Company Name Pernod Ricard

Topic of the session: Pre-placement Talk

About the company:
Pernod Ricard is a French company that produces distilled beverages . The company's eponymous products,
Pernod Anise and Ricard Pastis, are both anise -flavoured liqueurs and are often referred to simply
as Pernod or Ricard. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained
development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin
& Sprit (2008).
Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard, France. PR India is the largest
multinational beverage alcohol company in India with a business spanning the entire length and breadth of the
country and delivering over 25 million cases of quality products to its discerning consumers.
Key People : Gillaume Girard- Reydet (CEO, India)

Net Sales (Global) : $8760 mn

Key Brands owned by Pernod Ricard India:

Pernod Ricard owns a wide variety of beverage brands worldwide. These include:

100 Pipers (Blended Scotch Whisky)

Pernod (anise-based spirit)

Absolut (vodka)

Pernod aux extraits d'absinthe

Blenders Pride (Indian whisky)

Ricard and 51 (pastis)

Chivas Regal (Blended Scotch Whisky)

Royal Salute whisky (Blended Scotch

The Glenlivet (single malt Speyside Scotch whisky)

Havana Club (rum)

Royal Stag (Indian whisky)

Imperial Blue (Indian whisky)

Seagram's gin

Jacob's Creek (wine)

Whisky)

As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products.
Some of them include Ballantine's blended Scotch whisky, Kahla coffee liqueur, Malibu coconutflavoured rum and Beefeater gin
Key Highlights
Recent News

The sales of Pernod Ricard India

India set to surpass France to

grew by 19% in the first 9 months of
become the 3rd largest
the fiscal year 2014-15, mainly
market for the company
driven by local whiskey brands
after U.S. and China

Its global organisation structure is

unique in the industry, the group is
completely decentralised all the
80 market companies are managed
as independent profit centres

The company has 25 bottling plants

in India and 2 grain spirit distilleries
at Nashik and Behror(Rajathan)
respectively

The group acquired a

Premium Californian Wine
Company Kenwood in
2014 to strengthen its base
in the premium Tequila
category

Pointer for asking questions

In India, alcohol production, distribution and sales are
regulated by each state. The different regulations and
existence of central state tax (CST) payable on goods
moving from one state to another are the biggest limit
on growth. How does the company plan to deal with
this?
How does the company plan to tap e-commerce for
increasing its sales in India?