The #1 Open Communications Platform

and Telephony App Marketplace

By the founders of Mobicents the #1 Open Source Cloud Communications Platform

Mission Statement

Our mission is to create an open marketplace for

innovative apps for Telephony and IoT built by
mainstream developers at a cost and time comparable
to building web and mobile apps

Founding Team

Ivelin Ivanov CEO

Jean Deruelle - CTO

Amit Bhayani - COO

Co-Founder TeleStax Inc.,

Co-Founder @ TeleStax Inc.,

Co-Founder TeleStax Inc.,

- Serial entrepreneur

Mobicents Sip Servlets Lead

Mobicents jSS7 Lead

Angel investor

Worked @Red Hat , @Atos

Origin

Initiated JBoss at India

Sold Mobicents to Red Hat

Founded MoBite - JBoss and

Mobicents ISV

Global Team and Partners

Telestax Team
Telestax Partner

Telestax and Certified Partners Global Teams

present in more than 30 countries

Worldwide customers

Telestax Customers

Direct paying customers in over 50 countries.

Not counting sales via channel partners.

Total Market Size

Telecom Service Providers (800+ worldwide)

VoIP Service Providers (10K+)
Enterprise and Over the Top Communications

$377 billion to be spent on VoIP and UC services over the

next 5 years" -- Infonetics Research, Oct, 2012
Cloud Communication Platform Market Worth $3.2 Billion by
2019 -- MarketsAndMarkets, September, 2014

Telestax offers an answer to the ?

Over 10 years of experience managing Mobicents - a thriving Open Source

community of telco app developers
7

The Opportunity
Legacy telecom infrastructure will remain a key asset for a long time
Moving from traditional vendors to FOSS for more open solutions, lower cost
and more flexible core network components

Shift to IP communications is accelerating

Real Time Communications is still out of reach for most Web and Mobile
App developers

The Solution - RestComm

Mobile SDKs

RestComm is a Real Time Communications Platform for Web

and Mobile Developers to build and scale Voice, Video, and
Messaging Apps for WebRTC, SIP and PSTN networks.
9

Native Mobile and Browser based

WebRTC SDKs

10

Finally a Visual tool that doesnt suck!

For Drag & Drop office users and Copy & Paste weekend Developers

11

Moving up the Value Chain

Mobile phones used to be
perceived as plain vanilla
call devices... Apple
changed that
Core Telecom Services are
still stone age.
Meet RestComm App
Store*!
http://apps.restcomm.com

*Patent Pending
USPTO #62/017,054
12

Phone number is a valuable asset.

A phone number is an identity token for an individual or a company

So is an email address, a web site address, or a twitter handle
Identity tokens are closely guarded and sensitive privacy assets
Restcomm gives users the sense of control over their phone number
No lock-in to an app vendor or provider
Customers are more loyal to providers who offer freedom of choice

13

Restcomm App Store Quality Funnel

14

End User Benefits

Find a telephony app that is designed specifically for their
business use cases
Customer Engagement, Marketing Analytics, Mobile
Recording, 2 Factor Authentication, Contextual Call and
Mesaging Routing, law office, travel, hospitality, etc.
Rely on a reputable local service provider who
Understands their specific needs both from business and
culture perspectives
Is able to adequately manage last mile issues

15

Developer Benefits
Focus on innovation and rapid prototyping
Short go to market cycle
Developer: Idea -> design -> build -> ship
Service Provider: promote -> host -> bill
No distribution and operating costs that eat profit margins
Unlike apps relying on SaaS APIs with metered access
charges
Benefit from the power of a network of service providers
With strong reputation and loyal subscriber base
Controlling geographical areas or business verticals
16

Service Provider Benefits

Revenue Source #1 - Traditional metered access
Apps running on Restcomm consume minutes and
messages
Revenue Source #2: App Store revenue sharing
Apps Deployed on Branded Restcomm hosts, generate
incremental, recurring revenue
20% of each app sale or usage (per line, per seat, ...)
Additional Benefits
Competitive advantage over dumb pipe" providers

17

Powered by the TeleStax Communications

Platform based on Mobicents

RestComm allows Operators and Service Providers to expose

their core assets - either IMS or Legacy SS7 - through simple
APIs that are TwilioTM compatible.
18

Mobicents History

confidential

Mobicents Growth

OpenHub published a fresh report with metrics on the Mobicents open source
projects:

Contributors up 85% from previous 12 months

Commits up 31% from previous 12 months

Code base grew 2x (to 3M lines of code) since Telestax took over in 2011

Mobicents codebase is now worth $51M at an average yearly 60K salary

21,323 commits made by 114 contributors

representing 2,948,079 lines of code,
and is mostly written in Java

Mature codebase maintained by a very large

development team with increasing
year-on-year commits

Estimated 849 years of effort (COCOMO

(COnstructive COst MOdel) model)
starting with its first commit in June, 2003
confidenial

Mobicents is also key component of the

IoT universe

source:
Henning
Schulzrinne,
CTO FCC
21

Open Source vs Enterprise

Mobicents Open Source Community Projects
Alpha Geek friendly
AGPL license
Playground for hundreds of world class hackers
Telscale Commercial Grade Products
Business friendly
Commercial license
Cherry picked the best of the best from Mobicents
SLA with 24x7 follow the sun support
High availability, easy management, deployment, config
22

Telestax Business Model

Revenue Source #1 - Restcomm Platform licensing:
Freemium model with steady conversion rates
From FOSS Mobicents
To paid TelScale - on-premise or hosted
Proven model derived from Red Hat, MySQL,
WordPress, SugarCRM, SourceFire, etc.
Revenue Source #2: App Store revenue sharing
70% Goes to Developer
20% Service Provider
10% Telestax
23

Companies that trust us

www.telestax.com/case-studies
www.telestax.com/opensource/acknowledgments

Q&A
info@telestax.com
@telestax
http://www.telestax.com

25