National Foods Limited

INTRODUCTION
National foods limited were founded in 1970 as a spice company. Company
continued its growth and expansion and become publically listed company in
1988. They are offering variety of different products and in this case they
specifically mentioned 13 products belongs to 2 divisions (food and kitchen).
NFL is catering both local and international markets. Their major competitors
are Shan Foods and Mehran. Key player in case are Mr Rana Azam who is
GSM of Punjab region along with Mr Nadeem Farooq (RSM), and 2 Zonal
sales managers. The major issue at hand is company following selling
concept and facing a decline in sales of its food and kitchen division,
especially in Lahore central zone and another issue is company is following
selling concept rather t