1.

0 Executive Summary
The company we choose in this assignment is NIKE. The segmenting and targeting is important
factor to consider because it will affect customers purchase decision. We also covered that NIKE
takes part in the showcasing of footwear, location, pricing, promotion, stores layout, design and
customers services in order to determine the long run operations of the company. Lastly, we also
suggest some recommendations for NIKE to improve their performance.

2.0 Introduction
NIKE is selling well-known brand for the attire and athletic shoes and is the world's driving
supplier of sports related items for particular NIKE's corporate mission is to offer the
organization some assistance with achieving profitable and sustainable growth and to ensure and
upgrade the brand and organization. NIKE trusts that corporate obligation should not separate
from the business, but rather be completely coordinated into it. Nike basically shoes industry
which organization's sustainable growth proposes that NIKE will be around for next generation.
The standards of manageability likewise oblige NIKE to discover methods for creating benefit
while minimizing any conceivably negative effect on groups or nature. (Afrbiz.com.au, 2015)
NIKE's statement of purpose is purposefully expansive and outward looking; focusing on the
needs of competitors, and, through its corporate obligation work, thought is given to the needs of
groups the world over. NIKE's focus constantly tries to enhance, outline and create items to
enhance athletic execution. Its overriding longing is to outline items with genuine execution
advancement and innovation advantages which offer the competitor some assistance with
performing better. The reason we choosing NIKE is that we admire how successful NIKE is and
the way, the path they go through in order to be stand alone in the industry. So, we are likely to
do more detailed research on it.

3.0 Background
In 1964, Nike was founded in Washington, United States (Successstory.com 2015). Nike Sales
(Malaysia) Sdn. Bhd. was founded in 1990. The Company's line of business includes the
wholesale distribution of footwear (Bloomberg 2015).
The original name of Nike was Blue Ribbon Sports and it officially change its name to Nike in
1971 (O'Reilly 2014). Nikes company was created by Bill Bowerman and Phil Knight
(O'Reilly 2014). The logo of Nike was created by Portland State University student Carolyn

Davidson. The slogan Just Do It was created by Gary Gilmore.

Nike Sales (Malaysia) Sdn. Bhd. is a form of corporate retail chain because Nike is a company
that spread to nationwide. Nikes mission is To bring inspiration and innovation to every athlete
in the world and vision is To help Nike, Incorporated and our consumers thrive in a sustainable
economy where people, profit, and planet are in balance (Nike 2010).
Nike has 2 officially outlets in Malaysia which are located at Genting Highlands and Kulai,
Johor (Anon 2015). It also sell through authorized resellers in Malaysia. Nike targets customers
who are middle income people, high income people and athletes.
Nike carries out in corporate social responsibility activities by joining National Recreation and
Park Association in 21 Communities to create an event which is called Step up to Health. The
objective of this event is want to establish and promote the health lifestyle among young people.

4.0 Retail Environmental Forces

4.1 Political and Regulatory Forces
As in Malaysia, Barisan National has been ruling our country for 25 years, it shows the stability
in our country and thus NIKE has been considered on this issue and analyze whether to make
further invest in our country or not. Besides that, the degree of corruption in our country is also a
major consideration for NIKE to whether adding on the firms costs and will the corruption cause
any other problems.
4.2 Economic Forces
Economic growth, exchange rate and inflation rate are being discussed in this part. As we know
that the economic in Malaysia is not growing in a stable way, this might causes NIKE to make
further consideration on whether to make deeper investment in Malaysia. Furthermore, the
currency rate for Malaysia for this year is extremely bad and the inflation problem is very bad as
well. These factors will be affecting NIKE from making further investment in Malaysia.
4.3 Social Forces
The issues like population growth rates and lifestyle changes are being examined in this force.
The population growth rates in Malaysia are increasing year by year (Trading Economics, 2015).
NIKE might make further consideration in expanding their business in Malaysia since there is
the demand there. Furthermore, the lifestyle changes might also affects the possibility of NIKE
to expand in Malaysia, since nowadays the teens and even the elders like Generation Xs might
also pursuing the trend right now.
4.4 Technological Forces
This variable thinks seriously about innovation issues that influence how an association conveys
its products and services to the marketplace. The role of internet is being considered in this force.
NIKE also uses internet as one of their path to reach the consumers. They created their personal
official website, promotes all the latest products onto the website and share information about
their products in order to let the consumers to know about their latest news easily and
convenient.
4

4.5 Competitive Forces

Lets discuss threat of new entrants in this part. For the threat of the new entrants, NIKE always
provides good quality products and positioned well in consumers mind in order to be always
standing at the top side in the industry. This makes the new entrants to make more and more
considerations before entering into this market.

5.0 Segmentation, Targeting and Positioning

5.1 Segmentation and Targeting
Demographic Segmentation
NIKE uses demographic segmentation which includes ages, birth era and income. For ages
variable, NIKE targets the age range from 19-51. NIKE also provides different products for the
different ages specifically. For birth era variable, NIKE targets and focuses more on Generation
X and Generation Y. These 2 groups more concern on sports. Next, for income variable, NIKE
targets the middle and high income earners who earn more than RM4000 per month, because
they have greater purchasing power (refer to appendix 1.0).
Geographic Segmentation
The second variables that NIKE used to segment their market would be geographic
segmentation which includes density factors. Basically NIKE targets the urban and suburban
areas, because they have higher population, so that there would be more customers, and also
customers that would be able to pay for it because the standard of living is higher compare to
rural areas (refer to appendix 1.0).
Psychographic Segmentation
The third variable that used by NIKE is psychographic segmentation which includes lifestyle.
NIKE targets customers whom have some kind of lifestyles like interests in sports, fashion.
NIKE provides shirts, pants, shoes that suit their preference. For example, for those interested in
basketball game, they like to buy the basketball shoes from NIKE because the design is nice and
the quality is great (refer to appendix 1.0).

Behavioral Segmentation
The last dimension used by NIKE behavioral segmentation with the variable of benefits
sought. They targeted the customers who are focus on the product features that meet their needs.
For example, NIKE provided several series of football shoes with good quality to match
customers needs (refer to appendix 1.0).

5.2 Positioning
NIKE always positioned as a sport equipment retailer that provides excellent quality of sports
products the consumers mind. In consumers mind, NIKE offers different sorts of products for
the huge population with the excellent quality, locates themselves in convenience locations,
speedy services for the consumers and also has great services.

6.0 Retail Merchandise

Nikes company is a well-known company that is focus on the selling athletic accessories and
equipment to the customer. Nikes company is offering consumer a narrow in variety
merchandise and deep in assortment products. (refer to appendix 2.0).
Nike established its company that offer a wide range of sport equipment and accessories to their
customers. Besides that, Nike also had produce different apparel for sports activities. Nikes
company produce different apparel is not only for athlete, it also for the people who are always
wear for brand status. Other than that, Nike also sell a lot of different sports equipment. The
purpose of Nike to produce the sports equipment is for protect the athletes as well to avoid
injured when they are take part in the sport activities. Next, Nike is also well- known for
accessories. Nike produce high technology product such as Nike+ supplement for the iPod.
Nike is a typical store brands which is known as Private-label brands because the type and the
design of the products is created by its own company. It only sell its own products in its stores.
Nike is a specialty store because it focus on a limited number of complementary merchandise
categories and provide a high level of services. For example, there are different products in the
stores to let customer have many choices to choose their products. Nike also hired
knowledgeable staff and train them because Nike want to make sure their staff can help to
answer customers questions and explain clearly to them.

7.0 Retail Location and Retail Channel

7.1 Retail Location
NIKE world headquarters located at One Bowerman Drive, Beaverton, OR 97005. Nike Sales
(Malaysia) Sdn Bhd is the first Nikes company in Malaysia which is located at Lot No. 238 &
239 2nd Floor The Curve 6 Jalan PJU 7/3 Mutiara Damansara 47800 Petaling Jaya, Selangor
Darul Ehsan Malaysia. NIKE has 2 concept stores which the first one is selling by its own
company and the next is other authorised seller selling NIKEs products in different place (refer
to appendix 3.0).
They located their stores at enclosed shopping mall, mixed-use developments, outlets centers and
airports. The reason NIKE choose these location because these location will be more
convenience to all the shoppers because they are providing a lot of parking lot to the customers.
Next, customer can enjoy their shopping time even outside is raining. Furthermore, these
locations also can easily attract many tourists to increase the sale of NIKE.
Next, for the outlet centers, it will have more different type of NIKEs products and provide
convenience for the NIKEs loyalty customer to find the product easily that they are interested.
7.2 Retail Distribution
NIKE has access two retail channels which are store channel and internet channel. NIKE has
physical store to help customers to reduce the risk of purchase unsatisfied products. For example,
customers can evaluate the products in the shop before purchase it. Besides, customers are
allowed to make case payment in the store because most of customers prefer to pay with cash
because it is safe and quicker compare to the online payment. Next, the staff in the store will
provide more information to the customers.
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NIKE provide information to customer through their official website (refer to appendix 4.0). In
the website, NIKE has list out the type of products to customers to help them know more
information about the products. NIKE create online website is purpose of expand market
presence. For example, NIKE can expand their market without establish a new store because it
can help them to increase the number of customers who prefer online shopping.

8.0 Retail Pricing

In Nike, they use high pricing strategy because Nike is able to offer the newest technology, high
quality and innovative products to its customers. Most of the customers are willing to pay for the
higher prices because the products offer by Nike is following the trends of customers
preferences. Furthermore, the prices ranges for Nike sport shoes are around RM250 RM 849
depending the feature and design of the sport shoes.
The main competitor of Nike is Adidas, this is because Adidas able to offer slightly lower price
footwear with high quality for their customers compare to Nike. For example the running shoes
Maduro offer by Adidas is RM 240 compete with Nike Roshe Run running shoes which is RM
259. For the customers that are more price sensitive, they might consider Adidass products
because some of the products are not as expensive as Nike.
Nike uses self-selected variable pricing which include promotional markdowns and clearance
markdowns offer sale for old product which is out of style to all the customers. This markdown
able to attract more customers to walk in makes purchase since there is discount for the sports
shoes.
Secondly, Nike also applies the idea of variable pricing by market segment by offering sports
shoes for different categories which are men, women and kids. By using this strategy, it permits
Nike to implement wall building through 3 different customers groups. In general, Nike charges
the prices for kids sport shoes in a lower price compare the men and women sport shoes. For
example LeBron 13 basketball shoes for kids are RM 250 while for men and women are RM
300.
Nike have uses price lining which customers are flexible for their choices. For customers who
are looking for better feature of the sport shoes are willing to pay for higher price while for
11

customers who are price conscious that just want the basics may go for the lower-priced option.
For example Nike ranges their sport shoes in different categories such as Nike Free RM200
(good), Nike Dunk RM284 (better) and Nike LeBron RM430 (best). Therefore, customers can
choose from the variety of sport shoes based on their preferences of feature and design offer by
Nike.

9.0 Retail Communication Mix

Nike's image is known in each family unit around the world because they have do advertising
through Running Malaysia Magazines (Refer to appendix 5.0) to promote their new product. The
objective of advertising is to retain current customer, attract new customer to purchase and to
inform new product offering by Nike.
In Nike, they dont offer much rebates but they do have a sale for old product which is out of
style. They also provide point of purchase (POP) displays such as wristbands, socks, and sport
protection equipment in the payment counter therefore customers are noticeable to the products
and make unplanned purchase when they queue up for payment. Nike also has launched special
events to establish positive store image such as Nike We Run KL, Gunners Challenge Event and
Nike the Chance which the winners of the events will have the opportunities to play with the
worlds best teams. (Refer to Appendix 6.0, 7.0 and 8.0)
In Malaysia, all the Nike retail store has well-trained their employees in deliver product
information directly to the customers to keep the sales links to the latest of the product. For
example, Nikes well trained their employees to become knowledgeable and expertise in
different sports products and equipment in order to provide advice to customers in their buying
decision process.
They also collaborate with Super Sport Stars to present their products, sometime they held up
event to giving an opportunity to customers for winning the ticket if the customers are able to
meet the purchasing amount in a total bill. For example Nikes invite Michael Jordan as their
celebrity endorsements in 1984, when people think of basketball, they will automatically think of
is Michael Jordan; when they think of Michael Jordan the first thing come to customers mind is
12

Nike basketball shoes. By doing this, it help the organization to increase their sales, which in the
meantime can further advance their image as a commercial.
Nike has truly reinforced their image on social media such as Instagram, Twitter, Facebook and
YouTube. Nikes marketers market their product by posting a video to social media therefore
millions of publics can view and repost it, thus it able to growing the overall brand awareness.

10.0 Store Layout, Design and Visual Merchandising

NIKE utilizes standard as a part of store techniques to enhance the shot of customer's purchase.
If walking into the Nike store, the most enticing element is the highly made and symmetrical
layout. Every sport is provided its part that arranged in colour and product type. NIKE builds
customer loyalty on serving the buyer that sharpens and drives the development. The desires of
customers are advancing quickly and ready to meet and frequently exceed those desires in light
of the fact that know the competitor. (Loyalty360.org, 2015)
Store layout of NIKE usually set up in a free flow layout (refer to appendix 9.0). Nike put one of
kind fixtures that consider the stores past and offer the long history of the organization. Combine
with the free form layout, the historical experience includes the customers viably and adds to the
purchasing procedure purchase diverting the customer from the value, and focusing that
customer on the experience and feeling of Nike.
Additional, the signage and graphics is the most important to help customers locate specific
products and services, provide product information and suggest items or special purchases.
Basically, Nike POS signs for sales, clearance and as advertised which often different colours
than the normal price signage to highlight the special values. For the feature areas of Nikes
windows near the entrance of the Nike store is the display merchandise to attract customers into
the store and provide visual message about the type of merchandise offered which the window
made by glass.
Mannequins in Nike are used to represent the human body for displaying apparel. Some of the
promotional season or festival season,basically, the promotional area will place at the back of the
13

store. The store colour is ruled with white and different shades of dark with the utilization of
orange principally as accent shading.. Also, Nike store providing fitting room or dressing room
for the customers to decide whether to purchase the items. Nike gives the visual merchandising
which is the presentation the store and its merchandise in ways that attract the attention of
potential customers. Nike has a high roof lights to enlighten the retail space, with spot lighting
situated to attract thoughtfulness regarding highlighted things on the floor.

The fixtures of Nike store some includes straight track. Usually, the store provides a lot of
straight rack which consist of long pipe balanced between supports in the floor and attached to
the wall and hold a lot of apparel. The method of Nike store presenting merchandise based on
specific idea or the image of the store. The price of the item shown within particular products in
another hand is each items have their own price tag in Nike store (refer to appendix 10.0, 11.0,
12.0, 13.0, 14.0 and 15.0).

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11.0 Customer Service

Nike implementing a successful customer-centric and customer-focused marketing strategy and
Nike embraced a customer focus approach to deal with their advertising and reliability building,
yet they've put the customers at the focus point of their item creation. Nike has possessed the
capacity to finish through an incorporated showcasing procedure is making each customer feel
like they are at the heart of their marketing effort, and that items and services concentrate on
every customer with their individual needs top-of-mind.. (Tate, 2014)
NIKE's product portfolio highlights premium products that charge higher costs. This empowers
the store to separate its items in marketplace and at the same time charge higher prices than the
competition. Also, Nike concentrated on giving a personalized customer experience and serves as
a centre point of a premium-level services, as well premium-level experience.
Besides that, Nike basically refer as type of post transaction services which is services provided
to customers after they have purchased the merchandise or services in the store. Nike gives the
customer affair such have made courses of action with the approved retail records to
acknowledge returns for items with material or workmanship defects. If customers have a Nike
product with a material or workmanship imperfection, for quickest services, Nike encourage to
first check with the spot of procurement for their help. If customers are not ready to give back a
thing to the first place of procurement, regardless may have the capacity to get services for the
thing specifically through NikeSome Nike items have particular composed guarantees and
ensures and guarantees require a dated receipt and unique guarantee cards to prepare the case.

15

Receipt must incorporate legitimate date, name of store, name or style number of item and price
tag. (Help-us.nikeinc.com, 2015)

12.0 Recommendations
The first recommendation that is going to be discussed will be the increases of social media
presence. NIKE should post and update more information about their new products on the social
media sites like Facebook page more in order to let the consumers to know what is going on
about NIKE, what are their recent activities and so on. They might also use these sites to
communicate more with the consumers like accepting feedbacks from them.
Furthermore, will be the training of their employees. Due to the feedback from the consumers,
they stated that the products of NIKE are great, but the attitudes of the staffs are not good
enough. Some of the staffs do not take the initiative of approaching the consumers once they
entered the store, they should approach the consumers first before the consumers ask for.
Next, will be the customer service. For the post purchase service for NIKE, they are doing it
quite well but not great enough. For example, when the consumers bought something from the
store, ask the consumers for their willingness to leave their contact number down and make some
greeting phone calls to the consumers. This action might let the consumers that NIKE concern on
how they feel and whether they are satisfy with the products or not.
Besides that, NIKE shall also increase their ways of promoting their products. TV-commercial is
one of the ways. NIKE seldom makes exposure and less in promoting their products through TV
programmes like through ASTRO. NIKE shall try out this way to advertise on TV to attract more
consumers and also advertise the latest products.
16

Last but not least, will be the retail pricing. As we know that NIKE prices their products at the
level of at least RM250 and above. It might be not affordable for some of the consumers that like
NIKE very much. Thus, NIKE shall consider to provide some lower price merchandises for the
lower income consumers so that they can enjoy the good quality product as well.

13.0 Conclusion
In this assignment, we learned and understood plenty of information about NIKE. We know
NIKEs background, what kind of environmental forces faced by NIKE, who did NIKE targeted,
merchandises offered by them, their retail locations, how they price and promote their products,
the customer service offered by them, and suggested some recommendations to let them to
improve on their performance.
Furthermore, we discuss together, collect information together and helped each other once they
dont know how to do their parts. We overcome those problems and finished this assignment
with full of effort.

17

14.0 References
1. Anon, 2015, Nike, viewed 8 December 2015, <http://www.nike.com/my/en_gb/sl/find-astore?display_country=MY>
2. Bloomberg, 2015, NIKE Sales Malaysia Sdn Bhd: Company Profile, viewed 25
November 2015, <http://www.bloomberg.com/profiles/companies/7729312Z:MK-nikesales-malaysia-sdn-bhd>
3. O'Reilly, L. 2014, 11 Things Hardly Anyone Knows About Nike - Business Insider,
viewed 25 November 2015, <http://www.businessinsider.my/history-of-nike-facts-aboutits-50th-anniversary-2014-11/#RuGZ7mZxT9C3rGkO.97>
4. Successstory.com, 2015, Nike Profile, History, Founder, Founded, Ceo | Footwear
Manufacturing Companies | SuccessStory, viewed 8 December 2015,
<http://successstory.com/companies/nike-inc>
5. Csrwire.com, 2015, NIKE to Donate $6 Million in Footwear to Help Teens Get Active
and into Sport During Summer Break Press Releases on CSRwire.com, viewed 25
November 2015, <http://www.csrwire.com/press_releases/24973-NIKE-to-Donate-6Million-in-Footwear-to-Help-Teens-Get-Active-and-into-Sport-During-Summer-Break>
6. Reena Singal, 2015, Analysis of Nike's Mission, Vision, Values, and Goals, viewed 25
November 2015, <https://brainmass.com/business/business-and-industryanalysis/analysis-nike-mission-vision-values-goals-326105>
7. Sportingmalaysia.com, 2015, NIKE SALES (MALAYSIA) SDN BHD, viewed 25
November 2015, <http://www.sportingmalaysia.com/cocode-50004669-dirid-131coname-NIKE+SALES+(MALAYSIA)+SDN+BHD-CompanyProfile_MG.aspx>
18

8. Pestle analysis on malaysia. 2015. Pestle analysis on malaysia. [ONLINE] Available

at:http://www.slideshare.net/aliceburavitskaya/pestle-analysis-on-malaysia. [Accessed 07
December 2015].
9. How Competitive Forces Shape Strategy. 2015. How Competitive Forces Shape Strategy.
[ONLINE] Available at: https://hbr.org/1979/03/how-competitive-forces-shape-strategy.
[Accessed 07 December 2015].
10. PESTLE analysis of Nike macro environmental factors. 2015. PESTLE analysis of Nike
macro

environmental

factors.

[ONLINE]

Available

at: http://www.ukessays.com/essays/business/pestle-analysis-of-nike-macroenvironmental-factors-business-essay.php. [Accessed 07 December 2015].

11. Nikeresponsibility.com, (2015). Nike CR Report. [online] Available

at:

http://www.nikeresponsibility.com/report/content/chapter/our-sustainability-strategy
[Accessed 27 Nov. 2015].
12. Sales-management-slides.com, (2013). Nike Case Study : Branding Strategy of NIKE |
Marketing PresentationMarketing Presentation. [online] Available at: http://salesmanagement-slides.com/nike-case-study-branding-strategy-of-nike/ [Accessed 26 Nov.
2015].
13. Loyalty360.org, (2015). Brand Loyalty for Nike Starts with Placing the Customer First |
Loyalty360.org. [online] Available at: http://loyalty360.org/resources/article/brandloyalty-for-nike [Accessed 27 Nov. 2015].
14. Tate, A. (2014). Customer-focused vs. Customer-centric: Which Are You?. [online]
Bigdoor.com. Available at: http://bigdoor.com/blog/2014/04/22/customer-focused-vscustomer-centric-which-are-you/ [Accessed 29 Nov. 2015].
15. Help-us.nikeinc.com, (2015). NIKE, Inc. - Answer. [online] Available at: http://helpus.nikeinc.com/app/claims/return-guidelines/ [Accessed 29 Nov. 2015].
16. Afrbiz.com.au, (2015). AFR Business Case Studies | Nike: Product development from
concept to customer. [online] Available at: http://www.afrbiz.com.au/case-studies/nikedeveloping-nike-free/Page-2.html [Accessed 7 Dec. 2015].
17. Anon, 2015, Nike, viewed 25 November 2015, <http://www.nike.com/my/en_gb/sl/storelocator?lat=3.433231&lon=101.79245&storeID=60001104>
18. Writer, 2015, Nike Product Information, viewed 8 December 2015,
<http://www.ehow.com/about_5417106_nike-product-information.html>
19. Footlocker.com, 2015,Training Yoga Nike, viewed 8 December 2015,
<http://www.footlocker.com/Yoga/Nike/_-_/N-g3Zzz>

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15.0 Appendices
Appendix 1.0

Segmentation

Variables

Demographic

Income:

Target

Below RM2000 per month

RM2000 RM4000 per month

RM4000 RM6000 per month

RM6000 RM8000 per month

RM8000 and above per month

Age:
Below 18 years old
19 29 years old

30 40 years old

41 51 years old

52 years old and above

Birth era:
Baby Boomers

Geographic

Generation X

Generation Y
Density:

Urban

Suburban

Small Town
Psychographic

Rural
Lifestyle:
Interests in sports

Behavioral

Non interests in sports

Benefits sought:
Focus on the products features
20

Not focus on the products features

Appendix 2.0
Merchandise category

Variety

Sports Shoes

Basketball

Assortment

Men, US size from 7-13,

UK size from 6-12, ER
size from 40-47, CM size

from 25-31.
Women, US size from 510, UK size from 2.5-7.5,
ER size from 35.5-42, CM

size from 22-27

Kid, US size from 8C-3Y,
UK size from 7.5-2.5, ER
size from 25-35, CM size
from 15-23

Football

Men, US size from 7-13,

UK size from 6-12, ER
size from 40-47, CM size

from 25-31.
Women, US size from 510, UK size from 2.5-7.5,
ER size from 35.5-42, CM

size from 22-27

Kid, US size from 8C-3Y,
UK size from 7.5-2.5, ER
size from 25-35, CM size
from 15-23

21

Running

Men, US size from 7-13,

UK size from 6-12, ER
size from 40-47, CM size

from 25-31.
Women, US size from 510, UK size from 2.5-7.5,
ER size from 35.5-42, CM

size from 22-27

Kid, US size from 8C-3Y,
UK size from 7.5-2.5, ER
size from 25-35, CM size
from 15-23

22

Apparel

Capris

Nike Legend 2.0 Slim

Dri-Fit Definition Capris

Nike Legend 2.0 Tight

Poly Capris
Nike Legend 2.0 Tight

Dri-Fit Cotton Capris

Nike Legend 2.0 Slim
Poly Capris

Compression Clothing

Nike Pro Combat

Compression 6 Short

2.0
Nike Pro Combat

Compression 9 Short 2.0

Nike Pro Combat Core
Comp Sleeve Top 2.0

Nike Pro Combat Core

Compression Tights
Nike Pro Combat Core

Compression S/S Top

Nike Pro Combat
Hypercool Comp SLVLS

23

Pants

Nike Legend 2.0 Tight Fit

Poly Pants
Nike Legend 2.0 Regular
Dri- Fit Cotton Pants

Sports Bra

Nike Pro Core Bra

Nike Hypercool Bra
Nike Scoop Back Bra
Nike Favourite Bra
Nike Shape High Support
Bra

24

Sports Equipment

Basketball

Nike Swoosh Mini

Basketball
Nike Dominate Basketball
Nike Versa Tack

Basketball
Nike LeBron XI AII

Courts Basketball
Nike LeBron XII

Playground Basketball
Nike KD VIII Playground
Basketball

Accessories

Sleeve

Nike Open Patella

Nike Elbow Sleeve
Nike Thigh Sleeve

Belts

Men
Colour: black, gray,
purple, white, navy, pink,
red, blue, multi, orange
and yellow.

Hats

Men, women
Colour: black, blue, white,
pink, red, navy, green,
gray, multi and orange.

Hair Accessories

Men, women, kid

Colour: yellow, multi,
green, pink, red, black,
blue, gray, navy and
white.

25

Gloves

Men, women, kid

Colour: black, white and navy.

Tech Accessories

Colour: black only.

Appendix 3.0
States
Kedah
Kelantan
Pahang
Negeri sembilan
Melaka
Selangor
Johor
Perak
Penang
Perlis
Terengganu
Sabah
Sarawak

No. of stores
1
99
11
99
2
1
30
15
1
1
-

Appendix 4.0

26

Appendix 5.0: Running Malaysia Magazines Nike sport shoes advertisement

Appendix 6.0: Nike We Run KL was held on 1 February 2015 at Stadium Merdeka, Kuala
Lumpur
27

Appendix 7.0 : Gunners Challenge Event at Mid Valley Exhibition Centre in Kuala
Lumpur

Appendix 8.0: Nike the Chance - footballers

28

Appendix 9.0: Store layout design Nike store at One Utama New Wing

Appendix 10.0

29

Appendix 11.0

Appendix 12.0

30

Appendix 13.0

Appendix 14.0
31

Appendix 15.0

32