www.gloocalpr.

com

ABOUT US :
An experienced PR Agency based in Mumbai ,India.
GLOOCAL Communications has been in the business since 2010. Consisting a team of passionate consultants, GLOOCAL PR has proven track record
with various local and multinational brand.
GLOOCAL PR is considered as one of the best PR consultants in Mumbai
with effective & successful PR campaign.
GLOOCAL PR is a leading Public Relation & Digital Marketing Consultancy.
Full service PR rm that had serviced more than 300 clients

SECTOR EXPERTISE :
-

HEALTHCARE ( Pharma & Hospitals )

CONSUMER AND LIFESTYLE
ENTERTAINMENT
REAL ESTATE
FMCG
EDUCATION
IT & TECHNOLOGY
TRAVEL & TOURISM
AGRICULTURE
INFRASTRUCTURE
Start Ups

OUR NETWORK
NORTH

MAHARASHTRA

Agra, Ajmer, Allahabad, Ambala, Chandigarh,

Amritsar, Bareilly, Dehradun, Gorakhpur,
Jaisalmer, Jalandhar, Jodhpur, Kanpur, Kota,
Lucknow, Ludhiana, Meerut, Patiala, Shimla,
Udaipur, Varanasi, Delhi, Gurgaon

Nasik, Nagpur, Sholapur, Kolhapur,

Alibaug, Pune

NEW DELHI

KOLKATA
CENTRAL EAST
Dispur, Indore, Jabalpur, Jamshedpur,
Patna, Raipur, Aizwal, Gangtok,
Imphal, Itanagar, Shillong

WEST
Aurangabad, Baroda,
Kutch / Bhuj, Rajkot, Surat,

GOA
SOUTH
Calicut, Coimbatore, Kottayam, Tiruvananthapuram,
Madurai, Trichy, Salem, Vizag, Vishakapatnam,
Mysore, Mangalore, Trivandrum

BANGALORE
CHENNAI

WHAT WE DO

MEDIA
RELATIONS
KOL
MANAGEMENT

HEALTHCARE
COMMUNICATION

DRUG & DISEASE

AWARENESS

NEW
LAUNCHES
IMAGE & REPUTION
MANAGEMENT

PUBLIC AFFAIRS &

ISSUE MANAGEMENT
SOCIAL MEDIA
CRISIS
COMMUNICATION

CORPORATE
COMMUNICATION
EVENTS &
CONFERENCES
AWARENESS
CAMPAIGNS

WHAT
WE DO

WHAT WE DO
CORPORATE PR
-

Strategic Planning and Implementation of PR Campaigns

Development of Communication Programs
Development of CSR Programs
Development of Internal PR Programs
Creation And Support Of Informational Sources (Tv And Radio Programs,
Internet Resources, Print Editions)
- Special Events
BRAND PR
-

Organization of Special Events Aimed to Boost Brand Reputation

Informational and Educational Campaigns in Media
PR Programs to Support Marketing Communications
Management of Sponsorship Projects
Celebrity Marketing, Work with Opinion Leaders
Digital Communications: Internet and Mobile

SERVICE EXPERTISE : Media Relations

NATIONAL LEVEL:
- Development of Informational Occasions and Informational Messages
for Media
- Press Events for Media: Press Conferences, Round Tables, Press Launches,
Press Briengs, Press Tours
- Composition and Distribution of Press Releases
- Media Support of Brand Events in Specialized Editions
- Media Monitoring, Press Clipping Composition, Evaluation Reports
- Placement of Image Publications and Video Plots in Internet, Print Editions,
Tv Channels
- Media Projects Efciency Estimate
REGIONAL LEVEL:
- Media Support of Brand Events in Regional Media, Media Coverage Control
- Press Events for Regional Media
- Media Projects Efciency Estimate

OUR CLIENTS :
Most of all our clients are loyal and repeating as we always maintain our quality
HEALTHCARE -

HEALTHCARE -

ARTS -

EDUCATIONS -

COMMUNITY -

CORPORATE NEW LAUNCH -

REAL ESTATE -

START - UP -

TOURISM -

& Many More...

SUCCESSFUL PR CAMPAIGN
NANAVATI HOSPITAL
Objective :
Launch of new emergency care center
Strategy :
we suggested a unique concept a Ambulance Mock Drill
wherein10 different ambulance ran during trafc hours with
there siren on. Activity was to give a message to drivers
MUJE RASTA DO | GIVE ME A WAY to ambulance. This
will help ambulance to reach hospital in time & save many
patients life.
Health Minister was invited during the launch to appreciate
the concept.
Result :
It was a successful New emergency launch
in Mumbai. More than 15 +print & 100+ online coverage's
Story carried with Pic of Company spokesperson

PREETI KITCHEN APPLIANCE

Objective :
Announcement launch of PreethiKitchenAppliances in
Maharashtra
Strategy :
Give a missed call on 09595614614 and win a phenomenal aerial experience of the Ganesh Visarjan.10 days
contest & lucky families can win a chance to witness the
Ganesh Visarjan from a helicopter, starting from Juhu
Chowpatty
Result :
Pre activity release was issued with more than 30+ stories
appeared in Mumbai & Pune. Company received many
missed call & a got huge data base of mobile no for future
communications.

WOCKHARDT HOSPITALS
Objective:
Promote Cardiac dept on World Heart Day
Strategy :
We suggested client to to conduct a Survey to understand
lifestyle of a common people in Mumbai. GLOOCAL PR
organized a survey by sharing questionnaire through
arranging interviews in Neighborhood society, Corporates & by using social Media (FB & Twitter) platform.
& Also Drawing competition for children in Hospitals
Result :
Exclusive story in Times of India.
Article 6
Case study 4
Industry story 12
exclusive stories- 15
We manage to get more than 37+ stories & 100+ online
stories.
Wockhardt was the only hospital who got maximum

MEYER ORGANICS PVT LTD.

Objective:
Press Conference to announce the launch of
Perfectil Tablet (Micro Nutrient Beauty Supplement) in India
Strategy :
Since product was already in market, we suggested client to speak on the research of Perfectil
tablet and effect on Indian skin. Company spokesperson Chairman Dr Lalwani was present in the
event. Post Press Conf. we dessimaninated Press
Release in 10 different metro cities.
Result :
Press Conference was attended by more than 40
media. Media who unable to attend we arrange
Telephonic Interaction. Post conference we generated 100+ stories all across India in Print &
Lifestyle Magazine.

THE PRIYADARSHNI ACADEMY'S

"30TH ANNIVERSARY GLOBAL AWARDS
Objective:
Highlight Mr. Niranjan Hiranandani, Founder & MD Hiranandani Constructions and Chairman ofPriyadarshniAcademy&
his work done for social cause through media.
Challenge :
During the event many big personalities was expected to
addend like Actress Priyanka Chopra, Mrs. Rajashree Birla,
Miss World Megan Young, Miss India Koyal Rana & Nita
Ambani.
Strategy suggested :
To overcome the challenge & get more story highlighted, for
our client, we suggested to issue press release pre event & get
the story covered. Post event we arrange interview with
Actress Priyanka Chopra & Mr. Niranjan Hiranandani tried
keeping rest big personality away from media.
Result :
Pre Event 22 exclusive coverage & 100+ Online stories
Post event 15 coverage & 100+ online stories
All post event stories covered with pics

QI SPINE CLINIC
Objective:
Launch of Qi Spine clinic in Mumbai & Delhi
Challenge :
Conventional treatment against surgical Treatment
Strategy suggested:
Press Conference to announce the launch of Qi spine
clinic by sharing the statistic of Mumbai patient, who are
suffering from Spine problem.
Result :
We got more than 15 coverage in all mainlines, Regional,
Magazine & 100+ online stories in a week.
Post we also got Feature story with graphics in Tabloids
media.

WORLD ARTHRITIS DAY

Objective:
Promote orthopedic doctor through different stories
Challenge :
All superspeciality hospital & doctors looking to
capture space
Strategy suggested:
Planning different story as per requirement of Journalist. Theme based case study & articles planned a
month ago.
Result :
We got more than 25 coverage in all mainlines,
Regional & 100+ online stories
Stories were based on byline article & case study

DIABETES
Objective :
Create maximum mileage to promote doctor
Challenge :
To get regular stories every month
Idea suggested :
Planned theme base story every month. Planning
different story as per requirement of Journalist.
Articles on different topics related to diabetes.
Result :
We got more than 150 coverage in 12 month for
diabetologist. Stories appeared in mainlines,
Regional, Magazine & online stories every month.
Exclusive articles in magazine.

ONCOLOGY
Objective :
Create story to promote cancer
Challenge :
To get regular stories for different oncologist
suggested by client
Strategy suggested:
Planned theme base story. Planning different
story as per requirement of Journalist. Articles on
different topics related to cancer.
Result :
Got more than 75 exclusive coverage in a year
for cancer.
Stories appeared in mainlines, Regional, Magazine & online stories every month.

OBESITY
Objective :
Create story to promote obesity
Challenge :
To get regular stories to promote Obesity surgeon
Strategy suggested :
Successful case study (human interest story)
Planned theme base stories on health days.
Planning different story as per requirement of
Journalist. Articles on different topics related to
obesity.
Result :
Got more than 100 exclusive coverage's in a year
for obesity.
Stories were appeared in mainlines, Regional,
Magazine & online stories every month.

WORLD STROKE DAY

Objective :
Create story to promote Neurologist Dr Manish
Srivastav from Kokilabhen Hospital
Strategy suggested :
Suggested survey related story to get mileage on
stroke day theme.
Articles on different topics related to stroke.
Result :
Got story covered in Times of India. & 10 exclusive
coverage's on world stroke day.
Stories were appeared in mainlines, Regional &
online stories every month.

COSMETIC
Objective :
Create story to promote cosmetologist & cosmetic
surgeon through unique work
Strategy suggested :
Articles on new technique
Trend story in cosmetic
Festival & season related stories
Result :
70 % of stories are planned by us. 3 story every
month in Bombay Times/DNA (KEY PUBLICATIONS). Several lead story exclusively covered in
Magazine with photograph of doctor.
More than 200 stories on cosmetic have covered
Dr suggested by GLOOCAL PR

ZEN MULTISPECIALTY HOSPITAL

Objective:
Launch of new Hospital
Challenge:
Managing media to interview Hospital Spokesperson
Result :
Got more than 15 exclusive coverage's on launch of
new Hospital
Stories were appeared in mainlines, Regional & online
stories in a month.

MGM HOSPITAL
Objective :
Promote successful kidney transplant story
Result :
Exclusive story in Mumbai mirror. Followed by
different regional publications. Got more than 10
exclusive coverage's.
Stories were appeared in mainlines, Regional &
online in a month.

DR. ASHOK JOHARI - DR JOHARI NURSING

HOME
Objective :
Promote unique Technique of Magnetic Limb
lengthening surgery in media
Challenge :
Unaviability of Patient
Patient not willing to speak in media
Company wanted to promote successful case study
PR Strategy :
Since patient was not available in Mumbai we
suggested client to issue Press Release without
disclosing identity of patient. With graphic &
authentic pic
Result :
We got Times of India.
Full page Mid Day Gujarati & 7 exclusive regional
coverage.

START UP

mynewcar.in
ET Stone
Objective:
Promote start up company to create Brand
Promote entrepreneur to create image
Challenge:
Too many start companies with unique concept
PR Strategy:
One on One interaction with company spoke person
to create good relation with media & speak about
future planning in depth knowledge.
Result :
We got The Economic Times to cover story exclusive.
Coverage's in other nancial, mainlines & Magazine
publications

ART COVERAGE

ART COVERAGE

PR campaign, Launches, Press Conference are planned & designed

by GLOOCAL PR in association with client marketing initiative.
Giving them the best possible result to achieve targets

Thank You!

www.gloocalpr.com