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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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Once you have the basics of a box design, try more complex shapes like this polygon box.
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
8. Contrast is King
It's important that package designs be very visible. When creating packaging that you want to have stand out on the top shelf from across the room employ color contrast to make the most important
elements pop. You can use intensity contrast with very bright colors or lightness and darkness contrast, either, or both work well.
These black and white vintage-inspired labels by Tugcu Design Co are a nice example of a high contrast design.
34 Vintage Labels
By Tugcu Design Co. in Graphics
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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On the flipside, type pairing can be used to create continuity between information, through the use of the same font, with subtle differences, like the use of a slightly bolder or drop caps version of the same
typeface.
The ultimate goal with typographic pairing is to present the actual relationship of the information through the type choices.
If you look at beauty products, for example, you'll find that the type style for the ingredients is handled in a completely different way than for the name of the product. Ingredients tend to be in small, san
serif and condensed fonts quite often, whereas as the font used for the product name is in a display typeface. The fonts often work well together, due to their visual contrast, yet work together within the
larger design.
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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19. Oh So Extra-special
If you want to make your project appear carefully-crafted and special add some extras to the design like ribbons, twine or sealing wax.
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
For a more advanced, quickstart guide this video tutorial from Mohammed Hdila shows you how to create a coffee cup with a label using Illustrator 3D Revolve.
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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A jar mockup from Akropol,
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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Or this incredible set of foil coffee bags with multiple finishes.
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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35. Go Eco
The field of eco or green packaging has come a long way and you can find many different eco packaging solutions at any price point. An interesting and innovative solution has been found by Ikea. They
recently unveiled new packaging made out of mycellium, or mushrooms, that is completely biodegradable, light, and effective for protecting items in transport.
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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41. Wrap It Up
Tissue paper printed with a logo, monogram, pattern or illustration is a way to add elegant detail to your design without spending a lot of money. You see it often used with glass packaging for wine and
spirits or food products.
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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41. Shrink-Wrap It
Shrink-wrap has a new image and is being used in luxury and premium design projects to add a lo-hi edge to projects.
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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44. Be Innovative
Regardless of your budget its always possible to come up with an innovative package design solution. The more you know about the materials and options at your disposal the easier it is to come up with
totally unique designs.
Urban Oasis is a packaging project that enables people to grow vegetables in urban environments. The packaging includes a pot, soil, fertilizer, gardening tools, seeds and a watering can in a tiny form factor.
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
For a great concise online lecture, have a listen to Giles Calver author of What is Packaging Design? he discusses the basics of package design for food producers.
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
How to Design Packaging: 50 Tutorials & Pro Tips ~ Creative Market Blog
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Harding Penney
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Harding is an award-winning multi-disciplinary artist, graphic and type designer working out of her bungalow studio with her partner Paul.
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