DRAFT ASSIGNMENT III

Name : Siti Zunuraen

NPM : 12062020272
CHAPTER 1 PRODUCT DESCRIPTION
1.1 Charateristic and Spesifications of The Product
Based on concept screening, and scoring concept, we have came to a conclusion that the
concept of laminating adhesive water based with 1 component dry lamination is the best
concept so far and can be developed into desired product. The next step is describing the
product specifically to answer the consumers needs.

1.1.1 Product Positioning

The existing Laminating Adhesives product that we chose as a comparison is based on
the methods in the market. They are Tacelac, Hibond, Liofol, and Ribon which are one
component Solvent-Based, two components Solvent-Based, one component WaterBased, and two components Water-Based.
Additional explanation:
Fast Drying :
a. TACELAC drying of the solvent occurs in temperature 45oC and pressure in
short period of time.
b. HIBOND drying of the solvent occurs in temperature 45oC and pressure in
short period of time
c. LIOFOL drying of the solvent occurs in temperature 40oC and pressure in
short period of time
d. ROBOND drying of the solvent occurs in temperature 50oC and pressure in
short period of time
e. Our Product drying of the solvent occurs in temperature 40oC and pressure in
short period of time
Easiness :
a. TACELAC doesnt need further mixing and easy to control the flow of
adhesive during application because its consist only one component.
b. HIBOND needs further mixing and hard to control the flow of adhesive
during application.

c. LIOFOL doesnt need further mixing and very easy to control the flow of
adhesive during application.
d. ROBOND needs further mixing and hard to control the flow of adhesive
during application.
e. Our product doesnt need further mixing and easy to control the flow of
adhesive during application because its consist only one component.

Fast Drying

Easiness

Adhesion
strength
5
4
3
2
1
0

Curing Time
TACELAC
HIBOND

Viscosity

LIOFOL
ROBOND

Low Odor

Our Product

Solid Content
Coating
Quantity

Low Toxic

Figure 1.1.1 Concept Positioning

(Source: Authors Personal Data)

Based on the analysis of the conceptual mapping above, we can conclude that the
advantages of our product concepts are fast curing time, low viscosity, low coating
quantity, easy to use, and fast drying. Many of existing products that has good
advantages based on the criteria, but only our product that has many of good criteria,
which is seven criteria from nine criteria. So, it can be concluded that although our
product doesnt have the highest score on every criterion, but for overall it has the
highest advantage among the product compared in the chart.

1.1.2 Composition of Formula W-Bond

Raw
Material

Description

Price

Suplier

Specification Composition
in the
Product

The final specification of product above can be achieved by determine the suitable
ingredients for the product. For laminating adhesive, there are 2 cores or active
ingredients to be used. The first is the polymer used to create crosslink bond with
substrate in the lamination film. The second core ingredient is the solvent used. Solvent
that is selected for the product must have high compatibility with the polymer used in
the product. The other ingredients used in lamination product are additives in order to
enhance product performance to its optimal.
Polymers used in our laminating adhesive can be classified into two polygomer groups.
The first one is isocyanate-containing polyurathane which is a prepolymer that has
isocyanate-functionalized group. This polymer is prior to create crosslink bond for the
substrates. The second one is a compound comprises of high functionality polyol
containing at least two primary OH groups in a molecule. The polymer in the second
compound is used as hardener for the adhesive mixture. Polyester and/or polyether
polyols are used as primary compound in the second polymer. The key determining the
good quality of laminating adhesive is the mixing ratio of the first and second polymer.
Too high concentration of first polymer can resulted into low value of viscosity, while
too much of second polymer resulted into high value of viscosity.
Solvent used in water-based adhesive is water. However, the application of water-based
solvent must be added with some organic co-solvent in order to increase the solubility
of the polymers. This aim is to increase the dispersity of polymers in the solution.
Additives plays huge role in laminating adhesive. Some additives are used as stabilizer
in order to increase the pot life of the product. Curing agent may also be added in order
to help fastened the reaction of unreacted monomers. However, addition of curing agent
may resulted into high cost. The alternative of curing problem is to use high molecular
weight of polymer in order for it to reacts faster. Another crucial additive is antifoaming agent to prevent bubble formation in the adhesive. Fillers may also be used to
enhance the product chemical, physical, and mechanical properties. The formulation of
our laminating adhesive product as follows:
Table 1.2.1 Formulation of product

No.

Ingredients

Composition
(%-w)

Base Polymer

isocyanate-polyurethane

41.25

Second Polymer

Polyester polyol

13.75

Anti foaming agent

(Belavoid 6330)

0.25

Solvent
4

Water

42.85

MEK

0.5

Toluene

0.5

Fillers

0.9

TOTAL

100

(Source: Reproduced from Handbook of Adhesives and Sealants; Robust adhesives for
laminating flexible packaging material, Formulary Adhesive Handbook)

1.1.3 Final Product Spesification

Table. 1.2.2 Final Product Spesification

Specification

Our Product

Product performance
Adhesion strength

1.5 kg/cm

Lamination Time

120 minutes

Dispersity
Curing time
Tensile strength and %-Elongation
Temperature

85 PDI
12 hours
1200 MPa
70 C

Thickness of adhesive

2.25 m

Coating Quantitiy

2 kg/m2

Product properties
Low VOC concentration

200 and 50 ppm

Viscosity

5 Pa.s

Solid Content

50%wt

Packaging
Time

12 Minutes

Shelf Life (in unopened containers)

8 Month

Regulation
Tolerable operating temperature
Tolerable fluoride content

30-130 oF
0%wt

(Source: Authors Personal Data)

Table 1.2.3 Product Final Description

Product Description
Specific Gravity
Solvent

Value
1.1
H2O

Colour and Clarity

Pale, Clear

Odour

Odourless

Curing

24 hours
(Source: Authors Personal Data)

7.1. Product Positioning

Concept positioning is comparing our product concept with existing product. We use
Conceptual Mapping as the method, which is a chart that describes the position of our concept
based on some criteria. On the conceptual mapping, we can compare our product design to
another existing product by seeing its position in the map. The existing Laminating Adhesives
product that we chose as a comparison is based on the methods in the market. Four existing
products that we chose as comparison are Tacelac, Hibond, Liofol, and Ribon which are one
component Solvent-Based, two components Solvent-Based, one component Water-Based, and
two components Water-Based.

1.2 Prototype
1.2.1 Brand and Motto
a. Brand
Our laminating adhesive for packaging have brand W-bond. Te meaning of the
brand is intended to inform consumers that the product has distintive solvent to
bonding the polymer.
Produk yang kami desain memiliki merek W-bond, dimana W berarti water dan
bond itu berarti ikatan atau lem, sehingga merek ini dapat memberikan informasi
kepada konsumen bahwa produk kami menggunakan adhesive dengan pe;arut air
atau waterbase dimana memiliki kekuatan yang sebanding dengan produk lainnya.

b. Motto
Strong and Less Thickness
This motto of Strong and Less Thickness means that the product is strong and
need a bit adhesive to make a strong bonding.

c. Logo

Figure 1.2.1 Product Logo

(Source: Authors Personal Data)
1.2.2 Packaging and color
Our Product package form like a tin plate with capacity 25 Kg as bellow:

Figure 1.2.2 Product Packaging and Prototype

(Source: Authors Personal Data)

1.3 Patent Planing

After we design the product, the most important thing that we have to do is making our
product patented. Minimum requirements for filling a patent application in Indonesia are :
1. Power of Attorney (no legalization)
2. Assignment of Invention (no Legalization)
3. Patent Spesification, Claims and abstract in English (to be translate in to Indonesia
Language)
4. Drawings ( if any)
5. Priority Documents (if Convention priority is clained)

1.4 Product Testing and Assesment