STYLE GUIDE

Contents
This Guide
Logo
Use of the logo
Logo Dos & Donts
Use of colour
Font
Names
Leader
Bumper
Wipe
Lower 3rd
Picture in Picture
Picture in Picture Deluxe
Floating logo
Rotating hand
Backgrounds
Alternative Leader Openings
The Battle | Wipes
The Battle | VS frame
The Semi Final | Wipes
The Semi Final | Opening
The Semi Final | Background
The Semi Final | Room Panel
Print
Prices
Coach design
Cold Open
Promo
Example 3D title
Mobile
License implementation and approval process
Copyright and Trademark

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04
05
06
07
08
09
10
13
16
25
28
29
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This Guide
This guide explains how to implement The Voice Of... visual identity on-screen and offscreen. For any queries arising from this guide, please contact your Talpa representative.

Logo

original logo

3D word mark

2D word mark

Use of the logo

THE PRIMARY
THE VOICE OF... LOGO

Logo
Dos & Donts

The use of the logo for The Voice Of...

All communications, for both information and promotional purposes, must be

provided with the correct logo in the right colour.

The logo may only be used in the positive form, never in the negative form.

If the logo is positioned on an unclear or busy background, you may place a

definite shadow beneath it. For TV, however, the logo is generally used without a

shadow.

Mirroring of the logo and/or hand is permissible.

The logo may be placed on a photographic background, as long as the logo is

clearly visible and does not merge into the background.

The logo may only be used at 100%, so transparency is not permitted.

The word mark (the text The Voice Of...) may be used separately from the

pictorial mark (hand with microphone). The hand with microphone may not be used

on its own. For TV, always use the 3D word mark.

You are not permitted to use new pictorial marks next to the existing logo.

Use of colour
Red
pantone 485
CMYK 0 100 100 0
RGB 230 0 0
# E60000

White
CMYK 0 0 0 0
RGB 255 255 255
# FFFFFF

Black
CMYK 0 0 0 100
RGB 0 0 0
# 000000

Medium warm gray

pantone warm gray 5
CMYK 10 10 20 40
RGB 174 167 159
# AEA79F

Font
abcdefghijklmnopqrstuvwxyz
1234567890
Trademarker under cast

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Trademarker capitol

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
VF Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
VF Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
VF Extended Bold

The Trademarker font is used in the show, particularly for 3D titles, including credits.
The VF font is used for credits (2D) in the show and also on the website and in
the Red Room.

Names
Delivery & name for each country (folders and file structure):
The complete package is subdivided into 14 folders/categories stating the country code.

The file names are constructed as follows

(using a file for the United States as an example):
Visual information
Technical information
TV = The Voice
PAL = Frame Rate (25 frames per second)
UA = Country Code (Ukraine)

1024 = Resolution (SD 1024x576 Square Pixels)

Bug = Category
Straight = Alpha Channel (Straight Alpha)
Hand_Mediu.. = Component
Mov = File Type (QuickTime movie)

TV = The Voice
NTSC = Frame Rate (29.97 frames per second)
USA = Country Code (United States)
1080i = Resolution (HD 1920x1080, interlaced)
UFF = Upper Fields First
Bug = Category
Straight = Alpha Channel (Straight Alpha)
Hand_Mediu.. = Component
Mov = File Type (QuickTime movie)

This graphics overview only provides the visual information, as the technical
information varies for each country.

Leader

There are various different titles for the first frame,

for instance for the semi-final, final and results show.
The music is supplied by Martijn Schimmer.
CD track 1 > filename Leader The Auditions with SFX.wav

10

Leader

11

Leader

12

Bumper I
The music is supplied by Martijn Schimmer.
CD track 2 > filename Bumper From commercialbreak.wav

13

Bumper II
The music is supplied by Martijn Schimmer.
CD track 3 > filename Bumper To commercialbreak.wav

14

Bumper III
The music is supplied by Martijn Schimmer.
CD track 4 > filename Bumper To commercialbreak 2.wav

15

Wipe A & B
The music is supplied by Martijn Schimmer.
CD track 5 > filename Wipe A+B.wav

16

Wipe C & D
The music is supplied by Martijn Schimmer.
CD track 5 > filename Wipe A+B.wav

muziektrack

17

Wipe E & F
The music is supplied by Martijn Schimmer.
CD track 6 > filename Wipe E+F.wav

muziektrack

18

Wipe G & H
The music is supplied by Martijn Schimmer.
CD track 7 > filename Wipe G+H.wav

muziektrack

19

Wipe I & J
The music is supplied by Martijn Schimmer.
CD track 8 > filename Wipe I+J.wav

muziektrack

20

Wipe K & L

muziektrack

21

Wipe Deluxe A & B

The music is supplied by Martijn Schimmer.
CD track 9 > filename Wipe Deluxe.wav

muziektrack

22

Wipe Deluxe C
The music is supplied by Martijn Schimmer.
CD track 9 > filename Wipe Deluxe.wav

muziektrack

23

Use of Wipes
Wipes A, B, C, G, E, F and H: General wipe for The Blind Auditions and The Battle
Wipe D: The Blind Auditions wipe from backstage to performance
Wipe J, K and L: Promos and the team overviews
Wipe Deluxe A: General wipe for Live
Wipe Deluxe B: Wipe round up or clips in Live
Wipe Deluxe C: Wipe to clips in Live
Battle Wipe A: Wipe after Battle frame (VS card) and to a performance
Battle Wipe B: General wipe for Battle

muziektrack

24

Lower 3rd Block Right

muziektrack

25

Lower 3rd Shutter Reveal

Logo overlay

muziektrack

26

Lower 3rd Shutter Reveal

Background

muziektrack

27

Picture in Picture Front

muziektrack

28

Picture in Picture Deluxe

Background & Wipe

The music is supplied by Martijn Schimmer.

CD track 9 > filename Wipe Deluxe.wav

muziektrack

29

Picture in Picture Deluxe

Single, Double & Triple Frame

muziektrack

30

Picture in Picture Deluxe

Preview

The music is supplied by Martijn Schimmer.

CD track 9 > filename Wipe Deluxe.wav

muziektrack

31

Floating Logo

muziektrack

32

Rotating hand

muziektrack

33

Backgrounds

Only used for: cold open, promos, and as

projected backgrounds for quotes.
(2 screens + dolly in front) PLEASE NOTE:
ALWAYS USED WITH BLACK BACKGROUND
(the white holes are keyholes, but they are
never used as the alpha channel)

muziektrack

34

Backgrounds

Only used for: cold open, promos, and as

projected backgrounds for quotes.
(2 screens + dolly in front) PLEASE NOTE:
ALWAYS USED WITH BLACK BACKGROUND
(the white holes are keyholes, but they are
never used as the alpha channel)

muziektrack

35

Backgrounds

Only used for: cold open, promos, and as

projected backgrounds for quotes.
(2 screens + dolly in front) PLEASE NOTE:
ALWAYS USED WITH BLACK BACKGROUND
(the white holes are keyholes, but they are
never used as the alpha channel)

muziektrack

36

Backgrounds

Only used for: cold open, promos, and as

projected backgrounds for quotes.
(2 screens + dolly in front) PLEASE NOTE:
ALWAYS USED WITH BLACK BACKGROUND
(the white holes are keyholes, but they are
never used as the alpha channel)

muziektrack

37

Alternative Leader Openings

CD
CD
CD
CD

Track
Track
Track
Track

1 - filename Leader The Auditions with SFX.wav

11 - filename Leader The Battle Continues in studio with SFX.wav
11 - filename Leader The Battle Continues in studio with SFX.wav
12 - filename Leader SingOff with SFX.wav

muziektrack

38

Alternative Leader Openings

CD Track 14 - filename Leader Results with SFX.wav

muziektrack

39

The Battle
Wipes

muziektrack

40

The Battle
VS Frame

muziektrack

41

The Semi Final

Wipes

muziektrack

42

The Semi Final

Opening

muziektrack

43

The Semi Final

Opening

muziektrack

44

The Semi Final

Opening + Wipe

muziektrack

45

The Semi Final

Background

muziektrack

46

Room Panel

muziektrack

47

Print

muziektrack

48

Prices

Optional
not in standard package

muziektrack

49

Coach Design

Optional
not in standard package

muziektrack

50

Cold Open I

Optional
not in standard package

The music is supplied by Martijn Schimmer.

CD track 10 > filename Coldopen.wav

muziektrack

51

Cold Open I

Optional
not in standard package

The music is supplied by Martijn Schimmer.

CD track 10 > filename Coldopen.wav

muziektrack

52

Cold Open I

Optional
not in standard package

The music is supplied by Martijn Schimmer.

CD track 10 > filename Coldopen.wav

muziektrack

53

Promo

CD Track 23 - filename Bumper Resultsshow Candidate passes SingOff.wav

muziektrack

54

Promo

CD Track 23 - filename Bumper Resultsshow Candidate passes SingOff.wav

muziektrack

55

Example 3D Titles

muziektrack

56

Mobile

For inserts, photos and clips

muziektrack

57

Mobile

For inserts, photos and clips

muziektrack

58

License implementation and

approval process

The development of all products, promotions, advertising and events which use The Voice Of...
brand must take place in consultation with Talpa.
No product, promotion, advertising or event may proceed to production or launch without prior
written approval from Talpa.
For physical products, samples of the final production item should be submitted to Talpa upon
completion. For other branded items (promotions, events, etc.) a suitable method of providing
documentary samples will be agreed by your Talpa representative.

The product development process:

CONCEPT SUBMISSION
APPROVAL
CONCEPT DEVELOPMENT
CONSULTATION
PRE PRODUCTION SUBMISSION
APPROVAL
PRODUCTION

SUBMISSION OF SAMPLES

DISTRIBUTION / LAUNCH

59

Copyright and Trademark

All uses of The Voice Of... brands and logos, in accordance with the guidelines set out in this
style guide, must feature a copyright and trademark notice including the required logo as set
out below. The notice must be visible on all communications which feature The Voice Of [] logo
or other identity elements. For uses of the brand which feature more than one physical element
(for instance, packaged products) the notice must appear on all constituent parts. The Licensee
shall obtain the Licensors prior written approval with regard to the exact size and position of the
required logo and the notice.
COPYRIGHT AND TRADEMARK NOTICE:
2010 Talpa Content B.V.
The Voice Of [] is a registered trademark of Talpa Content B.V.
Based on the television programme The Voice of Holland produced by Talpa Producties B.V.
Licensed by Talpa Distribution B.V.
www.talpa.tv
The copyright date should be the same as the release date of the product, advertisement or
other branded material. If a design has changed significantly, the year of the change should be
added to the copyright notice.
Required Logo:

In circumstances where there is not enough space to render the full notice and the required logo
legibly, an abbreviated version without the required logos may be used. The Licensee should confirm this abbreviated notice as needed.

60

Contact

Talpa
Zevenend 45
1251 RL Laren
P.O. Box 154
1250 AD Laren
The Netherlands
T: +31 35 533 33 33
www.talpa.tv