Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
COURSE NAME
Promotional Management (MKT 623)
INSTRUCTOR
Dr. Mubina Khondkar
MBA Program, Fall 2016
School of Business & Economics
SEC 01
SUBMITTED BY
Name
Md.Rakibul Islam Rakib
Zuber Azad
Md. Ibrahim Hamid
Rahnuma Sultana
Tatiana Jabeen
ID
1521418660
1421269060
1521413660
1530533660
1430724060
DATE OF SUBMISSION
06/10/2016
Story Behind the Advertisement:
In this ad, a foreigner girl came to Bangladesh and she feels the country in her way. She visits the longest
beach of Coxs Bazar, enjoys with the friendly kids of Bangladesh, goes to Sundarbans (The largest
mangrove forest) for collecting honey with the mouals (Honey collectors of Sundarbans), collects tea
leafs from the tea garden, visits the historical Paharpur, hill tracks of Banderbans, meets the people of
hills, village hat ( fair), Shatgombuz mosque (77 doomed mosque) of Bagerhat, Lalon Akhra of Kushtia,
grave of the father of nation and Shahid miner. Our hope cricket, the beautiful rain of Bangladesh, yellow
mastered field, playfulness of the Bangladeshi kids, drinking tea beside the street, rickshaw, colorful
village hats with nagordola, cotton candy and many more were focused.
Evaluation of Beautiful Bangladesh TVC
Every nation is a brand. Every nation has her own image in the minds of people living elsewhere, be it for
good reasons or reasons one would prefer not to cherish for. She has her distinctive features to represent
herself and create her own brands, be it historical significance, arts and culture, significant happenings,
modern or manmade or the natural elements that usually shape a countrys image and perception in
peoples mind. So is the image of Bangladesh. Bangladesh had created an image of hers in peoples mind
across the world for many reasons, and on numerous occasions. She is the most linguistically, culturally
and ethnically homogeneous country in the world. She wears a badge of pride with her culture, heritage
and self-identity. The advertisement of Beautiful Bangladesh has featured almost all the prominent
attractions of our country which captures the essence of Bangladesh completely. Even after that, the
advertisement becomes somewhat tedious due to its narrative style.
This ad seemed very creative because it represented the struggling peoples life of Bangladesh in an
artistic and attractive way The school of life, life about endless learning. It was more delighting
because only in 10 minute this ad not only focused on the beautiful places but also the life of
Bangladeshis was reflected. The ad is so emotional that it revives the patriotism of Bangladeshi people It
is also impressive that the ad shows gradually her get up changes and at the end she starts to wear sari.
She begins to love our culture. This ad sent the message so clearly that it indicates that tourists become
so delighted and gradually become attached with the culture of Bangladesh.
The Planning Cycle to Differentiate the TVC:
Where are we? Why are we there? Where do we want to be? How do we get there?
1. Where are we?
The Market, The Brand, The Competition, The Consumer, The Trade
The Strategy:
What changes in the marketing mix could achieve our objectives?
Budget, Role for advertising, Target group, Target responses, Media choice, advertising idea
Advertising Though Media
Integrated Marketing Communication (IMC)
ATTITUDES
KNOWLEDGE
Audience behavior
PREFERENCE
CONVICTION
Output
Segmentation