Web Strategy

GOOGLE
Search

Back Links

Outcomes
SEO

Blogs

Organic Searches

Guest Blog Posts

PURCHASE

Buy

News Websites

SEM

Google Adwords

Upsell
Donate
Continuity
Renew

Testimonials

Speaker Bios

Industry Partners

Mobile & Tablet

Friendly Site

WEBSITE

Landing Pages

Blog Directories
News Releases
Aff iliates
Awards

Galleries

Infographics
Events
Reddit

YouTube
Blog
Email
Marketing

Joint Ventures (JVs)

LinkedIn

Phone
Number
Questionnaires
Email
ApplyUs
Now
CONNECT

Connect
Social
Follow onon
Twitter
Media
Subscribe to Emails
Subscribe to Email
Like on Facebook
Newsletter
Subscribe
to Blog
Email
Autoresponders

SOCIAL MEDIA &

CONTENT
MARKETING

Periscope
Vine

StumbleUpon
Digg

Facebook

Contact Us Form

Webinars
Connect on LinkedIn
Google +
FREE DOWNLOAD

Flagship Content
Twitter

Pinterest

Lead Magnet
E-books

Instagram

Podcasts
Apps

Free Download at www.bluewiremedia.com.au/web-strategy-planning-template

Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott

2015 by Bluewire Media and David Meerman Scott

Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
build upon it and even use it commercially.

Templates

10/11/15 version 9.0

Expert Articles

ENQUIRE

Web Strategy Planning Template

WHO

Buyer Persona

COMPANY:
PRODUCT/SERVICE:
2:

1:

Description

Who is this person?

Problems you solve for this buyer?

Why are they buying from you?

WHAT

Actions you'd like them to take:

Purchase
Enquire
Connect
Download

How are you remarkable?

WHY

Proof

Guarantees, testimonials, press etc

WHERE

Where are they?

Google, blogs, Facebook, Twitter etc

Who do they trust?

Content is King (Strategy)

What will you publish?

Keywords buyers type into Google.

HOW

Marketing is Queen (Tactics)

Blog, Twitter, YouTube, email, newsletter,
e-books, Facebook, podcasts etc

Free Download at www.bluewiremedia.com.au/web-strategy-planning-template

Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
David Meerman Scott www.webinknow.com @dmscott
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media

SCORECARD

WHEN

Things to do this week:

... this month:
... this quarter:
... this year:

No. of Purchases:
No. of Enquiries:
No. of Connections:
No. of Downloads:

2015 by Bluewire Media and David Meerman Scott

Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
2014 by Bluewire
Media
Please
feel v5.5
free to make this template your own. You can co-brand, re-brand, edit,
.
build
upon itthis
andunder
eventheuse
it commercially.
Copyright holder
is licensing
Creative
Commons License, Attribution 3.0
Please feel free to post this on your blog or email, tweet & share it with whomever.

GOAL

RESULT