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Media Plan for Greenstar Bikes to Reach Super Greenies Customers

Target Segmentation Summary

Targets Psychographic Summary

Environmentally friendly
Outdoorsy, Adventurous
Three times more likely to bike
Luxury for a fair price

Targets Demographic Summary

Household income: $150,000+, Home value: $500,000+

Age Range: Generation X - people born in early 1960s to mid-1970s
Baby Boomers - people born from 1946 to the early 1960s

Gender: Male and Female

Education: college graduates, post-graduate degrees

Targets Geographic Summary

1st DMA Priority: San Francisco, California

2nd DMA Priority: Portland, Oregon
3rd DMA Priority: San Diego, California

Analysis of Greenstar Bikes

Company Overview- Greenstar Bikes is a company that claims to make affordable bamboo
bikes by hand with proprietary frame technology. This allows them to create quality bamboo
bikes that are reasonably priced. Their mission is to design and manufacture affordable and
quality bamboo bikes using environmentally and socially responsible materials. They produce
bikes such as the EcoForce 1 and EcoCross Bikes.
Their first bike was developed in 2010 and first prototype bamboo bike was built in 2012. They
use a hybrid road and mountain bike design so the bike can travel through different terrains.

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They also used carbon fiber to create their first prototype. The company started using more
aluminum in their designs to save costs, but were unhappy with the consistency of the product.
Greenstar then replaced the bamboo chainstays with recycled aluminum which created a better,
smoother ride and allowed the bike to absorb road vibrations. The bike was then shown to a few
distributers and received positive feedback. The next year was focused on lowering costs and
using new methods to decrease the price of the bike. The EcoForce 1 was then made available in
2014 (Greenstar).
Greenstar Bikes chose to use bamboo because it is good for the environment and has useful
properties when it comes to bike materials. Bamboo is light, yet strong as steel. It is also socially
responsible for the company. Greenstar Bikes claims they feel they are doing the right thing in
helping people earn a wage by making bamboo one of the main materials for their bikes. This
way no harmful emissions are created and the product is ecofriendly. They also say that bamboo
is more beautiful than regular materials used to make a bike (Greenstar).
The company makes single speed bikes as well as hybrid bikes like the EcoCross. This bike has
21 different speeds as opposed to EcoForce 1, which is single speed. The company adjusts your
frame size depending on your height and also gives descriptions on all different components of
each bike. A Greenstar bike can be purchased by using their dealer locater on their site which
gives the user numbers and addresses of every authorized bike shop in every state that sells them.
If you cant find a dealer near you, feel free to contact the company and they will help bring their
bikes to your neighborhood (Greenstar).

EcoForce 1- The EcoForce 1 is a single-speed bamboo bike that can convert to a fixed-gear
bicycle. A fixed-gear bicycle is a bike that simply goes faster or slower depending on how fast

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the rider pedals with a single gear. The bamboo frame is as light as aluminum and as strong as
carbon fiber. Bamboo is used as the star in this product because of its exceptional properties and
eco-friendly nature. Bamboo requires no pesticides or fertilizers and is good for both the soil and
the air. It is also live harvested which means one can cut off what they need and the rest of the
plant continues to grow.
Greenstar Bikes claims that purchasing the EcoForce 1 is ecofriendly and socially responsible.
They use naturally occurring fibers of different sizes to alternate patterns in the frame. These are
the same processes engineers try to create using carbon fiber. The frame of the bike weighs less
than four pounds and the entire bike weighs about twenty pounds. It comes in three different
colors and four sizes and adjusts size depending on your height. The bike also passed EN Fatigue
Test for carbon fiber frames which proves its durability (Greenstar).

According to bicycle.net the cost of the bike is $499. The site also claims most of these rare
bamboo bicycles start around $1,200 and can cost as much as $6,000 (Bicycle.net).
Cruisefashion.com also claims the bikes are very affordable compared to others of their kind.
This site lists the bike at $450 (Cruise). When bamboo bikes is searched on Google, the
Greenstar website is the third site to appear in the search listing. One site that appears above
them is Calfee Design, which sells bamboo bike frames but doesnt sell the actual bikes. The
cheapest model listed is the $2,495 Luna model which only comes with the frame (Calfee). It
appears that the EcoForce 1 is a very affordable bamboo bike according to its own site and
reviews from other sources.

Ecoforce 1 Target Audience: Super Greenies

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Introduction- According to Scarborough Research five percent of the adult population are Super
Greenies, who are adults who engage in ten or more green activities like recycling or reusing
everyday materials. Super Greenies are usually high income and high spending consumers that
purchase luxury items and are very active. Super Greenies are well-educated and are top
spenders in all retail categories measured by Scarborough. They invest in everything from
household items to luxury cars and continue to invest despite dips in certain markets
(Scarborough).
Super Greenies enjoy going to the gym, eating healthy, and spending a lot of time outside. While
a lot of them drive daily, they are more likely than other adults to use a bike for transportation.
Instead of watching TV or playing video games, Super Greenies relax by going to the theater or
an art museum. They overwhelmingly identify as Democrats but about one fifth are either
independent or Republican. Super Greenies are three times more likely to contribute to political
organizations as well. They also are among the top internet users in the country and frequently
live on the West Coast in regions such as California, Washington, and Oregon. Although this is
their main concentration, Super Greenies live in many other regions and markets (Scarborough).
Psychographic Elements of Super Greenies- Super Greenies tend to be very ecofriendly and
focused on the environment. Super Greenies are interested in only the best products and could be
considered luxurious consumers. They are 150 times more likely to spend $500 plus on
cosmetics and perfumes and 120 times more likely to spend that on mens business clothing.
Many own foreign luxury vehicles and also plan to spend over $30,000 on new vehicles. Super
Greenies tend to want the best items whether it be clothing or jewelry. Super Greenies love the
outdoors and place a premium on healthy living. Many Greenies like to garden, swim, do

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volunteer work, and bicycle. Super green adults are more than three times more likely to bike
even though driving is still their main source of transportation (Scarborough).
Many also belong to a gym as they are sixty percent more likely than the average adult to do so.
Half of all Super Greenies volunteered during the last year and are ninety percent more likely
than the average adult. The report also claims that green is a lifestyle for this group of people.
Promotions with health clubs, organic brands, and health food help connect Greenies while they
engage in other activities. These people also turn to traditional media like radio, television, and
newspapers to get the latest news and information (Scarborough).
Super Greenies are typically interested in documentaries, national news, and late night talk
shows. They are most likely to read the main news or front page of a newspaper followed by
local and international news. Super Greenies value good information in news, public relations,
and social media. They are 100 times more likely to watch the cooking channel than other groups
and also are interested in many news programs.
Super Greenies often access the internet to use social media as well as seeking out information.
51% of Greenies are on Facebook followed by 13% on Myspace. Super Greenies access a lot of
local sites when going online so it would be best to possibly advertise on local weather and news
sites (Scarborough).
Demographic Elements of Super Greenies- Super Greenies tend to be from Generation X
those born in early 1960s to mid 1970s - and take their finances very seriously. They are 76%
more likely than all adults to make $150,000+ household income in a year and also 91% more
likely to own a home worth $500,000+. This information means that these people are fairly
wealthy and are good with their money. Super Greenies are very educated as well and are 86%
more likely to graduate college than the normal adult and 143% more likely to have a post-

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graduate degree. They do not appear to have a specific gender or marital status as Super Greenies
can be any adult that engages in ten or more green activities (Scarborough). Although these
Greenstar Bikes are not overly expensive they are enough to hurt someone financially who
cannot afford them. This is why Super Greenies may be a good target for this product. They tend
to be financially stable and buying a product like this would not be a setback. The fact that Super
Greenies often own houses that are worth more than $500,000 means that many should be able to
afford a bike that could be considered expensive.

How Target Aligns with Ecoforce 1 Features

There are many ways that the target audience aligns with features of the EcoForce 1. To start off,
Super Greenies are three times more likely to bike than other adults. This lines up with their
lifestyle with being very active, outdoorsy, and wanting to live the healthiest life possible. The
EcoForce 1 is made with green material that makes it attractive for an ecofriendly person such
as a Super Greenie. Greenstar Bikes claims they are helping people earn a wage by making
bamboo one of the main materials for their bikes; in this way, the product is environmentally
friendly. Bamboo is used by Greenstar because it requires no pesticides or fertilizers and is good
for both the soil and the air which could be attractive to a green audience. Super Greenies are
likely to sympathize with the farmers that harvest bamboo as well as the people actually making
the bikes. Supporting small ecofriendly businesses that help produce the product seems like
something Super Greenies would be more than comfortable with and happy to pay for.
This brings me to my next point: the EcoForce 1 is luxurious enough for a Super Greenie yet not
overly expensive. Many Super Greenies spend above average amounts of money on things like
cosmetics and business clothing, so they should have no problem buying a product that supports

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their ecofriendly and outdoorsy lifestyle. Super Greenies are well-educated and know they are
getting what they are paying for when purchasing a product. A well-educated Greenie might also
do some research to figure out a solid bicycle option that doesnt hurt the environment and gives
a sense of luxury. This group would be happy paying around $500 for an ecofriendly bike that
also may help a cause they support. Super Greenies are 77% more likely to spend $45K+ on a
new vehicle so spending $500 on a bike shouldnt be a concern (Scarborough). Other bikes may
be less expensive or faster but not many have the environmentally friendly qualities of the
EcoForce 1. Overall, Super Greenies are the perfect target audience for the EcoForce 1 because it
is not harmful to the environment, it is fairly priced for a unique and slightly luxurious bike, and
this group is three times more likely to bike than the average American.

Media Plan Targeted to Reach Super Greenies Audience

Introduction- For my media plan, I used a balanced budget to purchase six magazine ads as well
as six radio ads in order to reach the Super Greenie audience. I tried to pick magazines and radio
that directly correlated with the audience to make sure that the people that I target are interested
in the product I am selling. It is important to buy ads that will only be seen by the target audience
because if that is not the case money is easily wasted. I managed to spend about 1.19 million
dollars out of 1.2 million in order to reach as many people in my target audience as possible. I
took out full page magazine ads in Adventure Cyclist, Fortune, Experience Life, Mens Health, E
The Environmental Magazine, and Forbes in order to speak to an audience that is eco-friendly,
health-conscious, and enjoys riding bikes. I did my best to place ads in areas where they will be
seen and hopefully be talked about.

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I then purchased radio advertisements in direct market areas in order to get a message across
both magazine and radio mediums. I chose the DMAs of San Francisco, San Diego, and Portland
to advertise in to produce the most cost-effective and powerful message possible. I took into
account my target audiences interests and musical tastes to advertise the Ecoforce 1 and
Greenstar bikes in order to increase sales while remaining under the budget. Sometimes
remaining under the budget is harder than actually choosing the ads because I believe that many
media vehicles could be effective if the message is successful and the ads are carefully placed.

Media Type Priority- Although I ended up spending a little more of my budget on radio, I
believe that going into my plan, magazines were my priority. I had a good experience looking to
see what magazines would be a good choice for my target audience. It was interesting seeing the
amount of people each type of magazine reached and also to see which magazines fit the target
the best. I had a hard time eliminating some magazines for my choices because each one was
very valuable to my campaign and I felt many of them were a good fit. I had to make a few cuts
to fit the budget but I made sure that I wasnt taking away a specific psychographic element that
another magazine could not replace. For example, I had to cut the Money magazine so I kept
both Forbes and Fortune so that many of those same consumers that might subscribe to one or
more of those magazines could see my ad.
Radio was also an important medium for me because I actually spent more money on that
portion. I didnt realize that radio would be so expensive but to reach a specific DMA, it is vital.
I felt I could get a better grasp of the magazines I was advertising in because I have actually read
some of them whereas radio I was looking at numbers and ratings to see what would be the best
for my media plan. For a professional media planner, it would be important for the person to

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actually visit the radio station to see what other things they are advertising, and to make sure
your company is comfortable advertising with them. If the same radio station you advertised the
Ecoforce 1 in, had an ad for a construction company that clears forests to build, that could turn
off your target audience. Although I thought magazines were more important, I tried to keep a
balanced budget by spending money on each in order to reach as much of my target audience as
possible. When trying to eliminate some of my radio budget, I started decreasing my radio
insertions. I didnt want to decrease them so much that they become ineffective so I eliminated
some of my magazine cost. This caused my budget to split about equally so both mediums could
be used to their full potential.
Specific Media ChoicesMagazine Choices:
1. Adventure Cyclist- This was an important choice for me because I felt it fit my target
audience well. I decided that a bicycling magazine would be a good choice because Super
Greenies are three times more likely to bike than the average adult. Adventure Cyclist
also provides readers with reviews and the latest news in bicycling technology so
advertising for a fairly new and technologically advanced bike fits this magazine.
Adventure might also be something that many Super Greenies seek so this was an
important element of the magazine. Although the Scarborough report doesnt directly say
that Super Greenies love to travel, it does say that they are very active and outdoorsy.
This led me to believe that a large portion of this audience might be interested in this
magazine. I chose to advertise in full page format on the 2nd cover with three insertions.
This magazine allowed for a cheaper option so a full page ad was a no-brainer. I chose
the 2nd cover because I thought it was a good idea to advertise right as the consumer

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opens the magazine to see what is inside. Some people could lose interest in ads as they
browse the magazine so I wanted to put the message out there before the reader looked at
anything else. I used a continuity scheduling strategy so advertisements would be
constant to subscribers from January to March. The total campaign cost was very cheap
because the magazine doesnt reach as many people as other magazines. Even though the
circulation isnt ideal, I stand behind my decision because it was affordable and reached
the bicycling audience I felt was very appropriate.
2. Fortune- I wanted to advertise in Fortune because I thought it was a great way to
advertise to those who are good with, or are trying to be good with their money. This
aligns well with my audience of Super Greenies because most are wealthy individuals.
Fortune magazine is very business-oriented and there is a high possibility that many
Super Greenies read it. Although not everyone that reads Fortune is rich, I thought it
would be appropriate for an audience that seeks success and often achieves it. Super
Greenies are 76% more likely than the average adult to make $150,000+ so many might
be looking to increase their wealth or maintain it. I chose to put one insertion on the back
cover of the magazine in a full size format. I liked the idea of the ad being on the back of
the magazine because this cover is sometimes the cover that gets seen the most. Many
hospitals and other businesses subscribe to magazines that give their consumers a way to
pass the time. A luckily placed magazine in the right spot may attract an audience that
doesnt even subscribe to the magazine. That is just a bonus of being on the back cover,
but having an ad in Fortune anywhere is a great start when advertising to Super Greenies.
I chose to run this ad with a continuity scheduling strategy. The ads will run tri-weekly
along with the magazine to engage interest of the max number of consumers during the
campaign.

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3. Experience Life- This magazine is one that mainly targets women and promotes healthy
living as well as fitness. This magazine is a good choice to target the women of a Super
Green audience because a lot of the description of the magazine fits the description of a
Super Greenie. This magazine is very focused on health and well-being which is also a
focus of a Super Greenie. Greenie activities include things like swimming, hiking,
gardening, and running which shows just how active of a lifestyle they have. I also
thought it was very important to target a gender-specific magazine in case other
magazines didnt have a chance to directly market to women. This magazine encourages
women to do as the tile suggests. I believe that Super Greenies also try to experience life
to the fullest so I think the target audience and magazine align well.
For this magazine I placed two insertions on the inside of the magazine. This magazine
had a very affordable price for the amount of people it reached. I chose to put the ad on
the inside of the magazine because I thought it was smart to make sure people reading
this magazine were engaged in it before seeing the ad. Because the magazine aligns so
well with the audience, it think the inside position is an ideal place to advertise in this
magazine. I will use flighting as my scheduling strategy so that my message can be
spread effectively over two separate months.
4. Mens Health- Mens Health is a magazine directed towards men that promotes a healthy
lifestyle, which is one of the main qualities of Super Greenies. Mens Health provides
their readers with information to a healthier, smarter, and more successful lifestyle. This
magazine again fits the bill of a health-conscious Super Greenie. This magazine is
obviously directed at men which I thought was a good idea to make sure that men and
women are both directly targeted. While this magazine may not market to the ecofriendly side of Super Greenies, it does emphasize the fitness aspect that men seem to

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want. I think this magazine does a good job to target a large group of those that are
outdoorsy and active and would be interested in buying a bicycle that keeps them up to
date with the latest trends while getting in shape, something most men strive for. This ad
is positioned on the inside of the magazine with just one insertion. I didnt think one of
the covers was the best option for me because I thought the audience I am addressing
would most likely be paying most of their attention to the meat of the magazine or in the
middle. I used continuity in my month of advertising to spread my advertising message to
the readers of Mens Health. I thought one insertion would be enough for this magazine
because I think it would be awesome for Greenstar or the Ecoforce 1 to be recognized in
a popular magazine like mens health. A bamboo bike is not something seen every day
and I know as a reader I might take a closer look into the product.
5. E The Environmental Magazine- I chose this magazine because it is for the
environmentally-friendly consumer that could always use another product that helps save
the environment. It was a key for me to find a magazine that focuses on the environment
and eco-friendly activities because that is the main component of Super Greenies. Super
Greenies are people that do at least ten green friendly activities so what better magazine
to advertise in than an environmental magazine that is filled with green-friendly
activities. This magazine discusses things such as pushing consumers to buy products that
are good for the environment and introduces fresh products for the conscious consumer.
This magazine could almost be named Super Green Magazine because many of the topics
they cover are activities that Super Greenies would support and most likely already do
themselves. The magazine talks about using time and energy to save the environment.
Super Greenies are much more likely than the average adult to volunteer and give back to
the community so giving back to the world makes sense for this audience. For this ad I

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bought three insertions on the 4th cover of the magazine. I felt it was important to give the
ad the most exposure possible by placing it on the back cover and taking out the max
amount of insertions because I believe this magazine fits Super Greenies naturally well. I
used continuity to keep readers engaged in my ad over the campaign. Although the
magazine doesnt reach as many people as other magazines, it fits the psychographic
elements of a Super Greenie and might be a magazine a lot of Greenies subscribe to.
6. Forbes- Forbes Magazine reaches the largest amount of people out of all my magazines
and is geared toward business and finance. I thought Forbes would be a good magazine to
advertise in not only because of the large audience but also because of the content inside
of the magazine. Forbes is fairly similar to Fortune in that both magazines are financiallybased and may be good for consumers that are trying to maintain wealth such as Super
Greenies. Forbes and Fortune are competitors which means people that read one may not
read the other. I think it was a good idea to cover all bases by advertising in both. By
advertising in Forbes, I managed to reach an audience of over three million people while
actually getting the most out of the purchase. Super Greenies are very luxurious
consumers and often invest in IRAs, mutual funds, and stocks. Forbes offers advice on
many of these markets so I think many Super Greenies can be reached in this magazine. I
chose to run two insertions inside the magazine. I thought two insertions inside would
suffice because even if they are not ideally-placed on the 4th cover, the ads did make it to
a magazine that reaches millions. I used a bursting scheduling style to heavily engage
readers during the beginning of each month. Hopefully many people that read the
magazine are Super Greenies and make an investment into the environment while getting
something in return that is unique and provides clean transportation.
Radio Choices:

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1. San Diego - KXSN FM- I chose KXSN in San Diego because it is one of my direct
market areas so it is an ideal place to advertise. Super Greenies enjoy a wide range of
radio formats but enjoy variety and Adult Album Alternative the most out of all of them.
In fact, Super Greenies are 125% more likely to listen to this type of station than the
average adult so maybe a majority of people that listen to this station are green-friendly
especially in a highly concentrated area of Greenies in San Diego. The Scarborough
report states that 11% of people that live in San Diego are Super Greenies so there is a
good chance the audience contains Greenies. I chose to run these advertisements in the
PM daypart from 6am to 10am in order to reach an audience on their way home from
work. Many must commute on busy interstates to and from work so this is an ideal time
to get the message across. This station has a rating of 5.8 and reaches an audience of over
160,000. I chose to do 100 insertions over a three month period evenly to create
continuity so the audience will start to recognize the brand and the product over time.
Although Im not overly experienced in radio advertising, I thought 100 impressions was
fitting so the ad can run at least once a day to the KXSN audience.
2. San Francisco - KDFC FM- San Francisco is an area in which Super Greenies are
extremely concentrated compared to the rest of the United States with 17% of the
population being Super Greenies. KDFC is a classical format station that has a rating of
3.8. Super Greenies enjoy listening to classical music almost as much as variety and adult
album alternative as it is the third most popular format. This station held a lower rating
than some other stations but I wanted to focus on the format to make sure the right target
was being reached. The station still manages to reach well over 100,000 people. I chose
to run this ad during the day daypart from 10am to 3pm. The most popular times of the
day to run ads are usually on the commute to or from work but I also think that

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advertising during the day can be an effective method. Many Super Greenies may not
work in an office or might listen to music while they work. Classical music might be a
soothing listen for those in the middle of a work day or those that listen constantly
throughout the day. This ad will have 110 insertions throughout its run. I would like this
ad to run in a flighting manner in order to heavily advertise the product at two different
times to make a larger impact on consumers over two separate periods.
3. San Francisco - KLLC FM- Another San Francisco radio station I chose was KLLC
which is an Adult Contemporary station. The Adult Contemporary format is one of the
most popular formats of radio for Super Greenies as they are more than 100% more likely
to listen to this format than the average adult. The station has a rating of 3.3, which
attracts over 210,000 listeners in a city like San Francisco. I felt it was important to have
at least two radio stations advertise in San Francisco in part because of the very high
concentration of Super Greenies. With two stations hitting Super Greenies with
advertisements, a wider audience is captured in a concentrated super green area. I placed
130 insertions throughout the three months in a continuous manner. I placed the ads in the
evening from 7pm to 12am so that people that dont have time to listen to the radio get a
chance to hear the ad. A lot of extra-curricular activities also go on at night which allows
people to listen to the radio when going from place to place. In a big city like San
Francisco, it often takes over twenty minutes for a short drive. By placing ads in the
evening, I will be able to target the people that cant listen during the day or even those
who didnt clearly hear the ad.
4. Portland KKCW- This radio station, located in Portland, Oregon is an Adult
Contemporary station that has a very high 7.8 rating. This rating means that a lot of
people listen to the station which is partly why I chose it. The station is Adult

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Contemporary format which is a very popular station among Super Greenies. With the
stations rating being so high, this station is able to reach a very large audience in a very
eco-friendly city. With a reach of almost 200,000 people, this station was impossible to
pass up because of its format and impact across Portland. For KKCW, I decided to
advertise in the AM daypart in order to catch people on their commute to work in the
morning. Some may not commute to work but that shouldnt be a problem with such a
high rating. With so many tuning in throughout the morning, listeners should hear the ad
at least once during their morning routine. I chose to place 90 insertions with a bursting
strategy. I thought a bursting strategy would be appropriate because I wanted the message
really clear to those who hear it. Rather than trying the continuity approach and possibly
spreading my ads too thin, I decided the bursting method would be my best bet in order to
produce the most effective message for my audience.
5. Portland KBOO- The first Variety format station I found was KBOO in Portland,
Oregon. Even though the rating of this station is merely a .3 I wanted to use this station
because the audience likes this kind of radio by far. Super Greenies are into other formats
but the Variety format was more popular with Super Greenies by 25%. Even if this station
only reaches around 7,000 people, there is a better chance that these people are Super
Greenies, especially in Portland where there is an 11% population of Super Greenies.
This station is not expensive to advertise in but I do not think that that means it wouldnt
be effective. With a .3 rating, there is a lot of room to improve and build a relationship for
advertisements in the future. The radio station may be a new start up that hasnt quite hit
its stride so I think the risk is worth the reward in this case. I decided to insert the ad 100
times in the PM daypart in a continuity scheduling strategy. The PM daypart again
engages listeners on the way home from work which is a very effective time to advertise.

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I think continuous advertising is a smart decision for this station because of the smaller
audience. A consistent message in an ad can make sure that all listeners of the station are
aware of it. This might make them think twice about what bike they want before
purchasing one.
6. Portland KINK- Portlands KINK is an Album Adult Alternative format station. This
station attracts Super Greenies that enjoy Adult Alternative which is the second most
listened to format of all radio stations. It also boasts a 3.8 rating which is enough to
attract an audience of almost 100,000. Although the cost of a 60 second ad with the
station is a little pricier at $722, I think it is well worth it to advertise to an audience that
could be loaded with Super Greenies. By choosing a geographic area like Oregon along
with using the properly formatted station, the ad can be effective as possible while
reaching the audience most likely to buy the product. I used the day daypart and placed
130 insertions so I could continuously run the ad throughout the three month period. I
wanted to make sure all times were covered when advertising in Portland so I filled all
major time slots. Creating a buzz about the bikes by radio throughout a Northwestern
state such as Oregon would be a great thing for Greenstar bikes and could lead to
increased sales in the near future.

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Bibliography
Bicycle.net. Product Review: Greenstar Bikes Ecoforce 1 Bamboo Bicycle. N.p., 11
Dec. 2014. Web.

Calfee Design. 2015- 2016 Single Frame Price List. Calfee Design. N.p., 2016. Web.

Greenstar Bikes. EcoForce 1. GREENSTAR BIKES. greenstarbikes.com, 2016. Web.

"NIELSEN TOPLINE RATINGS FOR SUBSCRIBING RADIO STATIONS." Neilson Topline

Ratings. Arbitron Inc., n.d. Web.

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Scarborough Research. All About the SUPER GREENIES. Scarborough Research.
Scarborough USA+, Feb. 2010. Web.

Travel Channel. Top 10 Cycling Cities in US. travelchannel.com. N.p., 2016. Web.