Instagram Checklist

If you enjoy sharing images, Instagram can be one of the most fun networks to promote
yourself on. This checklist helps ensure you cover everything to get started with
Instagram on the right foot.

Setting Up Your Profile

Be sure to do some research on your audience before setting up your social media
profiles because it's best if all your social media profiles have the same or similarly
memorable usernames.

Username: The obvious choice is your name or business name. Try using an
underscore if needed. Remember to try and use the same or similar username
for all your social networks.

Profile/Bio: Develop a well thought out biography explaining yourself or your

business. You don't have a lot of space, so every word counts.

Your bio is the only place you can have a clickable link, so think carefully about
which link you want to use.

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Instagram Checklist

Profile Pic: Get a special headshot for Instagram and keep it up for the long haul.
This is how people know you on Instagram. Changing it too often can confuse
people.

Creating Content

Sharing: The easiest content to create and share are images from your phone. If
you travel a lot, share those. If youre at a live event, share images from there.

Mix it up: Post promotional updates after about every four or five informational
updates. Mix up the times, mix up the type of post, use images, video, and text
in various lengths.

Hashtags: Use hashtags to make it easy for your audience to find you and add
interest to your shares.

Planning: Use a spreadsheet or a calendar to create a plan of action for your

content based on your promotions, your business, what you plan on doing in the
future.

Repurpose: If you take content from elsewhere, reorganize it, make it

appropriate for Instagram and reuse it. Always give proper credit to the source.

Imagery: Instagram, more than other networks, is all about the beautiful visuals.
Up your game by learning photography skills or outsourcing to a
photographer/graphic designer to create amazing imagery.

Set Aside Time: On a regular basis set aside time to comment, like, and engage
with your followers. Theyll love you for it.

Share Often: Share your updates often. Dont worry about it being too much, but
provide enough time between shares to keep your feeds from being back to
back.

Apps & Add-ons

Automation: Instagram doesnt really allow a lot of automation, but you can use
services and apps like Buffer.com or Later.com to schedule posts that you push
out manually when reminded on your device.

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Instagram Checklist
Metrics

Check The Numbers: You cant know if what youre doing is working if you dont
mind the numbers. Look at how many new followers you get, how much
engagement you get and other things that are trackable.

Tips & Tricks

Find new Hashtags to use, keep up with trending tags if relevant to your post.

Instagram lets you see who follows who. Use that to your advantage to find new
people to follow.

Engage others by tagging relevant posts, but dont spam.

Post at different times during the day to find what works best for you.

Respond to comments on your posts.

Comment on other peoples posts.

Ask questions to engage your audience.

Hopefully, this will help you get started on or improve your current marketing
strategies on Instagram.

Check out our list of helpful resources for running an online business.
https://www.tlcforcoaches.com/resources

We also have a great online membership with lots of training videos, apps,
eBooks, checklists, business forms, and much more to help elevate your
business. Get a free account today!
https://www.tlcforcoaches.com/workshop

If you need assistance, please dont hesitate to contact us! Were happy to help.
https://www.tlcforcoaches.com/connect

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