Adaptation

Aggregation

Focus on versatility in
Economics of Scope
design and engineering Grouping together in
Lifestyle research lab in
5 different cities, San
Jose, London, New
Delhi, Singapore &
Beijing.
Refrigerator with
sparkling water
dispenser in USA
SafeSurge TV
Free Satellite
Duracool
Fridge

the production : i
phone, i pad, ,
macbook, ipod, apple
watch
Utilization of technology
through research and
innovation

Economics of Scale
1 billion iphones sold
TV
since 2007
estimation for 72 78
million iphones for
2016

Arbitrage
Apple Products
designed in USA,
processor in
Korea, assembled in
China, storage in
Taiwan.
A songs in iTunes
cost ($0.27) in India
and the same song
cost ( 1.29) in USA.
Exploiting
economics and
other differences
between national or
regional markets.

A
F
R
I
C
A

DVM Desert air

conditioner Middle East
Samsung Twin Top
washing machine India

Reduces the variable

costs - $ 220 for I phone
7

Adaptation

Aggregation

Arbitrage

 Pricing plan for

phones allowing
customer to pay in
longer term
payment.
Reducing the sale
price of phone
(e.g. Indian Markets)
Production of
cheaper phone (i
phone 5C, i phone
SE but including all
the advanced
features

Economics of Scope
Grouping together in
the production : i
phone, i pad, ,
macbook, ipod, apple
watch

Apple Products
designed in USA,
processor in
Korea, assembled in
China, storage in
Taiwan.

Utilization of
technology through
research and
innovation

A songs in iTunes
cost ($0.27) in India
and the same song
cost ( 1.29) in USA.

Economics of Scale
1 billion iphones
sold since 2007
estimation for 72
78 million iphones
for 2016

Exploiting
economics and
other differences
between national or
regional markets.

 Reduces the variable

costs - $ 220 for I
phone 7

Adaptation

Aggregation

Arbitrage

 Pricing plan for

phones allowing
customer to pay in
longer term
payment.
Reducing the sale
price of phone
(e.g. Indian Markets)
Production of
cheaper phone (i
phone 5C, i phone
SE but including all
the advanced
features

Economics of Scope
Grouping together in
the production : i
phone, i pad, ,
macbook, ipod, apple
watch

Apple Products
designed in USA,
processor in
Korea, assembled in
China, storage in
Taiwan.

Utilization of
technology through
research and
innovation

A songs in iTunes
cost ($0.27) in India
and the same song
cost ( 1.29) in USA.

Economics of Scale
1 billion iphones
sold since 2007
estimation for 72
78 million iphones
for 2016

Exploiting
economics and
other differences
between national or
regional markets.

 Reduces the variable

costs - $ 220 for I
phone 7

Adaptation

Aggregation

Arbitrage

 Pricing plan for

phones allowing
customer to pay in
longer term
payment.
Reducing the sale
price of phone
(e.g. Indian Markets)
Production of
cheaper phone (i
phone 5C, i phone
SE but including all
the advanced
features

Economics of Scope
Grouping together in
the production : i
phone, i pad, ,
macbook, ipod, apple
watch

Apple Products
designed in USA,
processor in
Korea, assembled in
China, storage in
Taiwan.

Utilization of
technology through
research and
innovation

A songs in iTunes
cost ($0.27) in India
and the same song
cost ( 1.29) in USA.

Economics of Scale
1 billion iphones
sold since 2007
estimation for 72
78 million iphones
for 2016

Exploiting
economics and
other differences
between national or
regional markets.

 Reduces the variable

costs - $ 220 for I
phone 7