TOP TRENDS IN INDONESIA

T
2014
thomas.klaffke@gmail.com

TOP TRENDS IN INDONESIA

CHANGING LIFESTYLES

DIGITALIZATION

SOCIETY & TECHNOLOGY

UPRISING CITIES

SOCIAL MEDIA EXPANSION

ASEAN INTEGRATION RISING CONSUMPTION

NEW TOURISM MARKETS
ENTREPRENEURIALISM

ECONOMY

INFORMAL SECTOR TRANSFORMATION

TOP TRENDS IN INDONESIA

SOCIETY & TECHNOLOGY
CHANGING LIFESTYLES
DIGITALIZATION
SOCIAL MEDIA EXPANSION
UPRISING CITIES
FUTURE TIMELINE

CHANGING LIFESTYLES

Sources: Hot Chocolate & Mint 2014, CNN 2012, Eat and Treats 2014, Cyclonesia, Antara News, TechinAsia 2012

CHANGING LIFESTYLES
INDONESIAS POPULATION IS ONE OF THE YOUNGEST IN THE WORLD: ABOUT

HALF OF THE POPULATION IS UNDER THE AGE OF 30 AND 29% OF THE TOTAL
POPULATION IS UNDER 15 YEARS OLD
THE OUTLOOK ON LIFE OF YOUNG INDONESIANS THAT GREW UP UNDER
DEMOCRACY, POST-SUHARTO, POST-ASIA FINANCIAL CRISIS WITH THE
OMNIPRESENCE OF DIGITAL DEVICES AND THE INTERNET IS VERY DIFFERENT
TO OLDER GENERATIONS:
THE YOUNG ARE OPTIMISTIC ABOUT THEIR FUTURE, EXPRESS THEIR OPINIONS AND
IDEAS FREELY (E.G. ON BLOGS, SOCIAL NETWORKS), EMBRACE A GLOBAL
INTERCONNECTED WORLDVIEW, ARE CONCERNED ABOUT ENVIRONMENTAL ISSUES, ARE
ENTREPRENEURIAL AND TECHNOLOGY-DEPENDENT
THE NEW TYPICAL YOUNG INDONESIAN IS A COLLECTIVIST, IS
SOMEWHAT GEEKY, POSTS FREQUENTLY ON HIS FASHION OR FOOD
BLOG, RIDES A BIKE, IS VERY CREATIVE, TWITTERS SEVERAL TIMES A DAY,
IS A CITY DWELLER, SPENTS LESS TIME WITH HIS/HER FAMILY AND MORE
TIME WITH TECHNOLOGICAL DEVICES, AND WATCHES LESS TV AND
MARRIES LATER IN LIFE THAN HIS/HER PARENTS

Sources: ABC 2012, World Bank 2013, Goethe Institut 2010, McKinsey 2012a, Jakarta Globe 2012, Youth Lab n/s

DIGITALIZATION

DIGITALIZATION
INTERNET USERS WILL GROW FROM 72.7m IN 2013 TO

102.8m IN 2016 - FROM 29% OF THE POPULATION TO 39.8%

THE SHARE OF POPULATION USING A SMARTPHONE
WILL JUMP FROM

4.8% IN 2011 TO 33.8% IN 2017

THE INDONESIAN IT MARKET IS SET TO GROW AT AN ANNUAL

18% OVER 2012-2016, REACHING A TOTAL

MARKET VALUE OF US$11.5bn, IN LARGE DUE TO INCREASED
GROWTH RATE OF

COMPUTER HARDWARE SPENDING - ABOUT US$8.5bn IN 2016

INDONESIAS E-COMMERCE MARKET IS ONE OF THE FASTEST GROWING MARKETS IN
THE WORLD, EXPECTED TO GROW FROM

US$4bn IN 2012 TO US$25bn IN

2016, WHEN THE NUMBER OF ONLINE SHOPPERS WILL HIT 49m

Sources: eMarketer 2013a, eMarketer 2013b, Research and Markets 2012

DIGITALIZATION
OVER THE NEXT FEW YEARS, THE SHARE OF SMARTPHONES WILL CONSTANTLY INCREASE WHILE
THE NUMBER OF FEATURE PHONES IN USE ARE EXPECTED TO DECLINE SHARPLY. THIS IS
DRIVEN BY CHEAP SMARTPHONES FROM CHINA, GROWING PER CAPITA INCOMES IN INDONESIA
AND BY A WORLDWIDE SWITCH FROM CONVENTIONAL PHONES TO SMARTPHONES

Growth of Smartphone users in Indonesia

Phone type as share of all mobile phones

103,6
89,8

74%

74,8

67%

55%

50%

45%

40%

46%

52%

61,2
41,6
26,3
11,7
2011

2012

2013

2014

2015

2016

Smartphone users (million)

2017

20%

28%

6%

5%

5%

4%

3%

2013

2014

2015

2016

2017

Basic phones

Sources: eMarketer 2013b, Redwing Asia 2012a

Smartphones

Feature phones

DIGITALIZATION
Internet user growth between 2009-2012 by age group
300%

300%

238%
200%

167%
125%

100%

104%

86%
40%
0%

15-19

20-24

25-29

30-34

35-39

40-50

Total

INTERNET PENETRATION IS HIGHEST AMONG 15-24 YEARS OLD CITY

DWELLERS WITH A UNIVERSIT Y DEGREE BUT IS INCREASINGLY
EXPANDING TO OLDER AGE COHORTS. AS OLDER AGE GROUPS HAVE
MORE SPENDING POWER, THIS LEADS TO AN IMMENSE BOOST FOR ECOMMERCE

Sources: Redwing Asia 2012b, Bayu Syerli Rachmat 2013

SOCIAL MEDIA EXPANSION

SOCIAL MEDIA EXPANSION

JAKARTA IS TWITTER CAPITAL OF THE WORLD: 2.4% OF ALL
GLOBAL TWEETS COME FROM JAKARTA
[BANDUNG RANKS 6TH]
WITH ABOUT

64m ACTIVE FACEBOOK USERS, INDONESIA RANKS

AMONG THE TOP 5 LARGEST FACEBOOK MARKETS, IS ADDITIONALLY THE

5TH LARGEST MARKET FOR TWITTER AND THE 12TH FOR LINKEDIN
ON OVER

5m BLOGS, INDONESIANS DISCUSS POLITICS, FOOD

CULTURE, LIFESTYLE, FASHION TRENDS AND MORE

[blogspot.com, blogger.com and wordpress.com are all among the top 10 of most visited websites]

E-MAIL IS OUT: 70% OF INDONESIAN INTERNET USERS SEND PRIVATE MESSAGES VIA
SOCIAL NETWORKS IN CONTRAST TO 51% SENDING THEM VIA E-MAIL

Sources: Semiocast 2012, Jakarta Post 2013, Redwing Asia 2012c, We are Social 2011

SOCIAL MEDIA EXPANSION

Facebook demographics in Indonesia
28%

Number of social network users in Indonesia from

2011 to 2017 (in million)
110
82,5

79,3

89,3

6%

67,2

55
27,5

99,7

2%
2%

109,9

41%

52,2

21%

34,4

2011

2012

2013

2014

2015

2016

2017
13-17
35-44

18.24
45-54

25-34
55+

IN THE LIGHT OF THE 2014 PRESIDENTIAL ELECTIONS, INDONESIAN

NETIZENS SEEM TO BECOME INCREASINGLY POLITICAL AS NEW APPS,
BLOGS AND WEBSITES LIKE APSI WATCH OR AYO VOTE EMERGE INTO THE
DIGITAL SPHERE

Sources: statista 2014a, We are Social 2011, TechinAsia 2014

SOCIAL MEDIA EXPANSION

Online activities of mobile internet users in urban Indonesia
76%

Access social networking sites

45%

Instand messaging

42%

Look up content or search for information

37%

Access e-mail

30%

Download free applications

25%

Send photos taken with camera phone to family/friends

Download ringtones

22%

Download or view personal photos

22%
21%

Play or stream online music

0

0,2

Source: statista 2012b

0,4

0,6

0,8

UPRISING CITIES

UPRISING CITIES
JAKARTA COULD BECOME A MEGACITY BY 2030
WITH

12.7m INHABITANTS

32m PEOPLE WILL MOVE FROM RURAL TO URBAN AREAS UNTIL 2030 THE URBANIZATION RATE WILL THEN BE AT 71%, UP FROM 53% TODAY
JAKARTA GROWS, BUT OTHER CITIES TOO:

5.8%
MEDAN, BANDUNG, SURABAYA: 6.7 - 7%

JAKARTA ANNUAL GROWTH RATE SINCE 2002:

JAKARTAS SHARE OF GDP IS EXPECTED TO REMAIN AT 22%, WHILE THE

SHARE OF OTHER LARGE AND MID-SIZE CITIES [2-10 mio] IS SET TO
INCREASE FROM

17% TODAY TO 27%

IN 2030

Source: McKinsey 2012b

UPRISING CITIES
9,8%

Pekanbaru

9,5%

Pontianak

9%

Balikpapan
Medan

7%

Surabaya

7%
6,7%

Bandung

5,8%

Jakarta
0%

2,5%

5%

7,5%

10%

ANNUAL AVERAGE GDP GROWTH RATE OF CITY GROUPS IN INDONESIA (ex. JAKARTA):

9.1%
MIDSIZE CITIES [2-5 mio]: 6.9%
SMALL CITIES [150.000 to 2 mio]: 6.3%
LARGE CITIES [5-10 mio]:

Source: McKinsey 2012b

SOCIETY & TECHNOLOGY

103m INTERNET USERS

67.5% URBANIZATION rate

or 40% of the population

US$25bn: Value of E-COMMERCE MARKET

71%
URBANIZATION rate

33.8% of the population is using a SMARTPHONE

110m SOCIAL NETWORK USERS
4G LTE
becomes
available in
URBAN AREAS

Population with
WORKING AGE:
70% of total

Population
GREATER
JAKARTA: 35m

2020

Jakarta becomes
MEGACITY
[12.7m inhabitants]

2025

2030

TOP TRENDS IN INDONESIA

ECONOMY
RISING CONSUMPTION
ENTREPRENEURIALISM
NEW TOURISM MARKETS
INFORMAL SECTOR
TRANSFORMATION
ASEAN INTEGRATION
FUTURE TIMELINE

RISING CONSUMPTION

RISING CONSUMPTION
INDONESIAN HOUSEHOLDS SPENDING MORE THAN

IDR2,000,000 PER MONTH WILL INCREASE FROM

74m IN 2012 TO 141m IN 2020

THE INDONESIAN CONSUMING CLASS - THOSE WITH AN
ANNUAL NET INCOME OF ABOVE US$3,600 - WILL
GROW FROM

45m TODAY TO 135m IN 2030

CONSUMER SPENDING IS PROJECTED TO GROW BY 7.7% ANNUALLY

FROM 2010-2030 - INDONESIAS CONSUMER SECTOR IS PROJECTED
TO BE WORTH

LUXURY PROPERTY PRICES

US$1.1 trillion BY 2030

IN 2012 JUMPED IN

JAKARTA MORE THAN

ANYWHERE ELSE IN THE WORLD BY 38%,

THE ISLAND OF BALI IS SECOND WITH

20% GROWTH

Sources: Boston Consulting Group 2013, McKinsey 2012b, International Enterprise Singapore 2013, Knight Frank 2013

RISING CONSUMPTION
Annual consumer spending in Indonesia (CAGR, 2010-2030, in %)
10,5%

Financial services

7,5%

Leisure

6,2%

Health care

6,0%

Education

5,3%

Personal items

5,2%

Food and beverage

5,0%

Apparel

4,7%

Telecom

4,6%

Transportation

4,5%

Housing and utilities

0%

2,2%

4,4%

6,6%

8,8%

RAPID URBANIZATION, RISING INCOME LEVELS, FAVORABLE

DEMOGRAPHIC PATTERNS AND CHANGING LIFESTYLE TRENDS
ARE JUST SOME OF THE FACTORS THAT ARE BOOSTING
CONSUMER SPENDING IN INDONESIA
Source: McKinsey 2013

11%

RISING CONSUMPTION
Indonesian population divided into various income groups (2012-2020 in million)
6,9
6,6

Affluent

16,5
23,2

Upper middle

49,3
41,6

Middle

44,4

Emerging middle
Aspirant

68,2
50,5
65,4

47,9

Poor

64,5

2012

,5

35

17
,5

28,3

2020

Monthly household expenditure* (IDR millions)

Elite

7.5 and more

Emerging middle

1.5 - 2.0

Affluent

5.0 - 7.5

Aspirant

1.0 - 1.5

Upper middle

3.0 - 5.0

Poor

less than 1.0

Middle

2.0 - 3.0

*Expenditures include regular household expenditures (food, utilities, transportation, communication, regular household
supplies) and exclude discretionary spending
Source: Boston Consulting Group 2013

70

2,5

52

Elite

ENTREPRENEURIALISM

ENTREPRENEURIALISM
DIGITALIZATION, THE YOUNG POPULATION AND PROMISING ECONOMIC
PROSPECTS ARE PROPELLING THE ENTREPRENEUR L ANDSCAPE IN
INDONESIA, MAKING IT A HOTBED FOR TECH AND CONSUMER START-UPS

A BBC SURVEY OF MORE THAN 24,000 PEOPLE ACROSS 24

COUNTRIES CONCLUDED THAT INDONESIA IS THE BEST PLACE

FOR ENTREPRENEURS
THE INCREASED FLOCKING IN OF INTERNATIONAL INVESTORS AND INCUBATORS, BETTER
INFORMATION CHANNELS AND BUSINESS INFRASTRUCTURE FOR NEW ENTREPRENEURS
AND THE INDONESIAN ENTREPRENEURIAL AND COLLABORATIVE CULTURE INDICATE THE
HUGE POTENTIALS THE COUNTRY HAS FOR ESTABLISHING A START-UP HUB

THE INDONESIAN STARTUP SCENE DEVELOPED RAPIDLY FROM A STARBUCKS

MEETING OF 30 FOUNDERS IN 2010 TO REGULAR MEETINGS OF 200-300
ENTREPRENEURS (#StartupLokal), HIGH-CLASS CONFERENCES (Startup Asia Jakarta
2013), CO-WORKING SPACES (vOffice) AND MANY BLOGS AND INFORMAL GROUPS ALL IN JUST 4 YEARS
Source: TheNextWeb 2013, BBC 2011

NEW TOURISM MARKETS

NEW TOURISM MARKETS

WHILE THE RENOWNED TOURISM ISLAND OF BALI IS STILL SEEING PROMISING
GROWTH RATES, NEW TOURISM MARKETS IN THE OVER 17.000 ISLANDS RICH
ARCHIPELAGO ARE RISING, IN PARTICULAR ON THE ISLANDS EAST OF BALI. HERE,
UNCROWDED BEACHES, VAST COASTLINES AND STILL COMPARABLY CHEAP LAND
AND PROPERTY COSTS ARE BOOSTING DEVELOPMENT
IN 2011, BEACHFRONT LAND IN LOMBOK COST

TODAY IT COSTS MORE THAN IDR15m

IDR1-2m

PER 100m2,

(US$1.600)

INDONESIAN AIRLINES ARE INTRODUCING MORE AND MORE AIRLINE

ROUTES: INDONESIAS DOMESTIC AIRLINE MARKET IS EXPECTED TO GROW BY

20% ANNUALLY, REACHING 180m PASSENGERS IN 2021

THE INDONESIAN GOVERNMENT HAS IDENTIFIED 16 PRIORITY TOURIST
DESTINATIONS TO BE DEVELOPED IN THE COMING YEARS. AMONG OTHERS:
LAKE TOBA (Sumatra), PANGANDARAN (West-Java), LOMBOK AND THE
RINJANI VOLCANO, PULAU WEH (Aceh), FLORES, DERAWAN ISLANDS (East
Kalimantan), TORAJA (Sulawesi),
Sources: Euromonitor 2013, Property Magazine 2010, Property Report 2012, AirlineLeader 2013, Timetric 2013

NEW TOURISM MARKETS

AT THE SOUTHERN COAST OF LOMBOK, A 1,200 HECTAR BIG RESORT AREA

IS BEING BUILT. OVER THE NEXT T WO YEARS, FIVE TOP-NOTCH
INTERNATIONAL HOTELS WILL CONSTRUCT LUXURY RESORTS, THEME PARKS,
A GOLF COURSE AND EXCLUSIVE VILLAS IN THE AREA, WHICH IS JUST 20
MINUTES AWAY FROM LOMBOKS NEW INTERNATIONAL AIRPORT

Sources: Mandalika Resoort, The Development Advisor 2014

INFORMAL SECTOR TRANSFORMATION

INFORMAL SECTOR TRANSFORMATION

INDONESIA HAS A HUGE POTENTIAL FOR MODERN GROCERY RETAILERS SUCH AS
SUPERMARKETS, HYPERMARKETS AND CONVENIENCE STORES, AS APPROX. 80% OF
GROCERY SALES ARE STILL COMING FROM TRADITIONAL RETAILERS. SEVERAL
STUDIES INDICATE THAT THIS IS ABOUT TO CHANGE OVER THE MEDIUM TERM.

THE SHARE OF TRADITIONAL OR INFORMAL MARKETS IS DECLINING DUE TO

NEW INFRASTRUCTURE, STRONG GROWTH OF PACKAGED FOOD AND BEVERAGE SALES
(92.2% FROM 2006 TO 2011), RISING INCOMES, CHANGING LIFESTYLES AND HUGE
POTENTIALS IN UNSATURATED MARKETS SUCH AS NEW EMERGING CITIES AND
REGIONS IN EAST INDONESIA
SALES FROM MODERN FOOD RETAILERS INCREASED FROM

US$1.5bn IN

1999 TO OVER US$5.6bn IN 2009

TODAY, 68% OF THE INDONESIAN POPULATION IS STILL EMPLOYED IN
THE INFORMAL SECTOR

Sources: ILO n/s, International Markets Bureau 2012, SMERU Research Institute 2007, USDA Foreign Agriculture Service 2010, Euromonitor 2013

ASEAN INTEGRATION
IN 2007, THE ASEAN COMMUNITY AGREED TO ESTABLISH AN ASEAN

ECONOMIC COMMUNITY (AEC) BY THE YEAR 2015 TO TRANSFORM

ASEAN INTO A SINGLE MARKET WITH FREE MOVEMENT OF GOODS,
SERVICES, INVESTMENT, SKILLED LABOUR, AND FREER FLOW OF CAPITAL
ASEAN MEMBER STATES ARE CURRENTLY ALSO INTO NEGOTIATIONS WITH
AUSTRALIA, CHINA, INDIA, JAPAN, SOUTH KOREA AND NEW ZEALAND FOR
WHAT WOULD BE THE WORLDS LARGEST TRADING BLOC.

THE REGIONAL COMPREHENSIVE ECONOMIC PARTNERSHIP (RCEP) IS SET TO START IN

2015 AND WILL INCLUDE 16 NATIONS, 3 BILLION PEOPLE WITH A COMBINED GDP
OF US$17 TRILLION AND ACCOUNT FOR OVER 40 % OF WORLD TRADE

ASEAN INTEGRATION IS SLOWLY BUT STEADILY TAKING PLACE IN OTHER

AREAS SUCH AS POLITICS (SEE AIPA) AND ENVIRONMENT (E.G. ASEAN
INITIATIVE ON PROMOTING ENVIRONMENTALLY SUSTAINABLE CITIES)

ASEANS GDP IS FORECAST TO GROW FROM US$2.3 TRILLION

IN 2012 TO US$10 TRILLION IN 2030 - WITH INDONESIA
ACCOUNTING FOR 40% OF THE TOTAL
Sources: ASEAN 2013, The Diplomat 2013, EastAsiaForum 2012, ATUC 2012, Deinla 2013 , ASEAN n/s

ASEAN INTEGRATION

ASEAN INTEGRATION
1967

1975

ASEAN founded through the

Bangkok Declaration by the five
founding member countries:

1976

First ASEAN
Parliamentary Meeting
(APM) in Jakarta

First ASEAN
SUMMIT in Bali

Malaysia, Philippines, Indonesia,

Singapore and Thailand

1997
First Meeting of ASEAN +3
(China, Japan, South Korea)

1999
Cambodia joins
ASEAN

Laos and Myanmar

join ASEAN

2005

1977
Inception of AIPO
(ASEAN InterParliamentary
Organization)

1995
Vietnam joins
ASEAN

ASEAN establishes the ASEAN

Regional Forum

ASEAN signs charter giving its 10

members a legal identity, a first step
towards its aim towards a free trade
zone in 2015

2015
Envisaged launch of ASEAN
Economic Community

First ASEAN-EU
Economic Community
ministerial meeting in
Brussels

1994

2007

First Meeting of ASEAN +6

(China, Japan, South Korea,
India, Australia and New
Zealand)

1978

1984
Brunei Darussalam
joins ASEAN

2009
Free Trade Agreement with
Australia and New Zealand
signed

2013
Negotiations start on
Regional Comprehensive
Economic Partnership (RCEP)

23rd ASEAN SUMMIT held

in Brunei Darussalam

ASEAN INTEGRATION
Bilateral trade between ASEAN and China in billion US$
1000

1.000

750
500

500
400,1

250
0

54,8
2002

2012

2015*

2020*

ASEAN IS MORE AND MORE BECOMING A MAJOR PLAYER

ON THE WORLD TRADING FIELD:
TRADE BETWEEN ASEAN AND CHINA JUMPED FROM JUST US$54.8bn in 2002
TO US$400.1bn IN 2012 AND IS FORECAST TO HIT

US$500bn IN 2015 AND

US$1 TRILLION IN 2020

Sources: investvine 2013, Xinhuanet 2013

ECONOMY
BBC Survey:
INDONESIA BEST
PLACE FOR
180m domestic
ENTREPRENEURS
AIRLINE PASSENGERS
HOUSEHOLDS spending
>IDR2m in nondiscretionary goods will
rise to 141m
GDP per capita:
$8,883

GDP per capita:

$15,000

Indonesia
enters TOP TEN
ECONOMIES

2020

2025

CONSUMER
SPENDING at
$1.1 trillion/a
CONSUMING
CLASS tops
135m people
7th largest
ECONOMY
in the World

2030

SOURCES
ABC 2012: Indonesian Gen Y ready for
change. Available: http://ab.co/OyBbKw
AirlineLeader 2013: Indonesian growth
skyrockets amidst a highly fragmented
market. Available: http://bit.ly/1fnbIyu
AnataraNews 2012: Demo Jakarta. Available:
http://bit.ly/1cjU5db
ASEAN 2013: ASEAN Economic Community
Factbook. Available: http://bit.ly/Nrqecx
ASEAN n/s: ASEAN Initiatives on Promoting
Environmentally Sustainable Cities.
Available: http://bit.ly/1mrrB7n
ATUC 2012: ASEANS rise as the next
economic superpower. Available: http://
bit.ly/1eawBLR
Bayu Syerli Rachmat 2013: Digital Marketing
Landscape in Indonesia 2013. Available:
http://bit.ly/1cHz53b
BBC 2011: Entrepreneurs face global
challenges - Indonesia top for
entrepreneurs. Available: http://bbc.in/
1fNpsxi
Boston Consulting Group 2013: Indonesias
rising middle-class and affluent consumers.
Available: http://on.bcg.com/1dI9zLe
Chocolate & Mint 2014: Cheering Up.
Available: http://bit.ly/1mw0Hvg
CNN 2012: Cell phone culture: How cultural
differences affect mobile use. Available:
http://bit.ly/1bJ3gJ6
Cyclonesia 2009: Night Riding and Roti Bakar.
Available: http://bit.ly/1hlJoer
Deinla, Imelda 2013: Giving the ASEAN InterParliamentary Assembly a Voice in the
ASEAN Community. Available: http://
bit.ly/1hplPju

East Asia Forum 2012: Asias Regional

Comprehensive Economic Partnership.
Available: http://bit.ly/1epxRX0
Eat and Treats 2014: Otterhound Jakarta.
Available: http://bit.ly/1k7cHFd
eMarketer 2013a: In Indonesia, a New
Digital Emerges. Available: http://bit.ly/
NrqJTP
eMarketer 2013b: Smartphone Penetration
Doubles in Indonesia. Available: http://
bit.ly/NrqNmL
Euromonitor 2013: Travel and Tourism in
Indonesia - Country Report. Available:
http://bit.ly/1k3TZLp
Euromonitor 2013: Grocery Retailers in
Indonesia. Available: http://bit.ly/1c1dXr0
Goethe Institut 2010: Values, Dreams, Ideas Muslim Youth in Southeast Asia. Available:
http://bit.ly/1dusqGG
ILO n/s: Informal economy in Indonesia
Available: http://bit.ly/1cgbrHH
International Enterprise Singapore 2013:
Indonesias Consumer Sector: Tapping the
Consumer Dollar in Food and Retail. IE
Insights Vol. 13. Available: http://bit.ly/
1bF9UAa
investvine 2013: China-ASEAN trade forecast
to hit $500b by 2015. Availabe: http://
bit.ly/1fnctrn
International Markets Bureau 2012: Modern
grocery retailing in major ASEAN markets.
Available: http://bit.ly/1hhpqS4
Jakarta Globe 2012: Raising Legal Marriage
Age to 21 in Indonesia will address Social
Woes: BKKBN. Available: http://bit.ly/
1fQIIKs

Jakarta Post 2013: Facebook has 64m active

Indonesian users. Available: http://bit.ly/
MoisPK
Knight Frank 2013: The Wealth Report 2013.
Available: http://bit.ly/18CUwT6
Mandalika Resort n/s: Mandalika Resort
Map. Available: http://bit.ly/1bFbdPi
McKinsey 2012a: The new Indonesian
consumer. Available: http://bit.ly/1cLIHdt
McKinsey 2012b: The archipelago economy:
Unleashing Indonesias potential.
Available: http://bit.ly/1a9V8yJ
McKinsey 2013: Understanding the diversity
of Indonesias consumers. Available:
http://bit.ly/1eayb09
Property Magazine 2010: Lombok comes of
age. October 2010. Available: http://
bit.ly/MU2gGT
Property Report 2012: In depth: Lombok:
Paradise found? Available: http://bit.ly/
1fNqb1x
Redwing Asia 2012a: Indonesias MobileDriven Telecoms Market. Available: http://
bit.ly/1cgcaZt
Redwing Asia 2012b: Which Segments Use
the Internet in Indonesia? Available: http://
bit.ly/MU2qhz
Redwing Asia 2012c: Indonesias Love Affair
With Social Media. Available: http://
bit.ly/1cgcdEA
Research and Markets 2012: Indonesia
Information Technology Report Q1.
Available: http://bit.ly/1eayAQr
Semiocast 2012: Geolocation analysis of
twitter accounts and tweets. Available:
http://bit.ly/1gEt2No

SOURCES
SMERU Research Institute 2007: Impact of
Supermarkets on Traditional Markets and
Retailers in Indonesias Urban Centers.
Available: http://bit.ly/1fxfeF2
statista 2014a: Number of Social Network
Users in Indonesia. Available: http://bit.ly/
1hhqhlA
statista 2014b: Online activities of mobile
internet users in urban Indonesia.
Available: http://bit.ly/1fhUDAb
TechinAsia 2014: Ayo Vote encourages
Indonesias youngsters to cast their vote.
Available: http://bit.ly/Otyny6
TechinAsia 2012: The Story and Future of
Kaskus. Available: http://bit.ly/1etbZKk
The Development Advisor 2014: LombokMandalika Resort Development. Available:
http://bit.ly/1c1f0qJ
The Diplomat 2013: Regional Comprehensive
Economic Partnership (RCEP) issues and
way forward. Available: http://bit.ly/
1cgcF5V
The Next Web 2013: Chartered: 70 deals and
exits from Indonesias fast-growing start-up
scene. Available: http://tnw.co/1k5fOgQ
Timetric 2013: Indonesia Travel and Tourism
Market 2017. Available: http://bit.ly/
1c1f5Lb
USDA Foreign Agriculture Service 2010: GAIN
Report - Indonesia Retail Food Sector.
Available: http://1.usa.gov/1dp3yA8
We are Social 2011: Social, Digital and
Mobile in Indonesia. Available: http://
bit.ly/1epz3JH

World Bank 2013: World Development

Indicators: Population dynamics. Available:
http://bit.ly/1lj3VUT
Xinhuanet 2013: China, ASEAN aim to boost
trade to 1tln USD by 2020. Available:
http://bit.ly/1k3Wq0A
Youth Lab n/s: Youth Lab Indonesia Presentation. Available: http://bit.ly/
1c4G7RU

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TOP TRENDS IN INDONESIA

T

for additional information and/or inquiries, please contact

thomas.klaffke@gmail.com