Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/301687584
READS
122
2 authors:
Sophie C. Boerman
University of Amsterdam
University of Amsterdam
15 PUBLICATIONS 65 CITATIONS
SEE PROFILE
SEE PROFILE
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
Disclosure characteristics1
Effects
Processing
Conditions
Reference
Brand responses
Print
Labeled as advertisement
(wording not specified)
Textual
Recognition of
advertisement content (-)
Cameron &
Curtin, 1995
Advertisement
Textual;
Center of upper page
Kim et al.,
2001
Visual;
3 or 6 seconds
Conceptual persuasion
knowledge (+)
Attitudinal persuasion
knowledge (+)
Visual
Visual;
3 or 6 seconds;
Prior, concurrent, after
Recognition of advertising
(+)
Critical processing (+)
Timing
Boerman et
al., 2014
Visual;
6 seconds;
Beginning of program
Content
Boerman et
al., 2015a
Visual;
3 or 6 seconds;
Prior, concurrent, after
Duration;
Timing
Boerman et
al., 2015b
Television
Brand placement
Brand memory (+)
Brand attitude (-)
Duration
Boerman et
al., 2012b
Boerman et
al., 2013
39
Disclosure characteristics1
Effects
Processing
Conditions
Reference
Brand responses
Visual;
7 seconds;
Start of sponsored content
Content;
Celebrity
credibility
Dekker &
Van
Reijmersdal
, 2013
Visual;
3 seconds;
Prior or after
Timing
Campbell et
al., 2013
Modality
Tuggle,
1998
Visual, audio, or
audiovisual;
Continuously or at end
Visual;
20 seconds;
Throughout sponsored
content
Recognition brand as
source (+)
Perceived credibility of the
VNR story (ns)
Attitude toward the VNR
message (ns)
Visual;
20 seconds;
Throughout sponsored
content
Television news
commercializing (+)
Television news
commercials in disguise
(+)
Wood et al.,
2008
Nelson et
al., 2009
40
Disclosure characteristics1
Processing
Brand responses
Visual;
3 or 4 times
Visual;
1 second;
At the end of the sponsored
content
Effects
Conditions
Reference
Content
Tewksbury
et al., 2011
VNR
ethicality
Nelson &
Park, 2014
Movies
List of brands in movie
Bennett et
al., 1999
Visual;
2 seconds;
Prior, concurrent, after
Skepticism (ns)
Timing
Van
Reijmersdal
et al., 2013
Visual;
4 seconds;
Beginning of fragment
Content;
Brand recall
Tessitore &
Geuens,
2013
Audio;
before listening to the show
Brand
familiarity;
Appropriateness
Wei et al.,
2008
Radio
Participants were told a brand
paid for the radio show
41
Disclosure characteristics1
Effects
Processing
Brand responses
Conditions
Reference
Timing
Campbell et
al., 2013
Content
Carr &
Hayes, 2014
Online
Blogs
Some news on this website are
sponsored by firms
Visual;
Prior, after
Visual;
End of blog post
42
Disclosure characteristics1
Effects
Processing
Brand responses
Conditions
Reference
Mood
Van
Reijmersdal
et al., 2015
Modality
Evans &
Hoy,
forthcoming
Advergames
This game contains advertising
for [BRAND] to influence you
Visual;
Before game
Visual, audio, or
audiovisual;
Text below game, audio
started after 4 seconds and
repeated every 10 seconds
Note. Table solely presents the effects discussed in this literature review.
ns = no significant effect, m = significant moderated effect, + = significant positive effect, - = significant negative effect.
1
presents modality; duration; timing or position of the disclosure if information is provided in the article.
43