Video Overview

th
SHRM Foundations 5th
DVD

Filmed at Starbucks Headquarters, Seattle

Featuring Wayne Cascio, Ph.D.
Comprehensive Interviews
Officers, Managers and Employees

Video Synopsis

Introduction
A Business of People
Description of
Starbucks Business
Mission and Guiding
Principles

Corporate Social
Responsibility
Working Environment
and Trust

Health Benefits and the

Relationship with Partners

The Role of HR
Advice for Small Companies

Company Overview
United States:
50 States + D.C.

6,281 Company-Operated Stores

3,533 Licensed Stores
International:
39 Countries

1,553 Company-Operated Stores

2,361 JV & Licensed Stores

Company Overview
Products
30 Blends of Coffee

Handcrafted Beverages
Merchandise
Fresh Food
Starbucks Entertainment
Global Consumer Products
Starbucks Card
Brand Portfolio (Tazo, Ethos, Seattles Best)

Company Overview
Headquarters: Seattle, WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000

Discussion
Questions

How can companies build a

relationship based on trust
with their employees?

Provide support
Share success
Extend ownership

How does a company live by

its guiding principles?

Use them as a point of reference

Make decisions based on them
Embed them in interactions with
customers and partners

What does workforce

diversity mean for an
organization?

Diverse leadership
Different styles
Impact on value

How does a company remain

faithful to its mission?

Audit management decisions

Survey employees
Act based on frontline feedback

With whom does the company

interact through Corporate
Social Responsibility?

Customers
Suppliers
Communities

How do companies create a

Top-100 environment?

Put people first

Accessible top management
Homogeneous organizational
environment

What should companies

know about trust?

Trust is earned
Trust is fragile
Trust needs to be nurtured

How can health benefits

contribute to build trust?

They safeguard employees well-being

They create engagement
They are valuable for the employee,
for the company and for the
community

What is the role of HR in a

business made of people?

Provide strategic input

Assist the organizations line
managers
Promote organizational culture

Compound Annual Growth Rates

Financial History

Comparison

Five Important
Lessons

5 Lessons
1. Trust is the foundation of performance
2. Trust is fragile
3. Communicate often in ways that support core
values
4. Involve employees in decisions that affect them
5. Survey employees regularly about how leaders
behavior supports the companys mission and
values