International Business College

ABE Las PiasCampus

ABE INTERNATIONAL COLLEGE OF BUSINESS AND ACCOUNTANCY
RCS Bldg. 3 Alabang-Zapote Rd. Pamplona 3, Las Pias City

PIZZA ALA VEGGIEFRU BY HEALTHY HOUSE OF PIZZA COMPANY

A Business Plan
Presented to
The Faculty of the College of Professional Studies
In Partial Fulfilment of the
Requirements for the Degree of
Bachelor of Science in Business Administration

Presented by:
Cadano, Kheina
Lorenzo, Mariel Paulene
Tormon, Rica
Valdez, Angela Cain R.

Presented to:
Mr. Jamaal T. Villapaa, MBA
December 2016
SECOND TRIMESTER
S.Y. 2016-2017

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HEALTHY HOUSE OF PIZZA

NEW PRODUCT DEVELOPMENT AND PROCESS
1

Generating Ideas

Luya Candy

Ampalaya
Chocolate

Eggplant wth
Melting Cheese

Vegetable and
Fruit Pizza

Tomato with
salted Egg

Ampalaya Ice
Ceam

Kalabasa Fries

Vegetable Ice
Cream

Pizza Cupcake

Vegetable Lumpia

Potato Cue

Fish Stick and

Chocolate

Kalabasa Cake

Chocolate Bangus

Mango Balls

Mango Pancake

Tuna Pizza

Garlic Soup

Ampalaya
Chocolate
Cupcake

Mashed Kalabasa

Lox Topped
Pizza

Pizza Pancake

Tomato with
salted Kalabasa

Tilapia Ice Cream

Bangus Ice
Cream

Deluxe Donuts

Fried Tomato

Fried Cucumber

Pizza Donuts

Cucumber Ice
Cream

Chocolate
French Fries

Tomato Cue

Eggs Devaux

ScrisachaSili

Pizza with
Chocolate Top

Burger with
Vegetable Patty

Chocolate Chips
Cookies

Popsicle
Mushroom

Fried Mushroom
with Choco

Nachos with
Chocolate

Mushroom Chip

Tilapia Chips

Mango Bread

Mango Pancakes

Strawberry
Pancakes

Tuna Pizza Roll

Onion Wine

Wine Soup

Spinach Egg

Magnum Mango

Mango Malunggay

Topped Garlic

Avocado
Sinigang

PaksiwnaBagoon
g

Ice Cream
Bagoong

TopoBagoong

Magnum Hot

Sili Ice Cream

Egg Roll

Mini Pizza Roll

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Avocado Egg

Magnum Buko

Oreo Dip

Spinach Shake

Ramen Avocado

Sweet Oreo

Melona Pops

Popsicle Berries

Citrus Orange

Sili Coffee

Bocayo Ice
Cream

Snowwy
Strawberry

Berries Wine

Chocolate
Potato

Chico Juice

Chico Shake

Apple Malunggay
Shake

Avocado Pie

Pineapple Tea

Apple Oreo

Apple Bocayo

Potato Pie

Malunggay Tea

Fish Ball Pizza

Chicken Ice
Cream

Monkey Berries

Apple Lychee

Creamy Custard

Mango Pastillas

Oreo Shake

Chocolate Dip

Bocayo with
Chocolate Dip

Cookie Sandwich

Avocado Soup

Avocado Chip

Choco Dip

Cheese Price
Roll

Milk Berries

Kalabasa chips

Yema nut

2. Idea Screening
100 to 50 Ideas

Luya Candy

Ampalaya Chocolate

Eggplant with Melting Cheese

Vegetable and Fruit Pizza

Tomato with salted Egg

Ampalay Ice Cream

Kalabasa Fries

Vegetable Ice Cream

Pizza Cupcakes

Vegetable Lumpia

Potato Cue

Fish Stick and Chocolate

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Kalabasa Cake

Chocolate Bangus

Mango Balls

Mango Pancake

Tuna Pizza

Garlic Soup

Spinach Egg

Mango Malunggay

Malunggay Ice Cream

Avocado Sinigang

Ice Cream Bagoong

Sili Ice Cream

Spinach Pizza

Mini Pizza Rolls

Egg Pizza

Magnum Buko

Oreo Dip

Ramen Avocado

Melona Pops

Sili Coffee

Bocayo Ice Cream

Berries Wine

Chocolate Potato

Chico Juice

Apple and Malunggay Shake

Avocado Pie

Malunggay Tea

Milk Berries

Cheese Fries Roll

Mango Pastillas

Egg Roll

Mango Bread

Onion Wine

Wine Soup

PaksiwnaBagoong

Devaux Donut

Cucumber Ice Cream

Egg Devaux

50 to 20 Ideas

Luya Candy

Ampalaya Chocolate

Vegetable and Fruit Pizza

Kalabasa Fries

Pizza Cupcake

Potato Cue

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Mango Balls

Tuna Pizza

Garlic Soup

Sili Ice Cream

Mini Pizza Roll

Oreo Dip

Bocayo Ice Cream

Apple and Malunggay Shake

Avocado Pie

Cheese Fries Roll

Mango Pastillas

Onion Wine

Wine Soup

Sili Coffee

2.1 Proct idea rating device

20 to 5 ideas
Luya candy
Product success
requirements

Relative weight (a)

Product score (b)

Product rating (c=

axb)

Unique or superior
product

20%

7%

14%

High-performance to
cost ratio

30%

6%

18%

High-marketing dollar
support

20%

7%

14%

Lack of strong comp

30%

6%

18%

Total

100%

64

Mango pastillas
Product success
requirements
Unique or superior
product

Relative weight (a)

Product score (b)

Product rating (c=

axb)

30%

6%

18%

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High-performance
to cost ratio

20%

7%

14%

High-marketing
dollar support

20%

7%

14%

Lack of strong comp

30%

6%

18%

Total

100%

64

Vegetable & fruit pizza

Product success
requirements

Relative weight (a)

Product score (b)

Product rating (c=

axb)

Unique or superior
product

40%

8%

32%

High-performance to
cost ratio

40%

8%

32%

High-marketing dollar
support

10%

5%

0.05%

Lack of strong comp.

10%

5%

0.05%

Total

100%

74%

Pizza cupcakes
Product success
requirements

Relative weight (a)

Product score (b)

Product rating (c=

axb)

Unique or superior
product

30%

6%

18%

High-performance to
cost ratio

40%

8%

32%

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ABE Las PiasCampus

High-marketing dollar
support

20%

7%

14%

Lack of strong comp

10%

5%

5%

Total

100%

69%

Mini pizza roll

Product success
requirements

Relative weight (a)

Product score (b)

Product rating (c=

axb)

Unique or superior
product

10%

5%

0.05%

High-performance to
cost ratio

20%

7%

14%

High-marketing dollar
support

30%

6%

18%

Lack of strong comp

40%

8%

32%

Total

100%

69%

5 to 1 Idea
1. Vegetable and Fruit Pizza

3. Product Concept
Vegetable and Fruit Pizza is the newly innovated pizza product. Target market
are students, staffs, professors and teachers. This vegetable and fruit pizza is
good for them because of its healthy toppings.

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A. Vegetable and Fruit Pizza that made of dough with tomato sauce and
toppings which are slices of avocado, cabbage and boiled egg and a melted
cheese on top.
B. Vegetable and Fruit Pizza that made of dough with tomato sauce and
toppings which are slices of white onion, cabbage and pineapple and a melted
cheese on top.
C. Vegetable and Fruit Pizza that made of dough with tomato sauce and
toppings which are slices of mushroom, cabbageand green pepperand a melted
cheese on top.

3.1 Product Concept Survey

Question:
1 Are you willing to eat other toppings of traditional pizza?

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ABE Las PiasCampus

Yes

No

2 Which Pizza you prefer the most?

Pizza that they prefer

Dough with tomato sauce and toppings which are slices of avocado, cabbage
and boiled egg and melted cheese on top.

Dough with tomato sauce and toppings which are slices of white onion,
cabbage and pineapple and melted cheese on top.

Dough with tomato sauce and toppings which are slices of mushroom, cabbage
and green pepper and melted cheese on top.

3 Any suggestions for our products.

Make your pizza crispy namaanghang.
Fruit or Vegetable in one pizza only.
Add more ingredients and use mozzarella cheese.
Other kinds of cheese.
More cheese.
Pizza with French Fries.
Tuna flavour.
Spicy flavour.

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Make it affordable.
Add not familiar vegetable.
More crispy.
Make your pizza clean.
The flavour should be balance,
Half-cooked only.
Make your dough thin.

Marketing Strategy
Pizza alaVeggiefru is a product made of dough, tomato sauce, toppings which
are white onion, cabbage and pineapple with melted cheese on top, whereby the
dough will be shaped into a square shape and spread tomato sauce on its top, after
that, the slices of white onion, chopped cabbage and tidbits pineapple will be put
together on top as toppings, then mozzarella cheese as its cover. The pizza will be
put in oven for 10 to 15 minutes and wait for its crust to turn slightly brown to
become the most tasty and delicious Pizza alaVeggiefru.
In marketing our product, we used the price skimming because this
pricing strategy, in which a marketer sets a relatively high price for a product or
service at first, then lowers the price over time. It is a temporal version
of price discrimination/yield management. As the demand of the first customers is
satisfied, the firm lowers the price to attract another, more price-sensitive segment.

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We will also use the free taste sample marketing, which consists of giving away a
free sample or free taste of our product to influence and attract those customers to
purchase of our Pizza alaVeggiefru.

BUSINESS ANALYSIS

Particulars

Price

Dough

P80.00

Tomato Sauce

P64.00

Mozzarella Cheese

P200.75

White Onion

P40.00

Cabbage

P40.00

Pineapple Tidbits

P62.50

TOTAL

P487.25

Product Development

INPUT
Dough
Tomato Sauce
White Onion
Chopped
Cabbage
Pizzatidbits
Pineapple
AlaVeggieFru
Mozzarella

1. Place the dough in a clean tray and

pressed it until it become thin and
shaped it into a square shape.
2. Spread tomato sauce on the top of
heart shaped dough until it is fully
covered with
sauce.
TRANSFORMATION
3. Put white onion, chopped cabbage
and pineapple tidbits as toppings.
4. Add mozzarella cheese for delicious
taste.
5. Put the dough inside the oven for 10
to 15 minutes.
6. Remove it from oven and serve .

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