Lets Gooo to the 21

Century

Index
Website
Social Media
Cost
ROI
Implementation

st

Current Website VS New

Website

Current Website

New Website

We have two websites ( Company /

Product)

We would have one website with company information

and product information including the brands

No SEO

Will be update with the maximum level of optimization

that required for SEO

No key words

Include key word in the heading and content to

optimize maximum visibility

Contact US

Include our office , branch offices , chat option, click to

connect and general contact info

Prospect lead generation

There will be an option to register with us as Business

buyer, subscribe to our newsletter , follow us on
different social media platform

Products Site we do not have any control

over anyone coming to the side and the
drop down menu does not talk about the
products

Will have website Analytics which will tell us about who,

when, why and where. Is a prospect lead or client .

Client login information and browsing

history

We would have that in the new website

Brief detail about our brands is not

mentioned

We would have a detail information about our brands

and how are we different than others .

Company policy and legal statement

We will have copy right content and all the necessary

details updated on our site for easy transaction of
business

Product review by the customers

We would link our old products with the online customer

review for the buyers to understand the potential of

Current Website

New Website

Does not have different language option or

currency conversation

Our goal over here is to make the customers

purchase as sooth as possible with the language
option and the currency conversion

User-friendly backend control or reports, Which

we might have and is not being used

We will have an option to go an check each

individual account. We can customize the
website in terms of the products displayed as
per our needs

We dont have Website ranking

We would have SEO so we will also have website

ranking

We havent Integrated our social media

We would integrate or social media and vise

versa

As if now customers have to send there

registration details on info mail and we dont not
have a standard format . There is no auto
response for the time and interest that they are
showing in our company

We would have standard forms for different

options like registration , shipping preference
and more questions for us to get the in-depth
knowledge of their need.

Site Map and auto fill search option

We would have a site map along with a easy

search for the customer to reach the desired
page without too much of struggle

The website is not mobile compatible

Website will be 100% responsive design to fit

with any devices

Does not have the option to have a digital zoom

on images

Product image zoom-in capability

Does not have the option check the approx

freight charges

Integrated for real-time shipping rates from:UPS, UPS XML (account rates), FedEx (account
rates), USPS and DHL

What is ROI

Cheese = Returns

With SEO

avent you done that ?

Why do I need a content writer ?

why I need all of these website

features
1.
A website
gives
you the opportunity
prove your
1. This
custom web
application
holds a lot ofto
potential
to improve
credibility.
You
have
to and
tell your
customers
why you
the
workflow of
our
teams
our client
interactions
deserve
their trust
through
your website.
2. Having
a website
will be
more convenient
foryour customers
leads.
it easyisfor
your
customers
to purchase
2. and
What
doMake
you think
the
difference
between
clientfrom
and a
you!
customer? Well, a customer is the one who walks in and
3. Most
businesses
havelocal
popularity,
but what
about
potential
buys
something
and thats
it. A client
is your
regular
customersoutside
city?
A website
canorhelp
you generate
customer. He is their
buying
your
products
services
daily or
more
customers. Having
Not just a
outside
your
city,you
but worldwide.
contractually.
website
gives
a chance to
4. Having
a website
can that
buildcan
better
relationships
with grow.
your
gainmore
clients
help
your business
customers. You can sendmessages instantly to your customers
3. through
You are
open for business all day
email. Also, your customers can review your products
4. online
Digital
is cheap
and reaches
more
andMarketing
can alsoleave
feedback
for you and
youraudience
business.
bestyour
to alwayssend
your customer
a message.
This is
5. Its
Take
business beyond
geographical
borders.
forbuilding
a good relationshipwith them.
6. essential
Easy customer
support.
5. If you are a business owner, more visitors leads to more
7. Communication and customer feed-back.
potential sales. Thats how your website will help you.
8. Branding.

Cost For the total Website

Website Cost from India $15,000.00
Website cost from ALX NY $40,000.00
Content Writer for website: $1820.00
We have 10 freelance writer lined up : 26
pages 500 words per page ($0.03 to
$0.25 per word) Ave $0.14

Benefits & ROI

(SR)CTR = V
Rank) Click Through Rate = Visits
V(Search
x CR =Volume
L
Company
x Conversion
(LVisits
x CL)(P
Dc)
= $Rate = Lead portfolio

(Lead x Closing Lead)(Price Delivery Cost) = $ Profit

Brand Value
S =SSearch
volume
= search volume

Customer
R =RRank
= rank
V =VVisits
satisfaction
= visits
L=LLeads
= leads
Information
= price
p=pPrice
= profit! Automation
$=$Profit!

Attracting
new
CTR = click through
rate (search engines)
CTR = Click Through Rate (Search Engines)
CR = conversion rate (website)
CR = Conversionaudience
Rate (Website)

For
mu
la

CL = closing lead (sales)

CL
= Closing
Rate
(sales)
Dc
= delivery
costs
or cost of goods and services sold

Dc = Delivery Costs or Cost of Goods & Services Sold

Example :Just One More

Investment for the Big! Returns

Facebook $ 200.00 to $800.00 PM

LinkedIn $ 2000.00 to $8000.00 PM
Wholesalecentral.com : $ 595.00 PA
Product Shoot Per Item : $150 Per Item
Google Ad-words : $200 PM
Yext Our current Listing : $450.00 PA
Per blog content Writing : $ 100 X 2 PM = $200.00
News Letter Content Writing Html : $75 X 4 PM =
$300.00
Back end team to work on facebook, Youtube video,
Chat support , bulk emails , Vendor registration
$2000.00 PM

Out of the box

Home based Call Center Job
Book appointments
New Clients from B2B Directory

Follow-up call
Existing Client Meetings, Proposal Mailed

Show Promo Calls

Trade show invitation call

Target oriented appointment booking

If the sales rep is traveling to a particular place

Inbound Call
Customer Support
Enquiries

Benefits
Generating more business by increasing our
client base
Confirm existing meetings for the sales reps
Follow up calls for the proposal sent
Invite customers and speak about the new
upcoming products
Customer support to let our consumers and
business owners know we are here and love
listening and support them

Cost involved
Inhouse Campaign

Outsource Total Project

Technology : $250.00 PM
Appointment Booking : $ 100 per
lead
Out sourced company calls : $ 40
Per hour

$6000.00 for 150 hrs

$40.00 per hr

Control over the campaign and

customize as and when needed

No Guaranteed results

Implementation
All the work right from website designing, Chat
support, News letter, facebook update will be
outsourced. This will be totally managed by me with
bills supervision.
Once a prospective lead is generated it would be
handed over to the company to convert it into a sale.
Once the company vendor registration is done with
prospect clients it would be given to the company, for
them to assign it to a sales rep.
Daily work report would be submitted and follow-up
on mail for the update on the Prospect lead, enquiry
and questioned asked or submitted.

Resear
ch

E-commerce
Website

Requirements

Architecture

Design

Build

Launch

Resear
ch

E-commerce
Website

Requirements

Architecture

Research

Requirements

Architecture

Research

Requirements

Architecture

3
2

Audience
Segmentati
on

Target
Audience
1
Industry
Trends

4
Competito
r
Analysis
5

Research

SEO
Keywords

Research

Requirements

Supply

Price

Products

Architecture

Industry

Trends

Research

Requirements

Architecture

Products
purchase
frequency
Socioeconomics

Demographics
Age
Gender

Understanding
Target Audience

Quality
vs
price

Internet savvy
Mobile use
Tablet use

Research

Requirements

Architecture

Secondary

Primary

Tertiary

Target
Segmentation

Research

Requirements

Architecture

Search
volumes
Key word
identification

Competition

SEO

Research

Requirements

Website
functions

Advertising
e-shots
Offers

Architecture

User
experience

Online
competitor
analysis
5

Social
media
presence

Research

Requirements Architecture

3
2

Technical

Search
and
content

Landing
pages

1
Functional
/ User

5
Requirements

SEO

Research

Transaction
al
Shopping
cart

Basic and
advanced
functionalit
y

Requirements Architecture

User profile
manageme
nt
(account)

Function

Inventory
Delivery
tracking

Admin
functionalit
y

Research

Content
manageme
nt, access,
authorisati
ons
Formats
sections
information
,
description
s

Requirements Architecture

Fast
location of
information

Content
Search
2

Basic and
advanced
search
behaviour,

Content
generated
areas

Research

Password,
Shopping
cart

Site
security

Requirements Architecture

Delivery
options,
tracking

Technical

Supported
browsers /
optimised

Speed
page
loading
times

Research

Requirements Architecture

Cross links
cohesivene
ss

Layout /
structure

Mapping

Landing
Page
4

Tab content
indexed

Research

Requirements Architecture

Internal
search
manageme
nt

Metadata
scripting

URL
structure

SEO

Analytics
code

Research

Requirements

Architecture

3
Functional
design

Labelling
1

Navigation
tree

User
experienc
e

Architecture

Research

Cluster
item
groups

Detailed
taxonomy

Requirements

Prioritise
item
groups

Navigation
tree
1

Architecture

Importanc
e
placement
order
within tree
Quick
links,
cross
links,
navigation
aids

Research

Requirements

Architecture

Label SEO
correlation

Unique
taxonomy
label

Labelling

No overlap
links

Research

Requirements

Product
priority

Feature
priority
identificati
on

identificati
on

Scope

Architecture

Functional
design

Sketch

Research

Requirements

Behaviour

Accuracy

Time

Architecture

User
experience

Satisfactio
n

Resear
ch

Requirements

Architecture

Design

Build

Launch

 Do we proceed with Amazon

Support the NY sales team
Work from where