Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Innovative
Makes a product useful
Aesthetic
Understandable
Unobtrusive
Honest
Long-lasting
Thorough down to the last detail
Environmentally friendly
Minimal
Tips
Think big
o Avoid me too ideas
E.g. I would create a Google+ feature similar to
Facebook Groups
o Avoid integration ideas
E.g. I would integrate YouTube with Android
Have at least three ideas
o Your first idea is usually your worst
Interview Visually
o Draw diagrams etc. on a whiteboard
Memorize design best practices
o Web design patterns
o Mobile design patterns
o Desktop application design patterns
Five Whys
Sample Questions
Tell me about a product you use frequently. Why do you like it?
Tell me about a product you think is designed poorly.
How would you improve [PowerPoint, LinkedIn, Yelps app]?
What killer feature would you build for [Chrome, Google Image
Search]?
Estimation
Two methods
Pick one or ask interviewer to pick
Top Down
Bottom Up
Tips
Pricing
Three Methods
Tips
Sample Questions
Metrics
AAERM Metrics
Acquisition
o Get customers to show up and do lazy sign-up
Activation
o Get lazy signers to fill in profile
Engagement
o Get activated users to use the site
Retention
o Keep customers coming back
Monetization
o Extract revenue from customers
Average Revenue Per User (ARPU)
Average Revenue Per Paying User (ARPPU)
Average Revenue Per Daily Active User (ARPDAU)
Life-Time Value (LTV)
Cost Of Acquisition (COA)
Conversion Rate
Three Loops
Data Loop
Viral Loop
Compulsion Loop
1. Data Loop
User adds more information e.g. upload a picture, update status
2. Compulsion Loop
User checks application frequently e.g. see how farm has grown,
how many tokens acquired
3. Viral Loop
User invites friends to try the service e.g. adding connections
Tips
Size
Growth
Profit Margins
Trends
o Customer Preferences
o Regulatory & Geopolitical Risk
o Technology
Competitive Environment
Number of Competitors
Competitors Resources
o Financial
o Employees
o Partner Ecosystem
o Sophistication
Company Fit
Expertise
Economies of Scale
Access to Distribution Channels
Good relationships with suppliers
Related to existing brand promise
Sample Questions
Competitive Issues
Acquisition Opportunities
Complimentary Products
Corporate Values
Sample Questions
Creating Vision
Think Big
o No room for me too products
Influence and Morale
o PMs have to sell vision
Credibility
o Goal must be big but doable
Solve a Problem
o Cool pursuits that dont solve problems arent worth it
Sell a Solution
o Chart out a path to how your vision will be implemented
Behavioral Interviews
Sample Questions
Tell me a time when you
Developed customer and product requirements
Convinced engineering to build a particular feature
Made a tradeoff between two technical alternatives
Created the product roadmap, vision and strategy
Led a team
Dealt with a difficult team member
Executed a plan that grew top-line results
Took initiative when not asked to do so
Made an important decision under time pressure
Analyzed a large data set
Gained consensus
Adjusted your project plan to accommodate unforeseen issues
Juggled multiple projects at once
Managed the complete project lifecycle
Storytelling
Tips
DIGS
Dramatize the Situation
All jobs are just a series of calls, emails and meetings. Explain
the impact of your series of them.
Indicate the Alternatives
What other options did you consider and why did you pick the
one you did?
Suggest three alternatives
Go through what you did
Put the listener in your shoes and tell the story of how you
resolved the situation
Summarize your Impact
State the numbers
Qualitative impact is OK too E.g. praise from a customer or CEO