SECTION 2: BUSINESS PLAN PURPOSE

1. Business plan is prepared by A&As Friendzone to become a guideline and can be an

effective way to plan for changes in the market, growing or slowing trends, and new
innovations or directions to take as the company grows.
2. A&As Friendzone preparing business plan because to attracting investors to provide the
capital needed for getting started.
3. A&As Friendzone preparing business plan as a sale tool to attract partners, secure supplier
accounts and attract executive level employees into the new venture. This business plans
will be shared with the executive candidates or desired partners to help convince us of the
potential for the business, and persuade them to join our team.

SECTION 6: MARKETING PLAN

1-Introduction to the product or source

For the mini project technopronourship, we want to create portable air blower which is
the new innovation from hair dryer. The function of the product is to supply hot air to the user.
The aim of the product is to help people who go hiking, travelling or any situation which they
need to adapt with the cold weather. So when their body cannot adapt with the cold weather, they
ca use the hot air blower to warm their bodies. This product also can prevent from hypothermia
which is the situation when body cannot adapt with the cold situation and can cause immediately
temperature body drop.

2-Target market
The target market for this product mostly to the hikers, travelers and people who are have
hypothermia. Furthermore, we also targeted to the student because they are always involving in
outdoor activity.

3-Market size
For the first trial of our product, we are targeted to sell about 10 units only for the student
in UniKL MICET. Furthermore, we also will try to sell our product to our hikers friends.

4-Competition

Competitor
Guam- company
(Fon

Forced

Portable Heater)

Strength
Produce huge air blower
Supply in home
Electric
Adjustment thermostat

Panasonic Sky Series Air

Conds

Weakness
Using

electric energy.
Non portable
Expensive
Non portable
Expensive

orthopedically

Disposable
Fixed area apply

Variety

designed shapes and sizes

Promotes healing with hot

and cold therapy

Safe and natural

Hot pack product

5-Market share
Market share before entry of A&As Friendzone
Competitors
Daikin
Panasonic
Hitachi
Samsung
Total

Market share
46%
28%
37%
11%
100%

Sales per years

Rm 200,000
Rm 121,739
Rm 160,869
Rm 47,826
Rm 530,434

For the market share after entry of A&As Friendzone

Competitors
Daikin
Panasonic
Hitachi
Samsung
A&As Friendzone
Total

Market share
35.5%
21.6%
28.6%
8.5%
5.9%
100%

lot

to

maintain temperature
Supply a lot of hot air
Multipurpose
Temperature
of

Sales per years

Rm 200,000
Rm 121,739
Rm 160,869
Rm 47,826
Rm 33,000
Rm 563,434

of

6-Sales forcast
Month
January
February
March
April
May
June
July
August
September
October
November
December
Total

Units

Sales (RM
0
10
20
30
40
50
60
70
80
90
100
110
660

0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
5500
33,000

7-Marketing strategies
i.

Product or Service
For the product strategy, we are trying to create new innovation product with involving

the concept of hair dryer and the concept of power bank. Within this two concept, we are trying
to combine this two concept and produce portable hot air blower. This idea come when we have
difficulties to get hot air or hot environment when we are in cold area. As a hiker, I think this
product will help the hikers, traveler or even student who cannot adapt with cold situation. We
create in portable because it is easier to bring to anywhere and the portable hot air blower is very
function when in emergency if anybody having hypothermia. This product can help the person to
reduce the coldness of their body thus can help in reducing their problem.
ii.

Price

For the pricing, we are decided to sell it for rm50 each. It is pretty cheap because its not
involves a lot of money to create this product. Furthermore, we are sure that this price is
affordable especially for the student. This cheaper product is also one of the strategy to attract
customer. For this price, customer will not think twice to buy this product if they know how
important this product to them.
iii.

Place or distribution
For the place to sell our product, we are trying to start in our university because there is a

lot of student who involve in outdoors activity. And secondly, we also can sell our product when
we go for hiking. Mount is the place where we can find the hikers and at there, we can expose
them directly about our product. For the selling process, we plan to use two methods which is
direct selling and online selling. For direct selling, we will expose our product between our
friend and colleagues. We will explain to them directly on what we are trying to buy and explain
how important of our product in their daily life. For online selling, we will post detail of our
product in hikers group so they can survey and being exposed about our product.

iv.

Promotion
For the promotion, we are planning to provide a coupon mostly for student and fix

customer to attract them to buy again our product. Furthermore, we will held a contest and give
our product to the winner. This is the process that we can attract the customer and a way to make
our promotion effective. We also will give discount for who buy our product more than 10 units.

8-The marketing budget

Fixed
Expenses
(RM)
Advertisement
Commission
Petrol
Salary

Assets Montly Expenses

(RM)
Rm100
Rm500
Rm100
Rm2500

Other Expenses

car
website
Branding

Rm5000
Rm100
Rm50