MBA (III)

(2016-2017)

Entrepreneurship Development

Business Plan Format

1
Prof (Dr.) Raj Kumar Singh,
Professor & Chairperson
Center For Entrepreneurship, Innovation & Skill Development (CEISD)
School Of Management Sciences, Varanasi

Business Plan Format

(A)

Business Plan Format For Detailed Report of Business Plan

1.

Name Of The Business Plan

Introduction
Significance of Business Plan
Vision
Mission
Goal
Objective
Industry Overview
Ideas Generation : Secondary Source Of Information
Market Analysis : Primary Data Collection, Secondary Data Support
Consumer Analysis : Primary Data Collection, Secondary Data Support
Business Environment PESTEL Analysis
Demand Analysis
SWOT Analysis
SWOT Analysis should be done on the following criteria to be segregated into

Weighting Factor : Strong (+) , Very Strong (+++), Weak (-), Very Weak(- -)

Significance to the organization : + or 0 or

If you feel weakness is more put up the attributes of Strength in Weakness
(A)
Strengths :
Personal competencies, core area knowledge, family support, good reputation, well-situated
premises, sound economy, good relationship with the bank, special organisation, cooperation
partners, business concept, high turnover, high gross profit, product /service line , alternative
products/services, novel products (USP/UMP), advanced technology, unique marketing,
channel of distribution, Pricing, Product /Service Life ( Perishable / Imperishable) ,Product Life
Cycle , Promotion, Product Image, Raw Material, Production Facilities, Cost of Production,
Product Technology, Inventory, Capital Structure, Liquidity, Credit Terms, Profitability, Tax
Planning, Quality of Employees, Personnel & Industrial Relations, Commitment of Employees,
Management Capability, Skill and Experience, Attitude towards exploitations of opportunity ,
Avoidance of Threat.
(B)
Weaknesses :
Personal qualities, lack of core area knowledge, family doesnt support, bad reputation,
adverse location, bad economy, Less support from bankers, special organisation, cooperation
2
Prof (Dr.) Raj Kumar Singh,
Professor & Chairperson
Center For Entrepreneurship, Innovation & Skill Development (CEISD)
School Of Management Sciences, Varanasi

partners, business concept, proceeds, turnover, alternative products/services, outdated

products, obsolete technology, no marketing
(C)Opportunities :
New customer groups move to your area, increased purchasing power, high birth rates,
expansion of public institutions, new trends, advanced technology, dying competition, capital
infusion, timing, network, grants/ subsidies, suppliers credit, swift market penetration, new
legislation, progress

(D)Threats :
Customers moving or go bankrupt, weakened purchasing power, low birth rates, building
freeze, new trends, new technologies, new competition, timing, networks disintegrate,
grants/ subsidies, supplier restrictions, new legislation, a country goes bankrupt
You Need To Answer
Name Of The Firm
Core Business
Products & Services
Brand /Sub Brands
Registration of Brand
Core Competence
Future Diversification Prospects
Segmentation
Targeting
Positioning
Unique Selling/Marketing Preposition (USP/UMP)
Type of Business Organization
Background of the Promoters

Plant Location & Rationale Behind It

Facilities of Business
Infrastructure
Plant , Machineries & Equipment Details like Model, Price, Efficiency, List of Vendors
Facility/Plant Layout
Raw Material
Packing Material
Warehousing
Logistic
Labour
Legal Requirements Fulfillment
Supply Chain Management
3
Prof (Dr.) Raj Kumar Singh,
Professor & Chairperson
Center For Entrepreneurship, Innovation & Skill Development (CEISD)
School Of Management Sciences, Varanasi

Economies of Scale
Production Planning & Scheduling
Quality Management System
Standard Operating Procedure & Flow Chart
Job Design & Ergonomics
Process design ( Workers-Machine Chart or Multiple Activity Chart)
Environment Protection
Inventory Management & Procurement Policy ( EOQ, ABC Analysis, FIFO, LIFO)
Machine Maintenance Schedule & Annual Maintenance Contract
Gestation Period
Marketing and Sales Strategy
Products & Services
Product Strategy

PLC Analysis ( Introduction, Growth, Maturity, Saturation, Decline, Obsolescence)

Brand

Products & Services Mix (Width, Length, Depth, Consistency)

Quality

Design

Features

Packaging

Stock Keeping Units

Services

Warranties

Returning Policy

Innovation Effectiveness

Website Navigation
Competitors Products/Services Analysis
Pricing Strategy

MRP

Trade Price

Discounts

Payment Terms
Place

Suppliers

Outsourcing issues

Distribution Channel Strategy

Selecting Marketplace

Geographical Coverage

Types and Levels of Channels of Distribution

4
Prof (Dr.) Raj Kumar Singh,
Professor & Chairperson
Center For Entrepreneurship, Innovation & Skill Development (CEISD)
School Of Management Sciences, Varanasi

Training and Motivating Channel Partners

Physical Distribution

Logistics

Distribution Effectiveness
Promotional Strategy

Sales promotion

Advertising

Sales Force

Public Relations

Direct Marketing

Social Media Strategy

Promotion Effectiveness
People Strategy (Sales Force Management)

Sales Force Objective

Sales Force Structure

Sales Force Size

Sales Force Organisation

Sales Force Compensation

Processes (Sales Operation)

Order Processing

Warehousing

Inventory

Warehousing

Transportation
Programs (Marketing Activities)
Performance
Sales Forecast
Projected Market Share
Customer Relationship Management Policy

Satisfaction

Retention

Loyalty
Sales Programme
Sales Force Management
Human Resource Strategy
Job Analysis of Duties & Responsibilities
Organisational Structure
Organisational Culture
Manpower Planning
5
Prof (Dr.) Raj Kumar Singh,
Professor & Chairperson
Center For Entrepreneurship, Innovation & Skill Development (CEISD)
School Of Management Sciences, Varanasi

Recruitment (Source, Job Description & Specification)

Selection
Placement
Induction & Orientation
Internal Mobility & Rotation
Training & Development
Employees Compensation , Benefit and Reward Management
Employee Performance Appraisal & Job Evaluation
Industrial Relations & Labour Welfare
Occupational Health & Industrial Safety
Grievance Handling Mechanism
Employee Feedback System.
Financial Plan
Revenue Model Detail With Expected Revenue
Total Capital Requirement Break Up
Profitability projections and Cash flows for the entire repayment period of financial assistance
Cost of the Project
Means of Financing
Profitability Projections
Working Capital Management
Credit Terms
Projected Turnover
Break Even Analysis
Projected Profit and Loss Statement

6
Prof (Dr.) Raj Kumar Singh,
Professor & Chairperson
Center For Entrepreneurship, Innovation & Skill Development (CEISD)
School Of Management Sciences, Varanasi

(B)

Business Plan Format For Presentation of Business Plan On Power Point

1.

Title of Business Plan & Name of Student With Their Program

(PGDM/MBA) With Respective Semester

2.

Name of the Business Plan , Vision, Mission, Goal and Objective

3.

Introduction of the Business Plan

4.

Innovativeness of the Business Plan

5.

Details of Business Plan

6.

Strategic dimensions and functional dimensions like Marketing , HR, Production, Operations ,
Supply Chain Management and Finance etc.

7.

Revenue Model , Commercial Viability and Overall Feasibility Analysis

8.

Financial Planning & Analysis

9.

Future Scalability & Sustainability of Business Model

Criteria of Evaluation of Business Plan Presentation :

Innovativeness & Detailing of Business Model

Revenue Model ,Commercial Viability & Overall Feasibility Analysis

Source of Funding, Financial Planning & Analysis

Future Scalability & overall Sustainability of Business Model

Presentation, Communication , Analytical Skill and Query Handling

7
Prof (Dr.) Raj Kumar Singh,
Professor & Chairperson
Center For Entrepreneurship, Innovation & Skill Development (CEISD)
School Of Management Sciences, Varanasi