Logitech Confidential

Welcome

On Case Logitech

Logitech Confidential

Presented By:
ID

Name

Program

11104012

Md. Mominul Islam

MBA

12104012

Rajib Bosak

MBA

12104017

Dilip Chandra Ghosh

MBA

12104025

Md. Kuddus

MBA

12104016

Md. Abdul Al Mamun

MBA

11104032

Md. Arifuzzaman Miah

MBA

Logitech Confidential

Logitech
Logitech is a world leader in global provider of personal computer
accessories headquartered in Romanel-sur-Morges, Switzerland. The
company develops and markets products like peripheral devices for PCs,
including keyboards, mice, microphones, game controllers and webcams.
Logitech also makes home and computer speakers, headphones, wireless
audio devices, as well as audio devices for MP3 players and mobile
phones.
Logitech purpose is to provide user-friendly interfaces with agility and low
cost.

Founded

Switzerland (October 2, 1981)

Founders

Daniel Borel
Pierluigi Zappacosta
Giacomo Marini

Logitech Confidential

Romanel-sur-Morges
Headquarters:
Switzerland.
Area served : Worldwide
Website

: www.logitech.com

Industry

: Computer peripherals

Key people

Logo

Guerrino De Luca (Chairman and acting CEO)

Erik Bardman (SVP, Finance and CFO)

CURRENT SITUATION

Logitech Confidential

Current performance:
1981 Established in Switzerland by Daniel Borel & Pierluigi
Zappacosta & Giacomo Marini.
1982 introduces its first computer mouse, the P4
1984 introduces the C7, which sells for under $100 and does
not require a separate power supply.
1989 introduces the Series 9 mouse.
1997 first USB mouse
2000 Optical sensor to track movement mouse.
2003 exceeds $1b in annual revenue; ships its 500m mouse
2005 opens new facility in Suzhou, China
2006 130 new products; 143m products shipped worldwide

Logitech Confidential

LOGITECH TODAY
Global operations
California marketing, finance, and logistics (some R&D)
Switzerland research and development (programming)
Ireland design, mechanical engineering, sales support
Netherlands European distribution
Taiwan worldwide operations
Suzhou, China manufacturing
Performance
more than 11000 employees
distribution in more than 100 countries
projected sales, $2.4 billion (11% OEM; 89% retail)

Logitech Confidential

FINANCIAL INFORMATION
Mar 2009 Mar 2010

Mar 2011

Mar 2012

Revenues

2.209B

1.967B

2.363B

2.316B

Gross Profit

691.23M

626.89M

836.50M

776.59M

Net Income

107.03M

64.95M

128.46M

71.45M

Assets

1.422B

1.600B

1.862B

1.856B

Current Liabilities

289.29M

440.29M

470.72M

487.79M

Shareholder's
Equity

997.70M

999.71M

1.205B

1.150B

Net change in Cash

10.4

-172.8

158.0

0.4

Logitech Confidential

LOGITECH PRODUCTS

o Keyboards
o Webcams
o Speakers
o headphones
o Gaming devices
o Network music systems
o Video-security solutions
o Remote controls
o Digital Writing

Logitech Confidential

LOGITECH PRODUCTS

1982

1984

1989

2012
Iis products are now distributed worldwide, in over 100 countries.

Logitech Confidential

TOP MANAGEMENT

Guerrino De Luca
Chairman of Logitech's board of directors
Acting President & Chief Executive Officer

Erik Bardman
Sr. Vice President
Chief Financial Officer
Finance

Junien Labrousse
Executive Vice President
Products

Werner Heid
Sr. Vice President
Sales & Marketing

Logitech Confidential

Vision Statement
The interface that links people and information will
transform the way they work, learn, communicate & play

Mission Statement
Logitech brings to market tools that enrich the interface
between people and information

Logitech Confidential

EXTERNAL ENVIRONMENT

GENERAL

The company is facing a tremendous competition of its operating business. The

products of Logitech are highly competitive overall world. The main competitive
factors for the company are given below:
Frequent introduction of new products.
Rapid technological advances.
Competitors frequently cut prices of their
Product quality and reliability.
Availability of products
Marketing and distribution capability.
Service and support.

products.

Above are the main threats for the company. So if company want to survive in
competition ,must have to concentrate above factors.

Logitech Confidential

STRENGTHS OF THE COMPANY ARE WORLDWIDE REPUTATION,

QUALITATIVE PRODUCTS, ADEQUATE RESOURCE, EXPERIENCED
EMPLOYEE, EXCELLENT MARKETING STRATEGY, AVAILABILITY OF
PRODUCTS, WORLDWIDE MARKETING.
THE COMPANY OPERATES ITS BUSINESS ON A GEOGRAPHIC BASIS.
THE COMPANY REPORTABLE OPERATING SEGMENTS CONSISTED OF
THE AMERICAS, CHAINA AND ASIA PACIFIC. THE RETAIL SEGMENT
OPERATED LOGITECH- OWNED RETAIL STORES IN THE CHAINA AND IN
INTERNATIONAL MARKETS.

Industry environment
The local companies of China are trying to emulate with multinational
companies. The models of Chinese companies are vary from one to another.
But generally offers qualitative products at a chipper price. Firstly Chinese
companies try to take idea about concern industry and try to become second
position in their home market rather than third or fourth position. It is true that
they are not economically viable but day by day progressing.

Logitech Confidential

INTERNAL ENVIRONMENT

Corporate Structure
Matrix structure of management.

Corporate Culture
Global mindset.
Efficiency.
Transparency and visibility
Strong project management practices.

Logitech Confidential

MARKETING
Logitech operates their business over the California,Switzerland,China and
many other countries.Logitech `s products distribution in more than 100
countries.Logitech has sales apporach are retail sales,direct and indirect
distribution channels and business with others company.

Marketing mix
Product: Innovative products internationally.
Price: Buying power of international market.
Promotion: Logitech should continue promotion of its products on the
ground of innovation, style and technical elegance, internationally.
Place: Eastern Europe, Middle East, and North Africa regions, Americas
and in Asia Pacific in Asian

Logitech Confidential

FINANCE
In 2008-2009 hit hard on Logitech`s business.
Sales figures were decrease $2.00 bill. From 2.2 bill in 2010
to 2009.
Operating income was also decrease $78 mill from $110 mill
the previous year.
Net income was decrease $65 mill from $107 mill in the
previous year.
Gross margin was increase 31.9% to 31.3% in previous year.

Logitech Confidential

SWOT ANALYSIS

Strengths
Strong
Management
Brand Name
Unique Products
Cost Advantages

Weaknesses
Online
Presence
Cost Structure
Customer
Service

Opportunities
Online Market
Fragmented
Marke
New Services
New Products

Threats
Bad Economy
Mature Markets
Intense
Competition
Political Risk

Logitech Confidential

IDENTIFICATION OF STRATEGIC ISSUES

Logitech implemented a strategy of innovation

To enhance products with the technologic.

To create the most advanced software.
Most innovative and collaborative experience for customer.
To enhance future portfolios.
Expend the depth of the peripheral product line
Quick cam PC of connecting corporation.
Develop close partnerships with specific platforms.[Phone and
Blackberry].
Produce apps [applications for each platform. And
Produce ` platform neutral apps by using he mobile web.

Logitech Confidential

Recommendations
To seek long term profitable growth.
Offering the highest quality products.
Promote more electronic or digital peripherals.
Promote environmental friendlier products.
The passion and dedication of employees.
Setup and distribute domestically in China and India.
Focused strategies on reducing dependencies on suppliers
including retail sales channel.
Maintain current strategy.
Brand Establishment.
Mouse Advancements.

Logitech Confidential

THANKS EVERYBODY TO BE PATIENT