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AR-7917
B.Sc. (Forestry) (Sixth Semester) Examination
Paper-V : Entrepreneurship Development and Communication Skills
Time : Three hours
Maximum Marks : 60
Model answer
AR-7917
B.Sc. (Forestry) (Sixth Semester) Examination
Paper-V : Entrepreneurship Development and Communication Skills
Time : Three hours
Maximum Marks : 60
Note : Section-A is compulsory. Attempt any four questions from Section-B
Section: A
[201=20]
(c) Imitative
(d) None
(b) Dependently
Ans : Dependently
(b) Macroeconomics
(c) Economics
Ans : Microeconomics
(vi) Hagens Theory states that for entrepreneur motivation, emphasis is given on
(a) Social value
(b) Profit
(d) None
(b) Organizing
(c) Staffing
(d) Directing
Ans : Directing
(b) 2
(c) 3
(d) 4
Ans : 3
(x) After generation of idea what is the next step in promotion of venture?
(a) Carrying detailed information
(xi) As stated by L.F. Urwick, business houses are made or broken by whom?
(a) Capitals
(b) Patents
(c) Markets
(d) Men
Ans : Men
(xii) The total job requirement in Indian economy as worked in 11th plan was
(a) 80 million
(b) 90 million
(xiii) As reported by Stanworth and Currant that when business expands and grows in due course
of time, the entrepreneur plays the role of
(a) Doer
(b) Implementer
(c) Innovator
Ans : Implementer
(xiv) Maslows motivation theory is based on
(a) Human needs
(b) Achievement
(c) Behaviour
(xv) What is the mean score in 5 point scale of creativity as a motivating factor?
(a) 2.85
(b) 3.50
(c) 3.66
(d) 3.76
Ans : 3.76
(b) Pitch
(c) Volume
(d) Pause
Ans: Sound
(xvii) In EDPs, Ring Toss Game gives an indication of entrepreneurs potential for
(a) Risk taking
(c) Innovation
(d) None
(b) Skill
(c) Knowledge
(d) None
Ans : Training
(xx) The relationship between society and corporation is like ship and
(a) Fuel
(b) Driver
(c) Sea
(d) None
Ans : Sea
(1x10)
Definitions:
Entrepreneurs as organiser
(1) According to F.H. Frange, Entrepreneurship is the planning and organization of the various
means of production in the form a production unit
Entrepreneur as innovator
(2) According to Schumpter, Entrepreneurship is an innovative function.
(3) Modern view: Peter Drucker came under this category. Entrepreneurs search for new
innovation and opportunities, decide in reference to social value, do social innovation and
provide progressive leadership to business.
Functions of entrepreneurs
(I) Managerial functions: This is classified into five types
(1) Planning : It is a pre-determined course of action to accomplish the set of objectives. It helps
in smooth and effective completion and running of a business enterprise.
(2) Organising : This function refers to bringing together the men, material, machine, money etc.
to execute the plans.
(3) Staffing : It involves human resource planning and human resource management. It include
preparing inventory of personnel available, requirement of personnel, sources of manpower
recruitment, remuneration, training and development and periodic appraisal of personnel
working in the enterprise.
(4) Directing: This function actually starts setting up of enterprise. Here entrepreneur guides,
counsels, teaches, stimulates and activates the employees to work efficiently.
(5) Controlling: Here it is observed whether the activities have been performed according to the
plan or not. Here actual performance is compared with target performance.
(5) They promote the equitable redistribution of wealth, income and even political power in the
interest of the country.
(6) They encourage effective resource mobilization of capital and skill.
(7) By establishing industries, induce backward and forward linkage which stimulates the
process of economic development in the country.
(8) They promote countrys export business which is an important ingredient to economic
development.
(II) Sociological theories: This theory believes that the birth of entrepreneurship takes place in a
special social culture. The following have given an important contribution in the propounding of
the sociological theories:
(1) Max Weber Peters Theory: This theory supports the fact that religious faith plays an
important role in the profession of the entrepreneur.
(2) Thomas Cochrans Theory : This theory believes that cultural values, desires and social
backing have an important place in the development of entrepreneurship.
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(3) Frank W. Youngs Theory : This theory believes that the expansion of entrepreneurial
activities is possible not through individuals but through groups only.
(4) Bert F. Hoselitz : According to this theory, the role of groups from cultural point of view, has
been important for the development of entrepreneurship and for economic development.
(5) Randall G. Stokes Theory: This theory believes that the economic activities based on
economic and social values are important for entrepreneurship development.
(6) Everett E. Hagen Theory: This theory concludes that community and religious classes give an
important contribution in the development of entrepreneurship.
Self-actualization
Esteem
Social
Safety
Physiological
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This theory is based on human needs. There are five needs: (a) Physiological needs (Roti,
Kapada aur Makan) (b) Safety and security need (c) Social needs: Want affiliation from society
(d) Esteem needs (Self-esteem and self-respect) (e) Self-actualization (Self-fulfillment).
Q 4. Write the relationship and variances between competence and competency. What are
the major competencies of successful entrepreneur? Classify the different types of
entrepreneurs.
Ans: According to Boyatzis A competence is an underlying characteristic of a person which
leads to his/her effective or superior performance in a job. Hogg has defined competency as
competencies are the characteristics of a manager that lead to the demonstration of skills and
abilities, which result in effective performance within an occupational area. So competence is a
cluster of knowledge, skill, motive etc. which one uses to perform a certain job effectively.
Competency
Skill based
Behaviour based
Standard attained
Manner of behaviour
What is measured
So, competence describes what people can do while competency focuses on how they do it. The
former means a skill and standard of performance reached, while the latter refers to the
behaviour by which it is achieved. There are three component of competence:
(1) Knowledge : Knowledge is necessary to perform a task, but it is not sufficient. For example
reading the instruction manual for car driving does not make a person to drive a car. Training is
necessary for that.
(2) Skill : Knowledge and skill are required for performing a work.
(3) Motive : Motive is an urge to achieve ones goal.
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Thus, in order to perform a task like establishing and running an industrial unit effectively and
successfully, a person called entrepreneur needs to possess a set of knowledge, skill and motive.
Competence=Knowledge Skill
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So, entrepreneurial competencies are: (a) Enterprising (b) Risk bearer (c) Creative thinker (d)
Ambitious (e) High need achievement (f) Change agent (g) Hard worker (h) Good manager and
organizer (i) Good and prompt decision-maker (j) Strong commitment and firm determination.
Type of entrepreneurs
(I) Based on the type of business
(1) Trading entrepreneur: They procure the finished products from the manufacturer and sell
these to the customer directly.
(2) Manufacturing entrepreneur : They convert the raw materials into finished products.
(3) Agricultural entrepreneur : The entrepreneur who undertake agricultural pursuits are called
agricultural entrepreneurs.
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(VII) Others
(1). Solo operators : They work alone and if needed employ few employees
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Q 5. Enumerate the plan of action for EDPs. Discuss the different activities and preparation for
EDPs.
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followed by acquainting them with procedure for approaching them, applying and obtaining
support from them.
(5) Fundamentals of project feasibility study:
guidelines on the effective analysis of feasibility or viability of the particular project relating to
marketing, organization, technical, financial and social aspects of the project.
(6) Plant visits: In order to familiarize the participants with real life situations in small business,
plant visits are also arranged.
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commitment to task, planning and organizing ability and decision making ability and categorized
as: (a) Above average (b) Average (c) Below average
(2) Training phase: The main objective of this phase is to bring desirable change in the
behaviour of the trainees. Here the candidates are motivated for achievement. Here the trainer
should observe the behavioural change of the trainee like- (a) The candidates should tuned
towards the proposed project (b) They should behave like an entrepreneur (c) There should be
positive change in outlook, skill, attitude etc. in the candidates. (d)The traits that are lacking in
the candidates (e) The candidate should be well informed about modern technology and
resources for establishment of an enterprise.
(3) Post training phase (Follow-up)
The ultimate objective of EDP is to prepare the participants to start the enterprise. This phase
involves assessment to judge how far the objectives of the programme have been achieved. This
is called follow up. It indicates the past performance, drawbacks and suggests guidelines for
framing future policies to improve the performances.
Q 6. Classify small scale industries. Present their essentials features and goals.
Ans : The Fiscal commission, 1950 defined small scale industry as one which is operated mainly
with hired labour usually 10 to 50 hands. The Small Scale Industries Board defined small-scale
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industry as a unit employing less than 50 employees, if using power, and less 100 employees
without the use of power and with a capital asset not exceeding 5lakhs.
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Essential features
(1) A small or micro enterprise is generally one-man show. Here the activities of an enterprise
are carried out by one of the partners or directors.
(2) Here the owner is himself/herself a manager also. Thus these units are managed in a
personalized fashion.
(3) Compared to large units, a micro industrial unit has a lesser gestation period
(4) The scope of operation of micro and small industrial undertaking is generally localized
catering to the local and regional demands.
(5) Micro units use indigenous resources and therefore, can be located anywhere subject to the
availability of these resources like raw materials, labour etc.
(6) Micro enterprises are fairly labour intensive with comparatively smaller capital investment
than larger units.
(7) Using local resources, micro enterprises are decentralized and dispersed to rural areas. Thus it
promotes more balanced regional development and provides rural employment as well as prevent
the spread of urbanization.
(8) They are more change susceptible and highly reactive and receptive to socio-economic
conditions. They are more flexible to adapt changes.
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Q7. State the action-phase of Corporate Social Responsibility. What are the justifications for
the corporates to take social responsibility?
Ans: Business Corporation runs within the society. Just like a citizen, business as a corporate
citizen has an obligation towards the society to reciprocate for what it receives from the society.
This is known as social responsibility of business or corporate social responsibility. Holme and
Watts have defined it as A continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the workforce and
their families as well as of the local community and society at large.
Keith Davis defined social responsibility of business as Social responsibilities refer to the
businessmans decisions and actions taken for reasons at least partially beyond the firms direct
economic or technical interest. Carroll and Buchholtz defined it as Corporate social
responsibility encompasses the economic, legal, ethical and philanthropic expectations placed on
organizations by society at a given point of time.
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(7) Corporate activities of one type or other like providing products and services, employment to
workers, and so on, have social impacts be positive or negative or neutral. Hence, corporation is
responsible to own the responsible to own the responsibility of these impacts.
Ans : Non-verbal communication refers to all external stimuli other than spoken or written
words and including body motion, characteristics of appearance, characteristics of voice and use
of space and distancing. All these non-verbal clues taken together are also known as body
language.
An attempt has been made to make a systematic study of elements which are visually perceived
and their role in communication. That is why these elements are collectively termed as visible
code. The elements of visible code are as follows:
(1)
Personal Appearance: Personal appearance creates the first impact on the audience. Ones
appearance may put the audience into a resistant or even a hostile attitude or induce in them a
receptive mood which is essential for the success of communication. Partly because of this some
dress code is prescribed by some institution. Type of dress and physical appearance are
important in interview, convocation etc.
(2)
important part of body language and refers to the way one stands, sits and walks. The movement
of the body, the position of hands and legs and other parts of the body reveal an individuals
personality- whether he is vibrant, alive and dynamic, nervous and confident and self-assured. A
good speaker stands tall, feet together with the weight directly over the instep keeping his chin
on a line parallel to the floor or at right angles to the backbone. A drooping shoulder and a
protruding stomach indicate that the speaker is discouraged, tired and worn out. While different
situations will demand different sitting postures, one should keep ones back straight from waist
up, both feet should be on the floor, one slightly in front of other. The abdominal muscles should
be pulled in. the chest should come out in line. The walking posture is also important. For
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walking gracefully, leg movement should be free from hips, feet should be lifted from the floor,
and walking should be in straight line.
(3) Gestures: Gestures play a significant role in making the communication effective. Playing
with a ring, twisting a key-chain or clasping ones hand tightly robs a speaker of the
effectiveness of his communication. Sometimes gestures are used to communicate short message
such as yes, no, come in etc. To learn and to make appropriate gestures it would be useful
to practice before a mirror, seeking guidance from friends and colleagues who are considered
effective communicator.
(4)
Facial expression: Of all the body parts, the face is the most expressive. A smile
(friendliness), a frown (discontent), raising the eyebrows (disbelief), or tightening the jaw
muscles (antagonism) can add to the meaning being conveyed through verbal means. A wooden
expression on the face may prejudice the listeners whereas brightness in the eyes may keep their
interest sustained and also evoke an enthusiastic response. Biting the lips, raising the eyebrows at
regular intervals or blinking the eyes too often can certainly mar the smooth flow of
communication.
(5) Eye contact : It is said that eye is an extension of the brain and a window of the soul. Eye
contact between speaker and listener tells whether the speaker is sincere and also whether the
listener is interested. Eye contact is a mean of gaining feedback, enabling the communicator to
alter, adjust and reframe his message while transmitting it.
(6) Space distancing: Each communicator maintains a personal territory around himself. In
social condition, a zone ranging from 4 to 12 feet is maintained. This is called social distance. In
public gatherings the distance between the audience and the communicator is much greater- it
may range from 12 to 30 feet depending upon many other considerations. Space distancing
differs from culture to culture. In heightened emotional states of mind, the normal distancing is
ignored.