CTEC 205

Collaboration 4 (p. 380 382)

9-9. Third-party cookies are cookies generated by any other sites that when people browse web pages and
click ads or pictures, their clicks are recorded as a cookie. Third-party cookies contain the IP address to
which we were clicked. Moreover, once we are recorded, the data can be continued many years by the
cookies.
9-10. According to an article Enable or Disable Cookies on Microsoft Edge Windows 10 from
cocosenor.com, there are the steps for blocking third-party cookies (2016).
Step 1: Open Microsoft Edge browser, click on More () on the right site of address bar, and select
Settings.

Step 2: Below the Settings, click on View advanced settings.

Step 3: On Advanced settings, find Cookies, and expand the drop-down list.

Step 4: When expend the drop-down list, you will find three options: Block all cookies, Block only
third party cookies, Dont block cookies.

9-11. We think that our society may need a movement to prohibit the valuation of ad-revenue-dependent
companies, and the movement works by individual, corporations, and governments.

Individual is the major key for the movement. If people make steps such the 9-10 to block cookies,
third-party cookies will obtain nothing from web sites, also some companies such Facebook will

lose ad-revenue.
Corporations can affect to block cookies. An article Apple to enable iPhone users to bar ads
from the Financial Times, Apple has paved the way for iPhone users to block online advertising
shown in its Safari web browserContent Blocking gives your extensions a fast and efficient
way to block cookies, images, resources, pop-ups and other content (Bradshaw, 2015, para. 1 &

3). Thus, corporations such Apple can directly block third-party cookies.
Governments are another most effective to prevent the valuation of ad-revenue-dependent
companies. The Financial Times reported, A $22.5m penalty imposed by the Federal Trade
Commission in 2012, the FTC fined Google for using cookies to target advertising at users of
Apples Safari browser itself a record fine for privacy violation in the USThe threat of a
fine is a step back for Google, which has tried to improve its relationship with Europes data
regulators in recent months (Robinson, 2014, para. 5 & 6). Consequently, governments have a
powerful impact to limit third-party cookies.

9-12. We would use these criterions for third-party cookies.

Blocking third-party cookies: Because they gather including the IP address to which the

content was delivered and generate incredible volumes of log data like shopping information.

Third-party cookies are tracking us across the web we visited (Kroenke, p. 381-382).
Managing third-party cookies: Blocking third-party cookies cannot always help with tracking
by third parties whose sited you do visit directly, such as Facebook; Google, Twitter, etc. This
is because these sites set first-party cookies when you visit them directly and can then use
these cookies to track you as you browse the web. Thus, manage cookies and third-party

cookies like cleaning the data of cookies regularly (University of Washington).

Using the browser Firefox: This browser has an optional feature called Lightbeam that tracks
and graphs all the cookies on your computer (Kroenke, p. 381).

9-13. According to Network Advertising Initiative (NAI) that is working to responsible data collection and
its use for digital advertising, NAI is a third-party digital advertising companies. NAI provides the
infrastructure for the Interest-Based and Cross-App Advertising that enables a thriving and diverse market
of ad-supported free content and services. NAI is to help promote consumer privacy and trust in the market
by creating and enforcing high standards for responsible data collection and use practices online and in
mobile environment. NAI are to empowering consumers to make informed choices about the collect of data
for Interest-Based and Cross-App advertising (NAI).
9-14. There are some benefits of third-party cookies to consumers by Thompson (2008):

Able to track a user across multiple websites.

Easier to identify what the use did after they visited your site.
Great for marketing research and identifying which marketing campaigns were successful.

9-15. We recommend the C that require browsers to block third-party cookies. Third-party have to ban by
browsers because of two reasons. One of reasons is that browsers enable to stop third-party cookies because
they have a duty to defend privacy of their users. This also is why governments have punished Google
company. As the9-11 mention, Apple company makes a start to block third-party cookies.
Another reason is that although users block third-party cookies, they still work in users computers.
Fleishman points out, Each browser has a different default behavior, and settings are often inherited as you
upgrade from version to version. Its possible you turned on third-party cookie blocking years ago or
disabled it, and youre still in that state. This exploit is both severe and weak at the same time. It can be
easily weaponized into a tool that less-sophisticated attackers can use, and its most effective against the
most popularly used websites where malicious parties can predict the sort of information they might find
and test to extract the details (2016, para. 18 &19).

References
Bradshaw, T. (2015, June 10). Apple to enable iPhone users to block ads. Retrieved from
https://www.ft.com/content/b9bf535c-0fc7-11e5-94d1-00144feabdc0
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attack. Retrieved from http://www.macworld.com/article/3106793/security/disable-third-partycookies-as-a-hedge-against-a-new-browser-based-attack.html#tk.rss_all
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Robinson, D; & Waters, R. (2014, December 15). Google facing prospect of 15m fine from Dutch
regulators. Retrieved from https://www.ft.com/content/c270dd92-8479-11e4-ba4f-00144feabdc0
Thompson, M. (2008). The pros and Cons of 1st and 3rd party Cookies. Retrieved form
http://www.stayonsearch.com/the-pros-and-cons-of-1st-and-3rd-party-cookies
University of Washington. Why isnt it enough to block third-party cookies? Retrieved from
http://sharemenot.cs.washington.edu/FAQ.shtml#background_q1