Study on Marketing & Physical Distribution of Cables Industry

Bachelor of Management Studies

Semester V
Submitted
In Partial Fulfillment of the requirements
For the Award of Degree of
Bachelor of Management Studies
By
Name
Roll number-40
NES Ratnam College of Arts, Science &Commerce
NES Complex, NHS Marg,
Bhandup (W), Mumbai-400078

Declaration

I, Name the student of T.Y.B.M.S. Semester V (2016-2017)

Hereby declares that I have completed the project on
Study of Marketing & Physical Distribution of Remcom Wires and Cables.
The information submitted is true and original to the best of my knowledge.

___________________________
(Signature of student)
Name
Roll Number - 40
NES Ratnam College of Arts, Science and Commerce.
NES complex, NHS Marg,
Bhandup (W), Mumbai 400078

Acknowledgement
To list who all have helped me is difficult because they are so numerous and the
depth is so enormous.
I would like to acknowledge the following as being idealistic channels and fresh
dimensions in completion of this project.
I take this opportunity to thank the University of Mumbai for giving me chance to
do this project.
I would like to thank my Principal, Mrs. Rina Saha for providing the necessary
facilities required for completion of this project.
I take this opportunity to thank our Coordinator Mrs. Riya Rupani, for her moral
support and guidance.
I would also like to express my sincere gratitude towards my project guide
Mrs. Jisha Alwin whose guidance and care made the project successful.
I would like to thank my College library, for having provided various reference
books and magazines related to my project.
Lastly, I would like to thank each and every person who directly or indirectly
helped me in the completion of the project especially my Parents and Peers who
supported me throughout my project.

Executive Summary
Remcom is a cable manufacturing company with different product groups, Co-axial cables; UTP
cables; Telephone cables; and multi-core cables, the focus of this project is on the marketing of
cables. The products in the product group are the current RG 6 & RG 11 and the soon to be in
production optical fiber. The production of the cable runs 6 days a week, with 1 shift a day and 8
hours of shift. With a steadily increasing demand for RG 6 & RG 11 and the introduction of the
new cable optical fiber, the demand will rise to more than double the current amount. By using
numerous industrial engineering methods and tools the most effective and cost efficient solution
to meeting the new demand will be found. By looking at the results of the analysis it is clear to
see that if all 4 jacket machines are operational and run at an overall equipment efficiency level
of 75% the companys current production capacity is close to 10,00,000 kilometers of finished
product. When setting up the production schedule two option are available, LINGO and excel
solver, and both do the job as required but because the excel solver is free with a copy of
Microsoft Office it will be the best option for the company. When trying to meet the rise in
demand 4 alternatives were identified to increase the capacity to 12,00,000 kilometers: an
additional machine, an additional day of Labour, using UTP product capacity, production speed
increase. Out of these 4 the second alternative was identified as the one with the lowest
cost/benefit ratio, but unfortunately this alternative will not enable them to meet the demand and
thus making alternative 1 the best option, and it is recommended that the company install a new
machine to meet the new demand.

Table of Contents
Sr. No.

Contents
Organization

1.

Introduction
Why it was selected?
Work culture in Remcom cables
Organization Structure
Types of product offered

Learning Objectives

2.

3.

Work done by the student

4.

Physical distribution management

Distribution
Functions of Physical Distribution
Design
Performance Standards
Literature Review
Importance of Physical Distribution

Work offered
Is this role right for me?
Where might this role take me
Distribution Process
Order Processing
Inventory Management

Department visited

Warehousing
Transportation
Monitoring & control of PDM
Distribution of goods
Inventory Management

Project Design

Pg. No.
1-11
1
5
7
8
9
12-22
13
15
15
16
17
20
21

23-26
23
23
23
25
25
26
27-42
27
27
29
30
30
32

Key Observations
Current Scenario
Experiences for Forecast of sale
Convention of PDM
Pricing
Major FAQs

5.

Learners Experience

34
36
37
38
39
43-53

Importance of physical distribution & marketing

43

Roles & Responsibility of

Business development officer
Distributor
Field Officer
Research

46
46
47
48

6.

Conclusion

54

7.

Bibliography Webliography

55