Company: Pepsi Co

1. Complete Internal Analysis of Company

a. Financials
b. Strategic goals
c. Strategic challenges
d. Market position
e. Core Competencies
f. Strengths
2. Develop Strategic Alternatives and Recommendations
a. Environmental Analysis
i. PESTEL
ii. Sector Analysis
1. Who are the customers
2. How do they purchase
iii. Macro Environment Continued
1. Size of Market
b. Suggested Questions we ask ourselves
i. What has been the competitive strategy to date and
how successful has the company been? Can the
competitive advantage be sustained?
ii. How will the industry and supply chain structure
change (5 year horizon)?
iii. How robust is the chosen strategy?
c. Identify Competitive Advantages
i. Competition Analysis
ii. Porters 5 Forces Analysis