Laguna State Polytechnic University

San Pablo City Campus

College of Business Management & Accountancy

Business Plan
Executive Summary & Business Description

Group Number: 1

Group Members:
Atienza, Bernadeth
Isleta, Ma. Isleta
Javier, Ronnie Lloyd
Legion, Mello Grace

Professor:
Ma. Rona D. Sahagun, Ed.D.

Subject and Section:

BBC 101 - Principles of Management and Organization
I-BA-2

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Executive Summary

Scientific research confirms that malunggay (Moringa oleifera) contains

seven times more vitamin C found in oranges, four times more calcium and two
times more protein found in milk, four times more vitamin A found in carrots, and
three times more potassium found in bananas. Thats why the LJIA Enterprise
created a Filipino delicacy called the Moringa Pastillas to promote the nutritional
value found in malunggay, made affordable and consumable by most of the
Filipinos.

The LJIA Enterprise will be the producer of Moringa Pastillas in the

Philippines. They will also produce other food that contains malunggay. The
business will operate as a partnership with its four founders: Mello Grace Legion,
Ronnie Lloyd Javier, Ma. Alea Isleta, and Bernadeth Atienza. They will operate at
Brgy. Concepcion, San Pablo City, Laguna and market their product in the
province of Laguna. The purpose of this business plan is to analyze the plan for
management, marketing, organization, and finance for the efficient and effective
operation of the LJIA Enterprise. This business plan will be focusing on the
production and marketing of the Moringa Patillas.

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Business Description

The LJIA Enterprise is a confectionery business situated at Brgy.

Concepcion, San Pablo City, Laguna. This business makes confectioneries,
specifically pastillas that contains malunggay (Moringa oleifera) because it is
composed of many nutrients like vitamin A, B and C, calcium, iron, protein, and
potassium. This business seeks innovation for delicious treats that will give
satisfaction and health benefits to the consumer.
Vision
The LJIA Enterprise shall be the leading company in the confectionery
industry in the Philippines.
Mission
To produce the best quality food product in terms of food safety, high
nutritional value, and delightfulness to give satisfaction to customers and to
provide opportunities for those who are seeking personal and professional
growth.
Objectives
1. To deliver the best quality and safest product to our customers.
2. To promote health awareness to the people with the help of our
products.
3. To establish professional growth and promote camaraderie to the
employees of the LJIA Enterprise.

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4. To expand operations and the availability of our product throughout the
Philippines.
The four founders: Mello Grace Legion, Ronnie Lloyd Javier, Ma. Alea
Isleta, and Bernadeth Atienza created this business to help reduce the
malnutrition rate in the Philippines through the efficient use of malunggay. Since
pastillas is a popular confectionery eaten by children, they incorporated the
malunggay leaves to make it healthier than other treats. Malunggay was known
for its high nutritional value and it can help combat malnutrition.

The LJIA Enterprises main product is the Moringa Pastillas. This product
also has several variations like Moringa Flower Bouquet Pastillas and Moringa
Pastillas in a Box for pasalubong or as a gift for someone. They will also offer
other products that contain malunggay. The pricing of Moringa Pastillas will be
the same as the price of regular pastillas in the market to make it affordable to
the consumers. This business will be having a research team composed of
professional food technologists that will help for the growth of the LJIA
Enterprise.

The LJIA Enterprise does not only seek revenue and personal growth,
they also want to give satisfaction and benefits to its customers. They assure that
their products will be more appetizing and nutritious other than the ordinary
products that their competitors sell. The Moringa Pastillas will become the
benchmark of products that give healthy benefits to its consumers.