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OPM 770
INDIVIDUAL ASSIGNMENT
ARTICLE CRITIQUE
THE ROLE OF SERVICESCAPE AND IMAGE PERCEPTIONS OF CUSTOMERS
ON BEHAVIORAL INTENTIONS IN THE HOTEL INDUSTRY
CLASS:
AA7002DF
PREPARED BY:
FATIN SYAFIRA BINTI ZAKARIA
2015464554
PREPARED FOR:
AP PROF DR. SITI HALIJJAH BINTI SHARIFF
SUBMIT:
12TH MAY 2016
REFERENCE
Ufuk Durna Bekir Bora Dedeoglu Sevgi Balikioglu , (2015),"The Role Of Servicescape And
Image Perceptions Of Customers On Behavioral Intentions In The Hotel Industry",
International Journal of Contemporary Hospitality Management, Vol. 27 Iss 7 pp.
1728 - 1748