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work on project.

PROPOSAL FOR THE PROJECT

On

COMPARE THE DISTRIBUTION STRATEGIES OF HONDA

MOTORCYCLE AND YAMAHA MOTORCYCLE

Name: Muhammad Imran ID: MC080402657

Virtual University of Pakistan

Date of Submission: May 23, 2010

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 TABLE OF CONTENTS

Chapter 1:----------------------------------------------------------------------------------- 3
1.1 Introduction ------------------------------------------------------------------- 3
1.2 Background ------------------------------------------------------------------- 3
1.3 Objectives --------------------------------------------------------------------- 4
1.4 Significance ------------------------------------------------------------------- 4

Chapter 2:------------------------------------------------------------------------------------ 5
2.1 Project Proceedings -------------------------------------------------------- 5

Chapter 3: (Methodology of the Project) -------------------------------------------- 6

3.1 Data Collection Sources --------------------------------------------------- 6
3.2 Data Collection Tools ------------------------------------------------------ 6
3.3 Subjects/Participants ------------------------------------------------------- 6
3.4 Field work / Data collection ----------------------------------------------- 7
3.5 Data processing and Analysis ------------------------------------------- 7

Bibliography: -------------------------------------------------------------------------------- 7

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CHAPTER 1:
1.1 Introduction

A distribution channel is the physical process of getting products to market and a

companys channel decisions directly affect any other marketing decision
therefore management must design its distribution channels carefully with an eye
on tomorrows likely selling environment as well as todays.

The purpose of this study is to making comparison between the distribution

strategies of Honda motorcycle with the Yamaha motorcycle. And on the basis of
distribution techniques judge different aspects of the brand which make
customers loyal, associated and in favor of one brand more than the competing
one.

1.2 Background
With the rising demand of motorcycles every year, the industry shows a huge
potential in both the local and international market. Motorcycle Industry estimates
show that last year more than 800000 motorcycles were sold in the country. The
industry has been experiencing a healthy growth rate of around 30% per year for
the past 4-5 years. Pakistan came at number seven with a production of more
than 800,000 units of motorcycles constituting to 2% of the global total. Currently
Atlas Honda in Pakistan hold first place in terms of sale and market share, the
other Japanese brands being manufactured in Pakistan include Yamaha and
Suzuki. According to the report of motor branch of Excise and Taxation
Faisalabad sale of motorcycles is increased by 27% in 2009 as compared with
2008 only in Faisalabad and surrounding areas. Demand is increased and
environment changed rapidly so the motorcycle manufacturing companies try to
use imaginative systems of distribution to provide the product at right place and
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time to make the customer satisfied and gain a competitive advantage over other
market competitors. In the motorcycle market the Atlas Honda has the major
share and Yamaha motorcycle falls behind with the second largest market share.
So keeping all these aspects in mind I try to compare the distribution strategies
of Honda motorcycle with its most competitive Yamaha in the Faisalabad district
and surroundings.
1.3 Objectives

The study is based in the motorcycle market in Faisalabad district and

surrounding areas. Following are the objectives of the project

Prepare more 2-3 objectives in the light of following examples.

To find critical success factor in the strategy for distributional channels of both
organizations
How distribution channels can be improved?

The major objective is to analyze comparatively the distribution strategies

of Honda motorcycle and Yamaha motorcycle.
To assess what type of distribution channels used by both companies.
To identify the costs associated with the distribution by both companies.
To examine what are the delivery terms used by both companies.
To assess the level of market coverage of both companies.
To determine the inventory level of companies.
What is the impact on sale due to effective distribution strategy?
What services offered after sale by both companies
1.4 Significance
We have already given you the instructions about significance in you prior
evaluated proposal. You should have to describe the stakeholder whom for this
project will beneficial.

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 This study is helpful to making a successful distribution strategy in the
motorcycle industry.
It helps to design the distribution system that provides the competitive
advantage in two wheeler industry.
It is useful to understand how to make the cost effective distribution
strategies.
To understand how the dealers can be more effective in the success of
the company.
It helps to identify the week and strong point in distribution strategy by
both companies.

CHAPTER 2:
2.1 Project proceedings
The outline of my project is
1. Acknowledgement
2. Background
3. Introduction of the motorcycle industry
4. Introduction of companies under study
5. Mission and vision of the companies
6. Current market situation
7. Marketing Mix
8. SWOT analysis of both companies
9. Compare the competing Brands and their sales analysis of both
companies
10. The comparisons of distribution strategies of both companies
I. Comparisons of distribution channel type

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 II. Comparison of the cost associated with distribution
III. Delivery terms of both companies
IV. Level of Market coverage of both companies
V. Level of inventory of both companies
VI. After sale service comparison
VII. Which one is more effective with respect to distribution strategy
11. Questionnaire(for structured interview)
12. Conclusion
13. Suggestions
14. Bibliography

CHAPTER 3:
Methodology of the Project
3.1 Data collection sources
Primary Data Sources
The primary data is collected by the persons those are attached with the
distribution system of Atlas Honda Ltd and Dawood Yamaha Ltd. Such as
dealers, proprietors and managers of the motorcycle showrooms etc.
You will also collect the data from consumers
Secondary Data Sources

Data about the company and strategies is gathered from the internet
Honda and Yamaha websites.

Reports from the Excise and Taxation office (Motor Branch) Faisalabad.

From Previous research articles.

From companies annual reports and magazines published annually.

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 References are also taken from search engines

3.2 Data collection Tools

The Primary data is proposed to collect using the structured interviews

because it gives the precise, accurate, realistic and relevant data. Collect
the data through questionnaire instead of interview

Study the fact sheets, News papers, Magazines published form time to
time and Internet for the secondary data.

3.3 Subjects/Participants
The target population is the members of the distribution channels of
Yamaha and Honda motorcycles in Pakistan. Select small area near you
your residence. How you will collect data from whole Pakistan
The data for the study has been collected through a survey of
Dealers/Retailers of Faisalabad and surroundings used as sampling
frame.
I use the convenient non-probability technique for collection of data.
Provide the justification
You did not mention the sample size

3.4 Field work/ Data collection

I collect the data through the structured interview using survey method. In
this method I asked a standard set of questions in a particular order to the
target sample include the dealers and sellers of Honda and Yamaha
motorcycles in Faisalabad and surroundings.
Quality of the data can be assured by interacting with the concerned
persons only.
We can conduct the research in the Faisalabad district because I am
belong to this district and doing job in the Excise & Taxation department in
Faisalabad. I can easily interact with the dealers and collect some sale
data from the Motor branch in Faisalabad.
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3.5 Data processing and analysis
I make tables, charts, and graphics for the data representation and for this
purpose I use the Microsoft Excel software for the data processing and analysis.

BIBLIOGRAPHY:
It must be in APA format and you can take guidance from last lecture
of STA 630

Official Website of Atlas Honda Ltd in Pakistan (http://www.atlashonda.com.pk).

Official Website of Dawood Yamaha Ltd in Pakistan (http://www.dyl.com.pk).
Very good search engine for reference (http://www.google.com.pk).
Mc080403203
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