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Table of Contents
iGuzzini Background
Situation Analysis (Market and Industry analysis, historical and cultural
context, competitor analysis, SWOT analysis)
Objectives
Strategy
Execution
Story Board-Youtube Video
Timeline
Possible Contingencies and Solutions
80 international patents
Company goal-increase quality and quantity of iGuzzini network through
Cultural Context
Failing relationships
Historical Context
Quality
Desire for green lighting
Market Situation
Industry Analysis
Competitor Analysis
Main Competitor
Office for Visual Interaction (New York)
Potential Competitor
Philips Lighting (Dutch)
Objectives
Increase tourism
Strategy
France did this after the Paris attacks with the Eiffel Tower
Execution
Costs
Production cost-YouTube
video
Government may pay
costs
Promotional materials for PR
events
Production costs-PR events
July 4, 2020
Fireworks/Light Show
StoryBoard
Youtube videoShared through Facebook, Twitter, Instagram,
etc.
Timeline
June 2020
Find lobbyists
and supports
for the project
Expect 6-12
months for
funding to
go through
Create Youtube
video and share
through social
media (6 months)
July 2016
Put a bid in for
the construction
contracts on
different
monuments
December 2016
12-24 months
for construction
to finish
December
2019-Latest
possible end
date
6 months-Evaluate
progress of
campaign through
surveying
6-12 months:
incorporate
lighting into
different PR
events
June 2021
December 2021
Possible Contingencies/Recommendations
Supporters
Explain the importance to different Congress and National Park Service members
Any Questions?
References
http://www.thewrap.com/wp-content/uploads/2015/11/gang_sized.jpg
http://i2.cdn.turner.com/cnnnext/dam/assets/160613093157-orlando-pulse-att
ack-uk-papers-sun-bataclan-large-169.jpg