SWOT ANALYSIS OF RELIANCE FRESH
STRENGTHS WEAKNESSES
 The brand name “Reliance”
 Strong financial backup
 It has a strong network in
villages for vegetables and
fruits
 First mover advantage
OPPORTUNITIES
 Fastest growing format
 Rural retailing
 E retailing
 Variation in price of products
As compared to other stores
 Fruits and vegetables are not
fresh always.
 More time in billing
(Displayed promotion not
accepted by electronic point
of sale)
THREATS
 Social issues
 New entrants and local
retailer