Zinnov Zones 2016 - Internet of Things Ratings

ZINNOV ZONES 2016 INTERNET OF THINGS RATINGS
ZINNOV ZONES 2016 INTERNET OF THINGS TECHNOLOGY SERVICES
Zinnov Zones for

IoT Technology Services
This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside
the client organization without prior written approval from Zinnov.
Agenda
Defining Internet of Things
IoT Technology Market Landscape
IoT Technology Service Provider Landscape
Zinnov Zones Ratings
Zinnov Proprietary Confidential
Internet of Things is defined by the shift from products with discrete functionality to a
connected cognitive system
ENHANCED CONNECTIVITY
ENHANCED COGNITION
COGNITIVE SYSTEMS
DISCRETE
PRODUCTS
ENHANCED INFORMATION
SELF LEARNING
CONNECTED
SELF ACTING
ENHANCED COLLABORATION
Source: Zinnov Research & Analysis
The Internet of Things (IoT) is a system of interconnected devices which are embedded with
sensors, software, and connectivity that enable them to collect and exchange information
The IoT stack extends from hardware to the application software layer which interact to form a system of interoperable & interconnected devices and platforms
Software
APPLICATIONS Monitoring, Control, Optimization & Autonomous Operation
ANALYTICS ENGINE Algorithms (Microsoft Azure, AWS, IBM Watson)
Connectivity
NETWORK Telecom Equipment and Service Providers
CONNECTIVITY - Bluetooth, ZigBee, Z Wave, LTE, 5G, SDN, NFV, VoIP
Cyber Security
PLATFORM Visualization, Data Access, Run Time Tools
Product
EMBEDDED - operating system, UI/UX, applications
HARDWARE Embedded sensors, processors, controllers
Agenda

Market Trends
Market Size

The propel by the semiconductor industry for IoT Technology has resulted in significant
changes in the consumer value chain
Innovation in the semiconductor industry is driving the IoT revolution

Low Cost, Shrinking Form Factor and Ultra Low Power chipsets have enabled IoT growth
Business Models are changing with IoT technology

Companies are exploring newer business models for revenue streams through data collected from IoT technology
Hardware is being offered as-a-service through IoT implementation

Hardware-as-a-service (HaaS) is becoming a shield against the threat of hardware commoditization
4
Companies are forming consortiums to enable standardization

Interoperability and standardization challenges are being addressed through consortiums
7
Low Cost, Shrinking Form Factor and Ultra Low Power chipsets have enabled IoT growth
Cost of embedded hardware has been decreasing

exponentially
Data storage prices have been falling for disks, NAND

flash, tapes and even cloud services
1.4
0.25
1.2
0.2
AWS
0.8
0.6
0.4
108
Google
0.1
0.05
0.2
Oct-13
Apr-13
Oct-12
Apr-12
Oct-11
Apr-11
Oct-10
Apr-10
Oct-09
Apr-09
Oct-08
Apr-08
Oct-07
Apr-07
2004 2006 2008 2010 2012 2014 2016 2018 2020
Oct-06
The computing power per area of chip has been boosted

due to the advent of advance chip architectures like SoC
Microsoft
0.15
$/GB
Sensor Price ($)
Transistors/mm2
Innovation in the semiconductor industry is driving the IoT revolution
107
106
105
104
103
102
1970
1980
1990
2000
2010
2020
Source: BI Intelligence Internet of Everything
Semiconductor companies are

Developing their IoT capabilities
or acquiring them
Forming consortiums with peers

to accelerate IoT innovation
Standardising platforms for

IoT development
Companies are exploring newer business models and revenue streams through data
collected from IoT technology
Business Models are changing with IoT technology
Traditional Models
Examples
One-time upfront payment
Post IoT Integration
Disintermediation
Data-led Revenue
Monitoring
Servitization
Addressing end customers directly
Selling customer usage data to third parties
Increased service and repair revenue through

constant product or customer monitoring
Customized offering
Sharing economy
Product-as-a-service model
Gemalto has launched IoT solution for real-time remote

monitoring of smart objects thus eliminating the middlemen
Fitbit to sell its data to German life insurer Generali who will
offer customized policies based on the data
Smart Structures developed a system that embeds sensors in

structures during concrete pouring resulting in its real-time
health monitoring of the structures
Daimlers Car2Go provides car-sharing services where cars are useraccessed via an application irrespective of where the cars are parked
Hardware-as-a-service (HaaS) is becoming a shield against the threat of hardware

commoditization as the software layer is considered the real value-add
Hardware is being offered as-a-service through IoT implementation
Better Troubleshooting & Maintenance
Reduced Capital Expense

HaaS enables converting large capital
expense into a more manageable operating
expense
HaaS helps to free up your cash flow and
provide more working capital
Organizations can integrate any number of

new components depending on their needs
Hardware as a
Service
In case of unprecedented loss to business it

can be scaled-down as per requirement and
asset availability
Constant hardware and software update

of network securities
Easy upgrade to the latest hardware if
necessary for security reasons
Scalability
Offers security sensors, smart locks,

thermostats, installation, servicing and
24/7 support for a monthly fee
Proactive Service Model delivering a high

level of service integrity and operational
reliability
The equipment and service is included in the
SLA thereby avoiding purchase of new
hardware
Better Security
Offers train as a service where customer

is billed as-per-use through IoT data
Ride sharing like Citi bike charge

customers a monthly amount and monitor
usage through embedded sensors
10
Interoperability challenges owing to billions of connected devices and new IoT platforms
everyday are being addressed through alliances and consortiums
Companies are forming alliances and consortiums to enable interoperability standardization
Industrial Internet Consortium
One of the most widely used consortium under the industrial

internet space
Open Interconnect Consortium
Creates standards & certifications for devices involved in

enabling IoT
Allseen Alliance
Manages the AllJoyn open source project which is used by LG

in commercial products
ZigBee Alliance
Develops standards for interoperability among devices using

ZigBee
IEEE P2413
Thread
Develop architecture frameworks like threat model &

quadruple trust model
Focuses on protocols & provides connectivity standards

11
Agenda

Market Trends
Market Size

12
The Overall Global spend on IoT Technology by Corporates is ~USD 120 Bn and is
expected to grow at 16% to reach USD 253 Bn by 2021
2016
2021e
USD
USD
54
USD
120
Billion
Total IoT Spend
2016
15.3%
Billion
110
Billion
Sensor, MEMS, Actuators,

Chipsets
IoT Technology
Products
Connectivity Hardware including

gateways, data aggregators
Network bandwidth
Storage & Server Infrastructure
IoT
Technology
Products
IoT Platforms
USD
253
Billion
USD
16.7%
USD
66
143
Billion
Billion
Expected IoT Spend

2021
Advisory & Consulting
IoT Technology
Services
Product Development
Engineering
Managed Services
IoT
Technology
Services
13
Industrial, BFSI and Automotive verticals are expected to drive the IoT growth contributing to
~50% of the spend in 2021
Split of IoT Spend by Vertical
60
55
2016
2021e
50
USD Billions
40
36
30
27
25
25
22
20
18
18
17
15
13
13
10
10
10
10
10
8
6
4
3
0.6
0.6
1 2
CAGR
Industrial
BFSI
Automotive
High tech
Retail
Telecom
Energy
Healthcare
Consumer
Packaged
Goods
Utilities
17%
15%
16%
14%
16%
13%
17%
21%
24%
16%
Transportation Media and

and Hospitality Entertainment
13%
11%
Wearables
Home
Automation
Others
18%
26%
11%
14
Asia is expected to grow at the highest rate contributing to ~35% of total spend by 2021
Split of IoT Spend by Geographies
Europe
Asia
14%
16%
North America
47.5
97.7
65
34
19%
36.2
87
5%
7%
1.7
South America
1.2
Middle East &

Africa
0.2
0.3
Australia
6%
IoT Spend in USD Bn

CAGR
x
2016
1.4
x
2021
e
15
By 2021 the Addressable market for IoT Technology Services is expected to grow at 13% to
~69 Bn USD
Addressed Market
IoT Technology Services Spend
Addressable Market
66
34
2.8
Bn USD
Bn USD
2016
Bn USD
8.2% of the
Addressable Market
2021e
17%
13%
21%
143
69
7.3
Bn USD
Bn USD
Bn USD
12.5% of the
Addressable Market
16
Agenda
17
Asian IoT Technology Service Providers address ~47% of the total outsourced market
IoT Technology Outsourcing Hotspots
IoT Technology
Services Outsourcing
USD
2.8
(in USD Bn)
Western Europe
0.71 Bn
0.55 Bn
Eastern Europe
0.21 Bn
USA
0.17 Bn
China
1.13 Bn
India
Billion
Addressed IoT Technology Services

Market through Outsourcing Partners
0.03 Bn
Others*
*Other Regions mainly include Argentina, Japan and Korea
18
The IoT Technology Services market is highly consolidated with Top 20 Service Providers
contributing to ~82% of the overall market
Contribution of Service Providers to Overall Market
Revenue Of Service Providers (in USD Mn)
400
350
Top 20
Next 20
Remaining
82%
13%
5%
300
250
200
150
100
50
0
0
20
40
60
80
100
No. of Service Providers in decreasing order of revenues

19
IoT Technology Service Providers are bringing IoT focused changes in the way they operate
and engage with customers
Newer IoT Technology specific engagement models:
Service Providers are exploring their IoT offering through revenue sharing and outcome-based engagement models
Time & Material

Fixed price
New-Age Models
Traditional Models
IoT
Integration
Outcome-based
Risk-Reward
Usage-based pricing
Number of sensors installed

Number of devices connected
Amount of data stored / managed
Optimization achieved, downtime reduced
IoT specific partnership across the technology stack with niche companies
Service Providers are partnering with platforms firms, start ups, VC funds, and universities with a focus on IoT
Startup collaboration for disruptive tech:

Engage and partner to explore
Invest for niche solutions
Acquire for brownfield opportunities
Creation of IoT-specific platforms / solutions and Business Units

Service Providers are investing in IoT specific platforms, accelerators, frameworks, Ips, Delivery centres and COEs
Connected Universe
Platform
UBIQweise
Service Providers are creating a separate Business

Unit for providing IoT Services to its customers
Midas
Building competency to win larger end-to-end deals

Service Providers are expanding their IoT technology service spectrum coverage to win larger end-to-end deals
Deal Size: <$2Mn
Pure-play Engineering
Deal Proportion: 65% Services companies
Deal Size: <$2-5Mn

Deal Proportion: 23%
End-to-End development
capabilities
Deal Size: >$5Mn

Deal Proportion: 12%
Large IT companies with

Managed Services forte
20
Agenda
21
Zinnov Zones for IoT Technology Services has rated participants across 3 categories
and their subsequent sub categories
IoT Overall Ratings
IoT Category Ratings
Zinnov Zones - Internet of

Things Technology Services
IoT Advisory &

Consulting
IoT Product Development

Engineering
IoT Managed Services
Sensors & Devices Engineering
IoT Sub Category Ratings
Connectivity & Networking

Engineering
Network Management
Software Products & Platform

Engineering
IoT Platform Management
Engineering Analytics
Decision Sciences
Remote Monitoring & Infra
Management
22
IoT Technology Services: Overall Ratings

Zinnov Zones Leading Service Providers
High
Expansive
Niche
Scale, Services Diversity, Vertical Diversity
Low
Emerging companies with presence across

Multiple Verticals
Focus on building competencies across multiple
verticals
Niche Breadth and Depth of services across
multiple verticals
Emerging companies in Niche Verticals

Focus on building Niche Competencies across
focus verticals
Niche breadth and depth of services across focus
verticals
Market Leaders across Multiple Verticals

Strong focus on Innovation, IP creation, and
Ecosystem Linkages across most verticals
Excellent Breadth and Depth of services across
multiple verticals
High Scalability across most verticals
Market Leaders with presence in Niche Verticals

Strong Competency in Focus Verticals
Excellent Breadth and Depth of Services across
focus verticals
Emerging
Established
Capabilities & Innovation, Specialisation
23
IoT Technology Services: Overall Ratings

High
Complete Participation by Service Providers
Partial Participation by Service Providers
Niche
Cognizant
Expansive
HARMAN
Connected
Services
TCS
Accenture
HCL
Infosys
Altran
Wipro
Tech Mahindra
Atos
Tieto
Tata Elxsi
L&T TS
Capgemini
Genpact
Persistent Systems
GlobalLogic
Ness Digital
Engineering
Cyient
Aricent
Luxoft
Prodapt
EPAM
VirtusaPolaris
Hughes
Systique
eInfochips
Innominds
GlobalEdge
L&T Infotech
Happiest Minds
Pratiti
Technologies
Low
Emerging
Established
Capabilities & Innovation, Specialisation
24
Service providers are evaluated across pre-identified key performance parameters and
subsequently classified under Zinnov zones
Human Capital
Human Capital is critical in analysis of companys capability to deliver specific engineering needs. We considered overall headcount, distribution by experience level,
positioning (onsite/offshore), domain expertise across verticals.
Capabilities & Innovation

Capabilities of the organization is assessed to understand the overall ability of the vendor to deliver on the requirements of clients; it encompasses strengths and
advantages across People strength, operational capability, business models employed, and Innovation & expertise of the organization
Financials
Financial Strength of a company plays a key role in the assessment process; apart from showcasing the financial health of the organization, it also contributes in analyzing
the capability to scale, invest and overall potential of the vendor for business growth
Ecosystem Linkages
Strategic partnerships with upcoming digitally native start-ups, University connects to focus on developing digital talent and research activities tell a lot about the
organizations capability in harnessing the ecosystem in Internet of Things Service space. We have covered all aspects as listed with specific weights to each as appropriate
Infrastructure
Infrastructure investment demonstrates capability and commitment to growth. Also, geographic spread and expansions throws light on the ability to leverage geo specific
advantages. Companies that have invested in Infrastructure like Digital Labs and CoEs have strong capabilities in providing IoT Technology Services
Business Sustainability
Client relationships, engagement model maturity with the customers, the ability to articulate and create a USP and the Governance Risk and Compliance status are
indicators of sustainability. We used these parameters to assess the sustainability index of the partner, which will help customers differentiate long term players from others
The cumulative score of enterprises based on the parameters is used to classify the service providers in one of the Zinnov Zones belowNurture Zone
Breakout Zone
Execution Zone
Leadership Zone
25
Zinnov Zones explanation

Scalability
High
Nurture Zone
Breakout Zone
Execution Zone
Leadership Zone
Emerging entrants in the IoT

technology services space
On the way into big league,

delivering IoT services
effectively
Capable of performing
concept to Go-To-Market for
IoT Technology
Competent to implement
End-to-End IoT technology
solutions
Presence in only a few

verticals: Focused growth
Presence in limited verticals
Presence in most verticals
Presence in almost all

verticals
Limited number of clients

Niche capabilities across
focussed verticals
Feeble IoT ecosystem
linkages
Limited Thought Leadership,
Whitepapers, Frameworks
and IP
Typically work in T&M model
Reusable IPs and

Innovation frameworks
frameworks built, and
resulting in tangible benefit to
benefits quantified
customers
Generic capabilities across
Consulting, Product
development and Managed
Services
Typically work in T&M and
Fixed Price model
Strong IoT ecosystem

linkages
IoT specific labs and COEs
built
Capable of working in all
models, including Risk
Reward and Revenue Share
Formal innovation culture,

resulting from strong Thought
Leadership to create
frameworks and IP
Core of the IoT ecosystems
Established IoT labs and
COEs
Capable of working in all

models, including Risk
Reward and Revenue Share
Low
IoT Competency
Human Capital, Capabilities & Innovation, Financial, Ecosystem Linkages, Infrastructure, Business Sustainability
26
IoT Technology Services: Advisory & Consulting

High
Nurture Zone
Breakout Zone
Execution Zone
Leadership Zone
Scalability

Altran
Accenture
HCL
TCS
Tech Mahindra
Infosys
HARMAN Connected
Services
Wipro
Capgemini
Luxoft
Persistent Systems
Atos
Cognizant
Aricent
EPAM
Tieto
VirtusaPolaris
Cyient
Ness Digital
Engineering
Genpact
L&T TS
GlobalLogic
Prodapt
L&T Infotech
Hughes
Systique
Tata Elxsi
Innominds
Happiest Minds
Pratiti Technologies
Low
IoT Competency
27
IoT Technology Services: Product Development Engineering

High
Nurture Zone
Breakout Zone
Execution Zone
Leadership Zone
Scalability

Altran
HCL
TCS
Capgemini
Cognizant
HARMAN
Connected
Services
Wipro
Tech Mahindra
EPAM
Accenture
GlobalLogic
Genpact
Atos
VirtusaPolaris
Tata Elxsi
Infosys
Persistent
Systems
Aricent
L&T TS
eInfochips
Tieto
Cyient
Luxoft
GlobalEdge
Prodapt
Ness Digital Engineering
Hughes
Systique
Innominds
Happiest
Minds
Low
IoT Competency
28
IoT Technology Services: Managed Services

High
Nurture Zone
Breakout Zone
Execution Zone
Leadership Zone

Scalability
HCL
Wipro
HARMAN Connected
Services
Accenture
TCS
Altran
Capgemini
Atos
Tech Mahindra
Persistent Systems
Infosys
Luxoft
GlobalLogic
Genpact
VirtusaPolaris
Tata Elxsi
L&T Infotech
EPAM
Tieto
Ness Digital
Engineering
eInfochips
L&T TS
Aricent
Cognizant
Happiest Minds
Cyient
GlobalEdge
Prodapt
Innominds
Low
IoT Competency
29
IoT Technology Services: Sensors & Devices Engineering

High
Nurture Zone
Breakout Zone
Execution Zone
Leadership Zone
Scalability
HARMAN Connected Services HCL
Capgemini
Altran
Atos
Cognizant
Persistent
Systems
EPAM
Infosys
GlobalLogic
Accenture
Happiest
Minds
Cyient
Aricent
Wipro
Tech Mahindra
eInfochips
Tieto
Innominds
TCS
L&T TS
Luxoft
Tata Elxsi
Genpact
Prodapt
Hughes
Systique
GlobalEdge
Low
IoT Competency
30
IoT Technology Services: Network Engineering and Management

High
Nurture Zone
Breakout Zone
Execution Zone
Leadership Zone
Scalability
Wipro
HCL
HARMAN Connected Services
TCS
Accenture
Aricent
Cognizant
EPAM
Tieto
Tech Mahindra
Capgemini
Atos
Tata Elxsi
Altran
L&T TS
Infosys
GlobalLogic
eInfochips
Ness Digital
Engineering
Cyient
Happiest Minds
Genpact
Innominds
Prodapt
GlobalEdge
Hughes
Systique
Low
IoT Competency
31
IoT Technology Services: Software Platform Engineering and Management

High
Nurture Zone
Breakout Zone
Execution Zone
Leadership Zone
Scalability

HARMAN
Connected
Services
Accenture
Wipro
Capgemini
TCS
HCL
Altran
Genpact
Ness Digital
Engineering
Tech Mahindra
Infosys
Atos
Persistent Systems
EPAM
Aricent
Cognizant
GlobalEdge
Cyient
Hughes
Systique
L&T TS
GlobalLogic
Tieto
Luxoft
eInfochips
Happiest Minds
L&T Infotech
Innominds
Prodapt
Tata Elxsi
Low
IoT Competency
32
IoT Technology Services: Engineering Analytics & Decision Sciences

High
Nurture Zone
Breakout Zone
Execution Zone
Leadership Zone
Scalability

HARMAN
Connected
Services
Altran
HCL
Genpact
Accenture
Atos
TCS
Wipro
Tech Mahindra
Cognizant
Infosys
GlobalLogic
EPAM
Persistent Systems
Aricent
Capgemini
Luxoft
Tieto
Ness Digital
Engineering
Cyient
eInfochips
GlobalEdge
L&T TS
L&T Infotech
Happiest Minds
Prodapt
Hughes
Systique
Innominds
Low
IoT Competency
33
Disclaimer
In the context of Zinnov Zones for IoT Technology Services, we reached out to a limited set of service providers that could be potential leaders in
this space. Our set of inclusion criteria enables us to shortlist, effectively based on which service providers are invited to participate. While we
normally see significant interest in participation, sometimes a service provider may request to be excluded from the Zinnov Zones activity if the
timing of the research or circumstances within the service provider organization makes participation difficult. If a service provider declines to
participate at the beginning of a Zinnov Zones process, it is important to know the following policies:
Some non-participating service providers are still included in our evaluation

o
o
As we invite only leading service providers and emerging players to participate in the Zinnov Zones, if a service provider decides not to
participate, we have still included them in the final report if we think it is necessary
Our reasoning is that a Zinnov Zones without a leading service provider would project an partial picture of the market and make it less
pertinent for our clients
The Zinnov Zones report clearly differentiates service providers that did not undergo the same rigorous evaluation
as its peers
o
o
While our analysts have evaluated the service providers that declined to participate, the service providers place in the rating is denoted
by a differentiating symbol indicating non-participation in the research process
Their assessment is based on different inputs than those used for evaluating its peers
We have reached out to the non-participating vendors to schedule a detailed briefing

o
o
In an effort to ensure accuracy while circumventing the rigorous evaluation, we have tried to gain as much information from nonparticipating vendors on a briefing call as possible
If we could not arrange such briefings, we have conducted our research through secondary means
34
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Koramangala 5th Block,
Bangalore-560 095.
Phone: +91-80-41127925/6
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Gurgaon-122002,
Phone: +91 124 4420100
Thank You
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Level 42, Suntec Tower Three
8 Temasek Boulevard
Singapore 038988
Phone:+65 6829 2123
Texas
21, Waterway Ave
Suite 300
The Woodlands
TX-77380 USA
Phone:+1-281-362-2773
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10/F #1003,
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Chaoyang District, Beijing
China 100012

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ZINNOV ZONES 2016 INTERNET OF THINGS RATINGS

ZINNOV ZONES 2016 INTERNET OF THINGS TECHNOLOGY SERVICES

Zinnov Zones for

IoT Technology Market Landscape

IoT Technology Service Provider Landscape

Zinnov Zones Ratings

Zinnov Proprietary Confidential

Zinnov Proprietary Confidential

Source: Zinnov Research & Analysis

APPLICATIONS Monitoring, Control, Optimization & Autonomous Operation

ANALYTICS ENGINE Algorithms (Microsoft Azure, AWS, IBM Watson)

NETWORK Telecom Equipment and Service Providers

CONNECTIVITY - Bluetooth, ZigBee, Z Wave, LTE, 5G, SDN, NFV, VoIP

PLATFORM Visualization, Data Access, Run Time Tools

EMBEDDED - operating system, UI/UX, applications

Zinnov Proprietary Confidential

HARDWARE Embedded sensors, processors, controllers

Source: Zinnov Research & Analysis

IoT Technology Market Landscape

IoT Technology Service Provider Landscape

Zinnov Zones Ratings

Innovation in the semiconductor industry is driving the IoT revolution

Business Models are changing with IoT technology

Hardware is being offered as-a-service through IoT implementation

Companies are forming consortiums to enable standardization

Cost of embedded hardware has been decreasing

Data storage prices have been falling for disks, NAND

2004 2006 2008 2010 2012 2014 2016 2018 2020

The computing power per area of chip has been boosted

Sensor Price ($)

Innovation in the semiconductor industry is driving the IoT revolution

Source: BI Intelligence Internet of Everything

Semiconductor companies are

Zinnov Proprietary Confidential

Forming consortiums with peers

Standardising platforms for

Source: Zinnov Research & Analysis

Business Models are changing with IoT technology

Post IoT Integration

Addressing end customers directly

Selling customer usage data to third parties

Increased service and repair revenue through

Gemalto has launched IoT solution for real-time remote

Smart Structures developed a system that embeds sensors in

Source: Zinnov Research & Analysis

Hardware-as-a-service (HaaS) is becoming a shield against the threat of hardware

Hardware is being offered as-a-service through IoT implementation

Better Troubleshooting & Maintenance

Reduced Capital Expense

Organizations can integrate any number of

In case of unprecedented loss to business it

Zinnov Proprietary Confidential

Constant hardware and software update

Offers security sensors, smart locks,

Proactive Service Model delivering a high

Offers train as a service where customer

Ride sharing like Citi bike charge

Companies are forming alliances and consortiums to enable interoperability standardization

Industrial Internet Consortium

One of the most widely used consortium under the industrial

Open Interconnect Consortium

Creates standards & certifications for devices involved in

Manages the AllJoyn open source project which is used by LG