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Methodology behind Dispatch Poll

The Columbus Dispatch Sunday November 6, 2016 9:42 AM

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The Dispatch Poll was based on returns from 1,151 registered Ohio voters who said they intend to vote in the
2016 general election.
The Dispatch obtained a computerized list of all Ohio registered voters from the secretary of state. Those who
had not voted since 2011 were eliminated. A Dispatch computer then randomly chose who would receive
ballots.
Ballot recipients were asked to describe themselves by party affiliation, age, sex, race, education, income,
religion, union membership and the candidates they voted for in the 2012 presidential race and 2014
gubernatorial election.
Ballots of different colors were mailed to various regions of the state so The Dispatch could ensure that each
area was represented in proportion to its actual voting strength. The results were slightly weighted to
compensate for statistical variations between those polled and registered Ohio voters overall.
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>> Graphic: Breaking down the numbers behind the Dispatch Poll
The standard margin of sampling error in a poll of the size conducted by The Dispatch is plus or minus 2.9
percentage points in 95 out of 100 cases. That means that, if a poll is conducted 100 times, the result in 95
cases will not vary by more than 2.9 points from the result that would be obtained if all registered Ohio voters
were polled and responded.
Like all polls, the Dispatch Poll is subject to possible error other than sampling error. Other sources of error
include unintentional bias in the wording of questions, data-entry error and nonresponse bias. Nonresponse
bias means that those who responded might not necessarily reflect the views of those who did not participate.
The response rate for this poll was about 10 percent.
>> Alan Miller commentary: Dispatch Poll unorthodox, accurate
The poll was designed, conducted and financed solely by The Dispatch.
The Dispatch is a supporter of the American Association for Public Opinion Researchs transparency
initiative.

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