Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Brand Guidelines
February 2015
Contents
1. Facebook
03
04
4. YouTube
25
26
2.3.3 Font
18
18
19
04
04
19
26
05
19
27
06
2.6.1 Website
19
28
19
4.4 Video
28
4.4.1 Playlist
28
28
5. Google+
29
30
30
5.3 Images
30
30
5.4.1 Logo
30
1.3.1 Logo
06
2.6.2 Photo
1.3.2 Font
06
2.6.3 Video
19
1.3.3 Colour
06
06
20
20
07
07
3. Instagram
21
07
22
07
22
07
22
08
3.3 Images
23
3.4 Video
23
23
3.5.1 Logo
23
2. Twitter
09
10
2.1.1 Vine
11
11
3.5.2 Font
23
12
23
13
24
18
24
2.3.1 Logo
18
24
2.3.2 Colour
18
24
02
1 FACEBOOK
1.1.1
Text
Photo
Video
Link
Event
1.1.2
04
Link Posts
Post Text: Maximum characters
(150 characters if post is unpublished)
Link Headline: Maximum characters
(35 characters if post is unpublished)
Link Description: Maximum 200 characters
Image Ratio: 1.91:1
Minimum Dimensions: 1200 x 627px
File type (image): Interlaced .png is best.
Ifnot available a high quality .jpg
Event Posts
Name: Maximum 90 characters
Details: No limit
Image Ratio: 13:5
Minimum Dimensions: 1200 x 450px
File type (image): Interlaced .png is best.
Ifnot available a high quality .jpg
05
1.3.3
Core colours
1.3.2 Font
Core Grey
Pantone Cool Grey 5
C8 M4 Y10 K28
R203 G205 B201
#CBCDC9
Toyota Red
Pantone 186C
C0 M100 Y90 K0
R235 G33 B54
#EB2136
Secondary colours
1.3.3 Colour
The brand colour palette represents the
Toyota brand in its purest form and where
possible should be implemented into your
content. We do this by using the Core and
Secondary Toyota colours in documents
presented to Toyota.
Dark Grey
Pantone Cool Grey 11
C50 M31 Y26 K76
R77 G79 B83
#4D4F53
White
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
Special Metallic
Pantone 877
06
1.6.1
Clarity
Use of rich colours
Being shot with a DSLR camera
Captured in High resolution
Meet asset minimum dimensions
Not made up of more than 20% text
Clearly displays T&Cs URL if you are
promoting special offers or competitions
07
Fig. 1
Fig. 3
Fig. 2
08
Photo
Link
Website card
Video card
Video link
App card
10
2.1.1 Vine
Vine is a mobile service that lets you
capture and share short six second looping
videos. Because Vine is fully integrated with
Twitter, Vines are media forward, meaning
links can be posted in Tweets and an
autoplaying thumbnail will automatically
be created. When doing this, its important
to note that Vine descriptions will appear
at the bottom of your Tweet, so separate
copy for each platform must be identified.
Vine also allows you to share to Twitter
automatically via the Vine app. It is
important to note that this Tweet will not
have any copy other than the URL and
whats written in the Vine description.
11
2.1.3
Mentions
Replies
These are indicated by using the @ symbol.
Its best practice to keep the @username
to the front of the tweet (e.g. @johnsmith
Thanks for the feedback, John.) These
Tweets will only show in users feed if
they are following both the sender and
the recipient of the @reply. This means
replying to lots of people wont spam your
followers feed.
12
Fig. 2
13
Fig. 4
14
Collapsed example
Fig. 6
Expanded example
15
Fig. 8
Fig. 9
16
Fig. 10
Fig. 11
17
2.3.1 Logo
2.3.2 Colour
Please refer to section 1.3.3.
2.3.3 Font
The fonts you use in your image or video
content must be Toyota Display for
headlines and Toyota Text for body copy
and captions. More information on correct
usage here.
Any copy you write for your Tweets will
all be displayed in Twitters own font. This
cannot be changed.
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2.5
2.6.1 Website
If Twitter creates a complex link,
alinkshortening service such as
http://bit.ly can be used.
2.6.2 Photo
When posting a photo (or a series
of photos) a 23-character link will
automatically be created.
2.6.3 Video
Twitter supports all major video sharing
sites (i.e. YouTube, Vimeo, but will use up
23 characters in your Tweet like a photo or
URL link would. Twitter is testing native
video uploading at the moment (July 2014),
but this service is only available to select
advertisers. When rolled out, this feature
will allow extra characters for a description
(200 characters) and a title (90 characters)
on top of them shortened character limit in
the tweet (116 characters).
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2.7
2.7.1
Toyota Social Media Brand Guidelines
20
Photo
Video
Profile picture
Video
Video length: 3 to 15 seconds
Video format: MP4 (in an MKV container)
isrecommended
Audio format: AAC 89.5Kbps, 48.0KHz
Frame size: 640 x 640 px
Frame rate: 30 p/s
Photo post
Image upload dimensions: 640 x 640 px
isrecommended
Images appear in feed at: 510 x 510 px
Image ratio: 1:1 recommended
Image type: Interlaced .png or high quality
.jpg is recommended
It is not recommended posting images
with white borders on the Toyota Australia
Instagram.
22
3.3 Images
Instagram has a variety of filters that can
be applied to images, but Toyota Australia
uses these sparingly in order to keep
images looking natural
Any retouching should be completed
before the images are supplied in the case
that a filter will not be used
A natural, true to life, full colour image is
recommended over creative filters
Toyota Australia does not post images
inblack and white
Toyota Australia does not post marketing
communications content on Instagram
For details on image specifications,
please see section 3.2
3.4 Video
Because there are only 15 seconds
available with Instagram video, a jumper/
Toyota end frame logo is not required
Toyota Australia does not post marketing
communications content on Instagram
For details on video specifications,
pleasesee section 3.2
3.5.2 Font
Please see section 1.3.2.
23
3.8.1
24
Note
If your video is being submitted to
toyota.com.au it will be syndicated
to the Toyota Australia YouTube
Channel by Hot House. To have your
video manually uploaded to YouTube
please fill out this form
26
Fig. 1
Fig. 2
27
4.4 Video
4.4.1
4.4.1 Playlist
Playlists are useful tools for linking multiple
videos together and keeping them in one
place. If you are uploading a series of videos
it is recommend that you use this tool.
28
5.3 Images
Text
Photo
Video
Link
Clear
Have rich colours
Shot with a DSLR camera
High resolution
Meet asset minimum dimensions
Clearly disclaims T&Cs URL if you are
promoting special offers or competitions
5.4.1 Logo
Video Posts
Post Text: Maximum 250 characters
30