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Submitted to:
Abu Saad Shezanul Haque(Abu)
Lecturer,
Department of Management,
North South University.
Letter of Transmittal
11th August, 2015
Abu Saad Shezanul Haque (AbU)
Lecturer,
Department of Management,
School of Business Administration
North South University
Subject: Submission of project report on the analysis of organizational behavior of BRB
Cables Industries LTD.
Dear Sir,
This is our pleasure to accomplish the project work and submit our analysis on BRB Cables
Industries LTD. It has been prepared by a group of five students as a part of the MGT 321
course following the instructions that has been given to us by you. Though we are in our learning
curve, this report has enabled us to gain insight into the core fact of Organizational Behavior.
We have put our earnest effort to give this report a presentable shape and make it as informative
and precise as possible. We thank you for providing us with this unique opportunity.
Yours Sincerely,
Ariful Karim Khan
Faria Ishrat
MD. Showkat Uddin Chy
Syed Sajid Mehrab
Fahim Jawad Rahman
Acknowledgement
First of all, we would like to thank Almighty Allah for allowing us to remain able to complete
this report. We offer Him our deepest gratitude, because without His allowance we could have
never finished our work.
Then we would like to put across our earnest appreciation to Mr. Abu Saad Shezanul Haque
(AbU), faculty member of North South University, for giving us this wonderful opportunity to
prepare this report, and providing his valuable suggestions and precious time in accomplishing
our project report. This will help us a lot in receiving the knowledge of real world managerial
situations. We are grateful to him for his help and support for which we were able to prepare this
report successfully.
Our project writing skills and communication skills have improved greatly during the course of
writing this report. If there is any kind of questions or comments regarding the interpretation of
this report, please feel free to contact with us. We look forward to working under the guidance of
Mr. Abu Saad Shezanul Haque (AbU) again in the near future.
We thank him for believing in us and giving us this wonderful opportunity.
Table of Contents
1. Company Profile of BRB Cable Industries LTD...05
2. Introduction...06
3. Analysis of Organizational Culture 07
4. BRB Cables LTDs Vision and Mission.07
5. BRB Cables LTDs Sales Center08
6. Achievements...14
7. SWOT Analysis...14
8. An Analysis of MD. Parvez Rahmans Personality.15
9. MD. Parvez Rahman's Sources of Motivation..17
10. Success Factors.19
11. The Leadership Style19
12. The Decision Making Style..........................23
8. Team Analysis..
9. Analysis of Organizational structure
10. Existing HR policies
11. Recommendation..
12. Conclusion.....
13. References.
Bangladesh.
071-61933,73244,
Fax:
61600
00-88-071-73641
E-mail:
brbcables@gmail.com,
brb@bttb.net.bd
Website: www.brbcables.com
4 Registered Office
5 Nature of the Company : Manufacturer of a complete range of XLPE & PVC Insulated LT & HT Cables,
FRLS Cables, House and Appliances Wiring Cables, Dry & Jelly filled
Telecommunication Cables, Instrumentation Cables, Aluminium Overhead
Conductors, Dual Coated Super Enamelled Copper Wire (Winding Wire), lamp
ballast.
6 CertificateIncorporation : 23rd October'1978
Introduction
BRB Cable Industries Ltd. a private Limited Company was established with a view to
manufacture Wires & Cables in 1978. The factory started commercial production in the year
1980 and it has become a leading manufacturer of XLPE & PVC Insulated LT & HT Cables,
FRLS Cables, House and Appliances Wiring Cables, Dry & Jelly filled Telecommunication
Cables, Instrumentation Cables, Aluminum Overhead Conductors, Dual Coated Super Enameled
Copper Wire (Winding Wire), Marine Type Cables, practically all cables required from the
substation down to the lighting point. All the products are approved by BSTI (Bangladesh
Standards and Testing Institution) and certified by the world-renowned internationally reputed
individual Testing laboratory CPRI (Central Power Research Institute), India.
The factory is situated at BSCIC Industrial Estate, 5 KM from Kushtia town. The factory is well
equipped with modern machinery and equipments. The company has a group of qualified and
experienced manpower who maintains the quality of the products. For its product quality, the
company has earned fame in the country and its product has been approved and being used by
BPDB, REB, DESA, DESCO, BMDA, PWD, BTMC, BSFIC, T&T, MES, BADC, Bangladesh
Port Authority, Bangladesh Railway, Autonomous bodies, Private sector, Industrial and
Apartment projects and individuals. To meet up increasing demand in the market, the company
has set-up Unit-2 for producing Wires & Cables, AAAC, AAC & ACSR Conductor, XLPE
&PVC Insulated LT & HT Cables, FRLS Cables, House and Appliances Wiring Cables, Dry &
Jelly filled Telecommunication Cables, Instrumentation Cables, Aluminum Overhead Conductors
and set-up Unit-3 for producing special type of Dual Coated Super Enameled Copper Wire
(Winding Wire). The Company is marketing its products through 85 (Eighty Five) Sales centre.
Additionally BRB products are also sold through their sister concern, BRB Distributions Ltd.
Dhaka. Besides the Sales center, the Company is marketing its products through selected Traders
in all districts. The Company has a group of experienced personnel in its marketing & technical
department who are well equipped to render service to its customers.
The Company was earlier certified as an ISO-9002 certified Company for its quality
management system. Keeping its commitment to ensure gradual improvement of its quality
products through Research and Development, prompt customer service, the company later
undertook ISO-9001:2008 certificate. Moreover the company has been awarded Bangladesh
Education Scholarship Trust Gold medal, Sher-E-Bangla Gold medal, 10th Golden America
Award, Arch of Europe Award, National Export Trophy (97-98) Gold and National Export
Trophy (2000-2001) Bronze. The company has been ranked 33rd amongst world leading Wires
& Cables manufacturing Companies. This Study incorporated 3,000 Wires & Cables
manufacturers of 200 countries.
Being a MD is a huge responsibility. And to fulfill this responsibility Md. Parvez Rahman
ensures a corporate culture which can achieve the goals of the organization. So he created a
culture of openness, confidence, leadership and creative thinking at every level of BRB Cables.
All the employees are forced to think out of the box and to think as if they were not working for
a big company but for a demanding entrepreneur where nearly everyone knows the boss. Mr.
Parvez believes if employees dont think for short term then they cant attain the long term
achievements. Mr. Parvez maintains an informal relation with employees, surprising them with
bonuses and recognition because he thought it motivates the employees to work efficiently.
SWOT Analysis
Strengths:
-
The customer service is impeccable. They provide prompt customer service and handle
them in a very transparent manner. They give importance to customer account secrecy.
The company does not discriminate employees based on religion, sex, etc. As a result, the
work place environment is quite appealing.
Weaknesses:
-
making.
One of the biggest concerns for many consumers is lack of online Purchases.
As there are so many branches, all the branches are not equipped with trained manpower
Opportunities:
-
If BRB reduces the price on many cable categories, so that they can attract a large
number of consumers.
The companys large and diversified customer base providesa substantial growth
potential.
Threats:
-
As focus is shifting toward secondary and tertiary sectors. Technology is improving day
by day. More cable industry is developing. So they need to remain competitive with
others.
The unstable political situation in threatening as it is not optimal for investment.
The increasing number of domestic private and foreign cable industry whohave lucrative offers,
can affect BRB Cables.
Our mission is to provide quality and excellent service to our customers professionally and
exclusively. We strive for honesty and integrity in all our endeavors as we provide opportunities
for growth and enrichment to our employees, our business partners and the communities in
which we operate. We strive to be incessantly on the path of innovation for eco-friendly products
and try to make environmentally hazardous raw materials redundant. We maintain high standards
of technology by providing safe, reliable, and comfortable and value-fro money products.
BRB Cables uses an equation which actually describes its mission. That equation is:
We have a relentless drive to invent things that matter: innovations that build, power, move and
help cure the world. We make things that everyone needs. This is a source of pride. To our
employees and customers, it defines BRB Cables.
BRB cables mission statement: Be the countrys largest provider of Cable commerce solution
so the country could Light safely.
Slogan: As long as Md. Parvez Rahman is the MD of BRB Cables there will be a slogan of this
organization, which is We bring good things to life.
Briggs
Type
Indicator
(MBTI)
The Myers-Briggs Type Indicator (MBTI) is often used to improve overall performance in
organizations. This tool can help workers gain self-awareness, improve emotional intelligence,
and better understand how theyas well as those around themoperate in the workplace.
The Myers-Briggs Type Indicator (MBTI) seeks to quantify a persons personality type
Md. Parvez Rahman can be characterized by the MBTI descriptors ENTJ. ENTJs are natural
born leaders. They live in a world of possibilities where they see all sort challenges to be
surmounted, and they want to be the ones responsible for surmounting them. They have a drive
for leadership, which is well-served by their quickness to grasp complexities, their ability to
absorb a large amount of impersonal information, and their quick and decisive judgments. They
are "take charge" people. They are more likely to analyze and apply logic with interpersonal
issues, which can annoy and puzzle the feeling types. The ENTJs doesnt generally understand
emotions, preferring to deal with issues as problems or concepts. ENTJs must develop their
perceptive ability and suspend the judgment function just long enough to give perception a
chance. If an unexpected explosion of temper shows up, theres a good possibility that the ENTJ
needs to allow space for feeling now and again. This will provide a constructive outlet before
reaching the boiling point.
Md. Parvez Rahman can be described 80% of this category. As most of the cases the theory
relates to him and his decision making style while at some situations it may not be categorized
exactly as ENTJ which is why we are stating that it relates 80% with Mr. Parvez Rahman.
The Big Five Model
Many contemporary personality psychologists believe that there are five basic dimensions of
personality, often referred to as the "Big 5" personality traits. The Five categories in the Big Five
Model are Extraversion, Agreeableness, Conscientiousness, Emotional Stability and Openness
to Experience. Md. Parvez Rahman scored high in all five dimensions of personality traits of the
Big Five Model.
From the analysis of Md.Parvez Rahmans personality, He is emotionally stable and agreeable
person, who is also open to new and creative ideas and he likes to get those ideas implemented
very soon. He is outspoken and he meets everyone in his company, which makes him extrovert
as well. All these personality traits show that he is very energetic and caring about his
organization. He plans both for short term and long term. He also put effort in training the
successors and making future leaders who can replace the old leaders and put new energy into
the businesses. He always believes in giving his people the best as reward and recognition. He
knows that peoples voice is very important so he arranges such systems that every single
employee can be heard, their suggestions are taken seriously and their issues could be resolved.
This creates a sense of ownership in all the employees and they feel as being important and part
of the company. All these actions prove that Md. Parvez Rahman is a true leader and a great
manager. Due to his strong leadership, he transformed the company in to a corporation.
Other
Personality
Features
of
Md.
Parvez
Rahman
There are a number of personality traits that a leader can possess. According to research, Md.
Parvez Rahman is a leader who also has a narcissistic personality. Narcissism is not necessarily
a negative character trait for modern leaders to display. He embodies "strategic intelligence,"
which is a powerful blend of foresight, systems thinking, visioning, motivating and partnering.
Other strengths of the productive narcissist include charisma, voracious learning, perseverance,
alertness to threats, and a sense of humor.
their eyes, improving the world. They build their own view of what the world should be and get
others recruited to their vision.
setting fixed goals, he always ask for every possible improvement ideas from his employees and
all these things help the employees work their level best.
So here from the motivation theories, we can relate the Goal setting and Self- efficacy
theory with the motivational ways of Md. Parvez Rahman because, when a leader set higher
goals it pushes his employees to perform better and set higher goals for their own performance
which enriches their self- confidence as well as their performance. Again, according to the
Expectancy theory, when the leader rewards good performance with trophy, salary, promotion,
bonuses, etc, it motivates the employees to put more effort to improve their performance in order
to get rewards. So by motivating employees in these different ways, Md. Parvez Rahman has
proven that he is a great leader and the company is highly benefited.
corporate authority wouldn't have been possible without an amazing grit of never giving up and a
strong level of energy. His abilities were that he was able to comprehend and learn quickly, to
take note of what he has learned and to be a pioneer in his profession.
This type of people are very much responsible, dependable and persistence. Md. Parvez Rahman
is a very responsible person. He always fulfills his responsibilities quiet well and he is a
dependable leader as well.
Openness:
This include Creative and artistic types of people. According to his character it doesnt seem that
he is an artistic person, instead he is a realistic one.
Emotional intelligence:
People with positive emotional intelligence are clam, confident and secure. Mr. Parvez is a
positive person who believes in his worth and works hard for it.
Mr. Parvez did everything as a MD of BRB Cables which helped the organization to grow that
big. If we consider this OHIO State Model then we can say that Mr. Parvezs leadership style
falls on the high initiating structure and high consideration. It actually means that Parvez is
highly production oriented. He wants to work and achieve his organizations goals but at the
same time he gives his employees enough scope of reward, confidence and healthy work
environment to do their work properly. He is never in a favor of creating pressure on his
employees. He believes that people can actually work better when they are not told how to work.
So we can say that according to the OHIO State Model Mr. Parvezs style of leadership falls on
high initiating structure and high consideration point.
Though the analysis states that mr. Parvez is highly concern for production rather than
employees, he manages the employess as well.
Contingency Theory
Fiedler Model: Effective group performance depends on the proper match between leadership
style and the situation. For effective leadership must change a leader who fits the situation or
change the situational variables to fit the current leader.
Three Situational Factors are considered here:
Above three factors are matched with Md. Parvez Rahmans leadership style. He is very much
trusted by his employees.
considers occasional informal get together with his colleagues and bosses or with his employees.
He set the goals and encourages employees to attain that goal. Offer reward for best idea and
also establish a performance-review program to identify the top 20 percent of employees. Later
according their performance rewards them with bonus and stock options.
Cables in several major areas which consisted of the rigorous training of statistical tools to
improve profits, reduce costs and improve speed. The steps are given follow:
Mr. Parvez consistently set far-reaching goals in an attempt to move the company in the direction
he wanted. To do so he rewarded people by giving bonuses if they made great progress towards
goal but did not reach them or often recognized them for superior performance. He found that the
organizational structure was consisted of nine layers of management between the shop floor and
the MD. This made BRB Cables an inward focused company that the employees found difficulty
in communicating with one another. Mr. Parvez believed that BRB Cables was overly diversified
so he eliminated it. BRB Cables faced negative attitudes toward the workplace so he articulated
the corporate strategy in a way that each division would be number one or number two in their
industry. He had reduced the workforce in order to streamline the company and to increase
efficiency.
Be Number 1 or Number 2:
When the company ranked as four or five in a market, that time number one sneezes and
give feeling of pneumonia. When the company ranked number one they can control their
destiny.
Through organization restructure Mr. Parvez eliminated extra layers of management and
cut off a large number of jobs. He believes that employees should be given enough space to show
their creativity and they should be given total freedom of work style and ideas. But he also
believes that if any company wants to achieve its objectives it should also shed people who are
not productive for the organization. His organization structure is informal and everyone is free to
do their work in their own unique style.
Existing HR Policies
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Conclusion
Md. Parvez Rahmans attitude towards management boils down to a few very simple
ideas: breaking down hierarchies, ensuring free information flows throughout the organization,
and encouraging people to talk, listen and be open to new ideas. Mr. Parvez is successful in
transforming a complacent behemoth into an energized company ready to face world
competition. Because of his strong attitude and leadership, whatever tactics Mr. Parvez uses,
whether good or bad, the fact will remain that he will be one of the most successful leaders of the
company.
References
1) www.brbcable.com
2) www.addressbazar.com
3) https://www.linkedin.com/company/brb-cable-industries-ltd
4) www.cable-tech.ch/cable/cbrb.htm
5) www.detailsite.com/www.brbcable.com
6) www.wikipedia/organizationalbehaviour
7) www.wikipedia/motivation
Appendix
Achivements
National Export Throphy 2000-1
10th Golden American Award for quality,New York ,usa 1998
The Arch of Europe Gold Award
Crtification: ISO 9001-2008 Certified
BSTI Approved
Tested By: BUET, DUET, CPRI, BSTI.
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