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A Report on
Application of excel in BAT Bangladesh

Prepared for:
Sultana Shahrin Karim
Lecturer
Department of Finance
University of Dhaka

Prepared by:
Group No: 13
Section: B (21st Batch)

Date of Submission: June12, 2015

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Letter of Transmittal
Sultana Shahrin Karim
Lecturer,
Department of Finance,
University of Dhaka
Subject: Submission of report on computer application in BATB.
Dear Madam:
This is to inform you that we have completed the report on our current organization BATB. The report
focuses on computer application with BATB. The report, titled BATB has been prepared for the
completion of the course Computer Application in Business.
In writing this case, we have followed your instructions for report writing so as to present our views
and understanding in the easiest way. However, we will be glad to clarify any inconsistency that may
arise.
Thank you.

Sincerely,

On behalf of Group #13

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Acknowledgement
First of all we would like to thank the Almighty Allah for giving us the strength and knowledge to
carry out this report properly. We would like to express our gratitude to our course teacher Shahrin
Sultana Karim for her guidance and encouragement at all stages of this work. We are grateful to have
been given this opportunity to have a share of the knowledge and experience in the field of Business.
We would also like to thank the people directly and indirectly involved in making of this report.
Furthermore we thank DSEC and our friends for their help and support in preparing this report.

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Table of Contents
Executive Summary.................................................................................................................. 6
INTRODUCTION......................................................................................................................... 7
1.1Origin of the Report............................................................................................................... 8
1.2 Problem Statement................................................................................................................ 8
1.3 Objectives of the Study.......................................................................................................... 8
1.4 Limitations of the Study......................................................................................................... 8
1.5 Scope of the Study................................................................................................................ 8
Company
Profile
9
Company Performance Analysis using Excel Functions for 2011.11
Company Performance Analysis using Excel Functions for 2012.13
Company Performance Analysis using Excel Functions for 201316.
Conclusion.19

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Executive Summary
For running business properly and efficiently, good planning and well management are essential
and computer application helps business by providing some mathematical tools to properly do this
planning and managerial works .BAT Bangladesh a well-known manufacturing company wants
to set its business goals and wants some information to take some business decisions. In this case,
we use excel application to give the business required information and to help it to fix its goals.

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Chapter One

INTRODUCTION

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1.1Origin of the Report

The report is prepared to fulfill the requirement of Course No F-102, Computer application in
business; under the supervision of our course introducer Shahrin Sultana Karim, Lecturer,
Department of Finance, University of Dhaka. Computer application in BAT Bangladesh is our
topic for the report.

1.2 Problem Statement

The main view of the report is to identify the scopes of applying excel application in BAT
Bangladesh using the required information derived from trade information.

1.3 Objectives of the Study

The primary objective of the report is the completion of our course F-102.
Another objective is to know the applications of Excel in real world.

1.4 Limitations of the Study

Lack of sufficient time.

Lack of authenticity in collected data.
Unavailability of required information from the organizations due to confidentiality of
information.

1.5 Scope of the Study

The present study is an attempt to evaluate the uses of excel application in business based on BAT
Bangladesh.

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CHAPTER 2
Company Profile

British American Tobacco Bangladesh is the worlds most international tobacco group. Based in
London, UK it is a market leader in more than 50 countries selling over 300 brands in some 180
markets world-wide with the strength of almost 90,000 employees.
British American Tobacco Bangladesh, a market leader in the country, is a subsidiary of British
American Tobacco Bangladesh. Operating in Bangladesh since pre-independence, the company
headquarters and cigarette factory are based in Dhaka, with a tobacco leaf processing operation
in Kushtia. The company employs more than 1300 people and provides indirect employment to a
further 24,500 farmers, distributor and supplier. British American Tobacco Bangladesh is a
company with world class people, products, system, process and tools.
We are the first company in Bangladesh to be awarded Class A status as part of the international
and prestigious total business excellence programmed, MRPII, audited by internationally
renowned consultants Oliver Wight. We have a total company commitment to excellence and drive
for continuous improvement, aspiring to be among
the very best in the world.
Our world class people work as a team to meet challenges in an ever-changing business
environment. We have an open and transparent culture with customer service that exceeds
expectations. We continuously seek to improve our manufacturing efficiency without compromising
on quality. As a result our company is recognized as benchmark for quality in the region when we
were the first company to be given the license to manufacture Benson & Hedges in-house, within
this region of BAT Group which stretches from Pakistan to Australia. Our utilization of information
technology is at the core of our business strategy and is a benchmark among other fast moving
consumer goods companies in the country.
BATB give too much priority to internal communication so that they can meet customer need
effectively. They have own intranet within their organization to maintain communication to
everyone in the company. They always try to meet customer expectation by maintaining a
standard level of communication.

2.1 Background:

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To be operating in a controversial and challenging industry like the cigarette industry successfully,
communication plays a very important part. It is the responsibility of the
communication and the trade marketing team together to let the consumers know about the new
products or changes in the existing products; this becomes even more challenging as they can not
promote their products using any media vehicle. Besides tasking care of the new regulations and
talking to stakeholders is also a very important role for the communication team. Internal
communication, that is letting the employees and factory workers know more about their product
and leasing their cognitive dissonance through proper communication and keeping them informed
about the company happenings, is even more important.

2.2 Overview of the Industry:

The industry background includes the background of the product category, current situation of the
industry, the competition, the segments in which the companies operate and the environmental
analysis.

2.3 Major Brands, Manufacture and Segments:

British American Tobacco Bangladesh has been present in Bangladesh for a very long time and it
is still doing its business dominantly with four of its key drive brands i.e.
Benson & Hedges, John Player Gold Leaf, Pall Mall and Star. Among the competitors, Dhaka
tobaccos Navy gives good competition to Star into heTk 1 segment. The other brands present in
the market are:
The industry life cycle has been shown in the following:
The cigarette industry in our country is still in a growth stage mainly because, among all the
tobacco products most are Bidi and low priced brands. Among the cigarette brands, the most sold
ones are tk 1 brands; like for BAT the brand that sells with the largest volume is star. The following
table represents the current situation of the brands sale:

The table shows that a higher priced brand that is in the higher segment of the market is far below
the sales volume of the other lower priced brands. The highest selling brands are Star and Navy.
This shows that the cigarette industry is mainly depending on the high volume but the profit margin
is very minimal. With star, BAT is selling a lot, but they are literally making profit near to zero. An
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industry liked this which is living on volume more than value can be called to be in the growth
stage.

CHAPTER 3
Company Performance Analysis using Excel Functions for
2011

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3.1 Trade information of BATB for 2011

TRADEDA
TE

02-012011
03-012011
04-012011
05-012011
06-012011
09-012011
10-012011
11-012011
12-012011

LOWPR
C

HIPRC

AVGPR
C

WTAVGPR
C

CLSPRC

10.30

15.00

11.94

11.72

12.70

12.50

13.00

12.76

12.76

12.70

12.60

13.00

12.84

12.84

12.80

11.10

12.50

11.83

11.90

11.90

11.40

12.50

12.05

12.13

12.30

12.00

12.40

12.28

12.26

12.20

11.50

12.20

11.72

11.73

11.80

11.50

12.00

11.80

11.79

11.70

11.50

11.90

11.78

11.79

11.70

From this data BATB want to find out the sum of all price
lower price

104.40

higher price

114.50

average price

109.00

BATB want to count the trade date from the list

counting date

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BATB want to count the lower price more than 11

lower price

BATB want to find out the mode and median from the higher
price
mode
median

13
12.50

CHAPTER 4
Company Performance Analysis using Excel Functions for
2012

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4.1Trade Information of BATB 2012

COMID
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187

LOWPR
C
9.10
8.40
9.00
9.10
9.00
8.60
9.10
9.40
9.50
10.30
10.10
10.00

HIPRC
9.40
9.50
9.30
9.30
9.50
9.20
9.40
9.60
10.00
10.60
10.20
10.50

AVGPR
C
9.17
9.19
9.12
9.17
9.19
8.80
9.20
9.50
9.73
10.56
10.16
10.05

WTAVGPR
C
9.30
9.20
9.12
9.17
9.23
8.65
9.20
9.55
9.62
10.54
10.15
10.02

CLSPR
C
9.30
9.20
9.10
9.10
9.20
8.60
9.20
9.50
9.70
10.40
10.10
10.00

TRDN
O
7
8
5
7
11
3
22
7
32
166
41
24

batb want to find out the class price on the basis of lower price10.30 usins vlookup
ans

10.4

average, median and mode of the three kinds of price

average of lower

9.30

average of higher

9.71

total average price

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113.84

now mode have to be found

mode of lower price

9.1

mode of higher
price

9.4

mode of average
price

9.17

standard deviation of all price

lower price

0.586205

higher price

0.488892

average
p

0.526296

Variance of all
prices

lower

0.343636

higher

0.239015

average

0.276988

co efficient of all lower and higher price

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lower

15.86476

higher

19.85784

CHAPTER 5
Company Performance Analysis using Excel Functions for
2013

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5.1 Trade Information for 2013

TRADEDATE
03-01-2013
06-01-2013
07-01-2013
08-01-2013
09-01-2013
15-01-2013
17-01-2013
20-01-2013
21-01-2013
22-01-2013
23-01-2013
24-01-2013
27-01-2013
28-01-2013
29-01-2013
30-01-2013
31-01-2013
03-02-2013
04-02-2013
05-02-2013
06-02-2013
07-02-2013
10-02-2013
11-02-2013
12-02-2013

COMID
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187
12187

LOWPRC
9.10
8.40
9.00
9.10
9.00
8.60
9.10
9.40
9.50
10.30
10.10
10.00
9.70
9.20
9.60
9.50
9.20
9.10
9.00
9.10
9.30
9.20
9.50
9.30
9.20

HIPRC
9.40
9.50
9.30
9.30
9.50
9.20
9.40
9.60
10.00
10.60
10.20
10.50
10.10
9.90
9.90
9.50
9.50
9.50
9.50
9.40
9.50
9.40
9.80
9.60
9.60

AVGPRC
9.17
9.19
9.12
9.17
9.19
8.80
9.20
9.50
9.73
10.56
10.16
10.05
9.71
9.36
9.75
9.50
9.25
9.16
9.11
9.22
9.34
9.29
9.60
9.50
9.28

WTAVGPRC
9.30
9.20
9.12
9.17
9.23
8.65
9.20
9.55
9.62
10.54
10.15
10.02
9.71
9.36
9.75
9.50
9.24
9.19
9.12
9.28
9.32
9.29
9.59
9.44
9.29

BATB want to find out the wataverage on the basis of 20-1-2013

wataverage

9.55

higher price on the basis of lower price 10.30

high
price

10.6

some of the lower price less than 9

lower price sum

17

total average price less than 10

avgp
TRDNO

TRDVOL

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205.14
TURNOVER

ISSUEDSHAR
E

COMPANYNAME

7
8
5
7
11
3
22
7
32
166
41
24
63
18

10500
4500
2500
3500
11000
5500
85500
10500
47500
256000
132000
88000
54500
12000

97700
41400
22800
32100
101500
47600
786750
100250
456950
2698000
1339500
881950
529250
112350

55000000
55000000
55000000
55000000
55000000
55000000
55000000
55000000
55000000
55000000
55000000
55000000
55000000
55000000

"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"
"Reliance One"

BATB now want to company name using vlookup on the basis of trade no 41
company name

"Reliance One"

BATB want to restrict a range in which only numarical value less than 10000 can be put
restricted cell

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Conclusion:
British American Tobacco Bangladesh is a subsidiary of British American Tobacco Bangladesh world
second largest tobacco group. They are a public limited company with an authorized capital of Tk. 60
corer listed on both Dhaka and Chittagong stock exchange. The UK based British American Tobacco
group holds 65.91% share in the company. Government of Bangladesh agencies own 28.70% share,
while 5.39% share is owned by other shareholder.
They are leading the cigarette industry in Bangladesh with a market share of more than 50%,
employing more than 1,300 people directly. They provide indirect employment to more than 30,000
people as farmers, distributors and local suppliers.
They grow tobacco in four regions of the country, Kushtia, Chittagong, Manikganj and Rangpur.
Currently, our only cigarette manufacturing factory alone with the head office premises is situated in
Mohakali, Dhaka. We run a Green Leaf Threshing Plant (GLTP) in Kustia and a redrying plant
Manikgang.
British American Tobacco Bangladesh is a company with world class people, products, systems and
processes and tools. They are the first company in Bangladesh to be awarded Class A status as part of
the international and prestigious total business excellence programmed, MRPII, audited by
internationally renowned consultants Oliver Wight. We have a total company commitment to
excellence and drive for continuous improvement.
Our world class people work as a team to meet challenges in an ever-changing business environment.
We have an open and transparent culture with customer service that exceeds expectations. We
continuously seek to improve our manufacturing efficiency without compromising on quality. As a
result our company is recognized as benchmark for quality in the region when we were the first
company to be given the license to manufacture Benson & Hedges in-house, within this region of BAT
Group which stretches from Pakistan to Australia. Our utilization of information technology is at the
core of our business strategy and is a benchmark among other fast moving consumer goods companies
in the country.
For a company like BATB, operating in a highly controversial and sensitive industry and working with
more than 1300 employees, internal communication is very important to facilitate decision making and
making them able to face the stakeholders. Thought challenging, BATB is doing a successful job in
devising a successful portfolio of tools for internal communication and the process of continuous
improvement keeps their model functional.

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