LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

2.8 STRATEGIC PLAN

2.8.1 Year 2018
Timeline

January February

Proposed
Activities

Objective
To introduce and
develop the
awareness of our
target market by
using different
marketing strategies

Market/Client
Search

Key
Performance
Indicator

Budget

Lead
Person/s

Establish at least
10 clients

Sales and
Marketing
Manager

To find clients within

Dasma, Bacoor,
Gen. Trias, Trece,
and Imus
January December

Profit Generation

To effectively market
the product to
clients

Generate at least
P10,000 net
income

Sales and
Marketing
Manager

May

Skills
Enhancement
Training

To improve
employee and
managerial skills

Improve working
efficiency

HR Staff

COLLEGE OF BUSINESS ADMINISTRATION

LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

2.8.2 Year 2019

Timeline

January
December

Proposed
Activities

Objective

Prompt delivery
of customer
orders

To strengthen
companys
reliability as a
supplier

Key
Performance
Indicator

Profit generation

To effectively
market the
product to clients

January December

Regular
Compensation
Increase

To increase the
wages and
salaries of
employees

Lead
Person/s

Increased sales
by ____

Sales and
Marketing
Manager

Increase net
income by
_______

Sales and
Marketing
Manager

Increase in
salaries by 2%

Accounting
Manager

To enhance
customer
satisfaction

January December

Budget

COLLEGE OF BUSINESS ADMINISTRATION

LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

2.8.3 Year 2020

Timeline

Proposed
Activities

Objective

January December

Profit generation

May

Production
Department
Training and
Seminar

January December

Regular
Compensation
Increase

To effectively
market the
product to
clients
To continuously
enhance the
performance of
the production
workers for more
effective
production
process
To increase the
wages and
salaries of
employees

Key
Performance
Indicator

Budget

Lead Person/s

Increase net
income by
_______

Sales and
Marketing
Manager

Improve
business
operation
efficiency

Production
Manager and
Production
Operators

P5,000.00

Increase in
salaries by 2%

COLLEGE OF BUSINESS ADMINISTRATION

Accounting
Manager

LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

2.8.4 Year 2021
Proposed
Activities

Objective

Key
Performance
Indicator

January December

Profit generation

To effectively
market the
product to
clients

Increase net
income by
_______

Sales and
Marketing
Manager

January December

Regular
Compensation
Increase

To increase the
wages and
salaries of
employees

Increase in
salaries by 2%

Accounting
Manager

Timeline

COLLEGE OF BUSINESS ADMINISTRATION

Budget

Lead Person/s

LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

2.8.5 Year 2022
Proposed
Activities

Objective

Key
Performance
Indicator

Profit generation

To effectively
market the
product to
clients

Increase net
income by
_______

Sales and
Marketing
Manager

December

Recreational
Activities

To increase
employee
engagement and
satisfaction

90% employee
satisfaction from
the surveys to be
conducted

HR Staff

January December

Regular
Compensation
Increase

To increase the
wages and
salaries of
employees

Increase in
salaries by 2%

Accounting
Manager

Timeline

January December

COLLEGE OF BUSINESS ADMINISTRATION

Budget

Lead Person/s