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Public Spaces/Private Money

The Triumphs and Pitfalls of Urban Park Conservancies

The Trust for Public Land creates parks and protects land for people, ensuring healthy,
livable communities for generations to come.
Our Center for City Park Excellence helps make cities more successful through the
renewal and creation of parks for their social, ecological, and economic benefits to
residents and visitors alike.

Funding for this report was provided by:


Richard Gilder, Jr.
The Horace W. Goldsmith Foundation
Thomas L. Kempner

Special acknowledgment
This report could not have been produced without the editorial and administrative leadership
of Adrian Benepe, Senior Vice President for City Park Development, The Trust for Public Land.

Public Spaces/Private Money


The Triumphs and Pitfalls of Urban Park Conservancies
By Peter Harnik and Abby Martin

The Trust for Public Land


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Cover: Boston Public Garden, maintained by


Friends of the Public Garden, Inc. Flickr/Josepha.
Printed on 100% recycled paper.
2015 The Trust for Public Land.

Table of contents
Introduction ............................................................................................................................5
What is a City Park Conservancy? ........................................................................................6
Founding Models: New York and San Francisco .........................................................7
What Makes a Park Conservancy Successful? ..................................................................13
Formal Agreement with the City ..................................................................................15
A Role for Public Officials .............................................................................................20
Master Planning and Project Prioritization..................................................................20
A Strong and Effective Board of Directors .................................................................21
Robust Fundraising is Mandatory ................................................................................26
Getting Recognition Right ............................................................................................26
Concessions and Earned Income ................................................................................29
Cordoned-Off Events ....................................................................................................31
What About Maintenance?...........................................................................................35
That Other PartnerThe City ........................................................................................36
Who Really Owns the Park? ..........................................................................................40
Combatting Fearfulness................................................................................................41
Conclusion ............................................................................................................................47
Tables
Selected Urban Conservancies and their Parks ...........................................................4
The Experience So Far ..................................................................................................14
Annual Revenue .............................................................................................................27
Annual Spending ...........................................................................................................28
Annual Earned Revenue ...............................................................................................30
Case Studies
Forest Park Forever, St. Louis ........................................................................................10
Piedmont Park Conservancy, Atlanta ..........................................................................16
Prospect Park Alliance, New York ................................................................................22
Civic Center Conservancy, Denver ..............................................................................32
Olmsted Parks Conservancy, Louisville.......................................................................37
Overton Park Conservancy, Memphis .........................................................................44

S E L E C T E D U R B A N PA R K C O N S E R V A N C I E S A N D T H E I R PA R K S
conservancy

city

park

acres

Chastain Park Conservancy

Atlanta

Chastain Park

268

Grant Park Conservancy

Atlanta

Grant Park

132

Historic Oakland Foundation

Atlanta

Oakland Cemetery

Piedmont Park Conservancy

Atlanta

Piedmont Park

Mount Vernon Place Conservancy

Baltimore

Mount Vernon Place

Railroad Park Foundation

Birmingham

Railroad Park

Emerald Necklace Conservancy

Boston

5 parks

835

Friends of the Public Garden, Inc.

Boston

3 parks

82

Rose F. Kennedy Greenway Conservancy

Boston

5 parks

Buffalo Olmsted Parks Conservancy

Buffalo

21 parks and parkways

Friends of Fair Park

Dallas

Fair Park

Woodall Rogers Park Foundation

Dallas

Klyde Warren Park

Civic Center Conservancy

Denver

Civic Center

Detroit 300 Conservancy

Detroit

4 parks

Detroit Riverfront Conservancy

Detroit

12 parks

Bushnell Park Foundation

Hartford

Bushnell Park

37

Buffalo Bayou Partnership

Houston

Buffalo Bayou

45

Discovery Green Conservancy

Houston

Discovery Green

Hermann Park Conservancy

Houston

Hermann Park

445

Memorial Park Conservancy

Houston

Memorial Park

1,431

Louisville Olmsted Parks Conservancy

Louisville

18 parks and parkways

2,087

Overton Park Conservancy

Memphis

Overton Park

Shelby Farms Park Conservancy

Memphis

Shelby Farms Park

Brooklyn Bridge Park Conservancy

New York

Brooklyn Bridge Park

Central Park Conservancy

New York

Central Park

843

Friends of Hudson River Park

New York

Hudson River Park

550

Friends of the High Line

New York

High Line

Madison Square Park Conservancy

New York

Madison Square Park

Prospect Park Alliance

New York

Prospect Park

585

Randall's Island Park Alliance

New York

Randalls Island Park

433

Riverside Park Conservancy

New York

Riverside Park

Staten Island Greenbelt Conservancy

New York

10 parks

The Battery Conservancy

New York

The Battery

25

Myriad Gardens Foundation

Oklahoma City

Myriad Botanical Gardens

17

Fairmount Park Conservancy

Philadelphia

353 parks

Pittsburgh Parks Conservancy

Pittsburgh

8 parks

1,700

Forest Park Conservancy

Portland

Forest Park

5,171

Brackenridge Park Conservancy

San Antonio

Brackenridge Park

246

Guadalupe River Park Conservancy

San Jose

Guadalupe River Park

240

Forest Park Forever

St. Louis

Forest Park

Trust for the National Mall

Washington, D.C.

The National Mall

48
185
6
19

15
1,200
277
5
12
8
117

12

184
3,200
65

330
1,792

10,550

1,293
146

public spaces/private money: the triumphs and pitfalls of urban park conservancies

Introduction
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Schenley Plaza, a key entranceway to Pittsburghs central Schenley Park, is an emblem of the
power and promise of conservancies. The neglected plaza, which had devolved into a parking lot
for 60 years, was redesigned and reconstructed by the Pittsburgh Parks Conservancy and is now
the social and environmental centerpiece of its neighborhood.
public spaces/private money: the triumphs and pitfalls of urban park conservancies

What is a City Park Conservancy?


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Rivard Plaza, a notable stimulus to the revitalization of downtown Detroit, is operated and
supported by the Detroit Riverfront Conservancy, one of two private institutions partnering with
the government to support parks in the city.
6

public spaces/private money: the triumphs and pitfalls of urban park conservancies

Founding Models: New York and San Francisco


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And What Isnt a Conservancy.


Not every park-support organization is a conservancy. Here are a few institutional
models not covered in this booklet:

Friends of the Park groups. These generally all-volunteer groups focus on hands-on
cleanup and grassroots advocacy. Depending on the circumstance, a friends
organization may lobby in favor of a park department or criticize it. Either way, the
focus is on improved government services, not private philanthropy. In a few cities,
these individual park groups are so numerous they have spawned an umbrella organization, with paid staff, that works on park issues citywide. Such advocacy groups may
also go by other names, for example New Yorkers for Parks, the Philadelphia Park
Alliance, the San Francisco Park Alliance, and Park Pride, in Atlanta.
Business Improvement Districts (BIDs). These support organizations for core commercial districts are multiplying quickly, to well over 1,000 nationwide. Funded through
a small surtax assessment on district property owners, BIDs typically manage sidewalk
cleanliness, help visitors and enforce orderliness. Only a few districts have thus far
taken on park issues and improvements within their boundaries. Unlike conservancies,
BIDs generally do not solicit or receive philanthropic donations.
Most Conservancies in California. Confusingly, the state of California uses the word
Conservancy to designate a certain type of state agency. These include the Santa
Monica Mountains Conservancy, the Tahoe Conservancy, the California Coastal
Conservancy, and others. Generally, these agencies work within their landscapes to
meet environmental and other goals. However, the word is also used in California to
refer to a few private nonprofit organizations similar to those discussed in this booklet
for example, the Golden Gate National Parks Conservancy.

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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public spaces/private money: the triumphs and pitfalls of urban park conservancies

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How Big is the Movement?


All told, the city park conservancy universe is small in acreage, substantial in financial
clout and number of people served, and growing rapidly.
The parkland under the purview of the conservanciesalmost 35,000 acresis
impressive, although miniscule in comparison with the 1.5 million acres in the park
systems of the 100 largest cities. By usership, the impact is substantial, with well over
125 million annual visits to the city parks that have conservancies.
The combined spending on operations and capital construction by 41 of the most
prominent conservancies totaled $158.9 million in 2012.1 (This compares with the
$6.2 billion spent by public park-and-recreation agencies in the 100 biggest cities that
year.) Of the 41 conservancies, 29 spent more than $1 million in 2012; the median
conservancy spent $1.5 million. On a per-acre basis, conservancies spent an average
of $14,400, about 50 percent more than public park departments.
Most significant, the movement is growing rapidly, with fully half of the 41 coming into
existence only since the year 2000.
1

This figure does not include San Franciscos $33-million-per-year Golden Gate National Parks Conservancy because the vast
bulk of that park is located outside of the city limits.

public spaces/private money: the triumphs and pitfalls of urban park conservancies

ca s e st u dy

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11

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Fore st Pa rk Fore v e r

375

Acres managed (of 1,293-acre park)

1876

Park created

1986

Conservancy founded

$3,926,486
$12,998,911
92%

Expenditures*
Revenue*
Contributions and grants as portion of total revenue*

1%

Earned revenue as portion of total revenue*

51

Employees

1,100

Volunteers

38
5 officers, 12-member
executive committee,
18 general directors,
10 ex-officio**

Voting board members


Board structure

Yes

Conservancy manages operations/maintenance?

Yes

Conservancy conducts capital projects?

Yes

Conservancy programs park?

Yes

Conservancy created master plan?

*Annual, 2009-2012 average


**Ex-officio: Mayor, Parks Director, Alderman, Art Museum, Forest Park Golf Course, Missouri Historical Society, Muny,
Science Center, Washington University and Zoo.

12

public spaces/private money: the triumphs and pitfalls of urban park conservancies

What Makes a Park Conservancy Successful?


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public spaces/private money: the triumphs and pitfalls of urban park conservancies

13

T H E E X P E R I E N C E S O FA R
w h e n pa r ks a nd th e ir support orga ni zati ons w e re founde d
City

Conservancy

Park Created

Conservancy
Founded

Atlanta

Historic Oakland Foundation

1850

1984

Atlanta

Piedmont Park Conservancy

1887

1989

Atlanta

Grant Park Conservancy

1883

1999

Atlanta

Chastain Park Conservancy

1938

2004

Baltimore

Mount Vernon Place Conservancy

1829

2008

Birmingham

Railroad Park Foundation

2010

2008

Boston

Emerald Necklace Conservancy

1879

1997

Boston

Friends of the Public Garden

1634

2000*

Boston

Rose Fitzgerald Kennedy Greenway Conservancy

2007

2004

Buffalo

Buffalo Olmsted Parks Conservancy

1870

1995

Dallas

Friends of Fair Park

1886

1986

Dallas

Woodall Rogers Park Foundation

2012

2004

Denver

Civic Center Conservancy

1894

2004

Detroit

Detroit 300 Conservancy

1847

2001

Detroit

Detroit Riverfront Conservancy

1975

2002

Hartford

Bushnell Park Foundation

1854

1981

Houston

Buffalo Bayou Partnership

1899

1986

Houston

Memorial Park Conservancy

1925

2000

Houston

Discovery Green Conservancy

2008

2004

Houston

Hermann Park Conservancy

1914

2004*

Louisville

Louisville Olmsted Parks Conservancy

1880

1989

Memphis

Shelby Farms Park Conservancy

1975

2007

Memphis

Overton Park Conservancy

1901

2011

New York

Central Park Conservancy

1858

1980

New York

Riverside Park Conservancy

1872

1986

New York

Prospect Park Alliance

1868

1987

New York

Staten Island Greenbelt Conservancy

1984

1987

New York

Randall's Island Park Alliance

1933

1992

New York

The Battery Conservancy

1823

1994

New York

Friends of Hudson River Park

2003

1999

New York

Friends of the High Line

2009

2000

New York

Madison Square Park Conservancy

1847

2002

New York

Brooklyn Bridge Park Conservancy

2010

2005*

Oklahoma City

Myriad Gardens Foundation

1981

2011*

Philadelphia

Fairmount Park Conservancy

1855

2001

Pittsburgh

Pittsburgh Parks Conservancy

1889

1996

Portland

The Forest Park Conservancy

1947

1989

San Antonio

Brackenridge Park Conservancy

1899

2008

San Jose

Guadalupe River Park Conservancy

1990

1995

St. Louis

Forest Park Forever

1876

1986

Washington, D.C.

Trust for the National Mall

1791

2002

*Year that organization took on significant conservancy operations.

14

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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Formal Agreement with the City


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public spaces/private money: the triumphs and pitfalls of urban park conservancies

15

ca se study

Piedmont Park Conservancy, Atlanta


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16

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public spaces/private money: the triumphs and pitfalls of urban park conservancies

17

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Pi e dm ont Pa rk Conse rva nc y

185 acres

Park size

1887

Park created

1989

Conservancy founded

$11,608,365
$6,678,384
88%

Expenditures*
Revenue*
Contributions and grants as portion of total revenue*

6%

Earned revenue as portion of total revenue*

51

Employees

2,924

Volunteers

48
9 officers, 6 at-large,
28 general directors,
5 ex-officio**

Voting board members


Board structure

Yes

Conservancy manages operations/maintenance?

Yes

Conservancy conducts capital projects?

Yes

Conservancy programs park?

Yes

Conservancy created master plan?

*Annual, 2009-2012 average


**Ex-officio: Mayor, Parks Director, Council President, and Mayoral and Council appointees.

18

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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Where to Put the Money and the Office?


One way to maintain an arms-length relationship between a conservancy and a parks
department is to keep the money separateno commingling of private with city funds.
Conservancies should have their own bank accounts for depositing donations and
paying expenses. If a conservancy receives city support for specific projects, the citys
control over those funds should be through a memorandum of understanding rather
than through a shared account. This is not only good financial management; its also
likely to stimulate more and larger gifts from donors wary of municipal budgeting
procedures.
Similarly, although a city may generously offer a conservancy free or low-cost office
space at parks department headquarters, generally this is not a good proposal to
accept. The whole point of a conservancy is to take a fresh approach to the park
system, and being located in the womb of the bureaucracyusing the same conference room, telephone exchange, or even e-mail systemconveys otherwise. While
a conservancy should be located close enough to the parks department to facilitate
easy, frequent meetings, its office space must be perceived by the public as separate.

public spaces/private money: the triumphs and pitfalls of urban park conservancies

19

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A Role for Public Officials


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Master Planning and Project Prioritization


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20

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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A Strong and Effective Board of Directors

railroad park foundation

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Birminghams Railroad Park, the citys newest and most ambitious park, would not have come into
existence without a public-private partnership. The Railroad Park Foundation, which raised millions
in private donations, now manages the city-owned facility.

public spaces/private money: the triumphs and pitfalls of urban park conservancies

21

ca se study

Prospect Park Alliance, New York


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prospect park alliance

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22

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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public spaces/private money: the triumphs and pitfalls of urban park conservancies

23

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Prospect Park A l l i a nc e

585 acres

Park size

1868

Park created

1987

Conservancy founded

$11,698,228
$9,996,987

Expenditures*
Revenue*

60%

Contributions and grants as portion of total revenue*

40%

Earned revenue as portion of total revenue*

308

Employees

3,400

Volunteers

34
4-member executive
committee, 29 directors,
3 ex-officio**

Voting board members


Board structure

Yes

Conservancy manages operations/maintenance?

Yes

Conservancy conducts capital projects?

Yes

Conservancy programs park?

No

Conservancy created master plan?

*Annual, 2009-2012 average


**Ex-officio: Parks Director, Council Member, and Brooklyn Borough President.

24

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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public spaces/private money: the triumphs and pitfalls of urban park conservancies

25

ANNUAL REVENUE, SELECTED CONSERVANCIES


2009-2012 ave rage
Private Group

City

Annual Revenue

Central Park Conservancy

New York

$38,912,440

Friends of the High Line

New York

$23,550,671

Detroit Riverfront Conservancy

Detroit

$13,999,813

Forest Park Forever

St. Louis

$12,998,911

Prospect Park Alliance

New York

$9,996,987

Shelby Farms Park Conservancy

Memphis

$9,040,279

Woodall Rogers Park Foundation

Dallas

$8,599,294

Hermann Park Conservancy

Houston

$6,873,615

Buffalo Bayou Partnership

Houston

$6,699,486

Piedmont Park Conservancy

Atlanta

$6,678,384

Randall's Island Park Alliance

New York

$6,170,925

Pittsburgh Parks Conservancy

Pittsburgh

$4,807,576

Discovery Green Conservancy

Houston

$3,927,356

Buffalo Olmsted Parks Conservancy

Buffalo

$3,415,794

Madison Square Park Conservancy

New York

$3,345,021

Rose Fitzgerald Kennedy Greenway Conservancy

Boston

$3,034,730

Myriad Gardens Foundation*

Oklahoma City

$2,840,753

Railroad Park Foundation

Birmingham

$2,773,465

The Battery Conservancy

New York

$2,472,244

Overton Park Conservancy*

Memphis

$2,456,492

Trust for the National Mall

Washington

$2,220,063

Friends of the Public Garden, Inc.

Boston

$1,977,304

Louisville Olmsted Parks Conservancy

Louisville

$1,782,767

Fairmount Park Conservancy

Philadelphia

$1,743,632

Riverside Park Conservancy

New York

$1,574,183

Detroit 300 Conservancy

Detroit

$1,394,878

Emerald Necklace Conservancy

Boston

$1,300,425

Memorial Park Conservancy

Houston

$1,274,455

Brooklyn Bridge Park Conservancy

New York

$1,199,471

Historic Oakland Foundation

Atlanta

$1,097,644

Friends of Hudson River Park

New York

$884,966

Civic Center Conservancy

Denver

$637,387

Chastain Park Conservancy

Atlanta

$557,473

Guadalupe River Park Conservancy

San Jose

$494,722

Friends of Fair Park

Dallas

$444,700

Forest Park Conservancy

Portland

$413,907

Staten Island Greenbelt Conservancy

New York

$402,265

Mount Vernon Place Conservancy

Baltimore

$378,297

Bushnell Park Foundation

Hartford

$133,522

Grant Park Conservancy

Atlanta

$116,013

Brackenridge Park Conservancy

San Antonio

$113,045

*2012 only

26

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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Getting Recognition Right


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public spaces/private money: the triumphs and pitfalls of urban park conservancies

27

ANNUAL SPENDING, SELECTED CONSERVANCIES


2009-2012 ave rage
Conservancy

Annual Spending

Per Park Acre

New York

$11,928,415

$1,772,424

Madison Square Park Conservancy

New York

$3,092,202

$498,742

Discovery Green Conservancy

Houston

$4,751,895

$395,991

Woodall Rogers Park Foundation

Dallas

$1,344,733

$258,602

Rose F. Kennedy Greenway Conservancy

Boston

$3,849,152

$256,610

Detroit 300 Conservancy

Detroit

$1,554,426

$200,313

Railroad Park Foundation

Birmingham

$3,446,114

$181,374

Myriad Gardens Foundation*

Oklahoma City

$1,881,606

$110,683

The Battery Conservancy

New York

$1,751,335

$70,053

Piedmont Park Conservancy

Atlanta

$11,608,365

$62,748

Detroit Riverfront Conservancy

Detroit

$7,242,497

$61,902

Civic Center Conservancy

Denver

$541,715

$45,143

Central Park Conservancy

New York

$37,227,935

$44,161

Buffalo Bayou Partnership

Houston

$1,683,192

$37,404

Trust for the National Mall

Washington, D.C.

$4,779,953

$32,661

Mount Vernon Place Conservancy

Baltimore

$185,345

$29,420

Prospect Park Alliance

New York

$11,698,228

$19,997

Historic Oakland Foundation

Atlanta

$842,622

$17,665

Brooklyn Bridge Park Conservancy

New York

$1,045,982

$16,092

Friends of the Public Garden, Inc.

Boston

$1,255,495

$15,333

Randall's Island Park Alliance

New York

$6,214,614

$14,352

Forest Park Forever

St. Louis

$3,926,486

$10,471

Hermann Park Conservancy

Houston

$3,486,526

$7,835

Overton Park Conservancy*

Memphis

$1,210,906

$6,653

Riverside Park Conservancy

New York

$1,681,304

$5,095

Pittsburgh Parks Conservancy

Pittsburgh

$5,347,882

$3,146

Bushnell Park Foundation

Hartford

$110,560

$2,988

Buffalo Olmsted Parks Conservancy

Buffalo

$3,503,314

$2,919

Fairmount Park Conservancy

Philadelphia

$2,146,947

$2,359**

Shelby Farms Park Conservancy

Memphis

$6,550,650

$2,047

Friends of Fair Park

Dallas

$519,666

$1,876

Guadalupe River Park Conservancy

San Jose

$444,816

$1,853

Chastain Park Conservancy

Atlanta

$453,747

$1,693

Friends of Hudson River Park

New York

$894,714

$1,627

Emerald Necklace Conservancy

Boston

$1,171,475

$1,403

Grant Park Conservancy

Atlanta

$124,481

$947

Louisville Olmsted Parks Conservancy

Louisville

$1,953,275

$936

Memorial Park Conservancy

Houston

$1,100,350

$769

Brackenridge Park Conservancy

San Antonio

$92,281

$375

Staten Island Greenbelt Conservancy

New York

$446,567

$249

The Forest Park Conservancy

Portland

$433,255

$84

*2012 only

28

City

Friends of the High Line

**Reflects the portion of park acreage served

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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public spaces/private money: the triumphs and pitfalls of urban park conservancies

29

E A R N E D R E V E N U E A S P E R C E N T O F T O TA L R E V E N U E
2009-2012 ave rage
Conservancy

City

Earned Percent

Myriad Gardens Foundation*

Oklahoma City

61.9%

Staten Island Greenbelt Conservancy

New York

53.9%

Randall's Island Park Alliance

New York

53.8%

Prospect Park Alliance

New York

40.1%

Discovery Green Conservancy

Houston

33.8%

Central Park Conservancy

New York

23.4%

Detroit 300 Conservancy

Detroit

17.2%

Madison Square Park Conservancy

New York

17.1%

Buffalo Olmsted Parks Conservancy

Buffalo

16.4%

Grant Park Conservancy

Atlanta

16.0%

Hermann Park Conservancy

Houston

13.0%

Riverside Park Conservancy

New York

11.9%

Shelby Farms Park Conservancy

Memphis

11.0%

Chastain Park Conservancy

Atlanta

9.8%

Guadalupe River Park Conservancy

San Jose

7.8%

Civic Center Conservancy

Denver

6.8%

Railroad Park Foundation

Birmingham

6.4%

Piedmont Park Conservancy

Atlanta

6.1%

Buffalo Bayou Partnership

Houston

5.8%

The Forest Park Conservancy

Portland

4.0%

Historic Oakland Foundation

Atlanta

3.6%

Woodall Rogers Park Foundation*

Dallas

2.9%

The Battery Conservancy

New York

1.7%

Fairmount Park Conservancy

Philadelphia

1.5%

Forest Park Forever

St. Louis

1.4%

Brooklyn Bridge Park Conservancy

New York

1.4%

Friends of the Public Garden, Inc.*

Boston

1.2%

Friends of Fair Park

Dallas

1.1%

Friends of the High Line

New York

1.1%

Friends of Hudson River Park

New York

1.0%

Louisville Olmsted Parks Conservancy

Louisville

0.5%

Brackenridge Park Conservancy

San Antonio

0.4%

Emerald Necklace Conservancy

Boston

0.3%

Memorial Park Conservancy

Houston

0.2%

Bushnell Park Foundation

Hartford

0%

Detroit Riverfront Conservancy

Detroit

0%

Mount Vernon Place Conservancy

Baltimore

0%

Overton Park Conservancy*

Memphis

0%

Pittsburgh Parks Conservancy

Pittsburgh

0%

Rose F. Kennedy Greenway Conservancy

Boston

0%

Trust for the National Mall

Washington, D.C.

0%

*2012 only

30

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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31

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public spaces/private money: the triumphs and pitfalls of urban park conservancies

33

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C i v i c Ce nte r Conse rva nc y

12 acres

Park size

1894

Park created

2004

Conservancy founded

$541,715

Expenditures*

$637,387

Revenue*

93%
7%

Contributions and grants as portion of total revenue*


Earned revenue as portion of total revenue*

Employees

45

Volunteers

13

Voting board members

6-member executive
committee, 9 directors,
2 ex-officio**
Some

Board structure
Conservancy manages operations/maintenance?

Yes

Conservancy conducts capital projects?

Yes

Conservancy programs park?

Yes

Conservancy created master plan?

*Annual, 2009-2012 average


**Ex-officio: Parks Director, and City Council Member.

34

public spaces/private money: the triumphs and pitfalls of urban park conservancies

What About Maintenance?


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public spaces/private money: the triumphs and pitfalls of urban park conservancies

35

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36

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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Olmsted Parks Conservancy, Louisville


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public spaces/private money: the triumphs and pitfalls of urban park conservancies

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38

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O l mste d Pa rks Conse rva nc y

2,087 acres (18 parks)

Park size

1880

Park created

1989

Conservancy founded

$1,953,275

Expenditures*

$1,782,767

Revenue*

99%

Contributions and grants as portion of total revenue*

2%

Earned revenue as portion of total revenue*

21

Employees

5,000

Volunteers

36
6-member executive
committee, 30 general
directors, 6 ex-officio**

Voting board members


Board structure

Yes

Conservancy manages operations/maintenance?

Yes

Conservancy conducts capital projects?

No

Conservancy programs park?

No

Conservancy created master plan?

*Annual, 2009-2012 average


**Ex-officio: Parks Director, 2 Mayoral appointees, and 3 neighborhood representatives

public spaces/private money: the triumphs and pitfalls of urban park conservancies

39

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Who Really Owns the Park?


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40

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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Combatting Fearfulness
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public spaces/private money: the triumphs and pitfalls of urban park conservancies

41

Flashpoints
As with their urban park department partners, conservancies inevitably face issues that
can cause discord. Solving them will not only improve the park experience for all users,
it will go a long way toward building a conservancys reputation for thoughtfulness,
commitment, and fairness. Among common challenges are:

Dogs. Most conservancies establish one or more off-leash dog areas and then strive
to be strict about enforcing leash laws in the rest of the park. Dogs are heavy users
of parks, and they provide many enjoyable moments (even for non-owners), but they
also present problems, including waste, smell, noise, and fear. Best is to have an active
canine committee (including at least one non-dog owner) to handle day-to-day conflicts.
That way, the conservancy board (and the city) need only deal with matters that rise to
the level of a major policy consideration.
Music. For some people, nothing is nicer than a concert in a park; for others, loud music
fractures nature. Obviously, its best to provide both ambiances, either by geography (in
large parks) or by time (in plazas and squares). Even personal boom boxes can be disruptive and might need to be banned in certain locations or perhaps regulated by time
of day. For conservancies that host weddings and parties in their park, noise conflicts
can be even more significant since these are emotional and costly gatherings. Clear
policies and appropriate signage are necessary.
Cars. Many older parks have been damaged over the years by the addition of roadways
and parking, and a conservancy may be called upon to figure out a rebalance. Those
that have instituted auto restrictions (by location or time) have invariably gained total
users through an increase in walkers, runners, cyclists, skaters, and families. But they
have also been excoriated by drivers. In recompense, some conservancies have sought
to establish transit connections or have set up shuttles. Some have resorted to building structured garages or charging for parking. The issue of autos is too fraught to be
decided solely by the conservancy; it requires a full-fledged policy decision by the city
itself. However, the conservancy is often called upon to raise enough money to pay for
whatever solutions are devised.
Bicycles. Most people consider bicycles benign, but, like cars, they can also reach
speeds and density levels that diminish the park experience for pedestrians, seniors,
small children, and people pushing strollers. In Central Park, with 40 million annual visitors, cyclists are permitted on all the original roadways but have been banned from foot
trails and paths. Other heavily used parks are following similar rules. As cycling continues to increase in urban America, more focused attention is needed on park regulations
governing bike speed, parking, and etiquetteand conservancies are likely to be taking
the lead.

42

public spaces/private money: the triumphs and pitfalls of urban park conservancies

Giving the Grass a Rest. No lawn can withstand millions of users without an occasional
breather, and conservancies must decide between protecting plantings and allowing
unfettered human access. (For most cities this is a new situation, since most municipal
agencies without conservancies lack the manpower to fence lawns and enforce their
closure.) Scheduling the level of lawn use and enforcing closures through explanatory
signageand, in some instances, public service announcementsis one of the tougher
jobs that a conservancy must face.

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public spaces/private money: the triumphs and pitfalls of urban park conservancies

43

ca se study

Overton Park Conservancy, Memphis


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overton park conservancy

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44

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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VYmcbXh\YW]hmgUbbiU`Wcbhf]Vih]cbcZcb`m%)$ $$$hckUfXcdYfUh]cbgUbX%) $$$
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cddcfhib]h]YgZcfWcfdcfUhY[]j]b["

public spaces/private money: the triumphs and pitfalls of urban park conservancies

45

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Cif@Ukb
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XYWUXYg"
O v erton Pa rk Conse rva nc y

184

Acres managed (of 342-acre park)

1901

Park created

2011

Conservancy founded

$1,210,906

Expenditures*

$2,456,492

Revenue*

100%
0%

Contributions and grants as portion of total revenue*


Earned revenue as portion of total revenue*

Employees

33

Volunteers

38

Voting board members

29 general directors,
9 ex officio**
Some

Board structure
Conservancy manages operations/maintenance?

Yes

Conservancy conducts capital projects?

Yes

Conservancy programs park?

No

Conservancy created master plan?

*Annual, 2012
**Ex-officio: Parks Director, Zoo, College of Art, Museum of Art, Levitt Shell, Rhodes College, Lick Creek Stormwater
Coalition, Citizens to Protect Overton Park, Evergreen Historic District Association, and Park Friends.

46

public spaces/private money: the triumphs and pitfalls of urban park conservancies

Conclusion
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UddYUf"8cbUh]cbgZfcah\YkYU`h\mcZhYbWcaYk]h\ghf]b[gUhhUW\YX"DiV`]WgYWhcfViX[Yhg
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VY\i[Y`mX]ghcfh]b[ dc`]h]WgWUbVf]b[bUghmgifdf]gYg UbXZYkW]hm]bgh]hih]cbgUfYUgdUgg]cb!
UhY`mckbYXVmh\YdiV`]WUg]Wcb]WdUf_g"
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7cbgYfjUbWmcdYfUh]cbgbYYXhcVYhfUbgdUfYbh WcbgYfjUbWmVcUfXgaighVYVfcUX!VUgYXUbX
fYdfYgYbhUh]jYcZh\YdiV`]W WcbgYfjUbWm]bdihUbXXYW]g]cb!aU_]b[aighVYWUfYZi``mdUWYX
UbXkY``!diV`]W]nYX WcbgYfjUbWmghUZZaighVYhfYUhYXUgkY``Ugkcf_Yfg]bh\YdiV`]WgYWhcf 
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Uh]b[U`chcZXcbUh]cbg"5`h\ci[\WcbgYfjUbW]YgWUbgcaYh]aYgcdYfUhYk]h\[fYUhYfZfYYXca
UbX`Uh]hiXYh\UbW]hmU[YbW]Yg h\YmaighhU_YWUfYbchhcWcaa]hh\YUVigYgh\UhdfcadhYX
[cjYfbaYbhfi`Yg]bh\Yfghd`UWY"
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fYUdh\YVYbYhgUbXghYYfW`YUfcZh\Yd]hZU``g"

public spaces/private money: the triumphs and pitfalls of urban park conservancies

47

Acknowledgments
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9`U]bY5gUfW\ ?Uh\m6`U\U 8ci[6`cbg_m MjYhhY6ckXYb >YggY6fUW_YbVifm 7Ufc`7\Ub[ 
AY[7\YYjYf @]bXU7cl >i`]Y7fcW_gZcfX F]W\UfX8c`Yg\ GiY8cbc[\iY ;Ycf[Y
8igYbVifm DYhYf9``gkcfh\ H\caUg<YffYfU!A]g\`Yf @Yg`Ym<cZZUfh\ >Ybb]ZYf<cddU 8Ub
>cbYg @]bXU?YYbUb AUfh\U?Y``m <Ybfm@YY @]bXm9]W\YbVUia@Ybh >UW_@]bb ?Uh\fmb
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FUXYaUW\Yf 7Uh\mFcgYbVUia A]_YGYafUi Fc[YfG\ck`Ym 6YhgmGa]h\ 8cfYYbGhc``Yf 
H]bUGi``]jUb HiddYfH\caUg BUca]JUbHc` AUf[UfYhKU``g =f]gKY]bg\U`` UbXA]a]
N]bb]Y`"

About the authors

flickr/lauren parker

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1WbWSa5VVmAUfh]b]gfYgYUfW\WccfX]bUhcfcZh\Y7YbhYfUbXYX]hcfcZh\YUbbiU`1Wbg>O`Y
4OQba"5XX]h]cbU`fYgYUfW\Zcfh\]gfYdcfhkUgdfcj]XYXVm7c`YYb;Ybh`Yg"

Shelby Farms Park Conservancy reinvigorated Memphiss largest park, a former penal farm.
Among the new features is the 3.5-acre Woodland Discovery Playground, which the conservancy
built and now maintains.
48

public spaces/private money: the triumphs and pitfalls of urban park conservancies

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