribution infrastructure, at the moment there is no reward available for
this. Similarly, storage is unable to bid for a Contract for Difference, either
on its own or in conjunction with a renewable power generator such as a
wind farm.
OPPORTUNITIES
There are many opportunities for battery storage:
Next 5-10 years: All industry commentators, and the National Infrastructure
Commission in the UK, seem to agree that electricity storage is due to take
off in the next 5-10 years. The merger of Tesla (manufacturer of electric
cars and the Powerwalk domestic battery) with Solar City, the biggest
rooftop solar provider in the US, is the sign of things to come, when storage
and renewable energy will go hand in hand.
Enhanced Frequency Response: This new service from National Grid is
aimed predominantly at storage assets that can provide frequency response
in one second or less. The first tender, for around 200MW, took place in
July 2016 and attracted interest from 1.3GW of power, nearly 70% of which
was battery storage projects.
Capacity Market: Recent reforms have lowered the threshold for
participation to 500kW, which should enable smaller projects to participate
in their own right rather than having to go through an aggregator, but no new
battery storage project received a capacity contract in the last auction and the
clearing price (19/kW last time) is likely to be too low to fund a new
project, given the high upfront costs involved.
Time of Use tariffs: Once these are more widely introduced from 2017,
there will be more incentive to use "behind the meter" storage, so that energy
users can use batteries to draw from the grid at cheap times and use the
stored energy at the times of highest demand and prices.
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Regulatory reform: The National Infrastructure Commission in its

report Smart Power recommended that DECC and of gem review the
regulatory and legal status of storage to enable it to compete fairly with
generation. The Government has said it will set out proposals for reform by
spring 2017.
New markets: Of gem is looking at ways to make the ancillary services
market more transparent, to increase participation from new entrants and
new technologies. This should help to address the weakness identified
above, that there is an overlapping/complicated range of revenue sources
that is not easy to access.
Aggregators: For smaller battery storage systems and/or those new to the
market, using an aggregator service can help to access some of the ancillary
services and reserve services available.
DSOs: As the UK moves towards a "smart grid" and away from the
traditional model of transmission-connected generation and distributionconnected consumers, there is arguably a need for distribution network
operators (DNOs) to have more control over the power passing through their
network, especially since it often flows both ways due to the increase in
"embedded generation" connected to the distribution network. The
NIC Smart Power report recommended that the transition to more actively
managed local networks (effectively distribution system operators or DSOs)
be a government priority. This would mean a much greater role for local
storage systems in helping to manage the local network.
THREATS
There are some threats that battery storage providers need to be aware of:
Embedded benefits review: Generators that are connected to the
distribution, rather than the transmission, network get a range of benefits
including not having to pay Tenuis charges (to use the transmission network)
and in fact get a "triad avoidance" payment from suppliers for being able to
generate surplus power at times of peak demand that gets exported onto the
transmission network and in effect reduces the demand on the transmission
network. Battery storage plants will be classed as embedded generation if
they discharge surplus power at peak times. Of gem are consulting on
removing these benefits to ensure a level playing field for all
generators. See our article on Embedded Benefits for more detail.
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Technology risk: As many of the battery technologies are still being

developed and tested, there is a risk that they will not perform as specified,
but this should reduce over time.
Electric cars: These can compete, at least in the domestic "behind the
meter" market, with other battery storage providers like Powerwalk or Moya
as there is a battery in the car which can discharge electricity back to the grid
and potentially make money by doing so. It may be that they become the
main market for domestic-sized battery systems so that other types of battery
storage will have to concentrate on larger-scale installations.
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5. SWOT ON EXIDE
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STRENGTHSFor more than six decades, Exide has been one of India's most reliable brands,
enjoying unrivalled reputation and recall. Our constant emphasis on innovation,
extensive geographic footprint, strong relationship with marquee clients and steady
technology up gradations with global business partners have made us a distinct
frontrunner in the lead-acid storage batteries space for both automotive and
industrial applications.
If we notice the market capitalization of the companies, we come to know that
Exide comes under the top four companies.
Among its peer group companies Exide is having second largest sales turnover
If we look after the P/E Ratio of the top four companies in sales turnover, Exide
industries is having the minimum.
Only battery brand to provide lifetime warranty.
Free service at any Exide center.
Offers batteries for every kind of vehicle on Indian roads.
Huge dealer network even in rural areas.
Acquisition of smaller firms has strengthened its presence
Advertising and marketing on TVCs, print etc. makes it a high recall brand
in India
Leadership
A leader in packaged power technology, EIL today is India's largest storage battery
company with widest range of both conventional flooded as well as latest VRLA
batteries. Apart from serving the domestic market the company exports batteries
which have captured niches in South East Asian and European markets.
Quality
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Recognition of our pursuit of quality was achieved when RWTUV of Germany

awarded us the ISO 9001. We have also received ISO 14001 Certificate in
recognition of our eco-friendly production processes. Our Automotive Division is
certified to ISO/TS-16949.
Product Range
Exide designs, manufactures, markets and sells the widest range of lead acid
storage batteries in the world from 2.5Ah to 20,600Ah capacity, to cover the
broadest spectrum of applications. Using the latest technological inputs, we
manufacture batteries for the automotive, power, telecom, infrastructure projects,
computer industries, as well as the railways, mining and defense sectors.
Solution Provider
Exide offers complete solution in areas of equipment selection, battery sizing,
optimum room layout, installation, operation and maintenance. Exide boasts of a
distribution network and service which is continuously monitored and kept
contemporary through evolving life cycles and is always ahead of competition.
R & D Center
R&D Centre, set up in 1976, is considered one of the premier battery research
facilities in the world and is recognized by the department of Scientific &
Industrial Research under Ministry of Science & Technology, Government of
India.
Safety
Underwriter's laboratories Inc. USA certification for the products is available on
request.
Manufacturing strength
Exide has nine factories strategically located all over India out of which 7 factories
are dedicated to batteries and the other 2 factories manufacture Home UPS
Systems. It is the only company with multi-locational manufacturing units spread
across the country and equipped with cutting edge technology machines.
Global Presence
Exide has subsidiaries in the UK, Singapore and Sri Lanka and its exports span 45
countries across six continents in a growing list of overseas customers.
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Experience
Exide takes pride in its over 60 years of accumulated experience in Research &
development, manufacturing across 7 field operation in conventional flooded and
VRLA design.
WEAKNESSESEven the Exide industries is having second largest sales turnover their profits is the
third largest among them. It shows that somewhere the resources are not utilized
optimally in the company.
The net profit margin in the Exide industry is the lowest among the top four
companies based on market capitalization and sales turnover.
Intense competition means limited market share
The brand does not have a very strong import market as compared to global brands
OPPORTUNITIESThe Exide should think of increasing their operations globally with more
qualitative products at the best price.
Exide companies can utilize their resources more optimally through adopting
different operational theories like six sigma, kaizen etc.
Being an established company they should also think for increasing their product
lines and entering into new sectors.
Boom in automobile sales in all segments.
Customers want better services.
Price sensitive customers are increasing.
Expansion into new territories and global expansion
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We have seen that now developing as well as developed countries are more
inclined towards green energy so, they should increase their operations in the field
of green energies.
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THREATSAmaron offers higher performance and is eating into market share.

Growing perception of Amaron as the better battery brand
Since there is a huge market opportunity in energy sector more and more new
companies are coming up with new products which are qualitative as well as
cheapest in price.
Government rules and policies keeps on changing globally, which cant be ignored.
Batteries of low qualities also pollutes the environment, the company should think
more for producing recyclable products.
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6. EMPLOYEE BASE
Batteries are essential to life as we expect it. From digital communications, to
moving people and goods around the world, to bringing solar and wind power to
remote communities, to keeping networks running when the power is out, batteries
power the 21st century.
Exide Technologies is a global provider of stored electrical energy solutions
batteries, equipment and services for transportation and industrial markets. By
producing, marketing and recycling the power sources that keep us connected, in
touch and on the move, our people are changing the way the world uses and stores
electrical energy.
Exide is 127 years old, but we still think like a startup, operating with a fierce
transparency, authenticity and a winning attitude. Newly charged with the mission
of powering the world forward, todays Exide is the faster, more nimble, more
innovative, more digital, and more responsive alternative for customers who want
more than simply a battery supplier. These attributes also galvanize and unify our
employees, making our Company the place to power a great career. In 80 diverse
countries, Exide Technologies offers opportunities across a variety of disciplines.
Management - Exide Industries
Name
Designation
R B Raheja
Vice Chairman & Non Exe.Dire
A K Mukherjee
Director - Finance & CFO
Arun Mittal
Director
Mona N Desai
Independent Director
Sudhir Chand
Nawshir H Mirza
G Chatterjee
Managing Director & CEO
Subir Chakraborty
Director
Vijay Aggarwal
Bharat D Shah
Nawshir H Mirza
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Corporate Information
Board of Directors
Mr. R. G. Kapadia
Chairman & Independent Director
Mr. R. B. Raheja
Vice-Chairman & Non-Executive Director
Mr. P. K. Kataky
Managing Director & Chief Executive Officer
Mr. G. Chatterjee
Managing Director & Chief Executive Officer
Mr. A. K. Mukherjee
Director- Finance & Chief Financial Officer
Mr. Nadeem Kazim
Director-HR & Personnel
Mr. Subir Chakraborty
Director-Automotive
Mr. Arun Mittal
Director-Industrial
Mr. Vijay Aggarwal
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Ms. Mona N. Desai

Mr. Sudhir Chand
Mr. Bharat D. Shah
Mr. Nawshir H. Mirza
SECRETARY
Mr. Jitendra Kumar
AUDIT COMMITTEE
Mr. Nawshir H. Mirza, Chairman

Mr. R. G. Kapadia
Mr. Vijay Aggarwal
Ms. Mona N. Desai
Mr. Sudhir Chand
NOMINATION AND REMUNERATION COMMITTEE

Mr. Vijay Aggarwal, Chairman
Ms. Mona N. Desai
Mr. Sudhir Chand
STAKEHOLDERS
RELATIONSHIP COMMITTEE
Mr. Sudhir Chand, Chairman
Mr. G. Chatterjee
SHARE TRANSFER COMMITTEE
Mr. G. Chatterjee, Chairman

Mr. A. K. Mukherjee
Mr. Nadeem Kazim
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CORPORATE SOCIAL RESPONSIBILITY COMMITTEE
Mr. Bharat D. Shah, Chairman

Mr. Sudhir Chand
Mr. G. Chatterjee
BANKING OPERATIONS COMMITTEE
Mr. G. Chatterjee, Chairman

Mr. A. K. Mukherjee
Mr. Nadeem Kazim
EXECUTIVE COMMITTEE
Mr. G. Chatterjee
Mr. A. K. Mukherjee
Mr. Nadeem Kazim
Mr. Arun Mittal
Mr. Jitendra Kumar
Mr. Achim Luelsdorf
Mr. Arnab Saha
STATUTORY AUDITORS
M/s S. R. Batliboi & Co. LLP
Chartered Accountants
22, Camac Street,
3rd Floor, Block C
Kolkata 700 016
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COST AUDITORS
M/s Shome & Banerjee
Cost Accountants
5A, Nurulla Doctor Lane, (West Range)
2nd Floor, Kolkata 700 017
SECRETARIAL AUDITOR
M/s S. M. Gupta & Co.
Company Secretaries
P-15, Bentinck Street,
Kolkata 700 001
BANKERS
State Bank of India

Standard Chartered Bank
Citibank N.A.
The Hong Kong and Shanghai Banking Corporation Limited
BNP Paribas
HDFC Bank Limited
Deutsche Bank AG
ICICI Bank Limited
The Royal Bank of Scotland N.V.
Bank of America N.A.
Axis Bank Limited
Yes Bank Limited
IDBI Bank Limited
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REGISTRAR AND SHARE TRANSFER AGENT

C. B. Management Services (P) Ltd.
P-22, Bondel Road, Kolkata 700 019
SOLICITORS
M/s A. H. Parpia & Co.
Advocates & Solicitors
203-204 Prabhat Chambers
92 S V Road, Khar (West)
Mumbai 400 052
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7. ACCREDITED MANUFACTURING UNITS

Exides range and scale of manufacturing operations can be matched by very few
companies in the world. They have nine factories spread across India. Together,
they can produce around 34.2 million units of automobile batteries (including
batteries for motorcycle applications) annually, and over 2,824 million amperehours of industrial power every year. Our facilities are strategically located near
high-growth markets. Moreover, our manufacturing assets are proximate to ports,
resulting in significant savings in logistics cost; considering significant imports of
capital goods and raw materials. We also have presence in exports.
Out of the nine factories, seven factories are dedicated to manufacturing batteries
and the other two for Home UPS Systems
1947- Exide's first manufacturing unit was set up in Shamnagar, West
Bengal in
1969- Second factory at Chinchwad, Pune
1981- Third factory at Haldia, West Bengal
1997- Fourth factory at Hosur, Tamil Nadu
1998- Acquisition of industrial/ manufacturing units of Standard Batteries
Ltd located at Taloja & Kanjurmarg (Maharashtra), Guindy (Tamil Nadu)
and plant at Ahmednagar (Maharashtra) from Cosepa Fiscal Industries
Limited as a going concern.
2003- Commissioned plant at Bawal, Haryana
Exide opened its seventh manufacturing location at Bawal in Haryana and has been
commissioned to cater to the large original equipment manufacturing sector in the
North adding immense value through freshly charged 'just-in-time' supplies.
Recognition of Exides pursuit of quality was achieved when RWTUV of Germany
awarded them the ISO 9001. They have also received ISO 14001 Certificate in
recognition of their ecofriendly production process.
Exide's manufacturing facilities are equipped with world's latest and most
advanced machineries. The Company is constantly upgrading its technology and
also acquiring new technology to meet the ever increasing demands of its
customers.
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Exide also acquires new technology through technical collaboration agreements

with leading international battery manufacturers.
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Plant locations:
1 factory in Haryana
2 factories in Maharashtra
Tamil Nadu
2 factories in West Bengal- Shamnagar (Mother plant) & Haldia
2 factories in Uttarakhand
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The company manufactures the widest range of storage batteries in the world from
2.5 Ah to 20,600 Ah capacity, covering the broadest spectrum of applications.
Exide is only company which provide Submarine Batteries to Indian Navy.
8. AWARDS
Mumbai, India - 5 January 2011 - Exide Industries Ltd. was honored with the
2010 Market Leadership Award in the Indian Industrial Battery Segment by Frost
& Sullivan, the global consultancy major. The award was presented to Exide
Industries Limited at the glittering "India Back-Up Power Industry Excellence
Awards" ceremony held recently at Leela Kempinski, Gurgaon.
Exide Industries was awarded for "demonstrating outstanding achievement in areas
such as improving market reach, technological innovations, customer service,
strategic product development, and building strategies to sustain growth amidst
fierce competition."
The Frost & Sullivan Award for Market Share Leadership is presented to the
company that has demonstrated excellence in capturing the highest market share
within its industry. The Award recognizes the company's leadership position within
the industry in terms of revenues or units, as specified.
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Receiving the award, Mr. Subir Chakraborty, executive vice president, Marketing
& Sales - Industrial, Exide Industries Limited, said, "We are proud that an
international company like Frost & Sullivan has recognized Exide's market
leadership in industrial batteries. Indeed this award vindicates Exide Industrial's
uncompromising dedication towards highest quality standards and of continuous
upgradation in our technology and systems."
Presenting the award, Mr. Y S Shashidhar, vice president - South Asia and
managing director - Middle East & North Africa, Frost & Sullivan, said, "It is a
pleasure to bestow the Frost & Sullivan 2010 Market Leadership Award for
Industrial Batteries to Exide Industries Limited. Exide's sales strategies and
innovations in business processes have not only helped it become a market leader,
but also maintain that position consistently. Additionally, it has also struck a
balance with the quality and timeliness of its after-sales services that have radically
enhanced its image as a customer-oriented firm in the market."
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The Indian Industrial Battery Market is a highly competitive one with the presence
of several organized and unorganized suppliers. This market is currently witnessing
high growth. Increase in activities related to infrastructure, construction, as well as
investments in the industrial sector, has led to increasing demand for industrial
batteries. Quality, after-sales service, and availability across the country are the key
differentiating factors among market participants.
Exide Industries Limited has a wide range of industrial batteries ranging from 7 Ah
to 6,000 Ah capacities, covering the spectrum of industrial applications. Its seven
international standard factories, spread across the country, turn out the widest range
of batteries for storage power from the smallest UPS power packs to giant
submarine batteries. This covers all applications in automotive, two-wheelers,
inverters, UPS, power, telecom, solar, traction and railways. In the Indian market,
the company sells its products mainly under Exide and SF brands, and in the
international markets, mainly under CEIL, Dynex, and Index brands.
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With its continuous thrust on expansion, the company has been devising smart
growth strategies and implementing them competently, thereby holding on to its
number one position in the market for the past three decades. Exide's foray into
almost all segments of storage power applications has helped it create volume
growth for the company. Exide Industries is also renowned for high quality, with
its R&D department running a number of test checks on the products. These tests
are performed with the aid of advanced equipment such as Image Analyzer
Workstation, Porosimeter, Particle Size Analyzer, Universal Testing machine, etc.
Apart from continuous R&D activities that lead to product innovation, Exide has
also excelled in closely studying customer buying behavior, which has helped it to
strategically place its products in the market.
Over the years, Exide Industries has nurtured its dealers through technical and
commercial support. The dealers, at present, have wide sales reach and strong
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customer connect with important buyers in the regions where they operate. Exide's
dedicated dealers help it to further its market penetration and reach.
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9. PATENTS
Patent list of Exide Batteries
DATE
PATENTS
07/07/2011
Tube sheet for lead acid battery
26/01/2012
Separator for gel electrolyte battery
01/05/2014
Composition that enhances deep cycle performance of valveregulated lead-acid batteries filled with gel electrolyte
Methods and system for battery management and charger
control
Lead acid battery positive plate and alloy thereafter
14/11/2013
27/08/2015
05/07/2012
02/05/2013
Advanced graphite additive for enhanced life-cycle of lead acid

batteries
Energy storage devices comprising carbon-based additives and
methods of making thereof
Winding assembly for electrochemical cells, methods of
making the winding assembly, and the electrochemical cell
Battery rating method
13/06/2013
Single punch making battery plates for lead-acid batteries
01/05/2014
Over-saturated absorbed glass mat valve regulated lead-acid

battery comprising carbon additives
Advanced graphite additive for enhanced cycle-life of lead-acid
batteries
Lead-acid battery positive plate and alloy therefore
04/10/2012
27/12/12
11/09/2014
27/08/2015
31/12/2015
Method for determining a state of charge and remaining

operation life of a battery
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25/08/2016
Advanced graphite additive for enhanced cycle-life of deep

discharge lead-acid batteries
Description:Advanced graphite additive for enhanced cycle-life of deep discharge leadacid batteries
An Advanced Graphite deep discharge lead acid battery is described including: a
deep storage lead acid cell energy storage device comprises: an electrode
comprising lead; an electrode comprising lead dioxide; a separator between the
electrode comprising lead and the electrode comprising lead dioxide; an aqueous
solution electrolyte containing sulfuric acid; and a carbon-based additive having a
specific surface area of approximately 250 to 550 m2/g.
Method for determining a state of charge and remaining operation life of a
battery
Determining a state of charge (SOC) of a rechargeable battery includes using a first
process to determine a first value for the SOC of the battery and using a second
process to determine a second value for the SOC of the battery and deriving the
SOC as a weighted average of the first value for the SOC and the second value for
the SOC. During a charging cycle of the battery an input charge of the battery is
determined from an input current flowing into the battery.

A lead-acid battery grid made from a lead-based alloy containing tin, calcium,
bismuth and copper and characterized by enhanced mechanical properties,
corrosion resistance, less battery gassing, lower sulfation and water loss, and no
post-casting treatment requirements for age hardening. In one embodiment, the
battery grids are formed from a lead-based alloy including about 2.0% tin, about
0.0125% copper, about 0.065% calcium, and about 0.032% bismuth. Preferably,
the battery grid is free of silver beyond trace levels in the alloy.
Advanced graphite additive for enhanced cycle-life of lead-acid batteries
An Advanced Graphite, with a lower degree of ordered carbon domains and a
surface area greater than ten times that of typical battery grade graphites, is used in
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negative active material (NAM) of valve-regulated lead-acid (VRLA) type Spiral

wound 6V/25 Ah lead-acid batteries. A significant and unexpected cycle life was
achieved for the Advanced Graphite mix, where the battery was able to cycle
beyond 145,000 cycles above the failure voltage of 9V, in a non-stop, power-assist,
cycle-life test. Batteries with Advanced Graphite also showed increased charge
acceptance power and discharge power compared to control groups.
Over-saturated absorbed glass mat valve regulated lead-acid battery
comprising carbon additives
Disclosed herein is a absorbed glass matt (AGM) valve regulated lead-acid
(VRLA) battery, comprising: a positive plate comprising a positive active material;
a negative plate comprising a negative active material; wherein the negative active
material comprises a composition comprising a carbon additive; an AGM
separator; and an electrolyte; wherein the positive plate, the negative plate, the
separator, and the electrolyte are disposed in a container comprising a valve; and
wherein the electrolyte is present in an amount that ranges from 100 to 150% by
volume based on the total pore volume of the separator.
Single punch method of making battery plates for lead-acid batteries
A method of making battery plates for lead-acid batteries includes providing a strip
of material comprising lead; and punching material out of the strip to form a grid
comprising wires having a non-rectangular cross-sectional shape by utilizing a die
set comprising a plurality of male die components and female die components,
wherein each of the male die components comprises a first portion having a first
cross-sectional shape and a second portion having a second-cross sectional shape.
A single punch of the material creates a hole in the material and also forms the
periphery of the hole.
Battery rating method
A method of rating a battery includes providing a plurality of numerical values by
removing units from standardized ratings or tests for the battery; assigning a precalculated unit scaling factor to each numerical value of the plurality of numerical
values; and calculating a total rating by multiplying each pre-calculated unit
scaling factor by each corresponding numerical value of the plurality of numerical
values to obtain a normalized value for each numerical value of the plurality of
numerical values, and adding each normalized value.
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Winding assembly for electrochemical cells, methods of making the winding

assembly, and the electrochemical cell
A winding assembly including positive and negative electrodes and a separator
sheet wound in an overlying relationship such that the separator sheet is positioned
between the positive and negative electrodes, and such that an exposed edge of the
positive electrode is spaced longitudinally from an unexposed edge of the negative
electrode at one end, and such that an exposed edge region of the negative
electrode is spaced longitudinally from an unexposed edge of the positive electrode
at an opposite end, and wherein a portion of the positive electrode proximate to the
exposed edge of the positive electrode comprises a first plurality of apertures and a
portion of the negative electrode proximate to the exposed edge of the negative
electrode comprises a second plurality apertures.
1. Energy storage devices comprising carbon-based additives and methods of
making thereof, the present invention is directed to energy storage devices,
such as lead-acid batteries, and methods of improving the performance
thereof, through the incorporation of one or more carbon-based additives.
2. Advanced graphite additive for enhanced cycle-life of lead-acid batteries
An Advanced Graphite, with a lower degree of ordered carbon domains and a
surface area greater than ten times that of typical battery grade graphites, is used
in negative active material (NAM) of valve-regulated lead-acid (VRLA) type
Spiral wound 6V/25 Ah lead-acid batteries. A significant and unexpected cycle life
was achieved for the Advanced Graphite mix where the battery was able to cycle
beyond 145,000 cycles above the failure voltage of 9V in a non-stop, power-assist
cycle-life test. Batteries with Advanced Graphite also showed increased charge
acceptance power and discharge power compared to control groups.
A lead-acid battery grid made from a lead-based alloy containing tin, calcium,
bismuth and copper and characterized by enhanced mechanical properties,
corrosion resistance, less battery gassing, lower salvation and water loss, and no
post-casting treatment requirements for age hardening. In one embodiment, the
battery grids are formed from a lead-based alloy including about 2.0% tin, about
0.0125% copper, about 0.065% calcium, and about 0.032% bismuth. Preferably,
the battery grid is free of silver beyond trace levels in the alloy.
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Methods and systems for battery management and charger control

A battery system including a battery pack having a plurality of battery cells and a
charger control circuit configured to receive unregulated power from a source and
to provide regulated power to the battery pack. The battery system also includes a
battery management system configured to individually monitor and control the
plurality of battery cells and the charger control circuit.
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10.
RESEARCH & DEVELOPMENT FACILITIES
Exide R&D capabilities are unveiling new products for existing as well as new
markets, customer segments and delivery platforms. The result is disruptive
change, which sets aside familiar ways of thinking and doing business.
R&D work is carried out on various facets of lead-acid battery technology, which
include development of new products for applications such as Automotive,
Motorbike, VRLA, Telecom, UPS, Railways, Defense, etc. primarily to make the
product range internationally competitive. In addition, the R&D is engaged in
projects embracing process technology aimed at - improving the product quality &
consistency, production efficiency and material utilization. Furthermore, R&D
program includes improvement and indigenization of materials such as metals,
alloys, plastics, etc. R&D emphasis is on studying and improving the
environmental aspects associate with the manufacturing process
Driving Innovation
Our in-house R&D Division is recognized by the Department of Scientific and
Industrial Research, Government of India, as a fully accredited Research Centre in
the field of energy storage. We have over 50 professionals driving consistent
product-process innovation.
We focus on the development of differentiated technology for tropical countries for
long life and low top-up characteristics.
R&D Agenda
Offer the most advanced storage solutions at minimum cost

Work closely with technology partners to achieve better outcomes
Develop cutting-edge products for domestic and international markets
Develop new materials as well as advanced manufacturing techniques
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R&D ACHIEVEMENTS (AUTOMOTIVE)

High life battery for E-Rickshaws
Introduced high-life batteries using expanded positive technology for car
applications
Introduced punched technology for batteries in car and SUV segments
Introduced fully sealed batteries for passenger cars
Introduced new designs for OEMs
Introduced new products in inverter segment
E-RIDE is the brand for E-Rickshaw Segment

We were one of the first few companies to enter into the E-Rickshaw battery
segment, enjoying the first-mover advantage. We have launched batteries in
88Ah, 100Ah and 115Ah in Flat Plate and 100Ah in Tubular plate with 6
months and 12 months warranty, respectively. E-Ride Red range has been
launched at a lower price to compete with local brands. We are working on
E-Rickshaw charging station kiosks, which will be launched shortly.
R&D ACHIEVEMENTS (INDUSTRIAL)
Introduced new products in industrial inverter segment

Introduced new products in telecom segment
Automation across factories to ensure consistent product quality
Strengthened our portfolio in the renewable energy space
Consolidated our gel-based product portfolio
Developing tubular gel based products, which will be products of the future
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New Products
Railways: Two new products under development, which will be rolled out in
FY 2016-17
Power Projects: We have introduced gel-based products (Powergel) for the
power sector. We executed the first order in March, 2016
Solar: We launched all intermediate ranges. We plugged in our gaps in
product range through strategic product launches
Introduced multiple products in the economy segment, i.e. Home UPS,
enabling us to improve market share
Launched low-cost 40Ah battery (domestic solar lighting system), 75Ah
battery (street lighting systems) and 150Ah battery (large solar installations)
Introduced tubular gel products for solar sector - these are user-friendly,
maintenance free and rugged tubular batteries
Telecom: Introduced advanced VRLA version batteries
Home UPS: Inva Master series and Tube Master series (low-cost version)
Institutional UPS: Powersafe Plus
New Product Launched
INVA TALL Range
Tall battery. Taller performance.
Exide INVA MORE
Get more out of life.
Inverter Exide GEL MAGIC
Indias first super gel technology enabled
Inverter battery
E-Ride Range (with Taller Flat Plates)
The E-Rickshaw specialist.
E-Ride Tubular Battery (Tubular Design)
The Tubular E-Rickshaw Specialist.
65

PGDM 1517
New products for Trade Market

EEZY Range of Batteries
Easy to drive. Easy on your pocket.
New Low Cost for Trade Market - DYNEX Range
Heavy on performance. Low on price.
Infrastructure and laboratories
Exide R&D center is also equipped with a Tool-Room, CAD facilities, material
testing and laboratories having equipment for testing of the raw materials and
components used for manufacture of batteries. These include optical emission
Spectrometer, Particle Size Analyzer, Porosemeter, Image Analyzer Workstation,
Profile Projector, Universal Tensile testing machine, etc.
Functional areas
The R&D personnel work in the following functional areas:

Battery Design & Development
Process Development
Tool Design & Development
Alloy Development
Development of Plastic Components
Hard Rubber / Soft Rubber Components Development
Analytical Services
Battery Testing & Quality Assurance
Environmental Health Monitoring
66

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Assignment on Exide Batteries

INDUS BUSINESS ACADEMY

Submitted To: Prof Kiran Bindu

For Academic Purpose Only

Assignment on Exide Batteries

For Academic Purpose Only

Assignment on Exide Batteries

For Academic Purpose Only

Assignment on Exide Batteries

For Academic Purpose Only

Assignment on Exide Batteries

STRONG AND DEDICATED DISTRIBUTION NETWORK

Exide Batteries Facts

TOTAL RETAIL NETWORK

For Academic Purpose Only

SALES AND SERVICE OFFICES IN INDIA

Assignment on Exide Batteries

For Academic Purpose Only

Assignment on Exide Batteries

For Academic Purpose Only

Assignment on Exide Batteries

For Academic Purpose Only

Assignment on Exide Batteries

For Academic Purpose Only

Assignment on Exide Batteries

2. CARS, COMMERCIAL VEHICLES USING EXIDE

LIST OF COMMERCIAL AND CAR COMPANIES USING EXIDE

BMW INDIA LTD

HINDUSTHAN MOTORS MAHINDRA

NISSAN MOTOR INDIA PREMIER

For Academic Purpose Only

VOLVO AUTO INDIA

Assignment on Exide Batteries

For Academic Purpose Only

Assignment on Exide Batteries

FUTURE BATTERIES FOR CARS

For Academic Purpose Only

Assignment on Exide Batteries

Exide is launching the Start-Stop Auxiliary range on the aftermarket, building on

For Academic Purpose Only

Assignment on Exide Batteries

Dieselization trend to benefit over FY15-16E, with higher realizations:

Key R&D Achievements

Introduced Dual Lid for DIN batteries

Patented side-vented Omega Lid design; leak resistant under extensive

Upgraded our manufacturing facility at Hosur, through introduction of grid

For Academic Purpose Only

Assignment on Exide Batteries

COMMERCIAL VEHICLE BATTERIES:

Joint development with vehicle manufacturers

High vibration resistant technology

Maintenance free technology

For Academic Purpose Only

Assignment on Exide Batteries

Great value for classic parc vehicles under regular use

CARAVAN BATTERIES/LONG JOURNEY BATTERIES:

For Academic Purpose Only

Assignment on Exide Batteries

For Academic Purpose Only

Assignment on Exide Batteries

3. INDUSTRY REPORT ON BATTERIES

For Academic Purpose Only

Assignment on Exide Batteries

For Academic Purpose Only