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PART I
INTRODUCTION TO SYSTEMS THINKING
SYSTEM
- Any group interacting interrelated, or interdependent parts that form a complex and
unified whole that has a specific purpose
SYSTEMS THINKING
- Way of seeing and talking about reality that helps us better understand and work with
organization and communities to influx the quality of our lives.
CHARACTERISTICS OF A SYSTEM
- Systems have a purpose that defines it as a discrete entity that holds it together
- All parts must be present for a system to carry out its purpose optimally
- The order in which parts are arranged affects the performance of a system.
SYSTEMS ATTEMPT TO MAINTAIN STABILITY THROUGH FEEDBACK
- Feedback provides information to the system that lets it know how it is doing relative
to some desired state.
TWO PERSPECTIVES:
- Linear Perspective
Each part is with one single flow and direction
- Feedback Perspective
Parts are interconnecting
SYSTEMS THINKING
The Iceberg
- A pyramid (base at the bottom) in which parts are separated according to
focus/quantitative measure.
- Sequence:
Events What happened?
Patterns of Behavior Whats been happening? What are the trends? What
changes have occurred?
Underlying Structures What has influenced the patterns? (e.g. policies, laws,
physical structures) What are the relationships among the parts?
Mental Models What assumptions, beliefs, and values do people hold about the
system?
Vision What are the shared visions of people involve in the system?
THINKING IN LOOPS
Comparison of linear and perspective model.
Sequence: Sales are down, Marketing Promotions, Orders Increase, Sales are up,
Backlogs, Sales are down, Marketing Promotions
PART II
AGRIBUSINESS SYSTEMS FRAMEWORK
AGRIBUSINESS SYSTEMS
Environments
1. Socio-economic and Political
2. Agro-climatic-ecological
ANALYZING SUPPLY CHAINS
- Special problems because of the complexity of the relationships in the system;
- It is too complex to analyze by using just one theoretical framework;
- Using a pluralistic approach employing a range of methodologies, taking into
account their combined insights when providing prescriptions for change.
GLOBAL CONTECXT IMPACTING VEGETABLE SUPPLY CHAINS
Globalization Effects
Technological improvements
Economic efficiency
Trade liberalization
Changing consumer demand
Emergence of Value Chains
Food supply chains are increasingly being driven by consumer demands
Differentiated products delivered to selected consumer segments
DUAL AGRIBUSINESS SYSTEMS IN MINDANAO
Soft System
The observer sees an image of systems and of order and relations
Problem areas identified using the approach:
Poor knowledge and application of technology,
Poor infrastructure support
Poor market information
Limited access to finance and capital
Imbalance in power relationships
Problems on land tenure
Supply chain orientation
Hard System
The observer sees a crooked, unbalanced or unordered world
PART III
VALUE CHAIN STRUCTURES
Set of internal and external, formal and informal, rules, norms and standards
operating in a value chain
System of regulation, coordination and control in which value is generated along the
chain
Distribution of power within a chain
MARKET INTERMEDIARIES
- Middlemen
- Links farmers (mostly small/local) to either the manufacturers of directly to the
consumers
CATEGORIES OF CHAIN PARTICIPANTS
Input Suppliers
Input manufacturers, wholesalers, distributors, retailers
Traders
Collectors, assembly traders, wholesalers, retailers, importers, exports
WHOLESALERS
Modern Wholesaler vs. Traditional Wholesaler
Primary Wholesaler vs. Secondary Wholesaler
MARKET TYPOLOGIES
Physical Markets
1. Assembly
Agricultural products are sold by farmers and collectors to large traders
2. Wholesale
Places where wholesalers, retailers and businesses buy their supplies,
mainly from wholesale traders. Large amount of produce
3. Retail
Places where consumers and businesses buy their supplies
MARKETING FUNCTIONS, ACTIVITIES AND SERVICES
- Assure that the produce is in the correct location, quality, quantity and at the time
needed. Certain processes/workflow should be followed by all of the participants of
the chain to meet the standards of the consumer
BENEFITS OF UNDERSTNADING PROPER MARKETING ACTIVITIES AND
SERVICES
- Calculation of net marketing margins
- Understanding employment along the chain
- identification of opportunities for innovation,
- ieas for development and upgrade