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Samsung Telecommunications :

Samsung Telecommunications is one of five business units within


Samsung Electronics, belonging to the Samsung Group, and
consists of the Mobile Communications Division,
Telecommunication Systems Division, Computer Division, MP3
Business Team, Mobile Solution Centre and Telecommunication
R&D Centre. Telecommunication Business produces a full
spectrum of products from mobiles and other mobile devices such
as MP3 players and laptop computers to telecommunication
network infrastructure. Headquarters is located in Suwon, South
Korea.
In 2007 Samsung Telecommunication Business reported over 40%
growth and became the second largest mobile device
manufacturer in the world.[1] Its market share was 14% in Q4
2007, growing up form 11.3% in Q4 2006.[2] At the end of
November 2011, Samsung sold more than 300 million mobile
devices which was a close second after Nokia with 300.6 million
mobile devices sold in the first three quarter of 2011.[3] As of Q3
2012, Samsung is the largest manufacturer of devices running
Google Android with a 46% market share.[1]

19691987 Early Years


Samsung Electric Industries was established as an industry Samsung Group in 1969 in South
Korea. Its early products were electronic and electrical appliances including televisions,
calculators, refrigerators, air conditioners and washing machines. In 1970, Samsung Group
established another subsidiary, Samsung-NEC, jointly with Japan's NEC Corporation to
manufacture home appliances and audiovisual devices. In 1974, the group expanded into
the semiconductor business by acquiring Korea Semiconductor, one of the first chip-making
facilities in the country at the time.
By 1981, Samsung Electric Industries had manufactured over 10 million black and-white
televisions. In February 1983, Samsung's founder, Lee Byung-chull, made an announcement
later dubbed the "Tokyo declaration", in which he declared that Samsung intended to become
a DRAM (dynamic random access memory) vendor. One year later, Samsung became the third
company in the world to develop a 64kb DRAM In 1988, Samsung Electric Industries merged
with Samsung Semiconductor & Communications to form Samsung Electronics.

19881995: Consumer struggles

Samsung Electronics launched its first mobile phone in 1988, in the South Korean market. Sales
were initially poor and by the early 1990s Motorola held a market share of over 60 percent in the
country's mobile phone market compared to just 10 percent for Samsung. Samsung's mobile
phone division also struggled with poor quality and inferior products until the mid-1990s and exit
from the sector was a frequent topic of discussion within the company

19952008: Component manufacturing


It was decided by Lee Kun-Hee that Samsung needed to change strategy. The company
shelved the production of many under-selling product lines and instead pursued a process of
designing and manufacturing components and investing in new technologies for other
companies. In additionSamsung had a number of technological breakthroughs particularly in the
field of memory which are commonplace in most electrical products today. This includes the
world's first 64Mb DRAM in 1992, 256 Mb DRAM in 1994, 1Gb DRAM in 1996. In 2004,
Samsung developed the world's first 8Gb NAND Memory chip and a manufacturing deal was
struck with Apple in 2005. A deal to supply Apple for memory chips was sealed in 2005 and, as
of October 2013, Samsung remains a key supplier of Apple components, manufacturing the A7
processors that are inside the iPhone 5s model.

2008 to present: Consumer products


For four consecutive years, from 2000 to 2003, Samsung posted net earnings higher than fivepercent; this was at a time when 16 out of the 30 top South Korean companiesIn 2005,
Samsung Electronics surpassed Japanese rival, Sony, for the first time to become the world's
twentieth-largest and most popular consumer brand, as measured by InterbrandIn 2007,
Samsung Electronics became the world's second-largest mobile-phone maker, overtaking
Motorola for the first time. In 2009, Samsung achieved total revenues of US$117.4 billion,
overtaking Hewlett-Packard to become the world's largest technology company measured by
sales. In 2009 and 2010, the US and EU fined the company, together with eight other memory
chip makers, for its part in a price-fixing scheme that occurred between 1999 and 2002. In
December 2010, the EU granted immunity to Samsung Electronics for acting as
an informant during the investigation. In April 2011, Samsung Electronics sold
its HDD commercial operations to Seagate Technology for approximately US$1.4 billion. The
payment was composed of 45.2 million Seagate shares (9.6 percent of shares), worth
US$687.5 million, and a cash sum for the remainder. In the first quarter of 2012, the company
became the highest-selling mobile phone company when it overtook Nokia, selling 93.5 million
units compared to Nokia's 82.7 million units. Samsung also became the largest smartphone
vendor as a result of strong sales of itsGalaxy SII and Galaxy Note devices. In May 2013,
Samsung announced that it had finally managed to test speed-enhanced fifth generation (5G)

technology successfully. In April 2013, Samsung Electronics' new entry into its Galaxy S
series smartphone range, the Galaxy S4 was made available for retail. Released as the
upgrade of the best-selling Galaxy S III, the S4 was sold in some international markets with the
companys Exynos processor. now samsung is a no. mobile seller in the world.

Samsung became the world's largest cellphone maker in 2012, with the sales of 95
million smart phones in the first quarter.

The following are the names of board of directors members:

Gee-Sung Choi Vice chairman, President and chief executive officer

Ju-Hwa Yoon

Chief financial officer

Dong-Min Yoon Independent director (Attorney at Law, Kim & Chang)

Chae-Woong
Lee

In-Ho Lee

Oh-Soo Park

Independent director (Professor of Economics, Sungkyunkwan University)

Independent director (Advisor, Shinhan Bank)

Independent director (Professor of Business Administration, Seoul National


University)

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SAMSUNG


LOGO
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1950 to 1979

According to company officials, the companys name originates from the Korean hanja
word Samsung which means tristar or three stars.
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The Samsung Electronics logo, used from late 1980 until replaced in 1992
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In 1992 : As a consequence, the earlier versions of the Samsung logo featured three
stars in different styles and colors.
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Samsung's current logo, in use since 1993Samsung introduced a new corporate identity
in 1993, celebrating the 55th anniversary of the company. The dynamic blue new
Samsung logo has now become one of the most popular and instantly recognizable
logos in the electronics marketplace. It features the companys name inside a basic oval
shape which is rotated about ten degrees from the x-axis, producing a sense of dynamic
tension. Moreover, the name Samsung bleeds out of the mark, hence intelligibly
dissects it. As a result, the outer shape can be easily noticed as a spotlight crystallizing
the brand name.

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