CURRICULUM VITAE

SUNG WOO YOO

9/15/2016

SUNG WOO YOO

Assistant Professor
Communication Studies Department
The State University College of New York at Cortland
P.O. Box 2000, 22 Graham Avenue
Cortland, NY 13045, USA
Voice: 607-753-6752
Fax: 607-753-4821
Email: sung.yoo@cortalnd.edu
Web: http://www.swyoo.com
Classblog:mpjcortland.tumblr.com/mpjcortland.wordpress.com

EDUCATION
University of Texas at Austin, School of Journalism
Doctor of Philosophy in Journalism, 2014
Dissertation: Blindfolding the Public: Examining Hydraulic Pattern of Media Priming
Committee: Renita Coleman (Chair), Maxwell McCombs, Robert Luskin, Homero Gil de Zuniga,
Natalie Talia Stroud
University of Pennsylvania
Master of Arts in International Relations, 1985
Seoul National University
Bachelor of Arts in Communications, 1983
ACADEMIC RESEARCH PAPERS
Journal Papers
Sung Woo Yoo, Jiwon Kim, Homero Gil de Zuniga (2016). Cognitive Benefits for Senders:
Examining Anticipatory Elaboration Effects of Political Expression on Social Media,
Journalism and Mass Communication Quarterly, 1077699016654438.
Sung Woo Yoo, Homero Gil de Zuniga (2014). Connecting Blog, Twitter, Facebook Use with Gaps
in Knowledge and Participation, Communication and Society, 27(4), pp.33-48.
Revise and Resubmit
Sung Woo Yoo, Reframing East Asia: Hegemony and Soft Power in U.S. Media Discourse,
Chinese Journal of Communication, revise and resubmit.
Sung Woo Yoo, Homero Gil de Zuniga, Reconsidering the Paradox of New Media: Role of
Heterogeneous Political Discussion on Incidental News Exposure Effects Online, Journal of
Information, Technology & Politics, revise and resubmit.
Under Review
Sung Woo Yoo, The Dual Process of Influence: Examining Hydraulic Pattern of Media
Priming, Communication Research, in review.

CURRICULUM VITAE

SUNG WOO YOO

9/15/2016

Sung Woo Yoo, Google and Yahoo as the Next Gatekeeper: Examining Agenda Setting
of News Aggregators, New Media and Society, in review.
Conference Papers
Homero Gil de Zuniga, Trevor H Diehl, Alberto Ardevol-Abreu, Sung Woo Yoo, When Citizens
and Journalists Interact on Twitter: Effects over Journalists Performance Expectations
and Media-Bias Perceptions, International Communications Association 2016 Annual
Conference, Fukuoka, Japan.
Sung Woo Yoo, The Dual Process of Influence: Examining Hydraulic Pattern of Media Priming,
awarded Top faculty paper in the Political Communication Interest Group at
Association for Education in Journalism & Mass Communication 2015 Annual
Conference, San Francisco.
Sung Woo Yoo, Jiwon Kim, Homero Gil de Zuniga, Cognitive Benefits for Senders: Antecedents
and Effects of Political Expression on Social Media, awarded 2nd place faculty paper in
the Political Communication Interest Group at Association for Education in Journalism &
Mass Communication 2014 Annual Conference, Montreal.
Sung Woo Yoo, Homero Gil de Zuniga, Understanding Conditional Mediation Process of Online
Incidental News Exposure Effects on Political Engagement, International Communication
Association 2014 Annual Conference, Seattle.
Sung Woo Yoo, Examining the Hydraulic Pattern Hypothesis of Media Priming Effects: A Time
Series Analysis, accepted to be presented at Midwest Political Science Association 2014
Annual Conference, Chicago.
Sung Woo Yoo, Reframing East Asia: Hegemony and Soft Power in U.S. Media Discourse,
Midwest Association for Public Opinion Research 2013 Annual Conference, Chicago.
Sung Woo Yoo, Homero Gil de Zuniga, Party Talk or Dinner Table? Connecting Blog, Twitter,
Facebook Use with Gaps in Knowledge and Participation, International Communication
Association 2012 Annual Conference, Phoenix.
Sung Woo Yoo, Google and Yahoo as the Next Gatekeeper: Examining Agenda Setting and
Objectivity of News Aggregators, International Communication Association 2011 Annual
Conference, Boston.
Sung Woo Yoo, Yonghwan Kim, Homero Gil de Zuniga, A Free Bonus on the Internet,
Effects of Incidental News Exposure on Political Knowledge, Participation, Association for
Education in Journalism & Mass Communication 2011 Annual Conference, St. Louis.
Works in Progress
Sung Woo Yoo, Homero Gil de Zuniga, Trevor, H Diel, Personal Influence on Facebook:
Personality Strength in Opinion Leadership of Social Media. Draft revising.
Sung Woo Yoo, Sung Bum Choi, Third Person Effects in the Rise of Nationalism in Social Media
Expression of Japan and Korea. Data processing.
Sung Woo Yoo, Affective Intelligence as Determinant of Partisan Gaps in Campaign Knowledge.
Data gathering.
Sung Woo Yoo, Dennis Weng, Third Person Effects in the Nationalistic Political Expression in US

SUNG WOO YOO

CURRICULUM VITAE

9/15/2016

Presidential Election. Proposal.

COURSES TAUGHT
Assistant Professor, Communication Studies Department, SUNY Cortland
COM 343: Multiplatform Journalism, Fall 2015 COM 110: Introduction to New Media, Fall 2015 COM 400: Communication Law and Ethics, Fall 2015 Teaching Assistant, School of Journalism, University of Texas at Austin
J 320 Intermediate Reporting, Fall 2008 Spring 2010
J 360 Media Law and Ethics, Fall 2010 Spring 2013
PROFESSIONAL JOURNALISM
Twenty one years of experience as a reporter and/or editor of public affairs and political coverage for
the Hankook Ilbo (The Korea Times in U.S.), a major national newspaper in South Korea.
Professional reference: Mr. Joon-Hee Lee, President CEO of the Hankook Ilbo, 82-2-724-2003,
junlee@hk.co.kr.

Media Positions

Assistant managing editor for investigative reporting (2007)

Chief of content upgrade team (2006)
Editor of international news department (2004)
Deputy editor of political news department (2002)
Senior staff writer and assistant editor of political news department (1998)
Reporter for international, political news and city desk (1987-1997)

Major Coverage
Correspondent to the Blue House, the South Korean presidential office (1997-1999)
Captain of political party coverage team (2002-2004).
Correspondent to the National Unification Board which deals with North Korean affairs
(1994-1996).
Covered three presidential elections (1992, 1997, 2002) and three general elections (1996,
1998, 2004) as a reporter and a writer.
Overseas missions include interviews with Hosokawa Morihiro, former Japanese prime
minister; Lothar de Maizire, former East German prime minister; Analysis of German
reunification; analysis of Japanese nuclear and environmental issues.
Coordinated Research Projects
The Hankook Ilbo & the Institute of Korean Political Studies, Seoul National University (2002).
The Verification Project of the Candidates Policy and Pledges.
The Hankook Ilbo & East Asian Institute (2004). The Ideological Orientation and Security
Consciousness of Korean Voters.
The Hankook Ilbo & Sogang University (2004). Studies on the Correlation between the

CURRICULUM VITAE

SUNG WOO YOO

9/15/2016

Ideological Orientation and Public Pledges of the Candidates of General Election.

AWARDS AND RECOGNITION

Top faculty paper in the Political Communication Interest Group at Association for Education
in Journalism 2015 Annual Conference, San Francisco.
2nd place faculty paper in the Political Communication Interest Group at Association for
Education in Journalism & Mass Communication 2014 Annual Conference, Montreal.
University Recruiting Fellowship, University of Texas at Austin, $10,000, 2007
Journalism School graduate school scholarship, $2,000, 2008-2013
Nettie Doscher More Fellowship for outstanding graduate journalism students, $2,000,
2012.
Ada Francis Miller Award, University of Texas at Austin, $1,000, 2011
Ada Francis Miller Award, University of Texas at Austin, $1,000, 2010
Ada Francis Miller Award, University of Texas at Austin, $1,000, 2009
Samsung Grant for Media Research, Chinas neighbors, 50,000 dollars (50,000,000 Won), 2007.
Korea Press Foundation Grant for investigative reporting, The Power Shift during Rho
regime, 20,000 dollars (20,000,000 Won), 2004.
Seonkyong Grant for Media Research, Revisiting the United States: Politics, Society and
Ideas after 9/11, 30,000 dollars (30,000,000 Won), 2002.
Reporter of the month, Korea Journalist Association, December 1997, September 1996
Baeksang Gold Price for Excellence in Journalism, 1996
AFFILIATION AND SERVICES

Professional Affiliation

International Communication Association (2008 ~ present)

Association for Education in Journalism and Mass Communication (2008~ present)
Korean Association of Journalism and Communication Studies (2015 ~ present)
Digital Media Research Program (DMRP), Annette Strauss Institute of Civic Life, UT Austin
(2008 ~ 2015)
Journalist Association of Korea (1987 ~ 2008)
World Association of Newspapers (1997 ~ 2008)
Kwan-Hoon Club for Journalists (1998 ~ 2008)

Academic Service
Ad hoc reviewer of Chinese Journal of Communication, 2016
Ad hoc reviewer of Journal of Information, Technology & Politics, 2015
Ad hoc reviewer of Journalism & Mass Communication Quarterly, 2013 ~ 2015
Ad hoc reviewer of Association for Education in Journalism Annual Conference, 2011 ~ 2015
Ad hoc reviewer of International Communication Association Annual Conference, 2011 ~ 2015
University Service
Member of Faculty Search Committee, Communication Studies Department, SUNY Cortland 2015
~ 2016
Member of Personnel Committee, Communication Studies Department , SUNY Cortland 2015
Military Service
Infantry Lieutenant, Republic of Korea Army, 1985-1986

CURRICULUM VITAE

SUNG WOO YOO

9/15/2016

SURVEY EXPERIENCE
2002, 2004, 2006. National election telephone survey, the Hankookilbo, South Korea.
2008. 10. National online survey, Center for Communication and Journalism Research, University of
Texas at Austin.
2010. 2. National online survey, Center for Communication and Journalism Research, University of
Texas at Austin.
2013. 12. National online survey, Digital Media Research Program, Annette Strauss Institute for Civic
Life, University of Texas at Austin.
2014. 2. National online survey, Digital Media Research Program, Annette Strauss Institute for Civic
Life, University of Texas at Austin.
SOFTWARE SKILLS
Statistics
STATA (dissertation), AMOS (JMCQ published paper), M-Plus (ICA conference paper), SPSS,
Node XL
Multimedia
Adobe Photoshop, Adobe Audition, Adobe Premier, Adobe After-effects, Audacity, Soundslides,
Final Cut Pro.
Web Publishing & Editing
Adobe Muse, Dreamweaver, Indesign, Wordpress
Certificates
Data-driven Journalism: The Basics, Online course provided by The Knight Center for of Journalism
in the Americas.
LANGUAGE

Japanese: fluent speaker and writer. Educated in Japan for 5 years. Conducted interviews of
political figures.
English: fluent speaker and writer. Attended British junior school in Hong Kong for 2 years.
MA and PhD degree in United States.
Korean: mother language.