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Lesson Plan # 5 // Title: ADVERTISING THE EXHIBIT!

// Length: 2 days
Note: Before you plan and write art experiences; pre-assess your students based on the proposed
concepts, enduring understandings, and objectives of the unit/lesson(s). You may also gather this
information from (previous) teachers, by reviewing already completed art work, consulting
curriculum materials, etc., to get a better understanding of what content students already know
and what they will need to know to be successful.
Pre-Assessment:
This will need to be done prior to teaching your lesson. Outline the method you will use to determine the skill/knowledge level of your
students based on the concepts/enduring understandings/objectives of the lesson. (Hint: turn these into questions.) Be specific in describing
what you would recognize as proficient skill/knowledge.

Have the students written a script/performance piece before?


Do the students know how to work with cameras/videos?
Do the students know the purpose of advertisements?
Performance:
What will students accomplish as a result of this lesson? This can be presented to students in the form of a story. In this narrative the
students take on a role and create a learning product about a specific topic for a certain audience. (RAFT Role / Audience / Format / Topic)

For this lesson, you will be taking on the duties of an advertising artist. As an artist who works
in advertising, it is important to create multiple forms of advertisement. Through taking on this
role, you will work to create 2 forms of advertisement for your art and the end of the year art
exhibit. The first form of advertisement will be a scripted video invite to advertise the end of
the year art exhibit to your parents. This video invite will be accompanied by a hand drawn
invitation advertisement. After these are finished, they will be given to your parents to let them
know about our big exhibit.

Concepts:
List the big ideas students will be introduced to in the lesson. These ideas are universal, timeless and transferrable. Examples of concepts used
in art might include: Composition, Patterns, Technique, Rhythm, Paradox, Influence, Style, Force, Culture, Space/Time/Energy, Line,
Law/Rules, Value, Expressions, Emotions, Tradition, Symbol, Movement, Shape, Improvisation, and Observation Look for concepts in the
standards, content specific curriculum, etc.

Technology, Advertisement, Reflection


Enduring Understanding (s):
Enduring Understandings show a relationship between two or more concepts; connected with an active verb. The best enduring
understandings not only link two or more concepts; but demonstrate why this relationship is important. Like concepts, they are timeless,
transferrable and universal. Align Standards, Prepared Graduate Competencies (PGCs) and Grade Level Expectations (GLEs) to
Enduring Understandings.

1.) Artists use technology to create advertisements for an audience


a.) I can use technology to make an advertisement for my parents to see
2.) Artists reflect on their art after it is finished
a.) I can talk about all of my finished art pieces from throughout the school year
Standards: (All lessons should address all standards.)
1. Observe and Learn to Comprehend
2. Envision and Critique to Reflect
3. Invent and Discover to Create
4. Relate and Connect to Transfer

Objectives/Outcomes/Learning Targets:
Objectives describe a learning experience with a condition behavior (measurable) criterion. Aligned to: Blooms
Standards GLEs - Art learning and, when appropriate, Numeracy, Literacy and Technology. Should be written as: Objective. (Blooms:
_____ - Standard: _____ - GLE: _____ -Art learning: _____ -Numeracy, Literacy, and/or Technology)

1.) Using a video camera, SWBAT construct a video in which they explain their work from the
semester, which will inform their parents of the end of the year art exhibit. (Blooms: Creating,
Standards: Create, GLE: Use familiar symbols and basic media to identify and demonstrate
characteristics and expressive ideas of art and design, Art Learning: Materials/Techniques, Literacy,
Technology)
a.) I can use a video camera to make video invite for my parents
2.) Using art materials, SWBAT create a physical invitation for the end of their exhibit that
expresses their art from the semester. (Blooms: Create, Standards: Create, GLE: Use familiar symbols
and basic media to identify and demonstrate characteristics and expressive ideas of art and design, Art
Learning: expressive features and characteristics of art, Literacy)
a.) I can use art materials to make a physical invitation that shows my art
3.) After a discussion and presentation, SWBAT identify key aspects of successful advertisement.
(Blooms: Remembering - Standard: Comprehend - GLE: The identification of characteristics and
expressive features in works of art and design help to determine artistic intent and purpose Art Learning: Historical/Multicultural Content.)
4.) After a discussion and presentation, SWBAT create a customized script for their video
invitation. (Blooms: applying - Standard: Comprehend - GLE: Artists make choices that
communicate ideas in works of art - Art Learning: conceptual/ideation/personal grounding Literacy.)
5.) After creating both a physical and video invitation, SWBAT share and discuss their
artwork and the choices theyve made. (Blooms: analyzing Standard: reflect - GLE: Artists,
viewers, and patrons use the language of art to respond to their own art and the art of others Art Learning: Critical Reflection/aesthetics/transfer - Literacy.)

Differentiation:
Explain specifically how you have addressed the needs of exceptional students at both end of the skill and cognitive scale. Describe the
strategies you will use for students who are already proficient and need growth beyond what you have planned for the rest of the class, as well
as modifications for students with physical and/or cognitive challenges. Students must still meet the objectives.

Differentiation:
(Multiple means for students to
access content and multiple
modes for student to express
understanding.)

Extensions for depth and


complexity:

Access (Resources and/or Process)


We will provide visual, physical,
and auditory examples for all
students so that all the different
learning styles are met.

Expression (Products and/or Performance)


Students will be provided a wide
array of techniques so that they can
choose which method they use to
complete the project.

Access (Resources and/or Process)


We will provide visual, physical,
and auditory examples for all
students so that all the different
learning styles are met.

Expression (Products and/or Performance)


Students will be provided a wide
array of techniques so that they can
choose which method they use to
complete the project. If students need
further challenge, we will encourage
them to select a new technique, add a
second technique, or choose a new
subject to work with that they dont
feel as strong with. Also, we will
encourage them to use two or more
techniques within one form. Also,
ask them questions such as What
does ___ mean to you? Or Did you
fully express your idea of _____?

How so? to deepen their


understanding and push their ideas
further

Literacy:
List terms (vocabulary) specific to the topic that students will be introduced to in the lesson and describe how literacy is integrated into the
lesson.

New Vocab: advertisement, invitation, invites, exhibit, videography


Literacy will be integrated with: verbal piece of the video invitation, written piece for the
physical invitation discovery for the discovery board.
Materials:
Must be grade level appropriate. List everything you will need for this lesson, including art supplies and tools. (These are the materials
students will use.) List all materials in a bulleted format.

Sketchbook
Pencils
Markers
Video Camera
Paint
Watercolor Paint
Paper

Resources:
List all visual aids and reference material (books, slides, posters, etc. Be specific; include title, artist, etc. Make reference to where the
material can be found. (These are the resources used by the teacher to support/develop the lesson.) List all resources in a bulleted format.

Discovery Board
Demo Examples
Advertisement examples
Preparation:
What do you need to prepare for this experience? List steps of preparation in a bulleted format.

Prepare Materials
Lay out newspaper on tables
Hang up discovery board
Prepare visual examples for students

Safety:
Be specific about the safety procedures that need to be addressed with students. List all safety issue in a bulleted format.

No inappropriate use of scissors/ material


Wash Hands properly after class
Wash all materials (paint brushes, paint palettes, etc.)
Do not eat/drink materials

Action to motivate/Inquiry Questions:


Describe how you will begin the lesson to stimulate students interest. How will you pique their curiosity and make them interested and
excited about the lesson? What inquiry questions will you pose? Be specific about what you will say and do to motivate students and get
them thinking and ready to participate. Be aware of the varying range of learning styles/intelligences of your students. Some ideas might
include: telling a story, posing a series of questions, role-playing, etc.

Students will enter the room, where Cameras will be set up on tripods and the teachers will
have examples of famous advertisements open on the smartboard. The students will see paint
and other materials set up at their tables as well. Teachers will introduce class by saying:
Day 1: What do you all see on the board? Have you ever created an advertisement before?
What do advertisements do? How could WE use an advertisement in this class?
Ideation/Inquiry:
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of
thought that can be visual, concrete or abstract. List and describe inquiry questions and processes you will engage students in to help them
develop ideas and plans for their artwork.

Together on the whiteboard:


We are going to write a script. This script will have fill in the blanks for each of
you to fill in for your own personal video invites:
Give the teacher examples of what should be said in your script:
What is important for your parents to know? What should we say about our art?
What should your parents know about the exhibit?
Teachers will write the script with the students on
the white board using their examples
After the whiteboard, in sketchbook:
Take the script from the white board and fill in the blanks with the information
for your art. Talk specifically about what art pieces you have made and how they relate
to who you are.

Instruction:
Give a detailed account (in bulleted form) of what you will teach. Be sure to include approximate time for each activity and
instructional methodology: skills, lecture, inquiry, etc. Include motivation and ideation/inquiry where appropriate; including what student

will understand as a result of the art experience

Day
1

Instruction - The teacher will... (Be specific


about what concepts, information,
understandings, etc. will be taught.) Identify
instructional methodology. KNOW (Content)
and DO (Skill)
Teachers will:
- Introduce advertisements by
asking:
- What do you
all see on the board
(advertisement examples)
- Have you
ever created an advertisement
before?
- What do
advertisements do?
- How could
WE use an advertisement in
this class?
- Explain project:
- Creating an
invitation for their parents to
attend the art exhibition at the
end of the semester
- Using video,
and physical paper and paint
- Explain script:
- Ask: Who
knows what a script is?
- What should
we include in our video
invitations?
- Show the
format and ask: how can we
customize this and be creative
with this script? Throw out
some ideas!
- Create script
together: Give the teacher
examples of what should be
said in your script: What is
important for your parents to
know? What should we say
about our art? What should
your parents know about the
exhibit?
- Have them sit with their table
groups
- Students
will customize the script to fit
their own unique approach to
the project

Learning - Students will... i.e.:


explore ideation by making
connections, comparing,
contrasting; synthesize
possibilities for each painting
technique; etc. (Be specific
about what will be the
intended result of the
instruction as it relates to
learning.) UNDERSTAND

Advertisement
introduction/
project intro: 10
minutes

Script
explanation/ideati
on: 20 minutes

Scripting/work
time: 40 minutes

Using
sketchbook, draw some ideas
for a physical invitation
-

Day
2

After creating the script;


- Select
students will meet with Lauren
or Joel to film their video
invite advertisement for the
end of the year exhibit
- Students
who are not working on their
video with Joel/Lauren will be
working on creating their
physical invitation for the
event

Clean up time: 5
minutes

- Students will continue to work


on the activities from last class art
experience. This will begin right away,
the teachers will only briefly introduce
the day and then jump right into the
activities.
- Choices will be displayed on
whiteboard with drawings/images for
each of the following options:
- If the
students have not done so yet,
they will rehearse their script
and film their e-invitation for
the end of the year Polaris Art
show.

Intro to the day


(8:30)- 5 minutes

Video Recording/
invitation
painting/titles/scrat
ch art/passing out
newsletters- 60
mins

E
ach student will have
the option for
background and
camera angle for
their video, just the
same as last time
- If the
students are not finished yet,
they will continue to work
with many different media to
design and create a physical
invitation to the art show

Quick
Reflection/Review5 minutes

T
his invitation will be
a physical reminder
which showcases
their art. Each student
is to design a
composition that
shows the art-works
they have completed

Clean up- 5 minutes

through this semester


in the form of an
illustration
- If students finish all of this
early and have nothing else to do, they
have 2 options
- 1. The
students can take all of their
work from this semester and
make sure they identify which
pieces are theirs and give them
a title for Lauren and Joel to
use for the art show
- 2. Students
can work with the colorful
scratch art paper to make art
once they have completed
everything else asked of them
for this class session
- Students will have a checklist
to refer to on the board that outlines all
their possible options for the day.
- Teachers will hand out
newsletters to send home with students
before class is over
Day
3
Student reflective/inquiry activity:
Sample questions and activities (i.e. games, gallery walk, artist statement, interview) intended to promote deeper thinking, reflection and
refined understandings precisely related to the grade level expectations. How will students reflect on their learning? A participatory activity
that includes students in finding meaning, inquiring about materials and techniques and reflecting about their experience as it relates to
objectives, standards and grade level expectations of the lesson.)

Discovery Board: have students write one thing they learned and place it on board - have
students share a couple
Class reflection: Sitting in a circle, students will share their invitations one at a time and who
they are inviting to the exhibition. They can talk about what work was their favorite and how they
included it in their invitations.
Class reflection: Using Brittanys around the circle method, students will present their
finished invitations to the class and then ask the next student who they are inviting to the exhibition as a
way to move from one student to the next and keep them engaged. Students will share who they are
inviting and then talk about their invitation before moving on to the next student in the circle.They will
look at their peers work and explore other ideas from their classmates. After they have seen each
student's work, they can ask questions, make comments, and talk about each one for a minute or two.
Address what was done well and they would have liked to see done. Students will have to point out
techniques they think the other students used and where. Students will also have to describe what was
successful about the students invitations.
Post-Assessment (teacher-centered/objectives as
questions):
Have students achieved the objectives and grade level expectations
specified in your lesson plan?

Did the students construct a video in


which they explain their work from the
semester, which will inform their parents of

Post-Assessment Instrument:
How well have students achieved the objectives and grade level
expectations specified in your lesson plan? Include your rubric,
checklist, rating scale, etc.

Checklist:
Did students complete a
physical invitation utilizing multiple

the end of the year art exhibit?


Did the students create a physical
invitation for the end of their exhibit that
expresses their art from the semester?
Did the students identify key aspects
of successful advertisement?
Did the students create a
customized script for their video
invitation?
Did the students share and
discuss their artwork and the choices
theyve made?

processes?
Did the students customize a
script?
Did the students film a video
invitation?
Did the students share and
reflect on their work and the work of
others?

Self-Reflection:
After the lesson is concluded write a brief reflection of what went well, what surprised you, and what you would do differently. Specifically
address: (1) To what extent were lesson objectives achieved? (Utilize assessment data to justify your level of achievement.) (2) What changes,
omissions, or additions to the lesson would you make if you were to teach again? (3)What do you envision for the next lesson? (Continued
practice, reteach content, etc.)

Appendix: Include all handouts, prompts, written materials, rubrics, etc. that will be given to
students.
8/9/15 Fahey

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