Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Marketing Management
Assignment Topic
Marketing plan of Pran
Course Instructor
Prof. Dr. Serajul Hoque
Prepared By
Nur-A-Jahid
Section No - 3
ID: 2013-1-95-017
Dear Sir,
I wholeheartedly thank you for giving such a wonderful opportunity to make a
Marketing plan for MBA506 (Marketing Management) course. It has been a
wonderful opportunity to learn and it has given us many insights into the
Marketing scenario of Bangladesh.
In business; marketing is a tough job. Along with investment, there is also the
need of proper planning, market information, strong management, training and
follow up programs. I believe marketing key person who have go into a business
taking all aspects of the business into considerations are likely to do better
than others. I went through a very tough time to which business I select for a
Marketing Plan. And finally I have designed a business plan of Pran foods
I tried really hard to make a comprehensive analysis. I have conducted some
research that was possible under the scope of the knowledge that I have
gathered collectively so far. I hope that I have managed to live up to your
expectations and come up with a feasible business marketing plan.
Sincerely,
ID : 2013-1-90-003
Table Of Content
Sl
Topic
Introduction
Executive Summary
Situation analysis
Customer
Competitors
Company
Context
market opportunity and issue
Objective
Marketing Strategy
Target marketing
Positioning
Page
Market mix
10
11
Marketing organization
12
Contingency plan
13
14
15
15
INTRODUCTION
PRAN in Bangladesh are blessed with a climate ideally suited to agriculture,
specially fruits and vegetables-rich in taste and flavor: sweet, mellow and juicy.
PRAN Group is the Bangladeshi food-products corporation based in Dhaka,
Bangladesh. founded in 1981. It it the largest food and nutrition company of
Bangladesh, It is the largest exporter of processed agro products with the
compliance of HALAL & HACCP to more than 82 countries.The Company's
principal activity is the manufacture and sale of Juice, Snacks, Soft Drink,
cakes and dairy products.
PRAN is an established brand of Bangladesh with an extensive sales force all
over the country. PRAN have a well-developed infrastructure for production,
sales and distribution. PRAN has proven itself as Local product but of
international standard.
As a part of Marketing Management Course I have to do a Marketing Plan and
select PRAN as my desire brand. This is an overwhelming opportunity for me to
learn how to write a successful Marketing Plan.
This is the first and largest ISO 9001 certified food processing industry in
Bangladesh.
Origin
Objective
To come up with the detailed analysis of the aspects relevant to. how to
conduct a Marketing Plan and its implementation.
To learn about the ways in which forecast and anticipations are made
and used in practical situations relating to marketing.
To analyze the issues that would be relevant to the contingencies of the
business and to be able to accumulate the things that we have learnt till
now
To gather knowledge on the writing and developing of a proper marketing
plan would be essential if we will be a part of any businesss marketing
management in the future.
To enable myself to be more effective marketing person.
Scope:
The market of soft drinks and beverage is very competitive. It may say that as a
strong market. This project paper is prepared as a marketing plan of a product
of AMCL which brand name is PRAN.
Methodology
In carrying out the activities we have followed certain strategies. We collect some
information from the internet and we also conduct a survey among the students.
Finally, we analyze this information to complete the Marketing Plan.
We have put down the methodology of carrying out these activities in according
to the sections mentioned next.
Data Sources
Both primary and secondary data have been used to come up with the Marketing plan
report. Our source of data is internet, other company profile, published
The Limitations
The study suffered a number of limitations. At times I was thinking that I might
not be able to submit the Marketing Plan on time. But thanks to Almighty that it was
not happen. The limitations are:
Executive Summary
PRAN group of companies is one of the leading business institutes of
Bangladesh .I have prepared report based on Practices of SHRM of Pran Food &
Beverage . To prepare this report I have followed informal questionnaire. In the
report I discuss about Company overview, literature review, Business strategy
of the PRAN Food and Beverage, relationship between business strategy and HR
practices of the organization, influence of business strategy various HR
practices .PRAN encourage their employee to take part in opportunities and
programs that will add to their aptitude to bring value and ensure further
augmentation and achievement for themselves and the Company. Every year
they are challenging their previous success. They are pleased with that what
they have achieved previously but not delighted with that. (Pran Food, n.d.) and
PRAN is currently the most well known household name among the millions of
people in Bangladesh and abroad also. Today, our consumers not only
value PRAN for its authentic refreshing juice drinks products , but also for its mouth
watering quality confectionery products with high visual appeal and exciting texture.
We intend to expand our presence to every corner of the world and strive to
make PRAN a truly international brand to be recognized globally. To make this
happen we are introducing a new product named Coconut Juicepak in the Bangladesh
market and for the first time ever we are exporting the new product into Srilanka &
India.
The product will contain low carbonate & pure coconut flavor. We will target the middle
aged, young generation & childrens. And beside this, we are targeting the Srilankan &
Indian market for the first time. The primary marketing objective is to achieve first
year market share of 3 percent unit sales of 240,000.
Company Overview
Background
PRAN started its operation in 1981 as a processors fruit and vegetable in Bangladesh.
Over the years, the company has not only grown in stature but also contributed
significantly to the overall socio-economic development of the country.
PRAN is currently one of the most admired food & beverages brand among the millions
of people of Bangladesh and other 82 countries of the world where PRAN Products are
regularly being exported.
All the PRAN products are produced as per international standards maintaining
highest level of quality at every stages of its production process.
PRAN is currently producing more than 200 food products under 10 different
categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks,
Culinary, Confectionery, Biscuits & Dairy. The company has adopted ISO 9001 as a
guiding principle of its management system. The company is complaint to HACCP &
certified with HALAL which ensures only the best quality products are reaches to the
consumers table across the Globe.
AMCL provides with good quality products conforming to local tastes, health
and hygienic standards which are of affordable price and within the reach of
target consumers.
This is the first and largest ISO 9001 certified food processing industry in
Bangladesh.
Selected awards, certifications and rankings
PRAN has received IMS certificate as the first food processing company in Bangladesh. IMS is
known as combination of Environmental Management System ISO14001:2004 and British
Standard Occupational Health Safety Assessment Series (BS OSHAS) 18001:2007
Companys Logo
PRAN Group
Type
Private
Industry
Food processing
Founded
17 March 1981
Founder(s)
Area served
Key people
Products
Revenue
Employees
30,000
Website
http://www.pranfoods.net
Corporate Office:
Head Office: PROPERTY HIEGHTS, 12 R.K. Mission Road, Motijheel, Dhaka-1203,
Bangladesh.
Factory: Ghorasal, Palash, Narshingdi, Bangladesh.
Mission :
To generate employment and earn dignity & self respect for our compatriots through
profitable enterprise.
Our Vision: Improving Livelihood
Currently there are so many juice companies in our country. Among them pran
is the leader of juice sector in Bangladesh. Except pran, Lemu, Mojo, RC cola,
Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger. Shezan Juice, Rasna.
Here we are showing current situation of regular branded bottled drinking
water which are very much popular in Bangladesh.
Currently MUM is being considered as market leader in this business and
others are as followers.
Frutika
Mojo,
Rasna
Starship
URO
Shezan Juice
Fruti
Merinda
Mangoli
Name of brand
Market share in %
Pran Fruto
36%
Frutica
18%
Starship
18%
Mangoli
9%
Sejan
9%
Rasna
4%
Others
6%
36%
Frutica
Starship
Mangoli
Sejan
Rasna
Other
Pran fruto
Market summary
Customer
PRANS TOTAL CUSTOMER REACH 300 million (approx) all over the world
specially South Asia, Africa, North America, Europe, Middle East as per
their website.
PRAN, the largest exporter of processed food from Bangladesh, had a vision of
creating a huge demand globally of those agro based products produced by
native farmers. The key was to process the agro products and increase shelf-life
Product Review:
The Company's principal activity is the manufacture and sale of Juice, Snacks,
Soft Drink,, Carbonated Soft Drink , Confectionary ,Culinary ,Biscuits cakes
and dairy products.
Among many of their products PRANs main product is their fruit juice and
fruit drinks, which is very popular among the existing market.
The product line is: The deliciously natural and sweet taste fruit juice is
derived from the local orchard during the harvest to ensure the freshness and
quality of the juice. It gives natural pulp squeezing fresh fruit, vitamins;
mineral and other ingredients make the juice refreshing, natural and
nutritious.
Fruit juice in glass bottle (returnable):
It is hygienically produced by state-of-the-art machinery. Available in mango
flavor, made from fresh local ripe mangoes.
PRAN
PRAN
PRAN
PRAN
PRAN
PRAN
PRAN
Joy
Mango Juice Pack
Premium Mango Juice
Juice (Premium)
Apple Nectar
Junior Juice
Frooto
Mango
Tamarind
Orange
Banana
Guava
Pineapple
250ml
250ml
250ml
250ml
250ml
250ml
250ml
PET bottle
Available flavors in this category are: Kagozee , Guava, Mango, Orange, Apple
PRAN Juice
Guava Juice
Mango Juice
Orange Juice
Apple Juice
250ml
250ml
250ml
250ml
Review of distribution:
Pran primarily use existing distributors for distributing their product Pran
Juice then; they make some new channels and assign some distributors to
promote their product to all over the country. So pran deal with this chain:
Manufacturer > Wholesaler>
Retailer> Customer
SWOT Analysis:
Strengths:
Government support: Being the biggest local force in the industry AMCL
always had government by its side. Government has been supporting PRAN in
many ways like subsidies, export subsidies, tariffs on foreign competitors etc.
First movers advantage: PRAN entered the market when the product was still
very new to the consumers and there was little or no presence of any other
local companies with such investment. Therefore PRAN had the first movers
advantage which they are still enjoying till now.
Internal strength: AMCL has a very powerful management team to guide a
strong gigantic workforce. Despite its huge size PRAN has been able to
maintain labor productivity and increasing sales. Its labor productivity is twice
as much as any other local company in the market (Not foreign companies).
Market share: PRAN AMCL has a great competitive advantage over the other
competitors. As mentioned earlier it is the largest fruit and vegetable processing
industry in Bangladesh and holds the biggest share in markets in Bangladesh
among the local companies. PRAN has the largest sales in fruit drinks after
Coca-Cola and PepsiCo.
Weaknesses:
Marketing Strategy
Marketing strategy
Our target strategy will be mainly based on Marketing strategy and Sales
forecast
strategy.
We
are
implementing
the
product
development
Branding:
Brand
Level
Attribute
Benefit
Value
Healthy life
Personality
Dependable, healthy
Market segmentation:
The preparatory point for discussing market segmentation is mass-marketing.
The market for any product is normally made up of several segments. A
market after all is the aggregate of consumers of a given product. And,
consumer (the end user), who makes a market, are of varying
characteristics and buying behaviour. There are different factors contributing
for varying mind set of consumers. It is thus natural that many differing
segments occur within a market.
In order to capture this heterogeneous market for any product, marketers
usually divide or disintegrate the market into a number of sub-markets/segments and
the process is known as market segmentation.
Personality
T h e c u st o m e r s o f t h e P R A N a r e m o st l y a c t i o n o r i e n t e d
p e o p l e which include especially the experiences. It also focuses
the p e r s o n a l i t y o f t h e s t a t u s o r i e n t e d p e o p l e i n c l u d i n g
a c h i e v e r s a n d strivers.
PRAN is currently one of the most admired food & beverages brand among the millions of people of
Bangladesh and other 82 countries of the world where PRAN Products are regularly being exported.
All the PRAN products are produced as per international standards maintaining highest level of quality
at every stages of its production process.
PRAN is currently producing more than 200 food products under 10 different categories i.e. Juices,
Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits &
Dairy. The company has adopted ISO 9001 as a guiding principle of its management system. The
company is complaint to HACCP & certified with HALAL which ensures only the best quality products
are reaches to the consumers table across the Globe.
6.1 Age
Age is the major determinants in targeting the consumers. PRAN r e fl e c t s t h e
B a n g l a d e s h i c u l t u r e a n d i t r e p r e s e n t s yo u t h . F r o m o u r sur vey,
we have found that PRAN is most preferred in the age group between 2025 years (85% of 100). Moreover, the least PRAN preference comes from two
age groups: 25-35 years and 35-45 years, about 1%.
6.2 Sex
Target market:
Our target market would be whole Bangladesh including all the division of it,
main focus would be on the major cities first, as we are very much new in this
market, later on, we will move to different segments..
We are going to introduce the following product lines:
a)
b)
c)
d)
e)
f)
g)
Our packaging will be done in a way so that we may target any kind of consumer
& business market at a same time. Our target market is segmented in few
sections:
Business market:
20lts plastic container
10 liter plastic container
5liter plastic container
Consumer market:
We have described who is our business and consumer market earlier, we are
packing this big container as the business market dont buy their raw material
every day, specially which products are long lasted, so when they will buy, they
will buy in bulk, it would save their time and money if they buy it from us.
According to necessity of bottled water like monthly, weekly or daily basis
customer may buy our water from our retailers.
Business market usually means the offices, hotels, restaurants, community
centers and other commercial and social programs where large amount of water
is needed in daily basis. And for consumer market is actually for all sorts of
people.
Positioning
Pran always try to position their product through image differentiation,
because related marketing, and product differentiation. Pran will use logo and
short advertisement so that people can consistently see the advertisement so
the product will occupy a clear, distinctive, and desirable place in the mind of
the consumer relative to competitors product. Pran will use USP (Unique
Selling Proposition) for their product. To do brand differences that make a
better differentiation or that has the potential to create company costs as well
as customer benefits. A difference is worth establishing to the extent that it
satisfies the following criteria.
Important
Distinctive
Superior
Communicable
Affordable and Profitable
Marketing Mix:
Our marketing mixes for the product Pran are
.
Product
Variety
Quality
Design
Features
Brand Name
Packaging
Services
Target
Customers
Intended
Price
List price
Discount
Allowance
Payment period
Credit terms
Positioning
Promotion
Advertising
Sales proportion
Public relation
Personal selling
Place
Channels
Coverage
Assortments
Locations
Inventory
Transportation
Marketing Mix
Price
250ml
22tk
22tk
22tk
15tk
500ml
40tk
40tk
40tk
30tk
1 litter
70tk
70tk
70tk
60tk
drinks like
cola
Promotio
n
Market Positioning:
This would be our first Bottled drinking water launched in Bangladeshi market,
there are few large companies who are currently capturing the market of bottled
water, a few of them are in top position as market leader and most of them are
following the market follower policy.
The big companies are dominating cause of their huge investment and
promotional activities, their product quality might not be that much of enriched
like ours but currently they are in existing market with a major market share.
Where we are coming as a new comer and we will follow the market follower
strategy for few years but we are not here to be a market follower, our main
target would be to be the market leader someday. Company like us cannot
challenge them with a unique product right now; we are only going to serve a
portion of the total market which is known as niche market but we are going to
act as market follower in this case.
Right now, our position is in zero. We have to take it higher than others, if we
can cross the barrier of 10% of the total market, we will create a threat to the
existing big companies and they will definitely change their marketing policies
and strategies.
We must understand that, we cannot dominant the market right now as the
major market share are on regular bottled water; we will create threat also
opportunity for them. Only a single advantage what we got is maybe for two to
three years we might dominant the niche market for our good will and brand
position and for high demand of Bottled drinking water but, after that other
companies will introduce same product maybe with our compete price or less as
their business is already established. So we cant just loose our growing market
share, in any mean we have to control the market share and grow it as much as
possible.
Strategies
Every company takes necessary steps to sell their product in the market, even
though our product is highly enriched but without any sales promotion activities
or strategy, we cant get a good response from our target audience.
People buy those whom they remember every time when they imagine that
particular product; we have to take strategies so that our brand name always
stays in their mind whenever they remember bottled drinking water. Whenever
they goes to shopping center or local stores, they must remember our brand,
that will be our first strategy, and obviously if our product dont show high
quality then these promotional activities wont have any effect. So our prior
strategy will be sell high quality product in a competitive price to the customers.
We will apply marketing strategy and sales strategy/ promotional activities, we
have done our survey, we have talked with the distributors, wholesalers,
retailers, and we know what demand do we have in the market, now its time for
the implementation.
Now the sales promotion activities would be as follow
We are taking some strategies for both our target customers and the distribution
channels.
For consumer:
Website:
We will launch a full dynamic website where we will give a full information
about our company, about our companys mission, vision and objectives,
messages from board of directors, list of the board of directors,
background of board of directors, our product range, our product
specification,
organizations,
our
ISO
standard
quality
certificates,
our
rating
certified
production
by
different
equipments,
our
interact same time so that we may get live feedback or suggestion from
our customers. Even we will have a live chat option, we will give add to
some paid popular website like yahoo, msn, Google, Amazon, CNN,
bbc.co.uk, gumtree.com, also on some of the most famous websites like
cell bazaar, clickbd, bdtradeinfo.com etc,
Wall poster:
we wont stick any poster on the wall, we dont want to destroy the
beautiful walls of the high rising building, we will use posters with thread,
all the papers will be made by recycle paper, front page will show our
product and advertize and back page will be shown re-cycle symbol and
signs for green and healthy environment.
Billboard:
We will print
Dhaka- Rajhshahi highways, we will try to put the billboards on eye level,
not too far, not too near, as appropriate as it should be.
Banner:
Small 4X2 feet banner will be hang on VIP roads all around major cities
and Metropolitan areas, and in villages.
Game sponsorship:
Bangladesh is a game loving country.
games as cricket, football and some local games in school, college and in
university.
Magazines:
We will publish a full four colored commercial advertize on the magazine
back cover or in inner page with full details of our product and its
usefulness.
Articles:
We will publish the usefulness of Bottled drinking water and our product in
details in newspaper, magazine, cooking books and in e-blogs, we will
maximize our profit also make people aware about the regular bottled
water and our Bottled drinking water.
Mobile SMSs:
As this is a very expensive media, we will do this kind of advertizing later
on when our company will be properly established, maybe after when we
will reach breakeven point, we will consider this strategy.
Email:
we will send email to different internet community like face book, hi5 etc,
also we will try to send email to executives of different companies making
aware about our product & usefulness, we will take professional help of
different
consulting
firms
to
collect
the
ids.
Also
we
will
Free samples:
We will provide free samples of 250ml pack to different schools, college &
universities, shopping centers especially where the females are gathered. Like
girls school, Ladies club, school gates, girls colleges. Also we will provide free
samples in departmental stores like buy a specific amount of product & get the
Target market
Our main target market people are the young ages people who like to drink
juice very much. Mostly the school going students and the children. Beside
that we also focus the young generation people. Although our main target
market is young people but we also prefer the people of adult and old ages
people.
Target market:
We are targeting our market by segmenting it in consumer market & business
market.
Consumer market:
We are segmenting the consumer market by family size and social classes exist
in Bangladesh.
Family size
Social class/Income Level
According to income level; consumers like monthly, weekly or daily basis may
buy our drinking water from our retailers.
A mini pack of 250ml has been introduced for a daily basis use; our research
says 20% of our population bye at least one 250ml of bottled drinking water in a
day.
The average customers will buy 5 liter 250ml bottled drinking water according
to their requirement. It will depend on their income and their daily requirement.
The average selling patterns shows that mainly 5 liters to 1 liter containers are
mainly sold all over Bangladesh, our main target would be those customers. The
future forecast says a lot of things but we must learn what our actual customer
would like to see from us after using our product.
Most of the family in our country is joint-family structured based, a large
number of this is shifting to the single family size, for this our target would be
the customers of individual and single family and joint family, our packing size
would be according to their demand of consumption.
Awareness by:
Doctor:
we will do our main marketing through the doctors, we wont directly ask
them to our marketing, we will call conference and it will be covered by
different medias, the issue will be hygienic and health and safety, it will be
sponsored by our brand and whole auditorium will be covered by our logo,
Market Research
Before establishment of this bottled water company, we went to actual market
where we have done some research by the following procedure to get some
feedback of the buyer & seller through our questionnaires. Our research &
development team prepared some questionnaires which is applicable for any kind
of consumer from a housewife to officer, businessman to rickshaw puller, in
simple word, everyone surrounded.
i. How much bottled water do you bye monthly:
1. 5liter
2. 8liter
3. 10liter
4. Others. Please Mention _______
ii. What brand of bottled water do you use:
1. MUM
2. Yes
3. Pran
4. Acme
5. Fresh
6. Others. Please Mention _______
iii. Why are you using this bottled water:
1. For price
2. For packaging
3. For quality
4. Availability
5. Brand image
iv. Do you think you are satisfied with your existing brand of
bottled water:
1. Yes
2. No
3. maybe
v. Have you heard the name of BLUE drinking water:
1. Yes
2. No
vi. From where did you learnt/heard about it:
1. Newspaper
2. Television
3. Internet
4. Person to person marketing
5. Leaflet
6. Wall poster
7. Educational institutions
vii. Do you think BLUE bottled water is good for health:
1. Yes
2. No
viii. Do you think bottled drinking water is
1. extremely important
2. very important somewhat important
3. not very important
4. not at all important for our health
ix. Are you willing to pay if the price for Bottled drinking water is
higher than regular bottled water:
1. Yes
2. maybe
x. What kind of packaging would you like to buy:
1. liter
2. 2 liters
3. 4 liters
4. 5 liters
5. 10 liters
6. Minipack
Financials
Financial objective:
Our total budget of this project is 160,000,000.00 taka including land, factory
building, equipments, advertising expense, operating expense; it would also
cover the salary of the factory worker to the office manager for onward three
months.
sufficient enough. We have a time limit of three years to get in the breakeven
point, our expected break even time period would be three years, and it would
actually depend on the sales how much we may gain or lose.
The breakdown of the marketing cost is listed below
Promotion
Period
Cost
% of total Budget
Newspaper
Yearly
1200000
6.49
Website
Once
500000
2.70
TV
Yearly
4000000
21.62
Radio
Yearly
250000
1.35
Screech card
Yearly
1000000
5.41
Quiz contest
6 times in a
year
1500000
8.11
wall poster
Yearly
1000000
5.41
Billboard
Yearly
500000
2.70
Banner
Yearly
300000
1.62
Game
Sponsor
3 times in a
year
750000
4.05
Free Sample
Yearly
7500000
40.54
10 ltr
5 ltr
110
60
2 ltr
1 ltr
25
18
500 ml
250 ml
10
8
2012,Decem 2013,Jun
2012,june ber
e
Average
855,403,0
647,088,0 701,764,7
621,802,000
00 682,766,000
00
50
20,673,000
0.03324691
8
29266000
0.034213
11
21,579,000
0.03160526
4
20,622,00
0
0.031868
93
23,035,00
0
0.032824
39
July:
In June we will arrange meeting with our suppliers, dealers. And talk about
our new target to increase revenue, product development ect. At the end of july
we will officially declare the new reduced price of pran juice.
August:
We will have a meeting with our new dealer for out new target location, and will
go for a short term contact within the august. Based on the performance of the
new dealer we will appoint them for a long term contact. we will also set some
offer to improve the distribution channel:
Sales target gift:
We will give sales target to the distributors or the wholesalers, if they can
matches our expectations we will great them with corporate gifts, also a
very high percentage of commission as gift. We will provide rewards to
the distributor like vacation voucher, expensive cell phones, watches,
suits, corporate gift items, or vacation trip inside or outside Bangladesh.
Reward as best retailer:
We will choose ten best retailers among the cities. We will call a
ceremonial meeting and will provide gifts like diary, notebook, banner,
TV, ac, fridge or cell phones etc.
September:
We will go for a promotional camping from this month. We will estimate a
budget of 10,000,000tk for next 4 month promotion.
October-December:
On those periods we will just observe the performance and give feed back to
improve the performance of our distribution channel.
Sales Forecast:
I am going to invest 10,000,000tk on promotional activities to increase the
revenue. This cost could be break down into three parts among the three
different volume of pran juice item.
Cost allocation:
Fixed cost
250ml
22tk
16.7%
500ml
40tk
30.3%
1little
70
53%
allocation
Total
1670000
3030000
5300000
allocation
Break even
Break even
2530303
55,666,666
2525000
101,000,000
2523809
176,666,630
revenue
Break even for 250 ml pran drinks:
Total
333,333,29
6
Profit/loss: historical data shows that profit is constant over last few periods.
Our plane is to increase this profit by expanding the market. Because of the
promotional cost we could incur loss or less profit in the last six months of
2013.But we can expect 20% more revenue each year for next 4 years from
these promotional activities. average profit is 46,070,000tk per year. So in
2014,31st December we are expecting 20% more profit which is
55284,000.According to plane we are also expecting to have a higher profit
margin because of producing in a large scale.
The success of our marketing plane depends on how accurately all our
strategies work and how well we can motivate our distribution channel and
customers. To implement our plane successfully we have to watch over our
performance constantly.
Contingency Plan
PRAN anticipate pressure on price due to competitive activities and strong
power. Its impact will be felt on profitabilitys and break-even volume. Even with
a sufficient cushion at present, PRAN envisages tight cost controls consisting of
lean organization, long term cost contract with orchard owners and efficient
use of resource. It is also keeping sufficient Capital cushion use of resources. It
is also keeping sufficient capital caution to manage the enhance working
capital requirement due to delays in payment , and the need to keep a
sufficient inventory.
We all know that, todays fast moving world respect the new, innovative ideas.
To keep the same pace with this situation our company had decided to launch
a Juice and it has a bright future in its market. As the product is innovative,
the consumers are going
product will be a strong product mix for our company. And once our Juice will
reach to the hand of our targeted customers, we will be able to capture the
most market shares.
References:
http://www.pranfoods.net/
http://en.wikipedia.org/wiki/PRAN-RFL_Group
http://www.gafspfund.org/content/pran-group-bangladesh
http://www.amclpran.com/