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ISSN: 1992-8645
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E-ISSN: 1817-3195
Assoc. Prof., Department of Marketing and Management, Curtin University Sarawak, Malaysia
E-mail: 1kunletaiwong@gmail.com, 2alan.downe@curtin.edu.my
ABSTRACT
The unified theory of acceptance and use of technology (UTAUT) proposes that performance expectancy,
effort expectancy, and social influence predict behavioral intention towards the acceptance of information
technology. The theory further proposes that facilitating conditions and behavioural intention predicts use
behavior in the acceptance of information technology. Ever since its inception, the theory has been assessed
using different applications, and it has become a d factor model of measuring user acceptance.
Nonetheless, in terms of statistical significant magnitude and direction, reports on the model are diverse.
Therefore, in this study, based on 37 selected empirical studies, a meta-analysis was conducted in order to
harmonize the empirical evidence.
The outcome of the study suggests that only the relationship between performance expectancy and
behavioural intention is strong, while the relationships between effort expectation, social influence and
behavioural intention are weak. Similarly, the relationship between facilitating condition, behavioural
intention and use behaviour is also weak. Furthermore, the significance of the relationship between
facilitating condition and use behaviour does not pass the fail safe test while the significance of the
relationship between behavioural intention and use behaviour does not pass the fail safe test satisfactorily.
Implications for further studies are also discussed.
Keywords: Information Systems (IS), Adoption, UTAUT, Meta-Analytic Review.
1.
INTRODUCTION
Information
technology
pervades
the
international community from programmable home
appliances to organization applications. Increase in
technological innovation and application with
awesome advantages brought changes to human life
and work endeavours. As people, organizations and
governments moved towards the use of Information
Technology. Such move of change has increased
the human computer interaction, which is the sole
aim of performing a task (Card, Moran and Newell
,1983). Interaction between humans and computers
is affected by quite a number of human factors and
its characteristics (Whitley, 1997), to which studies
have come up with theories and models to
investigate factors that influences humans to use
computers and its applications.
The design, development and acceptance of
information technologies have received substantial
attention in the past few decades. Many theoretical
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ISSN: 1992-8645
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E-ISSN: 1817-3195
LITERATURE REVIEW
ISSN: 1992-8645
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E-ISSN: 1817-3195
Figure1. Unified Theory Of Acceptance And Use Of Technology (UTAUT) (Source: Venkatesh Et Al., 2003).
ISSN: 1992-8645
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METHODOLOGY
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..equation (1)
4.
DATA ANALYSIS
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..equation (2)
..equation (3)
ISSN: 1992-8645
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E-ISSN: 1817-3195
No of
Studies
No of
Correlation
Coefficients
Range of
correlation
from
To
Positive
significant
correlation
Negative
significant
correlation
Range of Sample
size
from
To
Cumulative
sample size
Ave
PE-BI
37
43
0.10
0.70
42
97.7
2.3
41
1607 257
11057
EE-BI
36
42
0.07
0.70
40
95.2
4.8
41
1607 262
10995
SI-BI
31
36
0.12
0.89
35
94.6
5.4
41
1607 252
9304
FC-UB
13
16
0.11
0.79
13
81.3
18.7
55
722
191
3048
BI-UB
13
16
0.12
0.84
13
81.3
18.7
55
722
191
3048
Sample
Adjusted r
Simple
mean r
Standard
Deviation
Correlation
from Zr
Standard
Error
Fail safe
Sample
Variance
Confidence
Interval
@99%
PE-BI
0.4982
0.4919
0.1486
0.5361
0.1581
0.0221
167.03
(.43,.55)
EE-BI
0.4224
0.4131
0.1509
0.4356
0.1601
0.0228
76.67
(.35,.47)
SI-BI
0.4235
0.4019
0.1658
0.4236
0.1715
0.0275
47.15
(.33,.47)
FC-UB
0.3566
0.3556
0.2047
0.3769
0.2774
0.0419
-1.05
(.22,.50)
BI-UB
0.4104
0.4125
0.0221
0.4356
0.2774
0.0490
5.57
(.40,.42)
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DISCUSSIONS
The summary of the results computed in the metaanalysis is depicted by Table 3. Using Cohen (1992)
criteria of categorizing mean effect sizes as nonsignificant, small, medium or large. As depicted by
the table, most of the effect sizes are small. This
result however is consistent with the result of
Venkatesh et al.(2003), except the results of BI-USE
which is lower. This could be as a result of inability
of authors to measure actual usage of systems being
investigated.
Table3: Summary Of Effect Sizes By Dependent Variables
Link
Correlation Size/weight
from Zr
PE-BI
0.5361
Medium
EE-BI
0.4356
Small
SI-BI
0.4236
Small
FC-UB
0.3769
Small
BI-UB
0.4356
Small
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CONCLUSIONS
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ISSN: 1992-8645
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E-ISSN: 1817-3195