1. Write short note on the following: a. Internet b. Web page c. Web browser d. Web server e. Website (a) The Internet The Internet is an interconnected computer network that connects two or more computers. It uses Transmission Communication Protocol and Internet Protocol (TCP/IP) to transmit or exchange data. The Internet does not have a centra lised governing body for its technical implementation or defining policies to access or use its services. The general idea of introducing the Internet was to allow people to share information from their computers across the world. Let us discuss how the Internet started and evolved through the years. In the year 1962, J.C.R. Licklider was the first person to propose the development of a global network of computers. In late 1962, he moved to the Defence Advanced Research Projects Agency (DARPA) for continuing his work in developing a network of computers. Meanwhile, Leonard Kleinrock had developed the theory of packet switching, which was used as a basis for Internet
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2. Briefly explain the following E-Commerce models.
a. Business to Consumer (B2C) b. Business to Business (B2B) c. Consumer to Consumer (C2C) d. Consumer to Business (C2B) 1. Business to Consumer (B2C): The Internet has changed the way customers purchase or sell goods. They use online shopping portals to buy products, such as apparels, shoes, electronics, automobiles, tours packages and so on. The B2C model involves purchase and sale transactions between organisations and customers over the Internet. Etailers use websites to create online shopping portals for offering their products to customers in the form of online catalogues or newsletters that carry product description, reviews and price comparisons with offline shopping. The B2C model encompasses banking and financial services, travel and tours services and shopping
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3. Define E-Customer Relationship Management
(E-CRM). Briefly explain the common components of an E-CRM framework. E-Customer Relationship Management (E-CRM) CRM refers to marketing activities intended at establishing, developing and maintaining successful customer relationships. CRM is transformed into ECRM by consolidating existing CRM activities with prevalent Web technologies. E-CRM
is the process of increasing sales to the existing customer and promoting
continuous relationships through the use of technologies such as e-mail, chat rooms and social media marketing. E-CRM helps organisations in understanding customers needs and their buying behaviour to leverage better and improved products or services. ECRM is also referred to as web-enabled or web-
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5. What is online publishing? Explain the different
ways to publish information using the internet. Online Publishing Online publishing is the process of using computers and software to create text and graphics to develop Internet-based documents, such as newsletters, online magazines, books, brochures, catalogues, blogs and the like. The benefits of epublishing include the following:
Online publishing requires very little investment by the publisher,
encouraging new writers to publish their manuscripts, articles or books. The publishing time for accepted manuscripts is reduced as online publishing broadcasts selected work much faster than traditional publishing houses. Online publishing provides greater flexibility to the relationship between the writer and the publisher. The changes required at both sides can be quickly implemented.
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6. Briefly explain the potential threats to online
security. Major Threats to Online Security 1. Viruses and Worms The major threats to online security are viruses and worms. These harm data and software by either corrupting them completely or partially. Viruses and worms attach themselves to host computers and destroy important files and software needed for the proper functioning of the system. Computer viruses have been around since the 1980s as the computer programs designed to spread themselves from one file to another on a single computer. A virus might rapidly infect every application on an individual computer or slowly infect the documents on that computer. However, viruses cannot spread from an infected computer to other computers without human intervention. This happens when users send emails or copy data from an infected computer to a
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