Bachelor of Arts in Multimedia Studies

In todays global knowledge economy, information has become the primary resource and multimedia
communication skills have become essential, sought after competencies. Organizations, agencies, and
businesses alike require expertise in multimedia as a strategic imperative. Todays institutions require a
professional with multimedia skills and competencies.
Program Structure
The BAMS program is composed of 144 academic units:

15 GE courses (45 units)

18 major courses (54 units)
6 residential multimedia production courses (18 units)
5 electives (15 units)
PI 100 (3 units)
a threeunit special topics, and
a sixunit special project
Students must also complete eight units of Physical Education (PE) courses and six units of National
Service Training Program (NSTP) courses.

Curriculum
GENERAL EDUCATION COURSES (45 units)
Arts and Humanities
Communication Skills 1
COMM 1
OR
Kasanayan
sa Komunikasyon 1
KOM 1

(3 units)
(3 units)

KOM 2

Communication Skills 2
OR
Kasanayan sa Komunikasyon 2

(3 units)

Comm 3

Speech Communication

(3 units)

HUM 1

Literature, Society, and the Individual

(3 units)

HUM 2

Art, Man, and Society

(3 units)

COMM 2

Social Sciences and Philosophy

Philippine History/Kasaysayan
HIST 1/KAS 1
at mga Institusyong Pilipino
Asia
and the World/Ang Asya at ang Mundo
HIST 2/KAS 2

(3 units)

(3 units)
(3 units)

SOC SCI 1

Foundations in the Behavioral Sciences

(3 units)

SOC SCI 2

Foundations in the Behavioral Sciences 2

(3 units)

PHILO 1

Philosophical Analysis

(3 units)

Mathematics, Science and Technology

Fundamental Concepts and Applications of Mathematics
MATH 1

(3 units)

NATSCI 1

Foundations of Natural Science 1

(3 units)

NATSCI 2

Foundations of Natural Science 2

(3 units)

NAT SCI 3

(3 units)

NAT SCI 4

DNA Technology: A Brave New World

OR
Oceans and Us

(3 units)

STS

Science, Technology, and Society

(3 units)

Physical Education

(8 units)

PE courses can be taken in UPOU and/or in another UP campus or a nonUP school through crossregistration, subject to
UPOU approval. Students may also opt to take the Proficiency Exam for Physical Education (PEPE) in another UP campus
to gain advanced credits in PE.
National Service Training Program
(6 units)
CWTS 1
Civic Welfare Training Service 1
(3 units)
Citizenship and community service course 1
CWTS 2
Civic Welfare Training Service 2
(3 units)
Citizenship and community service course 2
BAMS students must complete six units of courses offered in National Service Training Program (NSTP. The courses
offered are clustered in the following components: Reserve Officers' Training Corps (ROTC), Civic Welfare Training Service
(CWTS), and Literary Training Service (LTS). (RA9163)
NSTP may also be taken in any school/ institution accessible to the student through cross registration, subject to UPOU
approval.
MAJOR COURSES (54 units)
Introduction to Multimedia Studies
MMS 100

(3 units)

MMS 101

Overview of multimedia and its technologies, relations, applications and management, and production
Introduction to Information Technology
(3 units)

MMS 102

Introduction to technologies that are used to create, store, exchange, and use information
Theories in Multimedia
(3 units)

MMS 111

Theories and concepts applied in multimedia inquiry

Gender and Multimedia

(3 units)

MMS 112

Study of gender structures and gendersensitive approaches in multimedia

Multimedia and Society

(3 units)

MMS 115

Political, cultural and social practices and processes in mutimedia

Law and Multimedia

(3 units)

MMS 120

The role of law in multimedia

Multimedia Research
Principles, methods, and techniques of mutimedia research
Communication and Culture

MMS 121

Approaches to the study of communication and culture; comparative analysis of communication

variables, patterns, and systems across cultures
Multimedia and Popular Culture
(3 units)

MMS 197

(3 units)
(3 units)

MMS 131

Impact of multimedia on popular culture

Information and Communication
Technology for Development
Application of ICTs and multimedia for sustainable development
Introduction to Knowledge Management

(3 units)

MMS 140

Foundations, basic principles and applications of knowledge management

Mathematics in Multimedia

(3 units)

MMS 141

Introduction to the mathematical skills and tools required for understanding and creating computer
generated multimedia applications.
Principles of Programming
(3 units)

MMS 142

Algorithm formulation, implementation, and use of a procedural programming language for solving
problems
Internet Technologies and Web Development
(3 units)

MMS 130

MMS 143

(3 units)

Introduction to the nature of the Internet and its services

Introduction to Multimedia Computing
(3 units)
Foundation concepts and techniques required in multimedia storage, processing and retrieval and
software tools for authoring applications

MMS 144

Principles of Multimedia Information Management

MMS 145

Multimedia information management through the appreciation of various concepts involved in the
design and development of database systems
Multimedia Communications and Networking
(3 units)

MMS 146

Foundation concepts and techniques in data communications and networking

ObjectOriented Programming
(3 units)

Introductory course and objectoriented programming

Production and Practicum Courses

(3 units)

(18 units)

MMS 171

Text in Multimedia

(3 units)

MMS 172

Principles and techniques in incorporating text for multimedia

Audio in Multimedia

(3 units)

MMS 173

Audio design and production

Photography in Multimedia

(3 units)

MMS 174

Principles and techniques in incorporating photos for multimedia

Graphics in Multimedia

(3 units)

MMS 175

Design and production of computer generated graphics for multimedia applications

Videography in Multimedia
(3 units)

MMS 176

Principles and techniques in videography for multimedia

Animation in Multimedia

Knowledge and skills in computer generated animation for multimedia

OTHERS (12 units)
Philippine Institutions 100
PI 100

(3 units)

(3 units)

MMS 198

The Life and Works of Jose Rizal and other Philippine Institutions
Special Topics

(3 unit)

MMS 200

Special Project

(6 units)

ELECTIVES
(15 units selected from the following)
College Algebra
MATH 11

(3 units)

ECON 11

Linear equations; algebraic and graphical solutions of the quadratic equations; exponents and radical;
complex numbers; binomial expansion; determinants; progressions; theory of equations
Introductory Economics
(3 units)

ENG 157

Basic principles, economic institutions, the national economy in a development setting(Prerequisites:

MATH 11)
English for the Professions
(3 units)

COMP ED 1

Theory and practice of writing in the professions (Prerequisites: COMM 1)

Computer Education 1

COMP ED 2

Introduction to word processing, spreadsheets, electronic presentations, and the Internet

Introduction to Web Design and Publishing
(3 units)

PSYCH 11

An introductory course on web designing and publishing that allows students to explore the World Wide
Web and take part in its development by creating and publishing their own web pages, and discussing
the issues related to becoming part of a virtual community (Prerequisites: COMP ED 1)
Introduction to Psychology
(3 units)

PHILO 173

Principles of the science of Psychology

Practical Ethics

(3 units)

(3 units)

Moral issues in practical situations and the application of ethical theories

(For inquiries about your plan of study and academic advising please contact
fics@upou.edu.ph)