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Description
2009-10
2010-11
2011-12
2012-13
2013-14
9389
9423
9551
9741
9344
944
937
945
944
944
3445
3576
3707
3834
3963
3773
3812
3851
3888
3927
2014
1.2.1
At Present M.U Sangrur has 380 Milk Producers Societies and 135
Progressive Dairy Farmers who supply milk to M.U Sangrur where as
total numbers of potential villages are 575.So there is an urgent need to
organize societies in all the potential villages to provided above
benefits/facilities to all the milk producers of the Milk shed area.
The Milk shed area of Milk Union has four Milk Chilling Centers. The Union
has also installed 19 BMCs, 86 AMCUs & 120 Milk Analyzers at different
MPCS.
Milk Union is providing A.I Facilities to 184 Societies through 30 clusters
centers & 34 single A.I. Centre.
The Main Milk Products manufactured by the M.U Sangrur are Pouch Milk,
Ghee, SMP, Curd, Lassi, Paneer & Panjiri, etc.
This Plant has also adopted Quality Management System requirements as
per the international standard ISO 22000/2005 & Food Safety
management System Hazard Analysis & Critical Control Points (HACCP)
to ensure highest quality products with build in food safety to the
consumers.
Milk Procurement
The main objective of procurement wing is to increase milk procurement
Milk Processing
The Capacity utilization of the plant is continuously increasing as we are
receiving milk from the sister unions also during the flush season & we
are also supplying packed milk as well as loose milk to our sister unions
as per their demand.
The data of Capacity utilization for last five years is tabulated below
(Table-3).
Year
2010-11
2011-12
Plant Capacity
(Kg/day)
100000
100000
Capacity utiliza
(%)
69.60
79.21
2012-13
2013-14
2014-15
Table-3: Capacity utilization of
2014-15.
100000
87688
100000
80022
100000
81746
M.U Sangrur from the year 2010-11 to
87.69
80.02
81.74
Further, demand of packed milk and milk products like Lassi, Curd,
Paneer,Panjiri& Ghee in our own milkshed area is also increasing as
people are now getting aware about the quality of packed & labelled food
after implementation of Food Safety act. The existing infrastructure for
meeting increasing demand of products and to manufacture the same as
per fixed quality standards is not sufficient, So there is an urgent need to
up-grade & renovate the same.
1.2.3 Marketing of milk & milk products.
Primarily we are marketing milk & milk products in Sangrur, Barnala,
Malerkotla, Sunam & Dhuri. Beside marketing products like Panjiri to
government agencies, we are marketing products like Flavoured Milk,
Ghee and Milk Powder all over Punjab and adjoining areas of states of
Rajasthan and Haryana.
We are also supplying packed milk to our sister union Milk union Ropar to
meet their market demand of packed milk in the mohali city, in addition to
this we are also supplying concentrated milk & mixed milk to our sister
unions Mohali &Jallandhar as per their demand
We have 193 agencies for selling milk and fresh milk products in the
market on daily basis.
Product wise sale performance of MU Sangrur from 2010-11 to 2014-15
is given below (Table-4)
Product
Milk (ltr /day)
Milk Supply to Mohali (Ltrs. P/day)
Curd(kg /day)
Panner (kg /day)
Lassi(ltr /day)
Kheer(kg /day)
Ghee (kg /day)
Panjiri(kg /day)
10-11
6975
14978
369
242
84
21
493
1717
11-12
7703
14481
432
283
324
27
645
1180
Year
12-13
7438
15301
535
563
769
31
648
1704
13-14
7001
15637
726
285
1091
35
785
1002
14-15
7029
15720
805
216
803
45
454
1298
10-11
419
11-12
799
Year
12-13
924
1167
2356
3986
Product
Marketing
Proper marketing of the milk and milk products is must for sale of the
product and profitability of the organization. Milk and milk products must
reach the consumers with quality remaining intact. Milk and most of the
milk products are very sensitive products and need to be preserved and
handled at 6o C. For this a good permanent system of cold chain for
transporting milk products in insulated and refrigerated vehicles and their
storage at selling point must be an integral part of marketing. This will
help prevent deterioration of products during distribution and financial
loss arising there from.
For maintaining cold chain in market, requirement of deep freezer and
refrigerators is a must. Present number of such equipment available
being low, it is essential to increase their number to meet requirement of
expanding market. Also required will be additional milk & milk products
parlours to improve availability. Market can further be expanded through
provision and expansion of these facilities.
13-14
674
14-15
528
1638
3032
10-11
171
11-12
118
Year
12-13
170
13-14
100
14-15
130