employees

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skilled
enough?
highly
people
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a
ahead
er
tes
We

ng
hired
their
skills.
to
We
provide
training
improve
their
skills.
project?
such
a
investment
to
start
a
project.
capital
and
We
banks
can
easily
easily
raise
provide
loan.
us
low?
very
strong.
Our
customer
trust
in
the
on
foreign
us
and
countries
our
agents
customers.
will
opportuni
bring

your
es?
local
market?
advantage
of
local
market,
based
business
on
exports.
is
totally
failing
to
sa

sfy
their
customer
base?
MILLS
and
customer
they
also
base
have
and
a
strong
their
customers.
rela

ons
with
customers?
by
lowering
our
price.
you
to
get
%nance
easier?
brand
name
which
help
them
from
STATE
to
get
BANK
%nance
OF
easily
PAKISTAN.
skilled
enough?
%ts?
pro%ts.
In
the
beginning
with
the
passage
very
of

low
me
but
our
pro%ts
are
increasing.
miles
ahead
of
you?
industrial
compe

tors
area.
mills
Our
are
situated
of
us.
highly
people
skilled.
a
er
tes
We

ng
hired
their
skills.
to
We
provide
training
improve
their
skills.
investment
to
start
a
project.
capital
and
We
banks
can
easily
easily
raise
provide
loan.
us
low?
trust
in
the
on
foreign
us
and
countries
our
agents
customers.
local
market?
advantage
of
local
market,
based
business
on
exports.
is
totally
failing
to
sa

sfy
their
MILLS
and
customer
they
also
base
have
and
a
skilled
enough?
project?
such
a
very
strong.
Our
customer
%ts?
pro%ts.
In
the
beginning
with
the
passage
very
of

low
me
but
pro%ts
are
increasing.
industrial
compe

tors
area.
mills
Our
are
situated
ahead
of
us.
will
opportuni
bring

your
es?
our
customer
base?
strong
their
customers.
rela

ons
with
customers?
by
lowering
our
price.
you
to
get
%nance
easier?
brand
name
which
help
them
from
STATE
to
get
BANK
%nance
OF
easily
PAKISTAN.
SWOT ANALYSIS
SAMPLE QUESTIONS

QUESTION: What are your assets?

ANSWER: The assets of sapphire finishing mills are

Machinery

Human resource

Land

QUESTION: Which one asset is strongest?

ANSWER: Machinery is the most important asset of the sapphire
finishing mills.
QUESTION: What makes you better than your
competitors?
ANSWER: The promise of delivery on time and quality of their
product make them better than their competitor.
QUESTION: Do you have a strong customer base?
ANSWER: Yes, sapphire finishing has the strong customer base.
Their agents in the foreign countries have strong contact with
their customers.
QUESTION: What is the unique thing about your company?
ANSWER: The brand name of sapphire and the quality of raw
material they used in their products increases their product
quality.
QUESTION: How skilled are your labor?

ANSWER: The labor is highly skilled. Human resource manager

test the skills of candidate before hiring them.
QUESTION: What are the advantages you have over your
rivals?
ANSWER: The quality of our product and our strong customer
base gave us competitive advantage.
QUESTION: Are your employees not skilled enough?
ANSWER: No, our employees are highly skilled. We hired people
after testing their skills. We provide training to improve their
skills.
QUESTION: Do you have enough investment to start such
a project?
ANSWER: Yes, we have high investment to start a project. We
can easily raise capital and banks easily provide us loan.
QUESTION: Is your customer base is low?
ANSWER: No, our customer base is very strong. Our customer
trust on us and our agents in the foreign countries has strong
contact with customers.
QUESTION: Are you making enough profits?
ANSWER: Yes, we are making enough profits. In the beginning
our profits are very low but with the passage of time our profits
are increasing.
QUESTION: Is your competitor running miles ahead of you?
ANSWER: Our factory is located in an industrial area. Our
competitors mills are situated ahead of us.
QUESTION: What are external changes will bring your
opportunities?

ANSWER: Tax rebate will be an opportunity for us. This will give
benefit to our employees.
QUESTION: Can you take advantage of local market?
ANSWER: No, we are taking advantage of local market, our
business is totally based on exports.
QUESTION: Is your rivals company failing to satisfy their
customer base?
ANSWER: Our biggest rival is NISHAT MILLS and they also have a
strong customer base and strong relations with their customers.
QUESTION: Can you steal their customers?
ANSWER: We can steal their customer by lowering our price.
QUESTION: Is your brand name helping you to get finance
easier?
ANSWER: Yes, banks trust on our brand name which helps them
to get finance easily from STATE BANK OF PAKISTAN.
QUESTION: Are there potential competitors who can give
you competition in the future?
ANSWER: NO, there are no potential competitors. NISHAT MILLS
is our only competitor.
QUESTION: Are your key staff members satisfied with their
wages and other benefits?
ANSWER: Staff members are satisfied with their wages because
Sapphire Finishing mills fulfill the requirements given by the
Government of regarding minimum wages.
QUESTION: What areas do you need improvement on?
ANSWER: We need improvement in apparel division.

QUESTION: What are the ongoing trends?

ANSWER: The major trends in international market include
Growing Emerging Markets, Demographic Shifts, Innovation and
Increased Competition.
QUESTION: Will these trends affect you in a positive
manner?
ANSWER: Yes, these trends affect us in positive manner but
increased competition in international market is a threat for us.
QUESTION: What are negative aspects in current market?
ANSWER: There is no negative aspect for us in the market now a
days.
QUESTION: Do you see them being poached by your rivals?
ANSWER: No, they will not poach by our competitors.
QUESTION: Do you see a change in consumer taste?
ANSWER: Yes, consumer taste is changing very frequently
nowadays.
QUESTION: Are the government regulations going to
affect you?
ANSWER: Yes, government regulations regarding to exports of
textile will affect us because our total business is based on
exports.
QUESTION: What are the chances of a natural disaster
affecting your production?
ANSWER: There are less chances that a natural disaster will
affect us because we take all the steps to avoid the.
QUESTION: Will political instability affect you?

ANSWER: No, political instability will not affect us because our

business in based on exports if political conditions is not stable
with foreign countries then it will affect us.
QUESTION: Can the firm raise needed short term capital?
ANSWER: Yes, the firm can easily raise short term capital.
QUESTION: Can the firm raise needed long term long term
capital through debt and/or equity?
ANSWER: Yes, the firm can easily raise capital through debt.
Company easily get loan from STATE BANK OF PAKISTAN on lower
interest rates in comparison of other companies.
QUESTION: Does the firm have sufficient working capital?
ANSWER: Yes, the firm has sufficient working capital for its
operations.
QUESTION: Are the firms financial managers experienced
and trained?
ANSWER: Yes, the firm financial managers are very experienced,
highly qualified and well trained.
QUESTION: Is the firm debt situation is excellent?
ANSWER: Yes, the firm debt situation is good.
QUESTION: Are the supplier materials, parts etc. are
reliable and reasonable?
ANSWER: Yes, the supplier material is reliable and its pricing is
reasonable and we usually purchase on our quotations.
QUESTION: Are facilities, equipment, machinery, and
offices in good conditions?
ANSWER: Yes, all the facilities, equipment, machinery and offices
are in good condition.

QUESTION: Are inventory control procedures and policies

are effective?
ANSWER: Yes inventory control procedures and policies are very
effective. We tried our level best to sell out the inventory as soon
as possible.
QUESTION: Are quality control procedures and policies are
effective?
ANSWER: Yes, sapphire finishing mills never compromise on the
quality of their products. They have effective policies regarding
quality of their product.
QUESTION: Does the firm has technological competencies?
ANSWER: Yes, the firm has technological competencies.
QUESTION: Are research and development adequate?
ANSWER: Yes, research and development is adequate.
QUESTION: Are research personal is well qualified?
ANSWER: Yes, research personnel is highly qualified and highly
experienced.
QUESTION: Are MIS and computer systems are adequate?
ANSWER: Yes, the both system are adequate.
QUESTION: Is the communication between R&D and other
organizational units effective?
ANSWER: Yes, R&D department communicate its research with
the other units and they plan according to that research.
QUESTION: Do all the managers use the information
system to make decisions?

ANSWER: Yes, managers can use the information system to

make decisions.
QUESTION: Are data updated regularly?
ANSWER: The data is updated at the end of each month.
QUESTION: Is information system is user friendly?
ANSWER: Yes, the system is user friendly. We also provide
training to our staff member to understand that system.
QUESTION: Are computer training workshops provided for
users?
ANSWER: Yes, training is provided to user to get them familiar
with the systems.

OUR STRENGTHS
Strong Fibre, Strong Science, Strong

Service
Your customers demand the very best quality and value. Sapphire
has everything you need to ensure you provide it consistently and
reliably... and profitably.
OUR QUALITY & VALUE
Location, Fiber Sourcing and Supply Chain Management
Centrally located at the hub of garment-producing countries, we
enjoy the easy access and short transit times that let us give you
the best possible turnaround times.
You get the benefits of the largest spinning and weaving facilities, as well as the
continuous supply of cotton produced in Pakistan, giving you optimized,
consistent and smooth execution of your business across the supply chain.

Vertical Integration & Stability

As a member of The Sapphire Group, we have the ability to
maintain a large in-stock supply of fabric. That is just one of the
reasons for the trust buyers have in us. Vertically integrated

production means streamlined delivery, quality control at every

step and savings for you. From fibre to the mill, to the garmentmakers and to you, Sapphire has the expertise and connections to
ensure your satisfaction at every step.
Science and Technology
At Sapphire, we ensure quality and consistency through highly
advanced Japanese and European machinery. Our state-of-the-art
testing lab, equipped with the most modern tools and staffed by a
team of highly trained scientists and technicians, is geared up to
ensure each and every meter delivered to you complies to your
standards.
OUR SERVICE & RELIABILITY
Resources
Sapphire Finishing Mills is backed by the Sapphire Group and that
means financial stability. That also means we always have what it
takes to satisfy our partners, including electrical power selfsufficiency.
Systems
Our mill management and workforce is as advanced as the
machinery hardware and software we constantly update. That
means reliable supply and consistent quality in your fabric.

Service Expertise
Sapphire sales and service staff fully understand the technical
and financial aspects of fabric and clothing production,and are
available to you wherever you are and whenever you need us.

GET THE BEST OF PAKISTAN'S

FABRIC ADVANTAGES
Sapphire's operations are centred in Pakistan. This gives you
numerous financial, operational and fabric quality benefits.
We're close to major garment manufacturers in Bangladesh, India,
Sri Lanka and China. Our location along with our two deep-sea
ports -- also provides a shorter sea transit time to North America
and Europe compared to other Far Eastern countries.
Pakistan is the fourth largest producer of cotton in the world,
growing fibre that's renowned for its suitability for bottom wear.
Its no wonder that Pakistan has become one of the worlds
largest yarn producing and exporting countries.
Since textile production and related work is the major industry
here, making up some 70% of Pakistan's exports, the country has
not only developed well-equipped, vertically integrated textile
facilities but has also invested in purpose-built infrastructure to
support the industrys efficiency.
Pakistan also has the people. There is ample availability of welltrained, skilled labour here, with widespread knowledge of fibre
and textile production, along with a culture that understands the
importance of service and quality. Pakistan may be described in
many ways, but among textile buyers, our reputation is based on
reliability.

OTHER STRENGTHS
Banks loan are available to the company everytime they
need so they dont have to face financial crises
Company have large number of loyal customers which are
doing business with the company for more than ten to
twenty years
Sapphires workforce is the most loyal and highly motivated
workforce
Having own electricity plant
ERP software:ERP (Enterprise Resource Planning) has been
installed in KWML thats why company is saving allrecords in
systems and having huge database.
Power Looms
Cross Cultural Communication
Market Reputation
WEAKNESS
Most of sales are export so thats why we are dependent on
external market
Currency fluctuation
No Profit Sharing of different units
Centralized decision making
OPPORTUNITIES
New product development
Strong Entrepreneurship
Innovative idea
High investments were made for the replacement of the
machinery.

 Organization can captured new market segments around the

world
Organization reduce the cost by proper utilization of
resources
THREAT
Political Instability in the country
Economic Instability
Law and Order is not favourable for the company.
New entrance of competitors in the market.
Changed of Government policies