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TVs Influence

October 19, 2015

Hannah Goulian Georgiana Terzoglou
Laura Hayes
Laura Roa






Next Steps


How TV programs influence childrens cognitive interpretation &


What we Decided to Explore

Portrayal of values & how they have changed over time

explicit & sexual content
advancement at an earlier stage compared to past generations

Sexual themes in media put children at risk of sexual abuse and warped values
Conformity of centralized standards of physical attractiveness that create
unrealistic and unattainable representations for young children
Behavioral effects
Violence, aggression, obesity, and risky behavior.
Adultification of Roles & Themes
The Adult Agenda
The Construction the Tween- Reversing the Creation of Childhood

Why We Chose It
Common interest
First hand exposure
Generational differences

What Weve Found So Far

Then vs. Now: Changes in Values

Difference in whats portrayed as important and what should be important...
Leave it to Beaver

Shake it Up -Disney Channel

Adultification of Roles and Themes

The Creation of the Tween

childhood: birth to adolescence

the term tween was constructed by
marketers age 8 to 12
the elimination of the awkward teen
no representation
maturation/ sophistication of teens

The Adult Agenda

Peyton List age 17- plays on Jessie Disney TV


Sexualization of Childhood
Television & Sexualization

Sexual imagery in TV targeted to children &

Many television shows present a nonnormative representation of sexuality

exaggerated expressions of sex

attractiveness & physical depictions of the
sexual relations highly dramaticized

Gender stereotyping

children forming gender identities at a very

young age


TV is the most used medium by youth

48% of viewing ages are 2-11

1 in 5 teens report TV entertainment is their

most important source of sexual information

40% find TV portrayals of sexual matters to be

accurate reflections

only 10% of sexual content on TV is accurately

depicted (risks of early intercourse)

Behavioral Effects
Violence/ Aggression:

Average American child will witness 200,000


violent acts on television by age 18

including more than 16,000 murders before age 18.


"immune"/numb to horror of violence

begin to accept violence as a way to solve


identify with certain characters, victims

and/or victimizers

has become one of the major health concerns of

the 21st century in western societies
Excessive media use (and especially television
viewing) is pointed at as one of the causes of this
civilization-related disease
Risky Behavior :

that youth exposure to alcohol ads on TV increased

by 30% from 2001 to 2006.
placement of behaviors

smoking, drinking alcohol and premarital sex


Why this Topic is Important

We become more aware for the future interaction with children

Know that the media affects children also
The impact it has already had on us in our childhood

Further Steps

In the Future

Conduct more interviews

Different ages & TV interests

Research more on content analysis for sexualized themes

More scholarly research on the adultification


"Leave It to Beaver Classic Clip Season 3." YouTube. N.p., n.d. Web. 18 Oct. 2015. <>.

"My Bitter Sweet 16 It Up - Clip - Shake It Up - Disney Channel Official."YouTube. N.p., n.d. Web. 18 Oct. 2015.

Barrie, Gunter. 2014. Media and the Sexualization of Childhood. New York: Routledge.

Fisher, A. D., Hill, L.D., Grube, W. J., & Gruber, L.E. 2004. Sex on American Television: An Analysis Across Program
Genres and Network Types. Journal of Broadcasting & Electronic Media. 48(4). 529-553.

Ybarra, L. M., Strasburger, C.V., & Mitchell, J. K. 2014. Sexual Media Exposure, Sexual Behavior, and Sexual Violence
Victimization in Adolescence. Clinical Pediatrics. 53(13). 1239-1247.

Vandebosch, H., & Cleemput, K. V. (2007). Television viewing and obesity among pre-school children: The role of parents.
Communications: The European Journal Of Communication Research, 32(4), 417-446. doi:10.1515/COMMUN.2007.031

The Impact of Media Violence on Children and Adolescents: Opportunities for Clinical Interventions. (n.d.).

Dowshen, S. (2015). How TV Affects Your Child. Retrieved October 19, 2015.


Sandercock, G. H., Ogunleye, A., & Voss, C. (2012). Screen Time and Physical Activity in Youth: Thief of Time or
Lifestyle Choice?. Journal Of Physical Activity & Health, 9(7), 977-984.
Feasey, R. (2008). Masculinity and popular television. Edinburgh: Edinburgh University Press. http://site.ebrary.